Escoda Brushes - 25% of Global Art Sales in 201 7 W hat hat m m - - PowerPoint PPT Presentation

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escoda brushes 25 of global art sales in 201 7
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Escoda Brushes - 25% of Global Art Sales in 201 7 W hat hat m m - - PowerPoint PPT Presentation

Mar 10, 2024 314 likes •529 views

Escoda Brushes - 25% of Global Art Sales in 201 7 W hat hat m m ak akes t t he hem u uni niqu que and and be bet t er t han o han ot he her br brushe hes? S ta rte d in 1933, n o w ru n b y th e th ird g e n

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SLIDE 1
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SLIDE 2
  • S

ta rte d in 1933, n

  • w

ru n b y th e th ird g e n e ra tio n

  • f th

e E s c

  • d

a fa m ily

  • E

v ery brush head is m ade by hand!

  • T

he trim ple crim p - inv ented by an E scoda - v irtually elim inates loose ferrules

  • T

he "curing" process - inv ented by the founder, Josep E scoda R

  • ig
  • U

ses only the finest hair, filam ents, handles, and ferrules

  • Q

ualified for the prestigious IS O 9001 certificate in 2001 - the only brush com pany to do so!

  • U

ses a distinct brush handle size for ev ery brush head size - to balance the brush head

  • C

reated uniform ity in all brush head sizes, regardless of the length of handle or hair/filam ent used

Escoda Brushes - 25% of Global Art Sales in 201 7

W hat hat m m ak akes t t he hem u uni niqu que and and be bet t er t han o han ot he her br brushe hes?

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SLIDE 3

A tradi dition

  • n

turned i into art

T h e E s c

  • d

a fa m ily h a s b e e n m a kin g b ru s h e s fo r a rtis ts s in c e

  • 1933. J
  • s

e p E s c

  • d

a ’s p a s s io n a n d in s is te n c e

  • n

m a kin g th e v e ry b e s t b ru s h c

  • n

tin u e s to d a y w ith h is s

  • n

s a n d n

  • w

a 3rd g e n e ra tio n w h ic h in c lu d e s th e ir s

  • n

s a n d d a u g h te rs .

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SLIDE 4

75,000, 000,000 000 an and count nt ing ng

T h e E s c

  • d

a fa c to ry h a s p ro d u c e d

  • v

e r 75 m illio n b ru s h e s

  • e

a c h b ru s h is m a d e m e tic u lo u s ly b y h a n d . T h e y h a v e c

  • m

b in e d tra d itio n a l b ru s h m a kin g s kills a n d m

  • d

e rn te c h n

  • lo

g y to p ro d u c e th e v e ry b e s t b ru s h

  • n

th e m a rke t.

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SLIDE 5

O n ly th e fin e s t ra w m a te ria ls a re u s e d to m a ke e a c h b ru s h .

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SLIDE 6

T h e tra d e m a rk trip le

  • crim

p ensures durability ,ensuring a fix ed ferrule that w ill rem ain in place for a lifetim e of use.

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SLIDE 7

B ru s h h a n d le s

  • the part of the brush that is alw

ay s in contact w ith the artist. E ach handle is perfectly balanced and ergonom ically designed for com fort and control. M ade using the finest hardw

  • ods av

ailable.

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SLIDE 8

T he E s c

  • c
  • d

a c u c uring pro c e s e s s c c re a e a te s e s a a b r b rus h s h he a d t d tha t c

  • ns

i s is t s te ntly s n s na ps s b a c k t to it its

  • rig

igin ina l s ha p a pe .

T h is c u rin g p ro c e s s , c re a te d b y th e E s c

  • d

a c

  • m

p a n y , c

  • n

s

  • lid

a te s a n d lo c ks e a c h h a ir in p la c e c re a tin g a p e rm a n e n t b ru s h s h a p e . T h e fin a l s te p

  • f th

e b ru s h m a kin g p ro c e s s in v

  • lv

e s s im u lta n e

  • u

s ly iro n in g a n d d ry in g th e b ru s h h a ir.

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SLIDE 9
  • R

e s e rv a

  • considered the elite hair for w

atercolor, E scoda selects only the best K

  • linsky

m ail sable hair from the T ajm y r region in northern S iberia.

  • C

lasico - M ade of hog bristle, this hair is ex tracted from the anim als in the C hungking region of C hina.

  • V

ersatil - m ade using a high tech sy nthetic filam ent that w

  • uld perform

as w ell as, if not better than, real kolinsky .

  • M
  • dernista - m

ade using a high tech sy nthetic v ersion of m

  • ngoose
  • hair. H

as the natural appearance and feel of real m

  • ngoose.
  • Prado - m

ade using a sy nthetic filam ent that im itates the color, spring and absorption of liquids of sable hair. U ses three different diam eters and lengths of filam ents.

  • U

ltim

  • - m

ade using an alm

  • st perfect im

itation of squirrel hair. T he special fiber has ex traordinary softness and a capacity to retain liquids.

  • O

ptim

  • - K
  • linsky

sable that contains the m

  • re traditional m

ix

  • f m

ale and fem ale hair.

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SLIDE 10

2017 2017 E s E s c

  • d

a S a S a le s b y C a C a te go ry

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SLIDE 11

S h S ho rt H a H a nd le W a te rc

  • l
  • lo

r

  • r
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SLIDE 12

S h S ho rt H a H a nd le W a te rc

  • l
  • lo

r

  • r

B r B rus he s

R e s e rv a V e rs a til P ra d

  • P

e rla U ltim

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SLIDE 13

L O N G G H A N D N D L E O I O IL & & A C R C R Y L IC

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SLIDE 14

L

  • L
  • ng

H a nd le le O O il l a nd A A c rylic

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SLIDE 15

S pe c ia ia lit ity B rus he s

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SLIDE 16

S p S pe c ia lty B rus he s

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SLIDE 17

E s c s c

  • d

a d a S e S e ts

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SLIDE 18

E s c s c

  • d

a d a S e S e ts

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SLIDE 19

S y n th e tic F ila m e n ts

E scoda has com bined high tech adv ances in artist brush filam ent design w ith their traditional brush m aking skills. F ilam ents are now produced in v ary diam eters, lengths and w ith different tapers. E scoda has dev eloped m ethods w hich ex pertly blend different filam ents to produce graduated lev els of responsiv eness and stiffness. T he 9 different E scoda sy nthetics are easily m atched to the requirem ents of ev ery artist.

  • U

ltim

  • - sy

nthetic squirrel (40-42,45)

  • V

ersatil - sy nthetic K

  • linsky

sable (42-43)

  • Perla - W

hite sy nthetic (37-38, 52)

  • B

arroco - G

  • ld sy

nthetic (38, 44, 53)

  • Prado - S

y nthetic red sable (39, 55)

  • O

pera - S y nthetic for acry lic (54)

  • Prim

era - M aroon sy nthetic (43-44, 57)

  • M
  • dernista - S

y nthetic m

  • ngoose (39-40, 56)
  • M

arfil - S y nthetic bristle (58)

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SLIDE 20

N a tu ra l H a irs

T he m

  • st im

portant part of an artist brush is the hair that is used. N atural hair offers characteristics not often found in any

  • ther m
  • aterials. H
  • w

ev er, there can be a great difference in the quality

  • f the grades of hair av

ailable from artist

  • brushes. E

scoda uses only the highest grade of hair so that each brush responds in the best possible m anner.

  • K
  • linsky

S able - R eserv a & O ptim

  • (35-36, 46-47)
  • B

ristle - the m

  • st com

m

  • nly

used raw m aterial - C lassico & N atural (49-51, 62-65)

  • A

quario - S quirrel (37, 45, 54)

  • O

x

  • used m
  • stly

in lettering brushes (36, 45, 47-48, 60)

  • Pony
  • used m
  • stly

in school brushes and cosm etics (37, 45, 59)

  • Polecat - also called F

itch and R ussian S able (48, 54)