Enhancing supply chain efficiency through demand forecasting for - - PowerPoint PPT Presentation

Enhancing supply chain efficiency through demand forecasting for NIVEA

Business Report Team 8: Maxim Antonio Castaneda Sokolov, Riku Li, Uniss Tseng, William Feng

Business Goal

“To optimize the efficiency of supply chain in Cross Border E-commerce Department of Nivea Taiwan”

Client

• Cross Border

E-commerce department at NIVEA Taiwan

• Key account manager

(Tmall)

• Supply cha0in

Benefit

• To plan and get ready in

advance to overcome consequences of the shortage

• Extend their market by

gaining client’s loyalty and trust on the product availability

Problem

• Long lead time:

minimum 6 weeks from distributor to warehouse

• Product shortages:

affect sales performance

• Excess inventory:

high warehouse cost expire date

DATA

• Source: NIVEA Tmall flagship store
• Measure: weekly sales quantity for each product
• Time period: weekly data starting from Nov 2017
• Data length: 59 weeks as of 16Nov 2018, 15 SKUs is selected
• Visualization

Recommendations

Keep an eye on the upstream supply chain Take domain knowledge & safety inventory level into concern Adjust marketing strategies based on supply & demand Keep a good data maintenance for further studies

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