Electronics & APIs: The Aftermarket's new Bondo John Waraniak - - PowerPoint PPT Presentation
Electronics & APIs: The Aftermarket's new Bondo John Waraniak John Ellis VP, Vehicle Technology Managing Director johnw@sema.org john@ellis-and-associates.com AFTE TERM RMAR ARKET KET VEHIC ICLE LE ELE LECT CTRO RONIC NICS
John Waraniak VP, Vehicle Technology
johnw@sema.org
John Ellis Managing Director
john@ellis-and-associates.com
SOFTW TWARE ARE-BAS ASED CUSTO TOMI MIZA ZATIO TION N NE NEXT-GEN BOND NDO OLD D SCHOO OOL MODS DS
AUTO TOMO MOTI TIVE E 3.0 – THIRD RD REVO VOLU LUTI TION N OF AUTO TO
stry itself lf, , are being Re Re-Inve nvent nted, , Re Re-Str tructure uctured d and Re Re-Envis Envisio ione ned. .
ckly movin ing g from
alone ne Mechanica ical l Products ducts, to Smart t Elect ctron
ic Products ducts, , to Connect ected ed-Sma Smart- Products ducts and Major Players s in the Interne net t of Things.
d Automo motive tive Revol
ution
, COOL OL and CONNECT NECTED. ED.
CONNE ONNECTED TED CAR REVOLU OLUTION TION – CAR CARS ARE SOCIAL IAL BY DESIG IGN
Even n Gero ronimo nimo had a Cadi dill llac. ac.
CONN ONNECTED TED CAR REVOLU OLUTION TION – TECH CHNO NOLOG OGY Y ROADMA DMAP P CIRC RCA 1956 956 – 1976 76
What Happened ened? Smart rt Phon
es came befo fore Smart rt Cars rs.
CONN ONNECTED TED CAR REVOLU OLUTION TION – CONN ONNECTIVI CTIVITY TY IS LIFE TO MOBIL ILE YOUTH UTH
You u Can n Never er be Too
nnected. ed. The Youn unger ger You u are, , the More re You u Get it.
CONN ONNECTED TED CAR REVOLU OLUTION TION – CONN ONNECTIVI CTIVITY TY IS LIFE TO MOBIL ILE YOUTH UTH
Racing ng is Life fe. Everyt rythin hing g Be Before
nd After er is just t Wa Waiting. ng.
CAR CODE ODE EMBEDDED D SOFTW TWARE ARE AUTONO TONOMOU MOUS SYSTEMS MS
… But Conn nnecti ectivit vity, Electronics ctronics, , Soft ftware ware Rule. e.
Product
ng.
CONN ONNECTED TED CAR REVOLU OLUTION TION – DEMO MOCRAT CRATIZ IZIN ING CONN NNECTED TED VEHI HICL CLE TECH CHNO NOLOG OGY Y
Racing is Life.
Henr nry Democr
atize ized d the First st Car r Revolutio
Alan n Got the Conne nnected cted Car Revolut
ion Right, ht, First st.
EACH CH GENE NERAT RATION ION DEFIN INES WHA HAT T IS COOL OOL ART. POWER.
HION.
N
You Can’t Fake True Cool.
Motor tor City y Applicat cations ions meet t Holly lywoo wood and nd Silicon icon Valley ey Technolo hnology. .
CONNECTED COOL SMART FAST
AUTOMO MOTIVE E 3.0 – NEW PLAYE AYERS.
L MODS
CONN ONNECTED TED CAR REVOLU OLUTION TION – 250 50 MILLION ION AFTERMARKE RMARKET T OPPO PORT RTUN UNITIE ITIES
An n Old d Car r can n Take You u to New Places ces. . It’s Not Not Just abou
t New Vehicl icles. es.
AUTO TOMO MOTI TIVE E 3.0 – AFTERMA RMARK RKET ET AUTONOM NOMOUS US SYSTE TEMS MS
Adaptive Speed Control Collision Avoidance Advanced Car and Lane Tracking Precision Steering
Ford Mustang 2011
~25 million
lines of code Ford Taurus 2012
50+ million
lines of code Ford 2020
100+ million
lines of code
Space Shuttle
500,000
lines of code Boeing 777
3-4 Million
lines of code
John Waraniak VP, Vehicle Technology
johnw@sema.org
John Ellis Managing Director
john@ellis-and-associates.com