Economic D Dev evel elopmen ent Strategy Revi view 2018 2018 Norfolk County Tourism & Economic Development
Wel elcome / e / Introduct ctions Overview of Review & Timelines Role of Project Oversight Team & Technical Advisory Committee Environmental Scan Community Consultations Next Steps / Meeting Other Business
Strategy egy “Creating a strategy is a process in which people make decisions about desired future results, how these results will be accomplished, and how success is to be measured, evaluated, and communicated to its stakeholders.” – Nova Scotia
Ec. D Dev. S Strategy egy Make difficult trade-offs (“Choose what not to do”) Establish a unique position (“Don’t send generic signals into a crowded, noisy marketplace”) - Michael Porter
•Form Project Oversight Team / TAC •Data, trends and assets review Summer •SWOT online community surveys •Roundtables (sectors, communities) •Review feedback Fall •Set values / vision / guiding principles
•Review community feedback •Prioritize preferred outcomes Winter •Share with community / roundtables •Formulate strategic directions •Propose metrics Spring •Recommendations to Council
Projec ect O Oversigh ght Team am 2 Members each from: TEDAB – Tourism & Ec Dev Advisory Board AAB – Agriculture Advisory Board 1 Appointed citizen & 1 Youth citizen 3 Municipal staff
Technical Ad Advisor ory y Com ommittee Employment & Community Supports – Public Works – Lee Robinson, Gary Gary Beemer Houghton Finance – James Johnson South Central Ontario Region Economic Development Corp. – Kimberly Earls Heritage & Culture – Melissa Collver Southwestern Ontario Tourism Corp. – Library – Heather King Jim Hudson, alt. Joanne Wolnik Ministry of Agriculture – Nick Kinkel Venture Norfolk – Gord Potts Ministry of Economic Development – Western Ontario Wardens’ Caucus – Laura Gibson Kate Burns Ministry of Tourism – Nancy Fallis Workforce Planning Board of Grand Erie – Jill Halyk Paramedic Services – Stuart Burnett Tourism & Economic Development: Ted Planning – Pam Duesling Willey / Chris Garwood
Environ onmental al S Scan an Latest Census data Economy Overview Employee Job Change Industry Rankings Supply Chains Regional Competitiveness
Obser ervations s - Inco come Median household income UP 6% No. of households earning $100k+ UP 17% Largest growth in household income in southwestern Ontario
Low I Income Incidence of Low Income DOWN overall Low Income among 65+ UP 72%
Immi mmigrants / / Minorities Overall number of immigrants DOWN 5% Overall number of Visible Minority UP 37%
Jobs bs 1,052 new jobs (2011-2018) Norfolk growth in jobs UP 5.8% Close to national average 6.2% Norfolk experienced major job loss in farming
Trades & Transport Service Health Business / Finance Health Govt / Education Service Service Manufacturing Service Business / Finance Service Service
Hi High P Paying g Industries es Education Manufacturing* Health
Mos ost Com Competi titi tive I Industri ries Manufacturing Accommodations & Food Services Wholesale Trade Financial Services
Fastes est Gr Growing Accommodation & Food Services
Com ommunity C Consultation ons Surveys SWOT & Values analysis Community capacity / readiness Launch July 3 – Close Aug 20 Round Tables in fall
SWOT & & Values es Strengths, Weaknesses, Opportunities, Threats Same questions as last strategy review Values Based on United Nations Sustainable Development objectives
SWOT Ana T Analysis
Values A s Analysi sis
Values A s Analysi sis
Com Communi nity Capa Capacity Source: Centre for Innovative & Entrepreneurial Leadership, B.C. 6 Areas of Discussion Citizens rate each area Helps set strategic directions / priorities
Sector R Round ound Tabl ables Agriculture Emerging Economy Industry Small Business Tourism Youth Other Possibilities: Municipal infrastructure, Immigration, Quality of Life: Health, Culture, Sport
Com ommunity R Round T Tables Delhi Port Dover Port Rowan Simcoe Waterford
Next S Ste teps f for P P.O.T. Feedback to staff before June 28 Encourage citizens to take surveys Share effort on social media Next meeting: late August
Other er B Busines ess Strategy web page Go to norfolkbusiness.ca/strategy Thanks!
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