Everybody Active, Every Day: An evidence-based approach to physical - - PowerPoint PPT Presentation

Everybody Active, Every Day:

An evidence-based approach to physical activity

Dr Mike Brannan Adult Life Course Lead, Public Health England

SRA PH Working Group 24 June 2015

Everybody Active Every Day

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• Consolidates international evidence

and co-produced with over 1,000 local and national stakeholders

• Supports local leaders to reframe,

refocus and provide leadership on:

• Cross-sector partnership
• Industrial scale action across the whole

system

• Focus on addressing inactivity as well as

increasing physical activity to health enhancing levels

• Four domains for national and local

action

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• 1. Active society –

Creating a social movement

• Changing general attitudes to make physical activity the

expectation or social norm

• Working across sectors in the places we live and work
• Developing a common vision of:

“Everybody Active, Every Day”

Activities to date

• Visible National Leadership
• Cross-government Ministerial & Officials groups
• Strong cross-sectoral engagement
• National campaigns
• Change4Life
• One You
• Media & communications approach
• PHE Blog & twitter
• Info-graphics
• Targeted trade press

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Role of sport and recreation

• Target and engage inactive people
• Engage users in design of locally-

embedded physical activity programmes

• Deliver services that support

inclusive opportunities for physical activity (eg, inclusion fitness initiative-accredited gyms, equity statements)

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• 2. Moving professionals –

Activating networks

• Utilising existing network of influencers on the public,

the public & voluntary sector workforce

• ‘Making every contact count’ across sectors and

disciplines

• Starting with expertise & leadership

in key sectors:

• Education
• Sports & leisure
• Health & social care
• Planning, design, transport

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Activities to date

• Healthcare Professionals
• Undergraduate spiral curriculum for medical & nursing schools

led by Nottingham university

• Post-graduate free e-learning modules on BMJ Learning platform
• n physical activity & long term conditions & motivational

interviewing skills

• Clinical champion programme targeted in 3 regions using Dr to Dr

small group teaching

• Developing similar curricula and activation approaches for
• Sports & Leisure professionals
• Teachers
• Planners & architects
• Toolkit for Members of Parliament

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Sports & recreation professionals

• Support project managers, coaches and

volunteers with training and guidance on integration of behaviour change.

• Ensure volunteering opportunities and

jobs provide skills development and career prospects.

• Develop a making every contact count

approach that integrates active living into all aspects of business.

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• 3. Active environments –

Creating the right spaces

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• Developing ‘healthy’ cities, villages, towns and communities
• Linking across disciplines through planning and policy:
• ‘Active’ infrastructure planning
• Capital funding investments
• Embedding activity for all:
• Age-friendly
• Disability-friendly

Activities to date

• A Transport and Health briefing paper

for travel planners has been commissioned and will be published in Summer 2015.

• Commissioned specific projects

looking at rural active travel interventions and interventions to increase functional walking in people with disabilities.

• Hosted the Active Travel Consortium

partnership group developing recommendations for active travel infrastructure in England

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Sport & recreation environments

• Implement active travel

plans for all staff, participants and fans

• Identify and address

barriers that prohibit equality groups from accessing services (eg, geographic, physical, economic)

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• 4. Moving at scale –

Interventions that make us active

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• Positive change must happen at every level and must

be measurable, permanent and consistent

• Implement ‘what works’ at scale
• Maximise existing assets:
• Human
• Physical

Activities to date

• Direct support to local partnerships

through out Centre teams

• Training programme on the

standard evaluation framework for physical activity programmes

• Data and evidence briefings from

knowledge and intelligence teams

• Updated NHS cost of inactivity tool
• Sub-national embedding events to

support local implementation in partnership with NICE

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Sports & recreation

• Establish robust

systems to evaluate projects that assess pre and post-project physical activity as well as participation and wider outcomes (using the standard evaluation framework).

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Evidence for implementation

• Synthesis of existing evidence base (e.g. NICE)
• Evidence-based actions across public health system:
• Settings
• Life-course
• Includes five key steps for local action:

1. Every child to enjoy & have skills to be active 2. Safe, attractive & inclusive active living environments 3. Make every contact count in public & voluntary sectors 4. Lead by example in public sector workspace 5. Evaluate and share ‘what works’

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How can sport and recreation help?

• 1. Local response to local

need

• 2. Networks of professionals

& volunteers who activate & inspire

• 3. Right professional in the

right place at the right time

• 4. Promotion & partnerships
• 5. Monitoring & evaluation

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Embedding health

• Musculoskeletal

disease prevention

• Workplace health
• Domestic violence

awareness

• Mental health &

wellbeing

• Dementia awareness

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Let’s get Everybody Active Every Day!

Michael.brannan@phe.gov.uk