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JUHLi SELBy Social Media @JUHLiSELBy www.JUHLiSELBy.com - PowerPoint PPT Presentation

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How to use LinkedIn to Establish Credibility & Build Your Network JUHLi SELBy Social Media @JUHLiSELBy www.JUHLiSELBy.com @JUHLiSELBy www.JUHLiSELBy.com 300 million+ professionals 100 million in the US, 9+ million in Canada 3

  1. How to use LinkedIn to Establish Credibility & Build Your Network JUHLi SELBy Social Media @JUHLiSELBy www.JUHLiSELBy.com

  3. @JUHLiSELBy www.JUHLiSELBy.com

  4. • 300 million+ professionals • 100 million in the US, 9+ million in Canada • 3 million+ company profiles • 2.1 million groups http://press.linkedin.com/about

  5. • Why LinkedIn is awesome •Setting up for success •How to build connections & get recommendations •How to find & gently target people to build relationships

  7. 24/7 Global Chamber of Commerce Mixer  Connect – Living, breathing rolodex  Re-connect - Find past and present colleagues and classmates quickly  Discover inside connections when looking for a job or business opportunity/connection  Get Answers - Your network is full of industry experts willing to share advice. Have a question? Just ask. @JUHLiSELBy www.JUHLiSELBy.com

  8. •The Credible/Professional Network

  9. •Long term relationship building

  10. •Minimal maintenance for basic presence

  11. •Well funded company  Paid profiles  Marketing solutions – including ads  Talent solutions  SlideShare @JUHLiSELBy www.JUHLiSELBy.com

  12. Personal Company Profile Page Group

  13. •Use a professional looking profile photo •Connect with at least 100 people •Join at least 3 groups

  14. • Fill out contact info completely

  15. •Fill out as many sections as you can, as completely as possible @JUHLiSELBy www.JUHLiSELBy.com

  16. CREDIBILITY

  17. • Communicate BEFORE sending the invite to recommend • Follow up promptly • Change the default message! • Recommend others @JUHLiSELBy www.JUHLiSELBy.com

  18. • Add skills and expertise using relevant keywords – you can have 50 • One -click makes it easy • One billion endorsements

  21. •Put keywords in your: →Headline, Summary →Experience, Education →Skills/Endorsements •Repeat important keyword phrases in both current & past sections on LinkedIn @JUHLiSELBy www.JUHLiSELBy.com

  23. •Find relevant keywords in job descriptions AND look in the Alumni skills section

  24. •Use media to help tell your story

  25. •Set up a monitoring/scheduling tool i.e. Hootsuite to: →Schedule posts for the future →Monitor multiple LinkedIn groups in one place

  26. • Adjust email notifications!

  27. • LinkedIn Pulse (Interests > Pulse)

  28. • LinkedIn App

  29. • Stay in front of your connections

  30. HOT • Post images! 480 x 370 pixels

  31. • Was it someone important?

  32. #1 – Connect with people you already know – individually @JUHLiSELBy www.JUHLiSELBy.com

  34. #2 – Network in Groups

  35. #3 – Follow up & connect with new people you meet when networking

  36. Advanced Search

  37. • Find names of key employees of a company: →From the About page on company website →From the company page on LinkedIn • If found on website - search their “firstname lastname” on LinkedIn in Google Search

  38. LinkedIn Company Page

  39. → See if they belong to any groups → Join some common groups → See if they ever comment/post

  40. → If you can join a common group – you can send a private message

  41. → Look for common connections – ask for an introduction

  42. → Comment on company page posts

  43. #1 – Posting too often – once/day max

  44. #2 - Sending a private message that is too “ salesy ” or a blanket group message

  45. #3 – Allowing LinkedIn to spam your email contacts

  46. Import an Excel csv file instead…

  47. Cover banners & articles

  48. •Follow the steps to set your profile up for success  Fill out sections completely using relevant keywords  Add media to tell your story •Add connections – start with people you know •Ask for recommendations to build credibility •Research targets you want to get to know •Find ways to build the relationship

  50. JUHLi SELBy Social Media - 250-686-7988 connect@JUHLiSELBy.com www.JUHLiSELBy.com www.facebook.com/JUHLiSELBySocialMedia Spreading the love & joy of social media one friend at a time!

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