Employing a Collaborative Model for Structured Content April 25, - - PowerPoint PPT Presentation
Employing a Collaborative Model for Structured Content April 25, - - PowerPoint PPT Presentation
Employing a Collaborative Model for Structured Content April 25, 2017 Dori Kelner, Managing Partner Sleight-of-Hand Studios About me Survey data collection Data warehousing Technical project management Strategist Foodie and oenophile
About me
Survey data collection Data warehousing Technical project management Strategist Foodie and oenophile
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Common Vocabulary
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Unstructured Content
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Structured Content
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WEB SITE INTRA NET PRINT EMAIL SOCIAL APPS BLOGS MICRO SITES
STRUCTURED CONTENT
Why care?
Reusable Scalable Multi-channel Device agnostic Future proof
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Content becomes data
“Get your content ready to go anywhere because it’s going to go everywhere.”
—Brad Frost
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Separate Content from Presentation
True device agnosticism
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D omain Model Cont ent Model Cont ent T ypes Wiref rames/ P rot ot ype T heming ( f ront - end) Coding ( sit e build) ( back- end) Cont ent Creat ion
Content Strategist
Visual D esign
UX Designer Author Graphic Designer Developers
- -Designing Future-Friendly Content" by Mike Atherton and Carrie Hane
Domain Model
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Ingredient s P rocess Cont ribut ors St ores
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STORE CATEGORY PEOPLE PROCESS INGREDIENT RECIPE ROLE sellIngredient consist sOf haveR
- le
visit St ore submit R ecipe REVIEW submit R eview consist sOf hasCat egory
- -Designing Future-Friendly Content" by Mike Atherton and Carrie Hane
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RECIP E T it le Subt it le Short summary Summary P erson Image Video Ingredient Inst ruct ions N ut rit ional inf o Yield Cook t ime P rep t ime Cat egory Rat ing Comment s Cont ent priorit y Inst ruct ion
St eps
CAT EGORY
T it le
IN GRED IEN T
Measure Quant it y N ame
P ERSON
F ull N ame F irst name Last name Summary Bio R
- le
Websit e
ROLE
T it le
REVIEW
R at ing Comment
ST ORE
N ame Address Cit y St at e Ingredient
Content Model
Name Title Field Body Field Fields Type Details
Recipe Recipe name Description – 200 characters Photo Image 1024x512 Alt tag Date published Date yyyy-mm-dd Popup calendar Prep Time Time Hours and minutes Select list Yield Integer Number Ingredient Text Repeating 100 chars Author Entity relationship Link to person content type Type Term reference One tag Category type
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Content Types
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Wireframes
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Visual Design/Theming
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Content: Recipe Term reference: Category Content: Person
Development
Content Layout
Context Display Suite Page Manager Panelizer Paragraphs
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Content Creation
Microdata: schema.org
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“Schema.org is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond.”
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https://search.google.com/structured-data/testing-tool
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Social Sharing: Open graph, twitter cards, etc.
Bon appétit!
Common model Shared language Collaborative understanding Content that is reusable, adaptive and discoverable
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Dori Kelner, MS
Managing Partner Sleight-of-Hand Studios 703-758-7178 dmkelner@sohstudios.com D.o: dmkelner Twitter: @dorikelner LinkedIn: https://www.linkedin.com/in/dorikelner
What did you think?
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