ENGAGING, EDUCATING AND EMPOWERING Lessons from Vancouvers - - PowerPoint PPT Presentation
ENGAGING, EDUCATING AND EMPOWERING Lessons from Vancouvers Mpowerment Project GAY MILLENNIALS January 11, 2014 #gettingtestedselfie at the HiM clinic. Guys who know their status are #mpowered! @himtweets #peeinacup #hiv #sti
Lessons from Vancouver’s Mpowerment Project
Andrew Shopland – Mpowerment Project Coordinator January 11, 2014 #gettingtestedselfie at the HiM clinic. Guys who know their status are #mpowered! @himtweets #peeinacup #hiv #sti #gayboyproblems #gayboysolutions
Guiding Principles:
Facilitator / Mentor Core Group Member Workshop / Discussion Night Community Member Social Events
Event Outreach Campaigns Social Media
Peer to Peer Engagement at events
Recession, and the rise of tech-enabled social movements
and social media
for human rights
increasing cost of living
from gay villages
relationships with other gay guys
Creating spaces for healthier and more inclusive communities
Location Based Social Networks (Grindr, Growlr, Hornet, Scruff, etc.) Wide range of dating and cruising sites (Plenty of Fish, Adam4Adam, Manhunt, Squirt, etc.)
Vancouver Pride is now a Civic Event GSA/QSAs in schools Safe to live outside Davie Village Same-Sex marriage
Space is socially constructed based on values and the social production of meanings This process is fundamental to the reproduction of society
“Change life! Change Society! These ideas lose completely their meaning without producing an appropriate space… new social relations demand a new space, and vice-versa.”
develop their personal communities
Event planning Translating online communication to community Applied inclusion
Personal and Community
Behaviour change Knowledge transfer Diffusion of knowledge Creation of new community norms
container we’ve already built
Adapting principles of peer education for young gay men
misinformation
hierarchy in education
information
ifs”
source
1. Reach Out 2. Develop Relationships 3. Foster Community 4. Share our Vision 5. Build Trust 6. Inspire Action 7. Cultivate and Steward Ultimate Goal:
To mobilize youth to be leaders in the HIV movement and in their own communities.
That’s because the program needs to be fun and fulfill an actual want
That’s because they’re not being inspired. This generation has a taste for the dramatic/emotional and expect to be stirred to action.
This is actually the easiest generation to reach in the history of
So were the Baby Boomers. And Generation X. Everyone always thinks that about the youngest generation.
Then hire younger staff or empower a group of young volunteers. Be a youth ally and practice good Eldership.
There is no standard demographic profile of the young gay male that gets HIV. Don’t go looking for specific people or you’ll ignore everyone else. Target the community and you’ll reach everyone
and we don’t have the staff time.”
and volunteers to speak for the organization.”
to/about us online.”
anything.”
communities
Hootsuite
in a dialogue
platforms targeting specific youth communities. Controlled by many staff and volunteers
program pages, direct messaging
informative
from event
reposts
positive video promos
Facebook messaging instead
members and those who
Cost effective, hyper- targeted social advertising
events
the past 15 years have shaped the attitudes of Millennials surrounding human rights and social justice
Facebook?
an invitation for us to talk to them
them to notice us. Don’t waste it
connection to build trust
NationBuilder matches the names up and links his social media accounts to his profile
entirely separate from service & health data
youth community. Sometimes get stuck in the same social networks
are not as interested
community
but must be done relevantly and intentionally
programs is powerful
to reach their potential
Facebook Mpowerment YVR mpwr.ca/f Instagram @mpowermentyvr mpwr.ca/i Twitter @mpowermentyvr mpwr.ca/t YouTube mpowermentyvr mpwr.ca/y Email mpowermentyvr@youthco.org