Dr. Hein Roelfsema Kofi Annan Business School Grand Sahid Jaya - - PowerPoint PPT Presentation

INTERNATIONAL CONFERENCE ON CSR AND COMBATING MALNUTRITION: OBTAINING MILLENNIUM DEVELOPMENT GOALS (MDGs) IN INDONESIA

Grand Sahid Jaya Hotel, 13 – 14 December 2010

Keynote Address

• Dr. Hein Roelfsema

Kofi Annan Business School

Internati ernational nal Confere rence nce on CSR and Comba bati ting ng Malnutri utriti tion: n: Obtai aini ning ng MDG DGs in Indone nesi sia

Decembe ember r 13 – 14, 2010 Jakarta, , Indon

• nesi

esia

Internati ernational nal Confere rence nce on CSR and Comba bati ting ng Malnutri utriti tion: n: Obtai aini ning ng MDG DGs in Indone nesi sia

Decembe ember r 13 – 14, 2010 Jakarta, , Indon

• nesi

esia

CS CSR R an and Bu Busi sine ness ss Educ ucati ation

• n

Cu Current Practice and Future re Direct ction

• ns

s

Dr.

• r. Hein Roelfsema

ma Kofi fi Annan Business ss School

Internati ernational nal Confere rence nce on CSR and Comba bati ting ng Malnutri utriti tion: n: Obtai aini ning ng MDG DGs in Indone nesi sia

Decembe ember r 13 – 14, 2010 Jakarta, , Indon

• nesi

esia

Wha hat t my y pr present sentatio ation n is no not abou bout: t:

• What is CSR?
• How should we conduct and measure CSR ?
• Why should firms engage in CSR?
• Are business students potential criminals on whom

social responsibility needs to be forced?

• It is about how CSR can be incorporated in business

education.

Internati ernational nal Confere rence nce on CSR and Comba bati ting ng Malnutri utriti tion: n: Obtai aini ning ng MDG DGs in Indone nesi sia

Decembe ember r 13 – 14, 2010 Jakarta, , Indon

• nesi

esia

Internati ernational nal Confere rence nce on CSR and Comba bati ting ng Malnutri utriti tion: n: Obtai aini ning ng MDG DGs in Indone nesi sia

Decembe ember r 13 – 14, 2010 Jakarta, , Indon

• nesi

esia

CSR and Marketing

• Brand Management
• Risk Management
• Stakeholder Commitment
• Future Consumer preferences

CSR and Strategy

• Value creation, the mindset: profitability in

not about profits

• Are we in the right business for society and

are we the right people to do it?

• Resources, competitive forces and

sustainable business models CSR and business processes

• Do we share with and give back to society?
• Are we doing things the right way for society?

CSR and HRM

• Intrinsically motivated people

are more productive

• Workers who can contribute

to society may be paid less…

• Higher worker commitment,

motivation, and retainment

Internati ernational nal Confere rence nce on CSR and Comba bati ting ng Malnutri utriti tion: n: Obtai aini ning ng MDG DGs in Indone nesi sia

Decembe ember r 13 – 14, 2010 Jakarta, , Indon

• nesi

esia

CS CSR R i in n b bus usin iness ss s scho hools: ls: Fut utur ure d dir irectio tions ns

• Profit = value creation = innovation

– Value creation often starts with assessing social needs – CSR is a motivation for value creation and innovation

• Social entrepreneurship, social venturing, and

corporate social entrepreneurship

• CSR and leadership: how to inspire people?

Internati ernational nal Confere rence nce on CSR and Comba bati ting ng Malnutri utriti tion: n: Obtai aini ning ng MDG DGs in Indone nesi sia

Decembe ember r 13 – 14, 2010 Jakarta, , Indon

• nesi

esia

Bu Busi sine ness ss E Educ ucation ation a and nd C CSR SR: : The he e ext xterna nal l e envi vironme nment nt

• The domains of corporate contributions:

– To large, global problems such as climate change, heath, and povery, through global governance and alliance, – To smaller social problems that need innovative answers the government cannot provide: business is about entrepreneurship and innovation,

• CSR in Emerging markets with weak states: CSR as public

services and policy

• CSR in developing countries: catalist for aid coordination

Internati ernational nal Confere rence nce on CSR and Comba bati ting ng Malnutri utriti tion: n: Obtai aini ning ng MDG DGs in Indone nesi sia

Decembe ember r 13 – 14, 2010 Jakarta, , Indon

• nesi

esia

The Kof

• fi

i Annan nnan Business siness School

• ol
• Aims to support the achievement of the MDGs by means of

entrepreneurship,

• It supports business schools and individual students of humble background

to contribute to sustainable economic development in their home country,

• Activities:

– Together with PA-CSR Indonesia we organize a research paper contest

• n how entrepreneurs can contribute to society,

– we provide scholarships for students from Trisakti to study abroad – In 2012-14 we aim to organize a tour on sustainable economic development, entrepreneurship, and MDGs together with ITCEE, Bhakti Limadaya Foundation, Majalah Guruku, and hopefully others.