EVWD - Community Survey - Report on Results - February 6, 2015 - - PowerPoint PPT Presentation

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EVWD - Community Survey - Report on Results - February 6, 2015 - - PowerPoint PPT Presentation

EVWD - Community Survey - Report on Results - February 6, 2015 Probolsky Research (949) 855-6400 Newport Beach 3990 Westerly Place Suite 185 (916) 256-4040 Sacramento Newport Beach, CA 92660 USA (202) 559-0270 Washington DC


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EVWD - Community Survey

  • Report on Results -

February 6, 2015

Probolsky Research 3990 Westerly Place Suite 185 Newport Beach, CA 92660 USA (949) 855-6400 Newport Beach (916) 256-4040 Sacramento (202) 559-0270 Washington DC www.probolskyresearch.com

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EVWD - Community Survey

Methodology

From Thursday, January 29 through Sunday, February 1, 2015, Probolsky Research conducted a telephone survey within the service area of East Valley Water District. A total of 400 surveys were collected. A survey of this size yields a margin of error of +/-4.9% with a 95% degree of

  • confidence. Interviews were conducted with voters on both landline and cell phones and were offered in English and

Spanish languages. Probolsky Research specializes in opinion research on behalf of government, business, special interest and media clients. 2

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EVWD - Community Survey

Highlights: general water issues and themes

  • Water is an issue of concern to more than 75 percent of respondents, who worry about the availability of future water

supplies.

  • More than 90 percent of respondents support major investments that will modernize and upgrade our infrastructure.
  • An approval rating of 78.8 percent indicates that customers feel confident that EVWD is doing a good job in supplying its

water and wastewater services, saying “I always have water,” and “They do a good job.” 3

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EVWD - Community Survey

Highlights: Recycled water and the Recycled Water Center

  • Three-quarters of respondents are familiar with the concept of recycled water. More than half think recycling water is a

good idea. Respondents commented on the value of conservation and helping with the drought situation.

  • Similarly, 75.8 percent of respondents support the concept of a District Recycled Water Center that would treat up to 10

million gallons a day of wastewater instead of discharging it into the Santa Ana River.

  • Support remains strong among all audience segments: genders, political parties, age groups, owners and renter and

differing ethnic groups.

  • Support for the Recycled Water Center grew when respondents knew that:
  • It will provide a local, high quality, drought-proof supply.
  • It will replenish groundwater levels.
  • The state-of-the-art purification process will be closely monitored.
  • It will create jobs.
  • It will produce $148 million of water over two decades.
  • Similar projects are at work around the world.
  • Support also became more likely when respondents were told that the Center’s location near a school would allow for

extensive educational partnership opportunities. 4

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General Community Themes and District Awareness

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What is top of mind in the District?

Highlights from the cloud

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Public safety and jobs/the economy

Are the most important issues

Question: What is the most important issue facing your community today? 7

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35.3% 22.0% 8.8% 7.8% 5.8% 5.5% 5.5% 1.8% 1.8% 1.0% 0.8% 3.8% 1.3% 16.5% Public safety Jobs and the economy Poverty Environmental issues Government Transportation Education/schools/higher education Overpopulation/controlling growth/development Healthcare Affordable housing Moral issues None/nothing Other Don't know/refused

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51.3% correctly identify East Valley Water District

As their water provider

Question: Can you tell me who provides the water service for your home? 8

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51.3% 4.3% 4.0% 3.0% 2.3% 1.5% 1.5% 1.3% 1.0% 1.8% 7.3% 22.0% East Valley Water District/EVWD Water department/water district in our area San Bernardino Municipal Water Department/SBMWD Apartment complex Highland Water District West Valley Water District The landlord/landowner City Edison Nothing/don't have water service Other Don't know/not sure

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News Sources for Water and Water-Related Issues

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Local TV is the top source for news/information about water,

Followed by newspapers and the local water agency

Question: What are your top two sources for news and information about water and water-related issues? Pick two. 10

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49.3% 32.5% 29.5% 22.3% 15.5% 13.3% 2.3% 4.0% 7.5% 6.5% Local television Newspaper Your local water agency Social media platforms such as Facebook and Twitter A website or blog Local radio Magazines Nothing Something else Unsure/refuse

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Top local TV

News sources

Question: What are your top two sources for news and information about water and water-related issues? Pick two. 11

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8.0% 8.0% 7.0% 5.0% 3.5% 3.0% 3.0% 2.8% 2.3% 2.3% 2.0% 1.8% 1.5% 1.3% 1.3% 1.0% 0.8% 0.8% 0.5% 0.5% 1.0% 4.0% 2.0% Channel 7 News KTLA/Channel 5 Channel 11 Fox News Channel 4 ABC Channel 2 Channel 3 NBC CNN CBS KCAL/Channel 9 Any stations TV Channel 34 Local station PBS/Public Broadcasting Service Channel 52 Univision Nothing Other Don't know/can't recall/refused

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Top newspaper

News sources

Question: What are your top two sources for news and information about water and water-related issues? Pick two. 12

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15.5% 2.8% 2.8% 1.5% 1.3% 1.3% 1.0% 0.5% 0.3% 4.0% 2.3% The Sun Newspapers/articles Highland Newspaper The Community News LA Times/Los Angeles Times The Press Enterprise/Riverside Press Enterprise Redlands Daily Facts Daily News Nothing Other Don't know/can't recall

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Top water agency

News sources

Question: What are your top two sources for news and information about water and water-related issues? Pick two. 13

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15.5% 2.3% 2.3% 1.3% 1.3% 1.0% 0.5% 0.5% 0.5% 2.5% 3.0% East Valley Water District Mail Flyers/ bulletins/brochures/notices Newsletter Bills San Bernardino Municipal Water Department Water company/department Email Meetings/conference Other Don't know

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Top social media

News sources

Question: What are your top two sources for news and information about water and water-related issues? Pick two. 14

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15.8% 1.8% 1.8% 1.0% 0.5% 0.5% 1.8% 1.0% Facebook Twitter Online/internet Google Instagram Youtube Other Don't know

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Top website

News sources

Question: What are your top two sources for news and information about water and water-related issues? Pick two. 15

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2.8% 1.8% 1.3% 0.8% 0.8% 0.8% 0.5% 0.5% 0.5% 0.5% 0.5% 0.5% 1.3% 2.3% 1.0% Yahoo Google Blog/website Weather site Reddit Water district/company website MSN East Valley Water District website/EVWD CNN Research Facebook Tumblr None/nothing specific Other Don't know

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Top radio

News sources

Question: What are your top two sources for news and information about water and water-related issues? Pick two. 16

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2.0% 1.5% 1.3% 1.0% 0.8% 0.8% 0.8% 0.8% 0.5% 0.5% 3.3% 0.3% 99.1 FM KFI 640 AM NPR News on the radio KNX 1070 AM 97.5 FM Any station KOLA 99.9 FM KTIE 590 AM Local radio station Other Don't know/refused

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Focusing on Water Availability

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75.3% are concerned

About the availability of water in their community in the years to come

Question: How concerned are you about the availability of water in your community in the years to come? Would you say that you are extremely concerned, somewhat concerned, not too concerned or not at all concerned? 18

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75.3% 22.5% 2.2% Concerned Not concerned Unsure/refused

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30.5% 5.8% 44.8% 16.8% Concerned Not concerned Extremely Not at all Somewhat Not too

30.5% say they are very concerned

About the availability of water in the years to come

Question: How concerned are you about the availability of water in your community in the years to come? Would you say that you are extremely concerned, somewhat concerned, not too concerned or not at all concerned?

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91.0% agree that we need to make

Major investments to modernize and upgrade our water infrastructure

Question: Now, please tell me if you agree or disagree with the following statement: “Water supply is always an issue in drought-prone California, and while water conservation is important, it is only part of the solution. We need to make major investments to modernize and upgrade our water infrastructure to ensure local, safe, reliable, high quality water now and in future years.” 20

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91.0% 6.8% 2.2% Agree Disagree Unsure/refused

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60.3% 3.0% 29.8% 3.3% 1.0% 0.5% Agree Disagree Strongly Strongly Somewhat Somewhat

The intensity of agreement is high:

60.3% strongly agree

Question: [IF AGREE OR DISAGREE>>>] And would you say that you strongly or somewhat (agree/disagree)?] [IF UNSURE>>>] And would you say that you would lean one way or the other?

Lean Lean

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District Performance And Satisfaction

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78.8% approve of the job

The East Valley Water District is doing

Question: East Valley Water District provides water and wastewater services to nearly 100,000 people in San Bernardino and Highland. In general, do you approve or disapprove of the job that East Valley Water District is doing? 23

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78.8% 7.8% 13.4% Approve Disapprove Unsure/refused

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38.8% 3.8% 40.0% 4.0% Approve Disapprove Strongly Strongly Somewhat Somewhat

38.8% strongly approve

Of the District’s job performance

Question: [IF APPROVE OR DISAPPROVE>>>] And would you say that you strongly or somewhat (approve/disapprove)?

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Top reasons why 78.8%

Of respondents approve of the District’s job performance*

Question: Thinking specifically, why do you approve of the job East Valley Water District is doing? 25

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31.4% 27.6% 23.2% 13.7% 7.3% 6.0% 5.1% 4.4% 1.6% 1.3% 1.9% 2.9% 3.8% I always have water/we have water supply They do a good job/good service I'm good with it/no problem Quality/reliability of the water Keep consumers well informed Educating community on water conservation Low cost/not overpriced Not enough information about them They have new/updated their facility Community involvement None/no reason/don't approve Other Don't know/not sure

*Asked only of those who said they approve of the District’s job performance

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Top reasons why 7.8%

Of respondents disapprove of the District’s job performance*

Question: Thinking specifically, why do you disapprove of the job the East Valley Water District is doing? 26

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38.7% 25.8% 16.1% 6.5% 6.5% 6.5% 16.1% Price hike Water quality There is a leak on the water pipes They control the water supply Overcrowding/overdevelopment Poor service/not doing their job Other

*Asked only of those who said they disapprove of the District’s job performance

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62.5% are satisfied

With the quality of drinking water that comes out of their taps at home

Question: Thinking about the quality of drinking water that comes out of the tap at your home, would you say that you are very satisfied, somewhat satisfied, somewhat dissatisfied or very dissatisfied? 27

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62.5% 28.8% 8.7% Satisfied Dissatisfied Unsure/refused

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25.5% 16.0% 37.0% 12.8% Satisfied Dissatisfied Very Very Somewhat Somewhat

25.5% are very satisfied

With the quality of the drinking water that comes out of their taps at home

Question: Thinking about the quality of drinking water that comes out of the tap at your home, would you say that you are very satisfied, somewhat satisfied, somewhat dissatisfied or very dissatisfied?

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District Communications

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Where do respondents currently get

Information from East Valley Water District?

Question: Where do you currently get information from East Valley Water District? Choose as many as you like, or none at all. 30

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42.5% 40.8% 23.5% 12.0% 10.0% 7.5% 7.5% 7.0% 2.5% 0.8% 0.8% 0.5% 0.5% 0.5% 0.8% 13.3% 1.3% Newsletter mailed to your home Inserts included in your monthly bills Notices and articles printed in newspapers Social media, such as Twitter or Facebook posts Postings on the District's website, www.eastvalley.org Community events A message from the District's online bill pay system E-mail alerts On television Word of mouth/from other people Straight from the Water District On radio Internet (unspecified) Phone call Some other way None of the above Unsure/refused

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How would residents prefer to be kept informed

By the District about water and water-related issues?

Question: How would you prefer that East Valley Water District keep you informed about water and water-related issues? Choose as many as you like, or none at all. 31

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52.8% 48.0% 23.0% 22.0% 18.0% 17.0% 15.0% 13.5% 0.8% 0.3% 0.3% 1.3% 3.5% 0.8% Newsletter mailed to your home Inserts included in your monthly bills Notices and articles printed in newspapers E-mail alerts Postings on the District's website, www.eastvalley.org Social media, such as Twitter or Facebook posts Community events A message from the District's online bill pay system On television On radio Phone call Some other way None of the above Unsure/refused

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Bill payment is the primary driver

Of traffic to www.eastvalley.org

Question: If you have ever visited the website of East Valley Water District, www.eastvalley.org, please tell me why you visited the District’s website. Choose as many as you like, or nothing at all. If you’ve never visited www.eastvalley.org, just say so: 32

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17.5% 9.0% 5.8% 3.0% 1.3% 0.8% 0.8% 1.0% 72.3% 0.5% To pay my bill To find out more information about water-related topics To find out more information about East Valley Water District events and programs To find out more information about sewage-related topics Find out their location/address For employment reasons Curiosity Something else I've never visited www.eastvalley.org Unsure/refused

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Attitudes Towards Water Recycling and Ensuring a Local, Reliable Supply of Water

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74.0% have heard

Of water recycling

Question: Have you heard of water recycling, a process that removes impurities from wastewater and sewer water resulting in clean enough water for irrigation and groundwater replenishment? 34

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74.0% 25.3% 0.7% Yes No Unsure/refused

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What do people think

About water recycling?

Question: What do you think of water recycling? 35

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51.3% 10.5% 10.3% 9.3% 9.0% 7.8% 7.5% 7.0% 6.5% 4.5% 4.3% 2.3% 1.3% 1.0% 1.0% 1.0% 0.8% 0.8% 3.3% 4.3% Good thing/great idea/I'm all for it/it should be done Not informed/don't know much about it Good for watering outside Not good for home consumption/drinking/cooking Makes the water clean/safe/purified/good for drinking/consumption Cover up drought/shortage of water It's necessary/needed/important Water conservation/water shouldn't be put into waste Don't trust that the water is purified/filtered from harmful materials/unsafe/gross It will be useful/helpful Good for irrigation/agricultural purposes Don't like it/don't approve it Depends on what water they are recycling Affordable/cost-effective/save us money It is mandatory/should be done by everyone Smart thing to do Depends on what it was for/how they are going to use the water Interesting idea Other Don't know/not sure

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What is the best way for local water agencies

To ensure reliable local water supply?

Question: What, in your opinion, is the best way for local water agencies to ensure reliable local water supply? Choose as many as you like, or none at all. 36

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49.3% 46.0% 43.5% 41.8% 36.3% 25.5% 25.0% 22.0% 17.0% 0.8% 0.5% 0.5% 0.5% 0.5% 1.0% 1.3% 7.0% Capturing and recycling storm water run-off Recycling treated sewer water for non-drinking water purposes Desalination, a process of turning ocean water into drinking water Conservation More surface storage or dams Mandatory water use restrictions Recycling treated sewer water for drinking water purposes More imported water Limit population growth Watering of crops/plants Having filters/filtering system More resources Recycling Education/awareness Something else None Unsure/refused

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Introducing the Recycled Water Center

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75.8% support

The District’s Recycled Water Center

Question: Now, I am going to read you some more information about water in your area. East Valley Water District produces 80% of our water supply from local groundwater. 15% comes from the Santa Ana River, which goes through several treatment and disinfection processes prior to delivery. The remaining less than 5% is purchased from imported water sources, such as the Sacramento Bay Delta. To expand its water resources and increase local reliability, East Valley Water District has prioritized recycled water and other local water supply projects. One way the District can increase local water supply and reliability is by recycling sewage water, also known as wastewater, that would otherwise be sent to the San Bernardino Municipal Water Department wastewater treatment plant and then released into the Santa Ana River. The District plans to construct a recycled water plant, to be called the Recycled Water Center, and treat up to 10 million gallons a day of

  • wastewater. The wastewater would be disinfected to nearly distilled quality using the same technologies that purify baby food, fruit juices, medicines and bottled
  • water. The recycled water is then put into the ground where it filters through the earth, traveling through layers of gravel and sand before finally settling into

underground lakes where it would blend with existing groundwater. After at least six months, and in some cases years later, this blended water could be pumped out and disinfected with chlorine prior to being used for drinking water. Based on what you now know, do you support or oppose the District’s Recycled Water Center?

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75.8% 17.0% 7.2% Support Oppose Unsure/refused

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44.3% 9.5% 31.5% 7.5% Support Oppose Somewhat

A plurality (44.3%) strongly supports

The District’s Recycled Water Center

Question: [IF SUPPORT OR OPPOSE>>>] And would you say that you strongly or somewhat (support/oppose)?]

Strongly Somewhat Strongly

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www.probolskyresearch.com 45.0% 55.0% 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100%

Support for the Recycled Water Center

Is consistent across genders

Women Men Size of bubbles = size of demographic

Oppose Support

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www.probolskyresearch.com 37.0% 38.0% 20.0% 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100%

Support for the Recycled Water Center

Is consistent across political parties

Democratic Size of bubbles = size of demographic Republican

Oppose Support

DTS

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www.probolskyresearch.com 31.5% 29.8% 18.0% 20.8% 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100%

Support for the Recycled Water Center

Is consistent across age groups

18-34 65+ 35-54 55-64 Size of bubbles = size of demographic

Oppose Support

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www.probolskyresearch.com 55.0% 40.0% 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100%

Support for the Recycled Water Center

Is consistent among those who own and those who rent

Own Rent Size of bubbles = size of demographic

Oppose Support

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www.probolskyresearch.com 31.0% 41.3% 13.8% 3.3% 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100%

Support for the Recycled Water Center

Is high among differing ethnic groups, but greatest among whites and Latinos

Size of bubbles = size of demographic Latino/Hispanic White/Caucasian Black/African American Asian

Oppose Support

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Top reasons given

For supporting the Recycled Water Center*

Question: Thinking specifically, why would you support the Recycled Water Center? 45

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30.0% 20.5% 16.8% 15.5% 11.2% 9.6% 9.6% 5.0% 4.6% 3.6% 3.3% 3.3% 2.3% 1.3% 5.9% 2.6% Saves/conserves/recycles water Helpful with drought/water shortage Positive mentions Water is needed/necessary More water supply It is a good option to do/no other options It is safe/healthy/clean It is useful/helpful/good for the community For the future Keeps price down/cheaper Uses local water It is drinkable water There are many people in the area Naturally done Other Don't know

*Asked only of those who said they support the Recycled Water Center

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Top reasons given

For opposing the Recycled Water Center*

Question: Thinking specifically, why would you oppose Recycled Water Center? 46

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36.8% 25.0% 23.5% 13.2% 7.4% 5.9% 4.4% 4.4% 5.9% 7.4% Not sure how clean is it/dirty/comes from sewer Not for drinking water/won't drink that water Don't trust the process/not safe Negative mentions Don't want chemicals on water Need more information Find better ways The cost/expensive Other Don't know/not sure

*Asked only of those who said they oppose the Recycled Water Center

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Message testing

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81.0% become more likely to support the Center

Knowing it will provide a local, high quality, drought-proof water supply

Question: The Recycled Water Center will provide a local, high quality water supply that is drought-proof. Does knowing this make you more likely or less likely to support the project? 48

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81.0% 9.3% 5.5% 4.2%

More likely to support 81.0% Less likely to support 9.3% Makes no difference to me 5.5% Unsure/Refused 4.2%

45.6% 32.4% 10.3% 11.7% More likely to support 45.6% Less likely to support 32.4% Makes no difference to me 10.3% Unsure/Refused 11.7% How does this affect those who were unsure? 75.9% 6.9% 0.0% 17.2% More likely to support 75.9% Less likely to support 6.9% Makes no difference to me 0.0% Unsure/Refused 17.2% How does this affect those who initially opposed?

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85.0% become more likely to support the Center

Knowing it will replenish groundwater levels and ensure a safe, local and drought-proof water supply

Question: The East Valley Water District gets about 80% of our drinking water from groundwater basins, but the groundwater levels in our community have been steadily dropping and are at historic lows. The Recycled Water Center will deliver clean, locally produced water to replenish groundwater levels and ensure we have a safe, local and drought-proof supply of water. Does knowing this make you more likely or less likely to support the project? 49

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85.0% 8.0% 5.3% 1.7%

More likely to support 85.0% Less likely to support 8.0% Makes no difference to me 5.3% Unsure/Refused 1.7%

48.5% 33.8% 13.2% 4.5% More likely to support 48.5% Less likely to support 33.8% Makes no difference to me 13.2% Unsure/Refused 4.5% How does this affect those who were unsure? 79.3% 6.9% 3.4% 10.4% More likely to support 79.3% Less likely to support 6.9% Makes no difference to me 3.4% Unsure/Refused 10.4% How does this affect those who initially opposed?

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82.8% become more likely to support the Center

Knowing that purified water produced by the Center will be closely monitored

Question: Purified water produced by the Recycled Water Center for groundwater recharge will be closely monitored and tested to ensure that it meets all state and federal health water regulations and standards. Does knowing this make you more likely or less likely to support the project? 50

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82.8% 9.0% 6.8% 1.4%

More likely to support 82.8% Less likely to support 9.0% Makes no difference to me 6.8% Unsure/Refused 1.4%

47.1% 39.7% 11.8% 1.4% More likely to support 47.1% Less likely to support 39.7% Makes no difference to me 11.8% Unsure/Refused 1.4% How does this affect those who were unsure? 75.9% 3.4% 13.8% 6.9% More likely to support 75.9% Less likely to support 3.4% Makes no difference to me 13.8% Unsure/Refused 6.9% How does this affect those who initially opposed?

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65.0% become more likely to support the Center

Knowing that their tap water already includes some recycled water

Question: The drinking water that comes out of your tap today includes some water that has been cleaned, disinfected and recycled from water sources that were once polluted, like storm water runoff. Does knowing this make you more likely

  • r less likely to support the project?

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65.0% 19.8% 12.0% 3.2%

More likely to support 65.0% Less likely to support 19.8% Makes no difference to me 12.0% Unsure/Refused 3.2%

30.9% 50.0% 13.2% 5.9% More likely to support 30.9% Less likely to support 50.0% Makes no difference to me 13.2% Unsure/Refused 5.9% How does this affect those who were unsure? 51.7% 13.8% 27.6% 6.9% More likely to support 51.7% Less likely to support 13.8% Makes no difference to me 27.6% Unsure/Refused 6.9% How does this affect those who initially opposed?

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83.5% become more likely to support the Center

Knowing it will create jobs

Question: Construction of the Recycled Water Center will create over 800 direct construction jobs plus 600 more jobs related to the construction project. Does knowing this make you more likely or less likely to support the project? 52

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83.5% 7.5% 7.0% 2.0%

More likely to support 83.5% Less likely to support 7.5% Makes no difference to me 7.0% Unsure/Refused 2.0%

54.4% 29.4% 11.8% 4.4% More likely to support 54.4% Less likely to support 29.4% Makes no difference to me 11.8% Unsure/Refused 4.4% How does this affect those who were unsure? 69.0% 6.9% 20.7% 3.4% More likely to support 69.0% Less likely to support 6.9% Makes no difference to me 20.7% Unsure/Refused 3.4% How does this affect those who initially opposed?

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SLIDE 53

73.5% become more likely to support the Center

Knowing it will produce at least 148 million dollars worth of water over 2 decades

Question: The Recycled Water Center will produce at least 148 million dollars worth of water over the next twenty years, water that the District would have to purchase if the Center wasn’t constructed. Does knowing this make you more likely or less likely to support the project? 53

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73.5% 15.5% 7.3% 3.7%

More likely to support 73.5% Less likely to support 15.5% Makes no difference to me 7.3% Unsure/Refused 3.7%

44.1% 42.6% 8.8% 4.5% More likely to support 44.1% Less likely to support 42.6% Makes no difference to me 8.8% Unsure/Refused 4.5% How does this affect those who were unsure? 55.2% 13.8% 13.8% 17.2% More likely to support 55.2% Less likely to support 13.8% Makes no difference to me 13.8% Unsure/Refused 17.2% How does this affect those who initially opposed?

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SLIDE 54

58.0% become more likely to support the Center

Knowing it will be constructed in a residential area near a school

Question: The Recycled Water Center may be constructed in a residential area near a school. However, the Center’s location will allow for extensive educational partnership opportunities with the community and students. Does knowing this make you more likely or less likely to support the project? 54

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58.0% 29.8% 8.3% 3.9%

More likely to support 58.0% Less likely to support 29.8% Makes no difference to me 8.3% Unsure/Refused 3.9%

22.1% 64.7% 10.3% 2.9% More likely to support 22.1% Less likely to support 64.7% Makes no difference to me 10.3% Unsure/Refused 2.9% How does this affect those who were unsure? 37.9% 34.5% 13.8% 13.8% More likely to support 37.9% Less likely to support 34.5% Makes no difference to me 13.8% Unsure/Refused 13.8% How does this affect those who initially opposed?

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SLIDE 55

75.3% become more likely to support the Center

Knowing recycled water will be purified by a state-of-the-art cleaning process

Question: Recycled water will be purified by going through a state-of-the-art cleaning process before it will naturally filter through the earth into groundwater aquifers where it will later be used for drinking water and other uses. Does knowing this make you more likely or less likely to support the project? 55

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75.3% 13.0% 8.8% 2.9%

More likely to support 75.3% Less likely to support 13.0% Makes no difference to me 8.8% Unsure/Refused 2.9%

33.8% 45.6% 14.7% 5.9% More likely to support 33.8% Less likely to support 45.6% Makes no difference to me 14.7% Unsure/Refused 5.9% How does this affect those who were unsure? 75.9% 10.3% 10.3% 3.5% More likely to support 75.9% Less likely to support 10.3% Makes no difference to me 10.3% Unsure/Refused 3.5% How does this affect those who initially opposed?

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SLIDE 56

75.8% become more likely to support the project

Knowing similar programs have been used for years throughout the world

Question: Water purification programs using the same technology and process have been used for years throughout the world, including Singapore and Orange County, California, providing safe, clean drinking water for millions of people. Does knowing this make you more likely or less likely to support the project? 56

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75.8% 9.5% 12.5% 2.2%

More likely to support 75.8% Less likely to support 9.5% Makes no difference to me 12.5% Unsure/Refused 2.2%

44.1% 33.8% 20.6% 1.5% More likely to support 44.1% Less likely to support 33.8% Makes no difference to me 20.6% Unsure/Refused 1.5% How does this affect those who were unsure? 69.0% 10.3% 13.8% 6.9% More likely to support 69.0% Less likely to support 10.3% Makes no difference to me 13.8% Unsure/Refused 6.9% How does this affect those who initially opposed?

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SLIDE 57

75.8% 75.3% 58.0% 73.5% 83.5% 65.0% 82.8% 85.0% 81.0%

  • 100%
  • 80%
  • 60%
  • 40%
  • 20%

0% 20% 40% 60% 80% 100%

  • 100%
  • 80%
  • 60%
  • 40%
  • 20%

0% 20% 40% 60% 80% 100% Become less likely to Oppose Become more likely to Oppose

Which messages are most effective?

Mover Messages are closest to top right corner

Support

57

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Oppose

Become less likely to Support Become more likely to Support

Recycled Water Center may be constructed in a residential area The drinking water that comes out of your tap today Recycled Water Center will produce at least 148 million dollars worth of water over the next twenty years Recycled Water Center will create over 800 direct construction jobs plus 600 more jobs The East Valley Water District gets about 80%

  • f our drinking water from groundwater

Recycled water be used for drinking water and other uses Water purification programs using the same technology Recycled Water Center will provide a local, high quality water supply Recycled Water Center for groundwater recharge will be closely

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Does Support/Opposition Change After Message Testing?

58

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SLIDE 59

Support for the Recycled Water Center

Increases to 84.5%

Question: Based on what you now know, do you support or oppose the District’s Recycled Water Center? 59

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75.8% 17.0% 7.2% 84.5% 11.5% 4.0% Support Oppose Unsure/refused Initial Informed Initial Informed Initial Informed

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SLIDE 60

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52.3% 5.0% 32.3% 6.5% Support Oppose Strongly Strongly Somewhat Somewhat

The intensity of support is high:

A majority (52.3%) strongly supports the Recycled Water Center

Question: [IF SUPPORT OR OPPOSE>>>] And would you say that you strongly or somewhat (support/oppose)?]

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SLIDE 61

96.7% 2.0% 1.3% 38.2% 55.9% 5.9% 65.5% 6.9% 27.6% Who supports the Center? Who opposes the Center? Who is unsure/refused?

How does support/opposition

Change from our original test?

Question: Based on what you now know, do you support or oppose the District’s Recycled Water Center? [RECORD] [IF SUPPORT OR OPPOSE>>>] And would you say that you strongly or somewhat (support/oppose)?] 61

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www.probolskyresearch.com Of those who initially supported Of those who initially

  • pposed

Of those who were initially unsure/ refused Of those who initially

  • pposed

Of those who were initially unsure/ refused Of those who initially supported Of those who initially supported Of those who initially

  • pposed

Of those who were initially unsure/ refused

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SLIDE 62

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www.probolskyresearch.com 45.0% 55.0% 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100%

Support for the Recycled Water Center

Is consistent across genders

Women Men Size of bubbles = size of demographic

Oppose Support

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SLIDE 63

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www.probolskyresearch.com 37.0% 38.0% 20.0% 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100%

Support for the Recycled Water Center

Is consistent across political parties

Democratic Size of bubbles = size of demographic Republican

Oppose Support

DTS

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SLIDE 64

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www.probolskyresearch.com 31.5% 29.8% 18.0% 20.8% 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100%

Support for the Recycled Water Center

Is consistent across age groups

18-34 65+ 35-54 55-64 Size of bubbles = size of demographic

Oppose Support

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SLIDE 65

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www.probolskyresearch.com 55.0% 40.0% 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100%

Support for the Recycled Water Center

Is consistent among those who own and those who rent

Own Rent Size of bubbles = size of demographic

Oppose Support

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SLIDE 66

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www.probolskyresearch.com 31.0% 41.3% 13.8% 3.3% 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100%

Support for the Recycled Water Center

Is consistent across ethnicities

Size of bubbles = size of demographic Latino/Hispanic White/Caucasian Black/African American Asian

Oppose Support

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SLIDE 67

Thank you

Probolsky Research 3990 Westerly Place Suite 185 Newport Beach, CA 92660 USA (949) 855-6400 Newport Beach (916) 256-4040 Sacramento (202) 559-0270 Washington DC www.probolskyresearch.com