Enlightening Product Launches With Alan Davidson & Rich - - PowerPoint PPT Presentation

Enlightening Product Launches With Alan Davidson & Rich German

Enlightening Product Launches

Welcome all Enlightening Entrepreneurs…

Enlightening People Running Enlightening Businesses Using Enlightening Marketing

Enlightening Product Launches

Jeff & Jon Walker’s Product Launch Formula

Enlightening Product Launches

Product Launch Buzz: ~~~ Six figures in six days? A years worth of sales in one week? Add 5k, 10k, 20k, 35k new subscribers? Serious buzz about You and your biz Attract new biz alliances & partners

Enlightening Product Launches

Big Picture! Enlightening Product Launches:  What is a product launch?  What makes a product launch enlightening?  Why would YOU want one? Behind the curtain

Enlightening Product Launches

Who is Alan Davidson – Product Launch Manager

• Designed and/or managed 52 product

launches

• Direct Response Marketing since 2006

(GKIC-Houston 2007 Marketer of the Year)

• Five full years of PLM
• 700,000+ new subscribers
• Over 4 $$$ Million+ in Sales
• VIP Intensive $24K

Enlightening Product Launches

David Neagle Lisa Sasevich Suzanne Evans Jack Canfield & Pamela Bruner Margaret Lynch

Enlightening Product Launches

Brian Horn Rich German Christine Kane Stephen Russell | The Barefoot Doctor Jan Stringer & Alan Hickman

Bartender to the Fabulous!

Enlightening Product Launches

Essential Touch: Massage, Spa, & Polarity Therapy

• Bodyworker for 26 years
• $90,000 a year
• Taught Massage for 10+ years
• Taught Tai Chi, yoga & mediation

since 1990

Enlightening Product Launches

Alan Davidson – Author of Body Brilliance - #1 Health & Wellness Bestseller, winner of two national Book-of- the-Year Awards

Enlightening Product Launches

Midwifed this WEIRD meditation called… Enlightened Tapping Meditation My Bold Promise! In 40 minutes someone who has never meditated before in their life can experience the same “stillness” that the Dalai Lama experiences during his daily meditation…

Enlightening Product Launches

“Alan Davidson is one of four or five PLMs that I will personally vouch for. And he's an amazingly cool human being.”~ Jeff Walker, creator of the Product Launch Formula

Enlightening Product Launches

woo-woo-wing-nut Never launch a product – Something for you…

Enlightening Product Launches

During this training…

 The #1 thing your launch MUST do to engage your divine Audience,  How to design your launch in service to your highest universal biz goals,  How to speak directly to your divine audience to get the most sales,  The five elements of a viral launch video,  The Five Stages of every successful product launch,  The #1 thing that can ruin your launch,  How to use "urgency with integrity" during your launch (this is what 90+%

• f online marketers miss),

 The THREE assets you must have in place to even consider a launch

For the next 75 minutes Give you my very best + an invitation to go deeper

Enlightening Product Launches

Enlightening Product Launches

What is a product launch?

Enlightening Product Launches

What is a online product launch?

Enlightening Product Launches

What is Enlightening?

• Universal Principles
• Transcend Self

No problem can be solved from the same level

• f

consciousness that created it.~ Albert Einstein

Enlightening Product Launches

What makes a Product Launch Enlightening? Product Launch Formula: RX Give Value, Give Value, Give Value…Ask!

Enlightening Product Launches

Why a Launch? The Ripple Benefits of a Product Launch… $$$ New Customers & Subscribers Happy Affiliate Partners Big Brand Buzz Authority & Positioning

Enlightening Product Launches

The Five Stages of every successful product launch 1. COUNTDOWN TO LAUNCH: 2. ALL SYSTEMS GO! 3. LIFT-OFF! 4. BOOST YOUR ROCKETS~ 5. BIG SPLASH LANDING…

Enlightening Product Launches

COUNTDOWN TO LAUNCH: (Stage #1)

“Alan, The break though in messaging we had during our Speak To Sell VIP Day not only impacted our launch strategy, it’s rippled throughout our entire company.”~ Lisa Sasevich

Enlightening Product Launches

COUNTDOWN TO LAUNCH: #1 High Level Strategy #2 Launch Story & Story Selling #3 Triggers #4 Sequences - Pre-launch content

Enlightening Product Launches

COUNTDOWN TO LAUNCH: #1 High Level Strategy “When faced with a choice, what is your decision in service to?”~ Carl Jung In service to what?

Enlightening Product Launches

COUNTDOWN TO LAUNCH: #1 High Level Strategy

 How to design your launch in service to your highest universal biz goals Ask yourself…”In service to what?”

Enlightening Product Launches

COUNTDOWN TO LAUNCH: #1 High Level Strategy

How to speak directly to your divine audience to get the most sales

Enlightening Product Launches

COUNTDOWN TO LAUNCH: #1 High Level Strategy

Enlightening Product Launches

COUNTDOWN TO LAUNCH: #2 Launch Story & Story Selling The #1 thing your launch MUST do to engage your divine Audience

Enlightening Product Launches

COUNTDOWN TO LAUNCH: #2 Launch Story & Story Selling  Hero’s Journey  Transformation  Case Studies  Your Big Why

Enlightening Product Launches

COUNTDOWN TO LAUNCH: #2 Launch Story & Story Selling  Hero’s Journey:

~

• 1. The Call
• 2. Reject the call
• 3. Opportunity
• 4. Mentor | New Challenge
• 5. Point of No Return
• 6. Final Setback
• 7. Breakthrough | New Normal

Enlightening Product Launches

COUNTDOWN TO LAUNCH: #2 Launch Story & Story Selling

 The Transformation You Promise!

Enlightening Product Launches

COUNTDOWN TO LAUNCH: #2 Launch Story & Story Selling

 The Transformation You Promise: I help __blank___ to be, do, accomplish ____blank____ so that they can _____blank____.

Enlightening Product Launches

Enlightened Tapping Meditation: The Transformation I Promise… I help… people on a spiritual path to … embody their spiritual enlightenment so that… together we can mid-wife and extraordinary new now;” a now that lets all

• f us celebrate our health, our happiness, and our prosperity.

Enlightening Product Launches

COUNTDOWN TO LAUNCH: #2 Launch Story & Story Selling

 Case Studies: crafting your most dramatic case studies into your launch

Enlightening Product Launches

COUNTDOWN TO LAUNCH: #2 Launch Story & Story Selling

 Case Studies: Survey your alumni

1) Who were you before? 2) What specific and measurable results did you get from this training? 3) What exercise, insight, module gave you the biggest aha? 4) Who are you now?

Enlightening Product Launches

COUNTDOWN TO LAUNCH: #2 Launch Story & Story Selling  What Is Your Big Why?

• Why are you here?
• Why do you do your work

in the world?

Enlightening Product Launches

• Blessed Unrest -

My Big Why -

What’s the #1 crisis facing the world today? The destruction of our environment?

My Big Why –

The loss of our pristine lands, water, & sky? Or the loss of our human ancestral wisdom?

My Big Why –

The chronic poverty & the unequal distribution of wealth?

My Big Why –

The lack of safety, education, and democratic rights across the world?

My Big Why –

The lack of safety and democratic rights across the world?

My Big Why –

The #1 problem facing the world is… The common denominator for all our crisis is…the lack of human development.

No problem can be solved from the same level

• f

consciousness that created it.~ Albert Einstein

Enlightening Product Launches

My Big Why: To raise 10% of the world’s consciousness to the level of embodied enlightenment

Enlightening Product Launches

Modern Europe: 742 Million

Enlightening Product Launches

Enlightenment³

Enlightening People Running Enlightening Businesses Using Enlightening Marketing

Enlightening Product Launches

COUNTDOWN TO LAUNCH: #2 Crafting Your Launch Story  Hero’s Journey  Transformation  Case Studies  Your Big Why

Enlightening Product Launches

Product Launch Stories:

• David Neagle: AOS-II - More Than Enough
• Margaret Lynch: 7LOWM - Inner Work to Have the Outer

Results

• Christine Kane: Defying Gravity - Straddling the Two Worlds
• f Soul & Strategy
• Lisa Sasevich: Speak to Sell – One Elegant Move
• Alan Davidson: ETM – Enlightenment at your fingertips…

Enlightening Product Launches

COUNTDOWN TO LAUNCH:

• Sequences - Launch videos

 The five elements of a viral launch video a) move the story of the launch, b) position you as the expert, c) share a client success story, d) show a fantastic tip/exercise, e) your final CTA…

Enlightening Product Launches

Pre-Launch Content (PLC): PLC #1 – Your Client’s Opportunity with your product; PLC #2 – Transformation with your product; PLC #3 – The Ownership Experience.

Enlightening Product Launches

The Five Stages of every successful product launch 1. COUNTDOWN TO LAUNCH: 2. ALL SYSTEMS GO! 3. LIFT-OFF! 4. BOOST YOUR ROCKETS~ 5. BIG SPLASH LANDING…

Enlightening Product Launches

• ALL SYSTEMS GO!

I’ll define my dream team, and uplevel my online systems for a green-light. Tracking

Enlightening Product Launches

Your Merchant Account… ‘High Risk’ Businesses Load Balancing

Enlightening Product Launches

LIFT-OFF! Get your offer RIGHT! Transformation Product deliverables Bonus Price Risk Reduction  The #1 thing that can ruin your launch (Bad offers can ruin good launches)

Enlightening Product Launches

LIFT-OFF!

• Cart Open Strategy
• Your Offer
• Cart Close Strategy

Enlightening Product Launches

BOOST YOUR ROCKETS – Profit Maximizers Upsells, down-sells, cross-sells, Let us Help! – (Done For You) Stick Strategies

Enlightening Product Launches

• BOOST YOUR ROCKETS –

Sales “stick” strategies to turn my new customers into lifelong ambassadors… (over & over deliver)

Enlightening Product Launches

• BIG SPLASH LANDING

Kick-ass affiliate engagement plan to give my product and my biz the impact I deserve.

Enlightening Product Launches

• Tip –

Rock Your house launch 1st – then take your #’s to your partners…

Enlightening Product Launches

The THREE assets you must have in place to even consider a launch… A product w some sales #’s (demand!) Case/success stories Willing to invest in strategy & team

Enlightening Product Launches

A warning…Product Launches are not for sissies…

Enlightening Product Launches

Why a Launch? The Ripple Benefits of a Product Launch… $$$ New Customers & Subscribers Happy Affiliate Partners Big Brand Buzz Authority & Positioning

Enlightening Product Launches

That’s it for the free training… Now a few words from our sponsor…

Enlightening Product Launches

Enlightened Launch School – three days in Texas (Houston that is) September – 24, 25, 26 2014 (Wednesday thru Friday) http://tinyurl.com/launch-school

Enlightening Product Launches

Q&A

Enlightening Product Launches

• Blessed Unrest -