Engagement Throughout the Consumer Journey Davor Sutija CEO, - - PowerPoint PPT Presentation
Improving Brand Engagement Throughout the Consumer Journey Davor Sutija CEO, Thinfilm VisioNFC 2018 London, UK What makes NFC Mobile Marketing valuable for consumers? 82 % of consumers use their smartphone to help make purchase decisions
Davor Sutija CEO, Thinfilm VisioNFC 2018 London, UK
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82 % of consumers use their smartphone to help make purchase decisions in-store1
1Google/Ipsos, Consumers in the Micro-Moment, U.S., n=5,398 based oninternet users, Mar. 2015
77 % of consumers use phone in-store to seek product reviews We are now in the era of the connected consumer
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Fewer than 1 in 8 shoppers go to a brand’s website
(instead they rely on search or Amazon for real-time info)
Customers don’t want ad ads, they want a a con convers rsation
https://www.fastcompany.com/3007362/customers-dont-want-ads-they-want-conversation
Brand Story Recipes Reorder One-touch Return Secure Provenance
NFC Mobile Marketing is a platform to give consumers immediate access to:
Brand-curated one-to-one consumer connections
PRIVATE LABEL ALTERNATIVE
COMPETITOR BRAND YOUR BRAND SEARCH
Direct one-to-one connection On-brand messaging
interactions
connection throughout the consumer journey
experience
Unique Tag ID Date/Time GPS Location
(when granted)
# of Taps Tap Sequence
FROM LOOSELY COUPLED TO ON-PACKAGE TO ON-PRODUCT
Annual Production Capacity of NFC Tags per line by end 2019
Ubiquity can be achieved by using existing roll-based manufacturing on flexible metal substrates
& contest
Consumers who tap NFC spend 3x more time onsite than clicking ppc/social ads 1-in-3 consumers interact 2+ times from 2+ geographic locations 2x interaction compared to
recipes
reorder
tagged products, etc.
home
Details: – 200+ Major Retail Outlets
– 126,000 “Smart” Bottles – €1,000 Prizes
Results & Insights:
Increase in Subscribers over historic URL / QR based campaigns Time spent on site vs. all other sources of traffic
Of consumers interact from 2+ locations
2x 2.8x 33%
Objectives: – Promote white wine for summer drinking with seafood – Encourage contest entries – Generate brand buzz
Supply chain transparency
Identify where bat atches are distributed geographically 40% of tapped coasters were tapped by multiple people When dir direct mail mail pieces are being received based on Postal Service bulk mail mail del deliv ivery Secondary taps shows that wine is potentially consumed just as as mu much for
as for din dinner Diet shake consumers eat lat ater than av average, and do not consume di dinner shakes
People are mos most likely to
consume tobacco messaging between 2-5 pm, and do do not
meal tim imes
Pr Product flow flow Mail Dist stri ributi tion Virality ty Consu sumption ha habi bits Assoc Associated habi bits ts Info Inform rmat ation
co consu nsumpti tion Specialty Gin On Label Craft Beer Coasters Chewing Tobacco Direct Mail Wine Bottle Neck Hangers Nutrition Supplements Welcome Package Tobacco Direct Mail
Consumer Behavior
Davor Sutija CEO davor.sutija@thinfilmNFC.com +47 94 84 98 86