Economic Intelligence Presentation kMatrix Ltd Introduction This - - PowerPoint PPT Presentation

Economic Intelligence Presentation kMatrix Ltd

Introduction

• This presentation pack covers all of the

aspects of kMatrix Economic Intelligence data

• It shows how kMatrix research reflects

economic challenges like growth, innovation, employment and competitiveness

• It meets the new economic realities by offering

modular data products and in-house analysis tools

• It provides value for money by providing cost

effective data updates

• All Slides are taken from live files or reports
• Our Research Methodology is defined

elsewhere

Baseline Analysis International Trade Analysis Employment and Skills Company Data Set International Market Analysis Private Investment Analysis Growth Forecasting Benchmarking Analysis Locality and Regional Regional and National National

• nly

Benchmarking at Locality, Regional and National Levels

Modules can be purchased singly or in “bundles.” New data sets can be added later. Modules can be accessed by selected individuals or as a regional

• bservatory

kMatrix Sector Modules

Available Now

• Environment
• Renewables
• Low Carbon
• Built Environment
• Marine
• Aerospace
• Health Technology
• Security
• Digital Media
• Creative Industries

Available Soon

• Energy
• Agriculture
• Food
• ICT
• Motor Sport
• Vehicle Technology
• Defence
• Finance

Special Data Sets

• Life Sciences
• New Materials

Sectors can be purchased singly, severally

• r in parts.

Some data sets can be deepened to include more levels of detailed activity

kMatrix Sectors

Sectors are defined by focusing on multiple sources and taxonomies, not just Standard Industrial Classification codes. All sectors are defined to at least 4 levels (@ 700 discrete markets) and include both supply chain (componentry) and value chain (service) activities.

Because definitions and priorities can differ, data filters are built into the report file so that unique definitions can be used for local focus and analysis. At the same time, the full definition can be used for benchmarking a locality against another region or the national picture.

Visuals help to illustrate economic links and dependencies

Sector activities change over time. If there is a measurable value, we are able to add new products and services and monitor them separately or as part of a revised sector definition. In this respect

• ur analysis is dynamic and takes account of economic change.

Adding Clean Tech to Climate Change

We provide baseline and benchmark analysis from Local Authority level upwards. Our key measures include Sales, Companies, Employment and Growth. These can be measured and compared for each sector market, for each geographic locality and by year.

Identify the highest performing sector activities, regions and trends on key measures

Measure can be analysed individually or as dashboards of key indicators. These can be applied at the sector level or at any level of disaggregation. Results can be compared within sectors, across sectors and across localities.

Key measures can be reviewed singly or in combination. Techniques like heat mapping can be used to visualise the most significant sector activities in terms of value, employment, growth etc. By filtering the results sector strengths and priorities become clear.

How do strengths and gaps relate to our inward investment activities?

Sector activities can also be analysed and modelled using multiple measures (bubble charts and quadrant analysis), typically identifying strengths and weaknesses in terms of employment, value and

• growth. Results can be compared across sectors and localities.

Develop strategies for moving sector activities into the “hot” zone

All of these techniques, with an emphasis on what a sector activity contributes and how its compares, create a focus on differences, advantages and sustainable competitiveness. More informed decisions can be made about what resources to invest, where and why.

Focus can vary, depending upon priority- Employment? Growth? Best options for both?

When resource allocations have been made, they can be monitored and reviewed by periodically updating the data to identify where key measures have changed. No expensive reports, just data delivered in the identical format showing the rate of change- and where

Dash board measures can show annual values, annual shift and trend

Innovation is critical to sustainable growth. Sector activities can be mapped and compared for innovatory performance by combining a variety of market “push” or “pull” measures. Results can be interpreted and prioritised, resulting in new insight to drive new High Tech initiatives.

Target zone

As well as mapping innovation, we can create dashboards for monitoring a range of “proxy” measures for Market Innovation. These dashboards can be used for monitoring movement in measures over time and to compare innovation for different activities within a sector.

Create a dialogue with companies about how they measure up

We assemble company databases that can be coded for sector activities as well as by SIC. This means that company and activity clusters can be mapped and analysed as a precursor to planning for local interventions or support/ development programmes.

For each sector we are able to estimate employment levels, employment growth and forecast changes in the skills base over a fixed period. This analysis can be applied to all sector activities.

We can forecast what occupational skills will grow/ decline, by how much and what impact this might have on the sector skills mix and employment opportunities. We can do this in greater detail than by using SOC codes because of our detailed industry sources.

We can explore and quantify changes in the skills base by sector activity and by locality, thereby improving the ability to understand, manage and train for industry needs i.e. what mix of engineering skills may be required.

Sector skills shift can be measured using the actual business mix of the locality (rather than against national norms) and the future demands for skills both within and across sectors can be assessed against the current workforce.

Which skills into what sector activity and by when?

Sector activities are broken down by “type” i.e. Manufacture, R&D. Types of activity can be compared within and between sectors and

• countries. Different regions (example below) can also be compared

with the “norm” for that country to identify specialism and gaps

How are we represented across the value chain and how do we compare?

Sector activities can be analysed to show the relative values of Manufacture v. Service v. R&D and to compare the “business mix” with

• ther sectors and other localities. Analysis of activity types may also

help to identify cross- sector specialism in Software, Consulting etc.

Are we focused

• n manufacture
• r services?

Which is growing fastest?

We can compare the effects of the recession on different sectors using a monthly/ quarterly time series of forecast growth rates. We can use time series to measure sectoral confidence and the depth, length and “shape” of recession impact. While most data is historical, we provide time series analysis of sector growth forecasts, by region, UK and internationally. In times

• f economic uncertainty, these mini- forecasts (based upon a wide

variety of sources) can act as a barometer of economic confidence.

We can monitor and compare the forecast performance of different activities within a sector or across different sectors or across different

• countries. Such analysis of how an activity performs through

economic uncertainty can be used to plan for a sustainable economy.

Shallow decline and fast recovery show a resilient industry

All trend data can be viewed using historical or forecast trends in a variety of formats. Trend data may be at 1, 3, 6 or 12 month

• intervals. All trend views are automatically refreshed so that clients

can monitor market conditions and review market assumptions.

Multi year development programmes may need re-evaluation as market conditions change

Mini- forecasts can be used to model the future impact of growth trends

• n sector activities for any given locality. This modelling of economic

“shift” can be used to assess possible outcomes (in terms of growth, employment and company birth rates) and the need for new initiatives

Modelling long term trends may reveal significant changes in the economic mix

Our global data sources enable us to map international sales and markets for all sector products and services. When combined with

• ur international trade data (imports and exports) and growth data

this provides a good understanding of global competitiveness.

International Sales and Markets can be compared across global regions (Europe) or across selected target countries. Each country market can be analysed for each product/ service activity.

How does sales growth compare with other major economies for this sector?

Market opportunities can be compared using tabular data or heat mapping, where colours are used to identify attractive countries and

• products. This data aids trade targeting and overseas export mission

planning and may help companies make more informed growth decisions

Finland Total Sales £m 8,800 Growth % 2008/09 3.4 Number of Companies 3,261 Employment 85,553 South East UK Total Sales £m 15,690 Growth % 2008/09 3.1 Number of Companies 23,359 Employment 141,120 Catalonia Total Sales £m 10,387 Growth % 2008/09 3.3 Number of Companies 4,934 Employment 106,725 Lazio Total Sales £m 9,623 Growth % 2008/09 3.4 Number of Companies 4,424 Employment 101,546 Berlin Total Sales £m 4,750 Growth % 2008/09 3.4 Number of Companies 2,104 Employment 49,485 Ile-de-France/ Paris Total Sales £m 28,374 Growth % 2008/09 3.4 Number of Companies 12,516 Employment 289,416 Netherlands Total Sales £m 27,099 Growth % 2008/09 3 Number of Companies 12,781 Employment 260,977

International data is also available at the regional level for most major global economies. This enables benchmarking between Regions and City Regions Performance as well as more detailed targeting of overseas trade initiatives.

We provide data about Sector Imports and Exports at a national and regional level. Most sectors now have five years

• f historical data so that trading patterns can be analysed for

all products and services.

What is the balance between imports and exports and what is the trend?

By monitoring trade flows it becomes clearer where export and local economic substitution activities can be focused for the greatest potential

• results. Relationships between domestic sales, exports sales and

imports can also be used as an indicator of economic competitiveness

If a country market is growing can we increase our exports and by how much?

Data can be used to map the most significant year- on- year changes (either growth or decline in imports and exports) by sector activity and also by originating/ destination country. This helps to identify the strength of international trade flows.

Do short term changes represent a new emerging trend? And if so, what is the regional impact?

We have developed a new data set that enables us to measure and compare private sector investment into all sector activities according to categories like Venture Capital, Private Equity, Corporate etc

What is the size of investment and over what time?

This data provides a picture of historical and forecast investment priorities that can be used as an indicator of future sector growth and can be useful when making decisions about where public sector investment might create the greatest returns.

Do we “follow the market” or fill market gaps?

This data can also be useful when advising companies how and where to seek investment support i.e. which sources favour which activities and to what value.

What is the likelihood of new activities or technologies attracting investment and where from?

Prioritising public sector resource investments can be complex and an understanding of what the private sector is doing may be critical to justifying local initiatives, especially when allied with a quantitative baseline and benchmark analysis of the locality.

Monitor long term trends by market activity and for the sector as a whole.