Employment Committee 26 September 2019 Recruitment and Retention - - PowerPoint PPT Presentation

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Jun 21, 2023 465 likes •608 views

Employment Committee 26 September 2019 Recruitment and Retention Presentation 1 Agenda Item 8 Gordon McFarlane Assistant Director, Corporate Services Ageing Competitive High Branding & population labour market employment

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Gordon McFarlane Assistant Director, Corporate Services Employment Committee – 26 September 2019 Recruitment and Retention Presentation

Agenda Item 8

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Competitive labour market Ageing population – demand High employment The Process Branding & marketing Pay Voluntary turnover rate Agency spend Culture Recruitment & retention – separate but linked challenges

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LCC voluntary turnover between 10% & 12% National public sector workforce – 1.4m people / 800 occupations 2018 local government – majority earn less than UK average 2016/17 – 74% of Councils with R&R challenges LCC agency spend 2018/19 - £9.35m LCC Social Care qualified agency spend 2018/19 - £5.93m National – Predicted huge increase in number of social care jobs needed. 1.6m now 2.3m in 2035

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Starter & leaver surveys Data Workshops Local / regional picture National picture Pilots Impact of solutions

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No silver bullet Investment of resource (HR, Comms, departments) Partnership – departmental solutions / corporate initiatives Data – inform priorities Tangible / practical, but also cultural

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Market premia Attraction & retention incentives policy Assessment of pay PMF Branding & marketing Bespoke offerings Values Entry level / HE partnerships L&D Campaigns

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Some successes to date, but no room for complacency Programme of work – focus on things that really matter Business cases – what’s financially viable? Modernise – Ways of working / investment in technology Workforce & succession planning

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Changing markets / demands e.g. adult social care Growth and investment in the region Changing nature of work Expectations of future workforce

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Focusing on ‘brand’ and selling points Showcasing apprentices Signposting to all departmental vacancies Draft ‘microsite’ ready to populate

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Average click-through rate 10%, which is 10x average CSC ad reached 6,500 people in 3 days

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Copywriting and targeted social media Social media adverts for Customer Service Centre, E&T and Adult Social Care

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Designed materials for event Targeted social media advertising Communications plan Promoting a recruitment fair with Environment and Transport

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