JUHLi SELBy Social Media @JUHLiSELBy www.JUHLiSELBy.com - - PowerPoint PPT Presentation

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JUHLi SELBy Social Media @JUHLiSELBy www.JUHLiSELBy.com - - PowerPoint PPT Presentation

Apr 10, 2024 216 likes •736 views

How to use LinkedIn to Establish Credibility & Build Your Network JUHLi SELBy Social Media @JUHLiSELBy www.JUHLiSELBy.com @JUHLiSELBy www.JUHLiSELBy.com 300 million+ professionals 100 million in the US, 9+ million in Canada 3

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How to use LinkedIn to Establish Credibility & Build Your Network

JUHLi SELBy Social Media

@JUHLiSELBy www.JUHLiSELBy.com

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@JUHLiSELBy www.JUHLiSELBy.com

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  • 300 million+ professionals
  • 100 million in the US, 9+ million in

Canada

  • 3 million+ company profiles
  • 2.1 million groups

http://press.linkedin.com/about

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  • Why LinkedIn is awesome
  • Setting up for success
  • How to build connections & get

recommendations

  • How to find & gently target people to build

relationships

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24/7 Global Chamber of Commerce Mixer

Connect – Living, breathing rolodex Re-connect - Find past and present colleagues and classmates quickly Discover inside connections when looking for a job or business opportunity/connection Get Answers - Your network is full of industry experts willing to share advice. Have a question? Just ask.

@JUHLiSELBy www.JUHLiSELBy.com

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  • The Credible/Professional Network
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  • Long term relationship building
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  • Minimal maintenance for basic presence
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  • Well funded company

 Paid profiles Marketing solutions – including ads Talent solutions SlideShare

@JUHLiSELBy www.JUHLiSELBy.com

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Personal Profile Group Company Page

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  • Use a professional looking

profile photo

  • Connect with at least

100 people

  • Join at least 3 groups
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  • Fill out contact info completely
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  • Fill out as many sections as you can,

as completely as possible

@JUHLiSELBy www.JUHLiSELBy.com

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CREDIBILITY

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  • Communicate BEFORE sending the

invite to recommend

  • Follow up promptly
  • Change the

default message!

  • Recommend others

@JUHLiSELBy www.JUHLiSELBy.com

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  • Add skills and expertise using relevant

keywords – you can have 50

  • One-click

makes it easy

  • One billion

endorsements

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  • Put keywords in your:

→Headline, Summary →Experience, Education →Skills/Endorsements

  • Repeat important keyword phrases in

both current & past sections on LinkedIn

@JUHLiSELBy www.JUHLiSELBy.com

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  • Find relevant keywords in job descriptions

AND look in the Alumni skills section

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  • Use media to help tell your story
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  • Set up a monitoring/scheduling tool

i.e. Hootsuite to: →Schedule posts for the future →Monitor multiple LinkedIn groups in one place

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  • Adjust email notifications!
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  • LinkedIn Pulse (Interests > Pulse)
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  • LinkedIn App
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  • Stay in front of your connections
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  • Post images!

HOT

480 x 370 pixels

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  • Was it someone important?
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#1 – Connect with people you already know – individually

@JUHLiSELBy www.JUHLiSELBy.com

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#2 – Network in Groups

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#3 – Follow up & connect with new people you meet when networking

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Advanced Search

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  • Find names of key employees of a company:

→From the About page on company website →From the company page on LinkedIn

  • If found on website - search their “firstname

lastname” on LinkedIn in Google Search

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LinkedIn Company Page

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→ See if they belong to any groups → Join some common groups → See if they ever comment/post

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→ If you can join a common group – you can send a private message

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→ Look for common connections – ask for an introduction

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→ Comment on company page posts

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#1 – Posting too often – once/day max

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#2 - Sending a private message that is too “salesy” or a blanket group message

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#3 – Allowing LinkedIn to spam your email contacts

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Import an Excel csv file instead…

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Cover banners & articles

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  • Follow the steps to set your profile up for

success

Fill out sections completely using relevant keywords Add media to tell your story

  • Add connections –start with people you know
  • Ask for recommendations to build credibility
  • Research targets you want to get to know
  • Find ways to build the relationship
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JUHLi SELBy Social Media - 250-686-7988 connect@JUHLiSELBy.com www.JUHLiSELBy.com www.facebook.com/JUHLiSELBySocialMedia

Spreading the love & joy of social media one friend at a time!