EMCB 2019 Conference Institute of Management Technology 6th to 8th january 2019 Easy Presenting Date of Room Chair Title of Extended Abstract Author's Name Presentation Time Slot Floor No. S.No. No. Brand Protection in India with special reference to Counterfeit 9:30AM to 5th 1 50 goods Rita Ghial 7th January 11:30AM Floor 501 Brand Protection in India with special reference to Counterfeit 9:30AM to 5th 2 50 goods Rajinder kaur 7th January 11:30AM Floor 501 Managing Brands and Products for 9:30AM to 5th 3 96 New Age Marketing 7th January 11:30AM Floor 501 Anagha Shukre Why purchase luxury products? - A qualitative analysis of young 9:30AM to 5th 4 97 consumers Purva Sharma 7th January 11:30AM Floor 501 An Investigation into IPL’s Apparent Imperviousness to Suspected Brand 9:30AM to 5th 5 99 Doppelgänger Gaurav Sood 7th January 11:30AM Floor 501 Corporate Social Responsibility as a 9:30AM to 5th 6 114 brand- an analysis Rashmi Agarwal 7th January 11:30AM Floor 501 Corporate Social Responsibility as a 9:30AM to 5th 7 114 brand- an analysis Harvinder Singh 7th January 11:30AM Floor 501 Corporate Social Responsibility as a 9:30AM to 5th 8 114 brand- an analysis Bikramjit Rishi 7th January 11:30AM Floor 501 Is the repeat purchase of smartphone users’ prompt because of Brand generated Equity? Embedding the role of Brand Image & Brand 9:30AM to 5th 9 115 Loyalty to the same. Atul Shiva 7th January 11:30AM Floor 501
Is the repeat purchase of smartphone users’ prompt because of Brand generated Equity? Embedding the role of Brand Image & Brand 9:30AM to 5th 10 115 Loyalty to the same. Anshuman Sharma 7th January 11:30AM Floor 501 Organisational Determinants of 9:30AM to 5th 11 9 Consumer Engagement Behaviours Sanjit Kumar Roy 7th January 11:30AM Floor 502 Examining Need as an Inception Point for Building Customer Centric 9:30AM to 5th 12 15 Strategy: A Conceptual Model Ashesh Das 7th January 11:30AM Floor 502 Impact of Opportunity and Ability to Translate the Environmental Attitude into Ecologically Conscious 9:30AM to 5th 13 31 Consumer Behavior Ummul Wara Adrita 7th January 11:30AM Floor 502 Impact of Opportunity and Ability to Translate the Environmental Attitude into Ecologically Conscious 9:30AM to 5th 14 31 Consumer Behavior Md Fazla Mohiuddin 7th January 11:30AM Floor 502 Human capital: a key driver of consumer decision making in online promotion (An application of grounded theory in exploratory 9:30AM to 5th 15 34 research) Ayushi Sharma 7th January 11:30AM Floor 502 Investigating Consumers Intention to Use Sharing Economy Platform to 9:30AM to 5th 16 69 Book Accommodation for Travelling Hemant Chauhan 7th January 11:30AM Floor 502 Sentimental or Utilitarian Gift: When 9:30AM to 5th 17 75 to gift what? Parthasarathi Das 7th January 11:30AM Floor 502 Adoption of Mobile Technology in Emergency Medical Services: Theoretical Review & a Conceptual 9:30AM to 5th 18 23 Framework Subrat Sahu 7th January 11:30AM Floor 503
Adoption of Mobile Technology in Emergency Medical Services: Theoretical Review & a Conceptual 9:30AM to 5th 19 23 Framework Jayshree Jaiswal 7th January 11:30AM Floor 503 Factors Affecting Customer 9:30AM to 5th 20 32 Satisfaction While Using Chatbot Abdul Wahid Khan 7th January 11:30AM Floor 503 A study to increase organic traffic using marketing analytics in e-tailing 9:30AM to 5th 21 42 industry Smita Gaikwad 7th January 11:30AM Floor 503 B2C Online Dispute Resolution Mechanism: A trustworthy solution 9:30AM to 5th 22 51 in Internet Marketing Negar Yaghouti 7th January 11:30AM Floor 503 Why neuromarketing failed to rock the marketing research world? – 9:30AM to 5th 23 53 inhibitors to adoption and usage Pinky Kumari 7th January 11:30AM Floor 503 Enhancing customer experience 9:30AM to 5th 24 61 through mobile payments Esha A. 7th January 11:30AM Floor 503 Understanding the role of trust in Online Shopping Intention: An Extension of Technology Acceptance 9:30AM to 5th 25 58 Model Pratiksinh S. Vaghela 7th January 11:30AM Floor 504 A Study of Product Development and 9:30AM to 5th 26 62 Sales Processes in Start-ups Birud Sindhav 7th January 11:30AM Floor 504 Examining key experiential values affecting consumer purchase intention: An electronic retail store 9:30AM to 5th 27 66 context 7th January 11:30AM Floor 504 Mahesh Chotrani Evaluating Niche E-commerce Indian 9:30AM to 5th 28 79 Retail Websites: User Perspective Anshu Kumari 7th January 11:30AM Floor 504 Exploring the antecedents of Intentions 9:30AM to 5th to use Digital Screens – A study on 29 82 Shweta Saini 7th January 11:30AM Floor 504 apparel stores in Delhi NCR
Effects of Retail Marketing Instruments on Price Fairness Across 9:30AM to 5th 30 86 Nations: A Multilevel Analysis 7th January 11:30AM Floor 504 Gopalkrishnan R. Iyer Effect of social capital dimensions on family business performance: 5th 31 43 Evidence from an emerging economy Rashmi Kumari 7th January 4:30PM to 6PM Floor 501 Involvement Capability and Firm Performance: Beyond The Linear Thomas Anning- 5th 32 55 Relationship Dorson 7th January 4:30PM to 6PM Floor 501 Building Theories for Transforming Street food Vendors in Dhaka: An empirical Approach from Case Study Research(CSR) to Grounded Theory 5th 33 84 Approach (GTA) 7th January 4:30PM to 6PM Floor 501 M Sayeed Alam Creating sustainable value in dynamic inter-organizational relations through Coopetition Strategy: The Case of Chinese Taxi 5th 34 107 Industry 7th January 4:30PM to 6PM Floor 501 Sonia Chikh M'Hamed Creating sustainable value in dynamic inter-organizational relations through Coopetition Strategy: The Case of Chinese Taxi 5th 35 107 Industry 7th January 4:30PM to 6PM Floor 501 Harvinder Singh An analytical study on financial technology and the investment 5th 36 70 behaviour of millennials Rashmy Moray 7th January 4:30PM to 6PM Floor 502 An analytical study on financial technology and the investment 5th 37 70 behaviour of millennials Vanishree Pabalkar 7th January 4:30PM to 6PM Floor 502
Will The New Dish Work? A Customer Analysis Study Using 5th 38 71 RFM for a Restaurant Business Biswarup Chatterjee 7th January 4:30PM to 6PM Floor 502 All for a good cause: Studying the placement of cause advertisements in 5th 39 83 online consumer purchase cycle Arpita Pandey 7th January 4:30PM to 6PM Floor 502 All for a good cause: Studying the placement of cause advertisements in 5th 40 83 online consumer purchase cycle Abhishek 7th January 4:30PM to 6PM Floor 502 Does “Customer centricity” lead to better leaders in Social care? An 5th 41 37 inductive study Anindo Bhattacharjee 7th January 4:30PM to 6PM Floor 502 Like, Comment and Share: Digital Natives versus Immigrants and Their 5th 42 21 Self-disclosure Behaviour Shweta Jha 7th January 4:30PM to 6PM Floor 503 Like, Comment and Share: Digital Natives versus Immigrants and Their Rajendra V. 5th 43 21 Self-disclosure Behaviour Nargundkar 7th January 4:30PM to 6PM Floor 503 Are Mindful Consumers influenced by Social Media? – An empirical study of consumers in an emerging Boishampayan 5th 44 80 market Chatterjee 7th January 4:30PM to 6PM Floor 503 Are Mindful Consumers influenced by Social Media? – An empirical study of consumers in an emerging 5th 45 80 market Anindo Bhattacharjee 7th January 4:30PM to 6PM Floor 503 Achieving macro level behavioral change through social marketing: A 5th 46 85 case of cleanliness drive in India Bipul Kumar 7th January 4:30PM to 6PM Floor 503 Mobile Gaming: A Favourite Pass 5th 47 110 Time of Youth!!! Deepa Kapoor 7th January 4:30PM to 6PM Floor 503
An Analytical Study on E-Commerce and Purchase behavior of rural 5th 48 17 customers in Digital era Vanishree Pabalkar 7th January 4:30PM to 6PM Floor 504 An Analytical Study on E-Commerce and Purchase behavior of rural 5th 49 17 customers in Digital era Rashmy Moray 7th January 4:30PM to 6PM Floor 504 Role of Branding on Decision Making Process of Indian Rural 5th 50 63 Consumers Prama Vishnoi 7th January 4:30PM to 6PM Floor 504 Mobile Phone Use in Emerging Economies: Users from Low 5th 51 78 Socioeconomic Strata Moutusy Maity 7th January 4:30PM to 6PM Floor 504 Perceptions about Online Grocery Stores in Delhi/NCR: An Empirical 5th 52 94 Study Anagha Shukre 7th January 4:30PM to 6PM Floor 504 Exploring the Effects of Extended Service Mix on Service Experience in Indian Banking Sector: A 11:00AM to 5th 53 45 Conceptual Study Garima Malik 8th January 1:00PM Floor 501 Airport and Sky Shop Retailing Marketing Strategy in Emerging 11:00AM to 5th 54 101 Market Asia Edgar Bellow 8th January 1:00PM Floor 501 Role of Customers’ Perceived Values Sreya Roy 11:00AM to 5th 55 105 in Online Streaming Services Chowdhury 8th January 1:00PM Floor 501 Role of Customers’ Perceived Values 11:00AM to 5th 56 105 in Online Streaming Services Purva Sharma 8th January 1:00PM Floor 501 Mobile Travel Apps – Enhancing Customer Value through Customer 11:00AM to 5th 57 111 Engagement Shelleka Gupta 8th January 1:00PM Floor 501 Interpretive Ranking of the factors influencing e-trading usage in Indian 11:00AM to 5th 58 68 agriculture sector Sanjay Chaudhary 8th January 1:00PM Floor 502
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