EVWD - Community Survey
- Report on Results -
February 6, 2015
Probolsky Research 3990 Westerly Place Suite 185 Newport Beach, CA 92660 USA (949) 855-6400 Newport Beach (916) 256-4040 Sacramento (202) 559-0270 Washington DC www.probolskyresearch.com
EVWD - Community Survey - Report on Results - February 6, 2015 - - PowerPoint PPT Presentation
EVWD - Community Survey - Report on Results - February 6, 2015 Probolsky Research (949) 855-6400 Newport Beach 3990 Westerly Place Suite 185 (916) 256-4040 Sacramento Newport Beach, CA 92660 USA (202) 559-0270 Washington DC
Probolsky Research 3990 Westerly Place Suite 185 Newport Beach, CA 92660 USA (949) 855-6400 Newport Beach (916) 256-4040 Sacramento (202) 559-0270 Washington DC www.probolskyresearch.com
Methodology
From Thursday, January 29 through Sunday, February 1, 2015, Probolsky Research conducted a telephone survey within the service area of East Valley Water District. A total of 400 surveys were collected. A survey of this size yields a margin of error of +/-4.9% with a 95% degree of
Spanish languages. Probolsky Research specializes in opinion research on behalf of government, business, special interest and media clients. 2
(949) 855 6400
www.probolskyresearch.com
Highlights: general water issues and themes
supplies.
water and wastewater services, saying “I always have water,” and “They do a good job.” 3
(949) 855 6400
www.probolskyresearch.com
Highlights: Recycled water and the Recycled Water Center
good idea. Respondents commented on the value of conservation and helping with the drought situation.
million gallons a day of wastewater instead of discharging it into the Santa Ana River.
differing ethnic groups.
extensive educational partnership opportunities. 4
(949) 855 6400
www.probolskyresearch.com
(949) 855 6400
www.probolskyresearch.com
5
Highlights from the cloud
6
(949) 855 6400
www.probolskyresearch.com
Are the most important issues
Question: What is the most important issue facing your community today? 7
(949) 855 6400
www.probolskyresearch.com
35.3% 22.0% 8.8% 7.8% 5.8% 5.5% 5.5% 1.8% 1.8% 1.0% 0.8% 3.8% 1.3% 16.5% Public safety Jobs and the economy Poverty Environmental issues Government Transportation Education/schools/higher education Overpopulation/controlling growth/development Healthcare Affordable housing Moral issues None/nothing Other Don't know/refused
As their water provider
Question: Can you tell me who provides the water service for your home? 8
(949) 855 6400
www.probolskyresearch.com
51.3% 4.3% 4.0% 3.0% 2.3% 1.5% 1.5% 1.3% 1.0% 1.8% 7.3% 22.0% East Valley Water District/EVWD Water department/water district in our area San Bernardino Municipal Water Department/SBMWD Apartment complex Highland Water District West Valley Water District The landlord/landowner City Edison Nothing/don't have water service Other Don't know/not sure
(949) 855 6400
www.probolskyresearch.com
9
Followed by newspapers and the local water agency
Question: What are your top two sources for news and information about water and water-related issues? Pick two. 10
(949) 855 6400
www.probolskyresearch.com
49.3% 32.5% 29.5% 22.3% 15.5% 13.3% 2.3% 4.0% 7.5% 6.5% Local television Newspaper Your local water agency Social media platforms such as Facebook and Twitter A website or blog Local radio Magazines Nothing Something else Unsure/refuse
News sources
Question: What are your top two sources for news and information about water and water-related issues? Pick two. 11
(949) 855 6400
www.probolskyresearch.com
8.0% 8.0% 7.0% 5.0% 3.5% 3.0% 3.0% 2.8% 2.3% 2.3% 2.0% 1.8% 1.5% 1.3% 1.3% 1.0% 0.8% 0.8% 0.5% 0.5% 1.0% 4.0% 2.0% Channel 7 News KTLA/Channel 5 Channel 11 Fox News Channel 4 ABC Channel 2 Channel 3 NBC CNN CBS KCAL/Channel 9 Any stations TV Channel 34 Local station PBS/Public Broadcasting Service Channel 52 Univision Nothing Other Don't know/can't recall/refused
News sources
Question: What are your top two sources for news and information about water and water-related issues? Pick two. 12
(949) 855 6400
www.probolskyresearch.com
15.5% 2.8% 2.8% 1.5% 1.3% 1.3% 1.0% 0.5% 0.3% 4.0% 2.3% The Sun Newspapers/articles Highland Newspaper The Community News LA Times/Los Angeles Times The Press Enterprise/Riverside Press Enterprise Redlands Daily Facts Daily News Nothing Other Don't know/can't recall
News sources
Question: What are your top two sources for news and information about water and water-related issues? Pick two. 13
(949) 855 6400
www.probolskyresearch.com
15.5% 2.3% 2.3% 1.3% 1.3% 1.0% 0.5% 0.5% 0.5% 2.5% 3.0% East Valley Water District Mail Flyers/ bulletins/brochures/notices Newsletter Bills San Bernardino Municipal Water Department Water company/department Email Meetings/conference Other Don't know
News sources
Question: What are your top two sources for news and information about water and water-related issues? Pick two. 14
(949) 855 6400
www.probolskyresearch.com
15.8% 1.8% 1.8% 1.0% 0.5% 0.5% 1.8% 1.0% Facebook Twitter Online/internet Google Instagram Youtube Other Don't know
News sources
Question: What are your top two sources for news and information about water and water-related issues? Pick two. 15
(949) 855 6400
www.probolskyresearch.com
2.8% 1.8% 1.3% 0.8% 0.8% 0.8% 0.5% 0.5% 0.5% 0.5% 0.5% 0.5% 1.3% 2.3% 1.0% Yahoo Google Blog/website Weather site Reddit Water district/company website MSN East Valley Water District website/EVWD CNN Research Facebook Tumblr None/nothing specific Other Don't know
News sources
Question: What are your top two sources for news and information about water and water-related issues? Pick two. 16
(949) 855 6400
www.probolskyresearch.com
2.0% 1.5% 1.3% 1.0% 0.8% 0.8% 0.8% 0.8% 0.5% 0.5% 3.3% 0.3% 99.1 FM KFI 640 AM NPR News on the radio KNX 1070 AM 97.5 FM Any station KOLA 99.9 FM KTIE 590 AM Local radio station Other Don't know/refused
(949) 855 6400
www.probolskyresearch.com
17
About the availability of water in their community in the years to come
Question: How concerned are you about the availability of water in your community in the years to come? Would you say that you are extremely concerned, somewhat concerned, not too concerned or not at all concerned? 18
(949) 855 6400
www.probolskyresearch.com
75.3% 22.5% 2.2% Concerned Not concerned Unsure/refused
19
(949) 855 6400
www.probolskyresearch.com
30.5% 5.8% 44.8% 16.8% Concerned Not concerned Extremely Not at all Somewhat Not too
About the availability of water in the years to come
Question: How concerned are you about the availability of water in your community in the years to come? Would you say that you are extremely concerned, somewhat concerned, not too concerned or not at all concerned?
Major investments to modernize and upgrade our water infrastructure
Question: Now, please tell me if you agree or disagree with the following statement: “Water supply is always an issue in drought-prone California, and while water conservation is important, it is only part of the solution. We need to make major investments to modernize and upgrade our water infrastructure to ensure local, safe, reliable, high quality water now and in future years.” 20
(949) 855 6400
www.probolskyresearch.com
91.0% 6.8% 2.2% Agree Disagree Unsure/refused
21
(949) 855 6400
www.probolskyresearch.com
60.3% 3.0% 29.8% 3.3% 1.0% 0.5% Agree Disagree Strongly Strongly Somewhat Somewhat
60.3% strongly agree
Question: [IF AGREE OR DISAGREE>>>] And would you say that you strongly or somewhat (agree/disagree)?] [IF UNSURE>>>] And would you say that you would lean one way or the other?
Lean Lean
(949) 855 6400
www.probolskyresearch.com
22
The East Valley Water District is doing
Question: East Valley Water District provides water and wastewater services to nearly 100,000 people in San Bernardino and Highland. In general, do you approve or disapprove of the job that East Valley Water District is doing? 23
(949) 855 6400
www.probolskyresearch.com
78.8% 7.8% 13.4% Approve Disapprove Unsure/refused
24
(949) 855 6400
www.probolskyresearch.com
38.8% 3.8% 40.0% 4.0% Approve Disapprove Strongly Strongly Somewhat Somewhat
Of the District’s job performance
Question: [IF APPROVE OR DISAPPROVE>>>] And would you say that you strongly or somewhat (approve/disapprove)?
Of respondents approve of the District’s job performance*
Question: Thinking specifically, why do you approve of the job East Valley Water District is doing? 25
(949) 855 6400
www.probolskyresearch.com
31.4% 27.6% 23.2% 13.7% 7.3% 6.0% 5.1% 4.4% 1.6% 1.3% 1.9% 2.9% 3.8% I always have water/we have water supply They do a good job/good service I'm good with it/no problem Quality/reliability of the water Keep consumers well informed Educating community on water conservation Low cost/not overpriced Not enough information about them They have new/updated their facility Community involvement None/no reason/don't approve Other Don't know/not sure
*Asked only of those who said they approve of the District’s job performance
Of respondents disapprove of the District’s job performance*
Question: Thinking specifically, why do you disapprove of the job the East Valley Water District is doing? 26
(949) 855 6400
www.probolskyresearch.com
38.7% 25.8% 16.1% 6.5% 6.5% 6.5% 16.1% Price hike Water quality There is a leak on the water pipes They control the water supply Overcrowding/overdevelopment Poor service/not doing their job Other
*Asked only of those who said they disapprove of the District’s job performance
With the quality of drinking water that comes out of their taps at home
Question: Thinking about the quality of drinking water that comes out of the tap at your home, would you say that you are very satisfied, somewhat satisfied, somewhat dissatisfied or very dissatisfied? 27
(949) 855 6400
www.probolskyresearch.com
62.5% 28.8% 8.7% Satisfied Dissatisfied Unsure/refused
28
(949) 855 6400
www.probolskyresearch.com
25.5% 16.0% 37.0% 12.8% Satisfied Dissatisfied Very Very Somewhat Somewhat
With the quality of the drinking water that comes out of their taps at home
Question: Thinking about the quality of drinking water that comes out of the tap at your home, would you say that you are very satisfied, somewhat satisfied, somewhat dissatisfied or very dissatisfied?
(949) 855 6400
www.probolskyresearch.com
29
Information from East Valley Water District?
Question: Where do you currently get information from East Valley Water District? Choose as many as you like, or none at all. 30
(949) 855 6400
www.probolskyresearch.com
42.5% 40.8% 23.5% 12.0% 10.0% 7.5% 7.5% 7.0% 2.5% 0.8% 0.8% 0.5% 0.5% 0.5% 0.8% 13.3% 1.3% Newsletter mailed to your home Inserts included in your monthly bills Notices and articles printed in newspapers Social media, such as Twitter or Facebook posts Postings on the District's website, www.eastvalley.org Community events A message from the District's online bill pay system E-mail alerts On television Word of mouth/from other people Straight from the Water District On radio Internet (unspecified) Phone call Some other way None of the above Unsure/refused
By the District about water and water-related issues?
Question: How would you prefer that East Valley Water District keep you informed about water and water-related issues? Choose as many as you like, or none at all. 31
(949) 855 6400
www.probolskyresearch.com
52.8% 48.0% 23.0% 22.0% 18.0% 17.0% 15.0% 13.5% 0.8% 0.3% 0.3% 1.3% 3.5% 0.8% Newsletter mailed to your home Inserts included in your monthly bills Notices and articles printed in newspapers E-mail alerts Postings on the District's website, www.eastvalley.org Social media, such as Twitter or Facebook posts Community events A message from the District's online bill pay system On television On radio Phone call Some other way None of the above Unsure/refused
Of traffic to www.eastvalley.org
Question: If you have ever visited the website of East Valley Water District, www.eastvalley.org, please tell me why you visited the District’s website. Choose as many as you like, or nothing at all. If you’ve never visited www.eastvalley.org, just say so: 32
(949) 855 6400
www.probolskyresearch.com
17.5% 9.0% 5.8% 3.0% 1.3% 0.8% 0.8% 1.0% 72.3% 0.5% To pay my bill To find out more information about water-related topics To find out more information about East Valley Water District events and programs To find out more information about sewage-related topics Find out their location/address For employment reasons Curiosity Something else I've never visited www.eastvalley.org Unsure/refused
(949) 855 6400
www.probolskyresearch.com
33
Of water recycling
Question: Have you heard of water recycling, a process that removes impurities from wastewater and sewer water resulting in clean enough water for irrigation and groundwater replenishment? 34
(949) 855 6400
www.probolskyresearch.com
74.0% 25.3% 0.7% Yes No Unsure/refused
About water recycling?
Question: What do you think of water recycling? 35
(949) 855 6400
www.probolskyresearch.com
51.3% 10.5% 10.3% 9.3% 9.0% 7.8% 7.5% 7.0% 6.5% 4.5% 4.3% 2.3% 1.3% 1.0% 1.0% 1.0% 0.8% 0.8% 3.3% 4.3% Good thing/great idea/I'm all for it/it should be done Not informed/don't know much about it Good for watering outside Not good for home consumption/drinking/cooking Makes the water clean/safe/purified/good for drinking/consumption Cover up drought/shortage of water It's necessary/needed/important Water conservation/water shouldn't be put into waste Don't trust that the water is purified/filtered from harmful materials/unsafe/gross It will be useful/helpful Good for irrigation/agricultural purposes Don't like it/don't approve it Depends on what water they are recycling Affordable/cost-effective/save us money It is mandatory/should be done by everyone Smart thing to do Depends on what it was for/how they are going to use the water Interesting idea Other Don't know/not sure
To ensure reliable local water supply?
Question: What, in your opinion, is the best way for local water agencies to ensure reliable local water supply? Choose as many as you like, or none at all. 36
(949) 855 6400
www.probolskyresearch.com
49.3% 46.0% 43.5% 41.8% 36.3% 25.5% 25.0% 22.0% 17.0% 0.8% 0.5% 0.5% 0.5% 0.5% 1.0% 1.3% 7.0% Capturing and recycling storm water run-off Recycling treated sewer water for non-drinking water purposes Desalination, a process of turning ocean water into drinking water Conservation More surface storage or dams Mandatory water use restrictions Recycling treated sewer water for drinking water purposes More imported water Limit population growth Watering of crops/plants Having filters/filtering system More resources Recycling Education/awareness Something else None Unsure/refused
(949) 855 6400
www.probolskyresearch.com
37
The District’s Recycled Water Center
Question: Now, I am going to read you some more information about water in your area. East Valley Water District produces 80% of our water supply from local groundwater. 15% comes from the Santa Ana River, which goes through several treatment and disinfection processes prior to delivery. The remaining less than 5% is purchased from imported water sources, such as the Sacramento Bay Delta. To expand its water resources and increase local reliability, East Valley Water District has prioritized recycled water and other local water supply projects. One way the District can increase local water supply and reliability is by recycling sewage water, also known as wastewater, that would otherwise be sent to the San Bernardino Municipal Water Department wastewater treatment plant and then released into the Santa Ana River. The District plans to construct a recycled water plant, to be called the Recycled Water Center, and treat up to 10 million gallons a day of
underground lakes where it would blend with existing groundwater. After at least six months, and in some cases years later, this blended water could be pumped out and disinfected with chlorine prior to being used for drinking water. Based on what you now know, do you support or oppose the District’s Recycled Water Center?
38
(949) 855 6400
www.probolskyresearch.com
75.8% 17.0% 7.2% Support Oppose Unsure/refused
39
(949) 855 6400
www.probolskyresearch.com
44.3% 9.5% 31.5% 7.5% Support Oppose Somewhat
The District’s Recycled Water Center
Question: [IF SUPPORT OR OPPOSE>>>] And would you say that you strongly or somewhat (support/oppose)?]
Strongly Somewhat Strongly
40
(949) 855 6400
www.probolskyresearch.com 45.0% 55.0% 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100%
Is consistent across genders
Women Men Size of bubbles = size of demographic
Oppose Support
41
(949) 855 6400
www.probolskyresearch.com 37.0% 38.0% 20.0% 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100%
Is consistent across political parties
Democratic Size of bubbles = size of demographic Republican
Oppose Support
DTS
42
(949) 855 6400
www.probolskyresearch.com 31.5% 29.8% 18.0% 20.8% 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100%
Is consistent across age groups
18-34 65+ 35-54 55-64 Size of bubbles = size of demographic
Oppose Support
43
(949) 855 6400
www.probolskyresearch.com 55.0% 40.0% 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100%
Is consistent among those who own and those who rent
Own Rent Size of bubbles = size of demographic
Oppose Support
44
(949) 855 6400
www.probolskyresearch.com 31.0% 41.3% 13.8% 3.3% 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100%
Is high among differing ethnic groups, but greatest among whites and Latinos
Size of bubbles = size of demographic Latino/Hispanic White/Caucasian Black/African American Asian
Oppose Support
For supporting the Recycled Water Center*
Question: Thinking specifically, why would you support the Recycled Water Center? 45
(949) 855 6400
www.probolskyresearch.com
30.0% 20.5% 16.8% 15.5% 11.2% 9.6% 9.6% 5.0% 4.6% 3.6% 3.3% 3.3% 2.3% 1.3% 5.9% 2.6% Saves/conserves/recycles water Helpful with drought/water shortage Positive mentions Water is needed/necessary More water supply It is a good option to do/no other options It is safe/healthy/clean It is useful/helpful/good for the community For the future Keeps price down/cheaper Uses local water It is drinkable water There are many people in the area Naturally done Other Don't know
*Asked only of those who said they support the Recycled Water Center
For opposing the Recycled Water Center*
Question: Thinking specifically, why would you oppose Recycled Water Center? 46
(949) 855 6400
www.probolskyresearch.com
36.8% 25.0% 23.5% 13.2% 7.4% 5.9% 4.4% 4.4% 5.9% 7.4% Not sure how clean is it/dirty/comes from sewer Not for drinking water/won't drink that water Don't trust the process/not safe Negative mentions Don't want chemicals on water Need more information Find better ways The cost/expensive Other Don't know/not sure
*Asked only of those who said they oppose the Recycled Water Center
(949) 855 6400
www.probolskyresearch.com
47
Knowing it will provide a local, high quality, drought-proof water supply
Question: The Recycled Water Center will provide a local, high quality water supply that is drought-proof. Does knowing this make you more likely or less likely to support the project? 48
(949) 855 6400
www.probolskyresearch.com
81.0% 9.3% 5.5% 4.2%
More likely to support 81.0% Less likely to support 9.3% Makes no difference to me 5.5% Unsure/Refused 4.2%
45.6% 32.4% 10.3% 11.7% More likely to support 45.6% Less likely to support 32.4% Makes no difference to me 10.3% Unsure/Refused 11.7% How does this affect those who were unsure? 75.9% 6.9% 0.0% 17.2% More likely to support 75.9% Less likely to support 6.9% Makes no difference to me 0.0% Unsure/Refused 17.2% How does this affect those who initially opposed?
Knowing it will replenish groundwater levels and ensure a safe, local and drought-proof water supply
Question: The East Valley Water District gets about 80% of our drinking water from groundwater basins, but the groundwater levels in our community have been steadily dropping and are at historic lows. The Recycled Water Center will deliver clean, locally produced water to replenish groundwater levels and ensure we have a safe, local and drought-proof supply of water. Does knowing this make you more likely or less likely to support the project? 49
(949) 855 6400
www.probolskyresearch.com
85.0% 8.0% 5.3% 1.7%
More likely to support 85.0% Less likely to support 8.0% Makes no difference to me 5.3% Unsure/Refused 1.7%
48.5% 33.8% 13.2% 4.5% More likely to support 48.5% Less likely to support 33.8% Makes no difference to me 13.2% Unsure/Refused 4.5% How does this affect those who were unsure? 79.3% 6.9% 3.4% 10.4% More likely to support 79.3% Less likely to support 6.9% Makes no difference to me 3.4% Unsure/Refused 10.4% How does this affect those who initially opposed?
Knowing that purified water produced by the Center will be closely monitored
Question: Purified water produced by the Recycled Water Center for groundwater recharge will be closely monitored and tested to ensure that it meets all state and federal health water regulations and standards. Does knowing this make you more likely or less likely to support the project? 50
(949) 855 6400
www.probolskyresearch.com
82.8% 9.0% 6.8% 1.4%
More likely to support 82.8% Less likely to support 9.0% Makes no difference to me 6.8% Unsure/Refused 1.4%
47.1% 39.7% 11.8% 1.4% More likely to support 47.1% Less likely to support 39.7% Makes no difference to me 11.8% Unsure/Refused 1.4% How does this affect those who were unsure? 75.9% 3.4% 13.8% 6.9% More likely to support 75.9% Less likely to support 3.4% Makes no difference to me 13.8% Unsure/Refused 6.9% How does this affect those who initially opposed?
Knowing that their tap water already includes some recycled water
Question: The drinking water that comes out of your tap today includes some water that has been cleaned, disinfected and recycled from water sources that were once polluted, like storm water runoff. Does knowing this make you more likely
51
(949) 855 6400
www.probolskyresearch.com
65.0% 19.8% 12.0% 3.2%
More likely to support 65.0% Less likely to support 19.8% Makes no difference to me 12.0% Unsure/Refused 3.2%
30.9% 50.0% 13.2% 5.9% More likely to support 30.9% Less likely to support 50.0% Makes no difference to me 13.2% Unsure/Refused 5.9% How does this affect those who were unsure? 51.7% 13.8% 27.6% 6.9% More likely to support 51.7% Less likely to support 13.8% Makes no difference to me 27.6% Unsure/Refused 6.9% How does this affect those who initially opposed?
Knowing it will create jobs
Question: Construction of the Recycled Water Center will create over 800 direct construction jobs plus 600 more jobs related to the construction project. Does knowing this make you more likely or less likely to support the project? 52
(949) 855 6400
www.probolskyresearch.com
83.5% 7.5% 7.0% 2.0%
More likely to support 83.5% Less likely to support 7.5% Makes no difference to me 7.0% Unsure/Refused 2.0%
54.4% 29.4% 11.8% 4.4% More likely to support 54.4% Less likely to support 29.4% Makes no difference to me 11.8% Unsure/Refused 4.4% How does this affect those who were unsure? 69.0% 6.9% 20.7% 3.4% More likely to support 69.0% Less likely to support 6.9% Makes no difference to me 20.7% Unsure/Refused 3.4% How does this affect those who initially opposed?
Knowing it will produce at least 148 million dollars worth of water over 2 decades
Question: The Recycled Water Center will produce at least 148 million dollars worth of water over the next twenty years, water that the District would have to purchase if the Center wasn’t constructed. Does knowing this make you more likely or less likely to support the project? 53
(949) 855 6400
www.probolskyresearch.com
73.5% 15.5% 7.3% 3.7%
More likely to support 73.5% Less likely to support 15.5% Makes no difference to me 7.3% Unsure/Refused 3.7%
44.1% 42.6% 8.8% 4.5% More likely to support 44.1% Less likely to support 42.6% Makes no difference to me 8.8% Unsure/Refused 4.5% How does this affect those who were unsure? 55.2% 13.8% 13.8% 17.2% More likely to support 55.2% Less likely to support 13.8% Makes no difference to me 13.8% Unsure/Refused 17.2% How does this affect those who initially opposed?
Knowing it will be constructed in a residential area near a school
Question: The Recycled Water Center may be constructed in a residential area near a school. However, the Center’s location will allow for extensive educational partnership opportunities with the community and students. Does knowing this make you more likely or less likely to support the project? 54
(949) 855 6400
www.probolskyresearch.com
58.0% 29.8% 8.3% 3.9%
More likely to support 58.0% Less likely to support 29.8% Makes no difference to me 8.3% Unsure/Refused 3.9%
22.1% 64.7% 10.3% 2.9% More likely to support 22.1% Less likely to support 64.7% Makes no difference to me 10.3% Unsure/Refused 2.9% How does this affect those who were unsure? 37.9% 34.5% 13.8% 13.8% More likely to support 37.9% Less likely to support 34.5% Makes no difference to me 13.8% Unsure/Refused 13.8% How does this affect those who initially opposed?
Knowing recycled water will be purified by a state-of-the-art cleaning process
Question: Recycled water will be purified by going through a state-of-the-art cleaning process before it will naturally filter through the earth into groundwater aquifers where it will later be used for drinking water and other uses. Does knowing this make you more likely or less likely to support the project? 55
(949) 855 6400
www.probolskyresearch.com
75.3% 13.0% 8.8% 2.9%
More likely to support 75.3% Less likely to support 13.0% Makes no difference to me 8.8% Unsure/Refused 2.9%
33.8% 45.6% 14.7% 5.9% More likely to support 33.8% Less likely to support 45.6% Makes no difference to me 14.7% Unsure/Refused 5.9% How does this affect those who were unsure? 75.9% 10.3% 10.3% 3.5% More likely to support 75.9% Less likely to support 10.3% Makes no difference to me 10.3% Unsure/Refused 3.5% How does this affect those who initially opposed?
Knowing similar programs have been used for years throughout the world
Question: Water purification programs using the same technology and process have been used for years throughout the world, including Singapore and Orange County, California, providing safe, clean drinking water for millions of people. Does knowing this make you more likely or less likely to support the project? 56
(949) 855 6400
www.probolskyresearch.com
75.8% 9.5% 12.5% 2.2%
More likely to support 75.8% Less likely to support 9.5% Makes no difference to me 12.5% Unsure/Refused 2.2%
44.1% 33.8% 20.6% 1.5% More likely to support 44.1% Less likely to support 33.8% Makes no difference to me 20.6% Unsure/Refused 1.5% How does this affect those who were unsure? 69.0% 10.3% 13.8% 6.9% More likely to support 69.0% Less likely to support 10.3% Makes no difference to me 13.8% Unsure/Refused 6.9% How does this affect those who initially opposed?
75.8% 75.3% 58.0% 73.5% 83.5% 65.0% 82.8% 85.0% 81.0%
0% 20% 40% 60% 80% 100%
0% 20% 40% 60% 80% 100% Become less likely to Oppose Become more likely to Oppose
Mover Messages are closest to top right corner
Support
57
(949) 855 6400
www.probolskyresearch.com Size of bubbles = all voters
Oppose
Become less likely to Support Become more likely to Support
Recycled Water Center may be constructed in a residential area The drinking water that comes out of your tap today Recycled Water Center will produce at least 148 million dollars worth of water over the next twenty years Recycled Water Center will create over 800 direct construction jobs plus 600 more jobs The East Valley Water District gets about 80%
Recycled water be used for drinking water and other uses Water purification programs using the same technology Recycled Water Center will provide a local, high quality water supply Recycled Water Center for groundwater recharge will be closely
(949) 855 6400
www.probolskyresearch.com
58
Increases to 84.5%
Question: Based on what you now know, do you support or oppose the District’s Recycled Water Center? 59
(949) 855 6400
www.probolskyresearch.com
75.8% 17.0% 7.2% 84.5% 11.5% 4.0% Support Oppose Unsure/refused Initial Informed Initial Informed Initial Informed
60
(949) 855 6400
www.probolskyresearch.com
52.3% 5.0% 32.3% 6.5% Support Oppose Strongly Strongly Somewhat Somewhat
A majority (52.3%) strongly supports the Recycled Water Center
Question: [IF SUPPORT OR OPPOSE>>>] And would you say that you strongly or somewhat (support/oppose)?]
96.7% 2.0% 1.3% 38.2% 55.9% 5.9% 65.5% 6.9% 27.6% Who supports the Center? Who opposes the Center? Who is unsure/refused?
Change from our original test?
Question: Based on what you now know, do you support or oppose the District’s Recycled Water Center? [RECORD] [IF SUPPORT OR OPPOSE>>>] And would you say that you strongly or somewhat (support/oppose)?] 61
(949) 855 6400
www.probolskyresearch.com Of those who initially supported Of those who initially
Of those who were initially unsure/ refused Of those who initially
Of those who were initially unsure/ refused Of those who initially supported Of those who initially supported Of those who initially
Of those who were initially unsure/ refused
62
(949) 855 6400
www.probolskyresearch.com 45.0% 55.0% 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100%
Is consistent across genders
Women Men Size of bubbles = size of demographic
Oppose Support
63
(949) 855 6400
www.probolskyresearch.com 37.0% 38.0% 20.0% 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100%
Is consistent across political parties
Democratic Size of bubbles = size of demographic Republican
Oppose Support
DTS
64
(949) 855 6400
www.probolskyresearch.com 31.5% 29.8% 18.0% 20.8% 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100%
Is consistent across age groups
18-34 65+ 35-54 55-64 Size of bubbles = size of demographic
Oppose Support
65
(949) 855 6400
www.probolskyresearch.com 55.0% 40.0% 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100%
Is consistent among those who own and those who rent
Own Rent Size of bubbles = size of demographic
Oppose Support
66
(949) 855 6400
www.probolskyresearch.com 31.0% 41.3% 13.8% 3.3% 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100%
Is consistent across ethnicities
Size of bubbles = size of demographic Latino/Hispanic White/Caucasian Black/African American Asian
Oppose Support
Probolsky Research 3990 Westerly Place Suite 185 Newport Beach, CA 92660 USA (949) 855-6400 Newport Beach (916) 256-4040 Sacramento (202) 559-0270 Washington DC www.probolskyresearch.com