Enhanced fan experience in the Finnish Ice Hockey League Antti-Jussi Aro June 5, 2019 Chief Digital Officer, Liiga
Finnish Hockey League (Liiga) • Total annual turnover approximately 100 million euros • The only fully professional, and by far the most popular, sports series in Finland • 15 teams in 14 cities • Around 500 games – all broadcast live • Over 2 million spectators at the arenas
Data is essential for future competitiveness Change drivers • Shifts in consumer behavior Focus on customer experience • Media landscape revolution and digital capabilities • Expectations for events
Wisehockey – real-time tracking and analytics
Wisehockey – real-time tracking and analytics
Fully automated data collection and continuously evolving AI-based analytics Player performance Team performance Tactical performance Time on ice Shot maps Virtualized game events • • • Skating distance Faceoffs Shift charts • • • Average/maximum speed Puck possession Game flow (momentum) • • • Shot velocity Zone entries Team & puck heatmaps • • • Player heat maps Power play effectiveness Offensive / defensive • • • Plus-minus statistics Shooting effectiveness performance • •
The story so far • Bitwise and one team (Tappara) started first tests in 2017 • During the 2018-19 season Wisehockey was piloted in 4 Liiga arenas • For the upcoming 2019-20 season Wisehockey will be installed in every arena • The first professional hockey league in the world to introduce a complete player and puck tracking system
Enriching the experience in the arena Content for fans Value for teams and partners
Engaging outside the arena Digital channels Broadcast
Developing the game of hockey Coaches Players
Long-term goal to build an ecosystem that creates widespread value
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