Enhanced fan experience in the Finnish Ice Hockey League - - PowerPoint PPT Presentation

Enhanced fan experience in the Finnish Ice Hockey League

Antti-Jussi Aro Chief Digital Officer, Liiga June 5, 2019

Finnish Hockey League (Liiga)

• Total annual turnover approximately 100 million euros
• The only fully professional, and by far the most popular, sports

series in Finland

• 15 teams in 14 cities
• Around 500 games – all broadcast live
• Over 2 million spectators at the arenas

Data is essential for future competitiveness

• Shifts in consumer behavior
• Media landscape revolution
• Expectations for events

Change drivers

Focus on customer experience and digital capabilities

Wisehockey

– real-time tracking and analytics

Wisehockey

– real-time tracking and analytics

Fully automated data collection and continuously evolving AI-based analytics

• Time on ice
• Skating distance
• Average/maximum speed
• Shot velocity
• Player heat maps
• Plus-minus statistics

Player performance

• Shot maps
• Faceoffs
• Puck possession
• Zone entries
• Power play effectiveness
• Shooting effectiveness

Team performance

• Virtualized game events
• Shift charts
• Game flow (momentum)
• Team & puck heatmaps
• Offensive / defensive

performance Tactical performance

The story so far

• Bitwise and one team (Tappara) started first tests in 2017
• During the 2018-19 season Wisehockey was piloted in 4

Liiga arenas

• For the upcoming 2019-20 season Wisehockey will be

installed in every arena

• The first professional hockey league in the world to

introduce a complete player and puck tracking system

Enriching the experience in the arena

Content for fans Value for teams and partners

Engaging outside the arena

Broadcast Digital channels

Developing the game of hockey

Players Coaches

Long-term goal to build an ecosystem that creates widespread value