Enabling Mobile Broadband for Development Regional Workshop on IMT for the Next Decade -Future Trends in Mobile Market and Data Services Bangkok, March 21, 2011
Outline • Trends in Mobile Broadband • Mobile “Development” Applications • Enabling Factors • World Bank Group Involvement 2
Trends: Voice to Content 2011 2001 Green Technology Mobile Banking Phone Social Networking Email/SMS Smart Grids/M2M Video on Internet 3 3
Trends: Industry Perspective Global Cellular Active Subscriptions by System Standard (03-11) Faster data rates and rapidly 4000 increasing number of mobile 3500 broadband users worldwide WCDMA/GSM active subscriptions (million) 3000 GSM 2500 PDC 2000 1500 TDMA 1000 CDMA 500 Analogue & Other 0 2003 2004 2005 2006 2007 2008 2009 2010 2011 Business drivers: consumer content delivery, value added services 4 Graphs: Ericsson
Access: East Asia & Pacific 5 Source: ITU 2010
Broadband Demand: Pacific International Bandwidth Demand: Vanuatu (Mbps/month) 2,000 1,800 International bandwidth (Mbps / Month) 1,600 1,400 International leased lines 1,200 Mobile Internet 1,000 BB Dial up 800 Mobile 600 Fixed lines 400 200 0 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 6 Source: World Bank 2010
Mobile Broadband Drivers • Software applications on a mobile device that allow it to perform specific tasks, e.g. access specific information via a website, make payments and other transactions, play games, send messages • Can be pre‐installed or downloaded via the mobile network • Proprietary or open systems • From SMS-based to IP-based, depending on device
Proliferation of mApps or mServices • Financial Services : mobile payment and banking, wage and social benefit payments, financial literacy, savings and insurance • Health services: basic medical records management, diagnostics, disease surveillance, supply chain, training • Learning and education : mobile educational games, classroom support • Farmer information services and help-lines
Technology & mApps Information SMS 2G • MMS • Education / Learning Helplines • IVR Governance • Agriculture Voice messages Health • Applications • Web & data enabled 2.5, 3G, LTE • Applications • Financial Source: GSMA
mApps: Health Health services 1 Usage of mobile handheld devices to collect data remotely (e.g., by Data Collection / community health workers); additionally, use of remote diagnostic Disease Surveillance tools for disease surveillance and treatment; includes civic participation in reporting outbreaks and disease information 2 Treatment Adherence Utilization of messages and voice to communicate treatment / Appointment and procedural reminders to patients (e.g., automated SMS Reminders reminders to patients on chronic medication) 3 Emergency response tools , including creation of EMR via Emergency Medical mobile phones, and ambulance services whose reach is Response Systems extended with mobile usage in remote areas 4 Collection and analysis of patient data, particularly at clinics Health Information or related to call centers that are used to triage services and Systems & Support Tools treatment; information to help health worker prioritization; for Health Workers information on inventory ( Note: overlaps with supply chain management) 5 Management of inventory and supply chain steps by mobile Supply Chain tracking and communication; includes advocacy informed by Management supply chain information 6 Use of smart-cards, vouchers, insurance and lending for health Health Financing services linked to mobile platforms (e.g., m-Pesa) or otherwise enabled using mobile 7 Use of mobile and SMS-based health information and Disease Prevention education to inform individual patients of preventive care and Health Promotion and treatment 10
Reputed “Click” mHealth Pharmaceuticals Business model Revenue Community Health Worker Payment(installment/credit) for: share from (NGO worker - Phone Medicines - Training Certification or entrepreneur) - Medical equipment sold Revenue Sharing Diagnostics Human Payment for Health- Data Collection Payment for Payment for Health Data Health Services Revenue share (consultation, Services from referred medicines, patients point-of-care tests, Livestock appointment setting, health information ) HOSPITALS / Govt./Donors/ Payment for SPECIALISTS Crops Health Orgs referral visits
mApps: Education 12
Farm ers mApps: Rural Helpline Current Information Scenario NOKIA LIFE TOOLS REUTERS MARKET LITE PROVIDING FARMERS INFORMATION THROUGH SMS.
Farm ers Weather Forecast Helpline Mandi Prices Govt Policy Health/ Edu Info Dept of Agriculture Ministry of Power Deptt of Irrigation CM’s Office www.skymet.net
mApps: traffic monitoring (“crowdsourcing”) 10/14/2010 ICT Unit Overview 15
mApps: Development Objectives OBJECTIVES Improved economic participation & income Market Information, insurance & finance P articipation & Buy-sell trade without exploitation Linkages Hands-on linkage assistance Access and provision of agricultural Agricultural information Support and promotion of better Extension farming methods Improved education results Project Distance Education Greater access & participation in M.I.N.D education Access to government information Governance Amalgamation of grassroots information online for purpose of effective response Finance and insurance on fair and equal Rural Finance, terms which overcome rural challenges Infrastructure & ICT Ease of payment & receipt Protection from impact of climatic disaster Access to insurance for small farmers Clean water at affordable price & for Resource irrigation purposes Management 16
mApps: Early Development Impacts Increased income through better Higher-yield production Improved efficiency in supply chain access to market information Lower information asymmetry between Tradenet 23% premium on produce farmers and brokers 75% of farmers & 60% of commodity KACE traders report increased income Transaction time reduced from 3 Typically 9% increase in income for Virtual City Produce volumes increased minutes to 22 seconds each small scale farmer Cost of delivery reduced by 75% Agricultural input suppliers gain Farmer's income increased by 32%. economies of scale Drumnet Easier access to agricultural inputs Reduced transaction costs for financial Bank credit worthiness increased institutions Farmers in 1st year insured 10-20% of $150 increase in income per 50%+ improvement in production due their inputs, increased insurance to Kulimo Salama smallholder /farmer to insurance on high yield inputs 50% of inputs in the next year More efficient value chain leads to lower retail costs Direct access to buyers improves B2BPricenow. More efficient payment to members sales com via secure payment layer Total volume of trade since inception (year 2000) = $30 mil. Farmers texting centre Planting varieties with higher yields 20% reported increases in production (FTC) Additional income of $262 per Accurate prices at delivery point eDairy additional calf due to more timely Milk production can increase by 30% compared to prices confirmed days access to veterinary services after delivery in the past 17
mApps for Development: Experience • Currently, most applications tend to be simple (e.g. data entry, SMS reminder) with single purpose • Early indications of positive impact, on small scale • Mobile money is a foundation for other m-applications in various sectors, enabling more sophisticated applications (e.g. crop insurance) • Limited commercial viability of most ventures so far • Telecom operators’ incentives need to be aligned to contribute • Awareness raising and training needs to be built into business model as well as rigorous financing planning • Significant investment in back-end databases/information systems would be needed to support scaling up • Mobile broadband platform offers significant opportunities with the right business model 18
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