Product - Service Deconstruction Josep M Monguet Product - Service - PowerPoint PPT Presentation

1 / 7 Product - Service Deconstruction Josep Mª Monguet Product - Service Deconstruction

2 / 7 Product - Service Deconstruction Josep Mª Monguet Product - Service Deconstruction

3 / 7 Product - Service Deconstruction Josep Mª Monguet Product - Service Deconstruction

4 / 7 Product - Service Deconstruction Josep Mª Monguet Product - Service Deconstruction

i2b /1 Product – Service Deconstruction 2014 5 / 7 jm.monguet@upc.edu www.i-cell.net Product - Service Deconstruction

To Do 1 2 3 4 Attributes and Relevant Drivers Deconstruction Evaluation and Referents Matrix goals a) Select, prioritize and Select and prioritize Adapt the 7x7 matrix Study and discus each weight the attributes the drivers that may [Attributes Quinary one of the elements of of the product/service impact in the Drivers], according to the matrix to establish to be analyzed. product/service. This the attributes selected goals. b) Target in relation to step may be passed up and ordered by its Matrix elements may a “Referent” if all the drivers are relevance. be passed up if not benchmark relevant. useful. 6 / 7 Product - Service Deconstruction

Product – Service Attributes Need (Rational or Emotional) Prices & financing Emotional Quality Rational Quality Customer Aesthetics Security Experience Image & Brand Durability Empathy Capacity, Novelty Specialization Logistics & 7 / 7 Terms Product - Service Deconstruction

Product – Service Attributes prioritization Cost Value Target Weighted Current Deviation Referent value position from Target Attributes C V T (10) WV = C * V CP [0 to 10] D = CP – T [ 0 to 10] [0 to 10] [CP to 10] Prices & financing Aesthetics Image & Brand Novelty Customer Experience Empathy Specialization & Line Capacity, Logistics & 8 / 7 Distribution Security & Durability Product - Service Deconstruction

Business drivers and Product – Service Attributes Business Drivers Essential drivers Technical Commercial Integrative Leadership Different. Technology Embedded Consultative Tendencies Thinking and values design acceleration services selling Attributes Prices & financing Aesthetics Image & Brand Novelty Customer Experience & Empathy Specialization & Line Capacity, 9 / 7 Logistics & Distribution Security &Durability Product - Service Deconstruction

Evolución de la Oferta al Quinario. Aguilà - Monguet 2011 Impulsores Fundamentales Técnicos Comerciales Quinarios Pensamiento “ Cool hunting ” Neo-liderazgo Alianzas Singularización Diferenciación Tecnologías de Gestión global Servicios Ventas Nuevos por diseño por tecnología / Información y integrativo Capital humano creativas “ M&A” del suministro / incrustados / consultivas Productos Procesos Comunicación Atributos Logística Sostenibilidad Precios y Financiación Producto Línea / Mix Distribución Estética / Imagen /Marca Novedad / Especialización Experiencia del cliente /Empatía (Racional / Emocional) Calidad / Seguridad/ Durabilidad Capacidad/ Logística /Plazos Servicio técnico 10 / 7 Sostenibilidad de la firma [Análisis por deconstrucción] [Reconstrucción creativa de la oferta] [ Nuevo modelo de negocio] Product - Service Deconstruction