dian Nation as a “juristic per- son,” the terms “person”, “juristic person”, and “institution” all have the same meaning under 15 U.S.C. § 1052(a). Further, the Federal Circuit, citing the Smith’s own brief, believed that the he understood the Examining Attorney's position and was aware that the term "institution" was at issue. With regard to the Smith’s contention that the refusal to register his marks showed a pattern of racial discrimina- tion in violation of the Due Process and Equal Protection clauses of the Fifth Amend- ment to the United States Constitution, the Federal Cir- cuit held that since Smith was provided a full opportunity to prosecute his application and appeal the rejection, there was no due process violation and the allegations were without merit. The court pos- ited that even if Smith’s alle- gations of discrimination were true, the Board’s and Examin- ing Attorney’s reasons for denying the registration were still legitimate, since the marks did suggest a false connection to the Shinnecock Indian Nation. Finally, Smith’s arguments that other marks with references to In- dian tribes were improperly registered were unsupported assumptions, as the marks had entirely reasonable ex- planations for their legitimate registration. The Federal Circuit affirmed the Trademark Trial and Ap- peal Board (hereinafter “the Board”) decision to refuse registration of the marks, SHINNECOCK BRAND FULL FLAVOR and SHINNECOCK BRAND LIGHTS, for cigarettes
- n the ground that the marks
falsely suggested a connec- tion with the Shinnecock In- dian Nation, which falls within the meaning of “institution” under 15 U.S.C. § 1052(a). The Applicant, J
- nathan K.
Smith, a U.S. citizen and member of the Shinnecock Indian Nation and sole pro- prietor of Shinnecock Smoke Shop, filed two trademark applications with the United States Patent and Trademark Office (USPTO), seeking to register the marks. The Trademark Examining Attor- ney refused to register the proposed marks under 15 U.S.C. § 1052(a) as falsely suggest a connection to a non- sponsoring entity. 15 U.S.C. § 1052(a) protects against marks that "falsely suggest a connection with persons, living or dead, insti- tutions, beliefs, or national symbols." On appeal, Smith did not contest the false suggestion
- f a connection to the Shin-
necock Indian Nation. He instead argued that the Shin- necock Indian Nation is not an “institution” under Section 2(a) of the Lanham Act. Smith also alleged that the denial of his marks and the grant of supposedly similar marks showed racial discrimi- nation that violated the Due Process and Equal Protection clauses of the Fifth Amend- ment to the United States Constitution and the United States’ treaty obligations un- der the United Nations’ Inter- national Convention on the Elimination of All Forms of Racial Discrimination. In construing the statute, the Federal Circuit looked at the plain meaning of the word “institution” and construed it to mean “an established or- ganization,” where an “organization” is a “body of persons…formed for a com- mon purpose.” Black’s Law Dictionary 813, 1133 (8 th ed. 2004). The Federal Circuit also relied on prior Board precedent that included In- dian tribes under the protec- tion of Section 2(a). Both of these considerations led the Federal Circuit to conclude that the Shinnecock Indian Nation is an “institution” un- der Section 2(a). Smith also alleged that the Examining Attorney failed to argue that the Shinnecock Indian Nation was not an “institution,” and only argued that it was not a “person” un- der Section 2(a). The Federal Circuit disagreed and ruled that even though the Examin- ing Attorney focused on char- acterizing the Shinnecock In-
Indian Nation is Protected against Trademarks that Falsely Suggest a Connection Thereto
In re Shinnecock Smoke Shop Federal Circuit, 2009-1100, July 1, 2009
Ebenesar Thomas
Sughrue Mion, PLLC
Sughr ue Revi ew Sughr ue Revi ew
Inside this issue:
In re Shinnecock Smoke Shop 1 University of Pittsburgh v. Hedrick 2 Blackboard, Inc.
- v. Desire2Learn,
Inc. 3 In re McNeil - PPC, Inc. 4- 5 Wavetronix v. EIS Electronic Integrated Sys- tems 4 Recent Articles published 5 September 1, 2009 Volume 1, Issue 8