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Electrified Vehicles BEV adoption will increase as barriers come - PowerPoint PPT Presentation

Electrified Vehicles BEV adoption will increase as barriers come down = Demand + EV Adoption + Education + Infrastructure EV offerings EV cost We will see tremendous BEV growth and an unprecedented level of design and marketing


  1. Electrified Vehicles

  2. BEV adoption will increase as barriers come down = Demand + EV Adoption + Education + Infrastructure EV offerings EV cost

  3. We will see tremendous BEV growth and an unprecedented level of design and marketing activity Number of full battery electric competitive nameplates, total BEVs and percent of total vehicle industry volume by 2025 China Europe U.S. 350 100 150 1.5M 4.2M 2.2 M 8.5% 14.0% 15.0% Source: Ford forecast

  4. Our strategic approach focuses on building a foundation for long-term success in full battery electrics Play To Build Iconic Brands, Leverage Scale Business Model Our Strengths Amplify Attributes and Technology Innovation 4

  5. Exciting and capable fully electric vehicles are the key to success

  6. We are bringing our customers “ gotta have i t” new experiences Connected Experiences Over The Air (OTA) New Usable Spaces Exportable Power

  7. Amplifying attributes our customers love Low Ownership Fun to Drive Design Quiet Powertrain No More Gas Cost

  8. Leveraging scale and technology Dedicated Battery Tech Insource Motors Flexible Scale and Gearboxes Innovation Architectures

  9. Adding alliances to bring more fully electric vehicles to global markets

  10. Redesigning our business models across the value chain VEHICLE CUSTOMER JOURNEY Battery and Vehicle Manufacturing E-Drive SHOP AND BUY/ OWNERSHIP EXPERIENCE Learnings 10

  11. Mustang Mach-E customers are tech progressives who crave new, amplified products, services and experiences

  12. We’re adding a new steed to the stable

  13. Intuitive, adaptive, fast and connected

  14. Bold, capable, emotive and dynamic

  15. Ample space for your gear

  16. Open and spacious interior to share with your tribe

  17. Targe geting ting 0-60 0 MP MPH H in mi mid 3 sec secon ond d range ge * The rush h is real. al.

  18. Targe geting ove ting over 300 mi mile e range ge *

  19. Charging at home: Up to 32 miles in an hour *

  20. Access to the FordPass charging network with over 12,000 charging stations in North America Ford’s Mustang Mach -E SUV charges up to 47 miles in 10 minutes * Blue is where we have you covered **

  21. Monitor charging progress of your BEV anywhere

  22. Our dealers are an advantage * 1 95% of serv rvice ice handl dled ed by 3,000+ + dealer ers 2 9,500+ + trai ained ned EV technic hnicians ians today ay 3 95% percent cent of p parts rts delive ivered ed by next xt day 4 2,100+ + dealers lers wi will be certi rtifie fied d to wo work k on EV high h voltag ltage e syste stems ms at launch nch

  23. Q & A

  24. Endno note tes 1 mid 3 second range 4 Charging network map 2 300 mile range 5 DC fast Charging *Range and charge time based on manufacturer computer engineering simulations and EPA-estimated range calculation methodology. The charging rate decreases as battery reaches full capacity. Your results may vary based on peak charging times and battery state of charge. Actual vehicle range varies with conditions such as external elements, driving behaviors, vehicle maintenance, and lithium-ion battery age. 6 Dealer Advantage

  25. Ca Cauti tionary onary Note te On Forward ard-Looki ooking ng Sta tate temen ents ts • • • • • • • • • • • • • • • • • • • •

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