Electronic Ink Technology WHAT IS TAGINK? T agink is an invisible - - PowerPoint PPT Presentation

Electronic Ink Technology

WHAT IS TAGINK?

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• T

agink is an invisible printed electronic code, that can be integrated into almost any printed product and bridges the gap between offline (hard copy) and digital (content) just by a simple touch

• T

agink is market ready and readable by any capacitive multitouch device like smartphones, tablet computers or information displays.

• It addresses customers in their everyday

environment and gives them additional benefits with endless application opportunities in consumer brands, ticketing, toys & games, brand protection and many more.

HOW IT WORKS?

3 Hold T agink card and place it on the multitouch screen. The T agink is decoded by the app and content accesses are enabled. Hold smartphone in hand and open Taglette application.

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• Software is able to detect:
• 1. Movement & speed
• 2. Rotation
• 3. Position
• 4. Multiple card usage on a screen
• 5. If front- or backside is placed
• 6. Count and combine T

agink interactions

Position & Rotation of a T agink Position & Movement

• f a T

agink (Slide) Multiple T agink usage & speed of movement

INTERACTIVE APPLICATIONS

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3) Integrate to Taglette application. 2) Print your code. 4) You are ready for your customers.

TAGINK: PRINT YOUR OWN MICROCHIP

1) Plan what you would like to supply to your customers.

WHERE TAGINK IS BEING USED?

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… AND MANY MORE

PLAYCARDS

MAGAZINES PLASTIC CARDS INLAYS PRODUCT PACKAGING HANGTAGS

• T

agink works on nearly all sorts of printing material

• Can be implemented by any printing plant
• Direct printing in substrates like paper
• Ideal format: ID-1

• Product Information
• Secure access
• Agumented Reality
• Special Informations
• Tracebility
• Online Shopping
• Authentication

… and many more

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TAGINK MAKES IT POSSIBLE:

• Location Based Marketing
• Loyalty Programs
• Shares & Likes
• Product verification
• Automated subscriptions
• Customer surveys

BRAND PROTECTION TICKETING GAMING & TOYS PUBLISHING CONSUMER BRANDS

8 AldDesigner Ann, 35, wants to know more about the ingredients of the boxed soup, she asks herself: “Is it really healthy?”

SUPERMARKET

At home she starts cooking but needs inspiration for her meal – she scans the box of the soup and suggestions are presented to her. Therefore she opens the web site of the brand on her smartphone and places the box onto the screen – a video of the production process is shown immediately .

TAGINK APPLICATION SAMPLES

IN USE MORE DETAILS BENEFITS

• PRODUCT DESIGN AND

RECYCLABILITY REMAINS UNCHANGED

• HIGHER BRAND V

ALUE/ QUALITY PERCEPTION

• OFFLINE PRODUCT

INCLUDES DIGIT AL V ALUE

Consultant Paul, 41, is reading his favorite business magazine, an inlay sponsored by a luxury automotive brand catches his attention. “Cool way to extend a print campaign!” he thinks It says: “download the Audi application and place me on your touchscreen to take a seat in the all new coupé” – he does so and is invited to sign up for a test-drive 10

TAGINK APPLICATION SAMPLES

• MAKE CAMP

AIGN MORE INVOL VING

• INCREASE NUMBER OF

APP DOWNLOADS

• INCREASED AD SALES

FOR PUBLISHERS MAGAZINE

PRINT CAMPAIGN IN USE

BENEFITS

• ENHANCED AD

AWARENESS

• HIGHER INTERACTION

RATE

10 Student T

• m, 24, just

returned a pair of shoes to your sports retailer.

IN STORE

None of the unauthenticated product returns and fake return processes cause you cash looses any more. Cashier, places the product hangtag to POS screen and checks when and where it was bought.

TAGINK APPLICATION SAMPLES

• SAFE AND (IF

NECESSARY) LOCAL PRICING OFFERINGS

• INCREASED NUMBER

OF USER ACCOUNTS

• POTENTIALS FOR POS
• INTEGRA

TION INTO BONUS PROGRAMS

ONLINE STORE AS GIVE-AWAY

TAGLETTE