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Enhancing compliance Why do people comply? Adriaan Denkers FIOD-ECD Why do people obey the law? * Personal norms * Social norms * Possibilities * Deterrence Social Norms Descriptive social norms Prescriptive social norms Studies on


  1. Enhancing compliance Why do people comply? Adriaan Denkers FIOD-ECD

  2. Why do people obey the law? * Personal norms * Social norms * Possibilities * Deterrence

  3. Social Norms Descriptive social norms Prescriptive social norms

  4. Studies on Social Norms

  5. Autokinetic effect: Sherif (1936) 9 8 7 6 5 4 3 2 1 0 individually session 1 session 2 session 3

  6. Cialdini, social norms and littering 30% Littered (Flyer) 25% 20% 15% 10% 5% 0% keep our city tidy Carneval in the city

  7. Social norms in communication

  8. Possibilities To keep to the law To break the law

  9. Possibilities in communication

  10. Deterrence Chance of being caught Severity of consequences (sanctions)

  11. Deterrence in communication

  12. Survey results: Compliance among entrepreneurs as a function of motives Noncompliant intentions 1 0,8 0,6 0,4 0,2 0 o l s s l l N a A g g l m a m e s n n i c n e c r o o r o o o o n i -0,2 t r r S i t s N t N e l S S i b r r e r i s e P s t e o D P -0,4

  13. Experiments on moonlighting and student allowance fraud compliant intentions w eak norms 5 strong norms 4,8 4,6 4,4 4,2 4 3,8 3,6 3,4 3,2 3 w eak deterrence strong deterrence

  14. From actions to voluntary disclosure Actions Voluntary disclosure

  15. From actions to voluntary disclosure Actions Voluntary Publicity disclosure Concentration Frequency content

  16. Content of the messages What is the relationship between the content of mediareports and foreign accountholders using the voluntary disclosure scheme? Message Effect on disclosure Deterrence None / negative Possibilities Positive Social Norms Positive

  17. Messages in mediareports and voluntary disclosure Volantury no social norms 50 disclosure social norms 45 40 35 30 25 20 15 10 5 0 no deterrence deterrence

  18. Conclusion Strong and consistent influence on compliance of Personal norms Social norms Possibilities Influence of deterrence on compliance depends on other factors is short term appears to depend on the type of rule

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