Enhancing compliance Why do people comply? Adriaan Denkers - - PowerPoint PPT Presentation

Enhancing compliance

Why do people comply?

Adriaan Denkers

FIOD-ECD

Why do people obey the law? * Personal norms * Social norms * Possibilities * Deterrence

Social Norms

Descriptive social norms Prescriptive social norms

Studies on Social Norms

1 2 3 4 5 6 7 8 9 individually session 1 session 2 session 3

Autokinetic effect: Sherif (1936)

0% 5% 10% 15% 20% 25% 30% keep our city tidy Carneval in the city Littered (Flyer)

Cialdini, social norms and littering

Social norms in communication

Possibilities

To keep to the law To break the law

Possibilities in communication

Deterrence

Chance of being caught Severity of consequences (sanctions)

Deterrence in communication

Noncompliant intentions

• 0,4
• 0,2

0,2 0,4 0,6 0,8 1

S t r

• n

g P e r s

• n

a l N

• r

m s S t r

• n

g S

• c

i a l N

• r

m s N

• P
• s

s i b i l i t i e s D e t e r r e n c e A l l

Survey results: Compliance among entrepreneurs as a function of motives

3 3,2 3,4 3,6 3,8 4 4,2 4,4 4,6 4,8 5 w eak deterrence strong deterrence compliant intentions w eak norms strong norms

Experiments on moonlighting and student allowance fraud

From actions to voluntary disclosure

Actions Voluntary disclosure

From actions to voluntary disclosure

Actions Voluntary disclosure Publicity

Concentration Frequency content

What is the relationship between the content of mediareports and foreign accountholders using the voluntary disclosure scheme?

Message Effect on disclosure Deterrence Possibilities Social Norms

Content of the messages

None / negative Positive Positive

5 10 15 20 25 30 35 40 45 50 no deterrence deterrence Volantury disclosure no social norms social norms

Messages in mediareports and voluntary disclosure

Conclusion Strong and consistent influence on compliance of Personal norms Social norms Possibilities Influence of deterrence on compliance depends on other factors is short term appears to depend on the type of rule