DOWNTOWN BOULDER USER SURVEY 2010 November 2010 Presentation - PowerPoint PPT Presentation

DOWNTOWN BOULDER USER SURVEY 2010 November 2010

Presentation Overview • Key Findings and Highlights • Overview of Sales Tax Data • Downtown User Mix and Demographics • Spending Patterns • Motivations / Activities • Satisfaction Ratings • Special Events / Transient Behavior • Comments from Users

Methodology • 822 completed interviews collected between mid-July and late August 2010 • Random intercept surveys conducted on the four blocks of the Pearl Street Mall plus one block on either side • Surveys done between 11:30am and 8:00pm, various days of the week • Similar methodology to past years, allowing for comparisons over time

Key Findings and Highlights • Higher proportion of out-of-state visitors this summer • Lower average spending per person • Satisfaction levels very high • Special events are more of a motivator to some and less to others • Most said transient behavior has no impact on their experience • Parking satisfaction generally very good

Key Findings and Highlights • Primary competition includes 29 th Street, Downtown Denver • Overnight visitors spend 4.4 nights and are in a travel party of 2.7 people • Downtown area has an attractive blend of stores and restaurants • Comments regarding more restrooms, better signs, more diverse restaurant choices, continued desire for local stores

Sales Tax Data • Downtown area (CAGID) annual taxable sales peaked in 2006-2008 period, declined in 2009, projected to be approx. $227MM in 2010 • Pearl Street Mall’s share of CAGID taxable sales has declined from 37% (1998) to 29% (2010) • By month, Downtown taxable sales are highest in June to August period, followed by December and May

CAGID Taxable Sales: Mall vs. Other 1996 – 2010* ��+,'(-�&�� (��.�+�,�� *(��*(��!��"�� #��$�%&'��'�($) �� !�� "�� (*2010 based on trend thru August)

CAGID Taxable Sales: Mall vs. Other Past 12 Months ��%��+,'(-��) ��1�23�4��5��678 ��*(��*(�� 8��&��%�� ) ��!��"�� 6�$��"��8��&��%�� ) �� 8��&�%�� ) �� *(��*(��!��"�� #��$�%&'��'�($) �� !�� "�#�� $!�� $!%�� &�� (�!��"��$��'/'�0

Sales Tax Data • Restaurants account for nearly half of Downtown’s taxable sales, though the Mall represents a declining share of Downtown • Downtown’s share of City of Boulder taxable retail sales is about 11% • Downtown’s share by sector shows competition in both restaurants and apparel

CAGID Taxable Sales by Sector: Sep. 2009 – Aug. 2010 ��!��$ :��,�$��$ �� 4�&��:+�('$!'(-$ �� 99��$��$ �� '(-�9��$ �� (��&��!�(,'$� ��

CAGID Taxable Sales by Sector 1996 – 2010* ��'(- ��(�� 99�� :��, ��$ 4�&��:+�('$!'(-$ 2�!�� !�(,'$� ��$ ��$ �� #��$�%&'��'�($) �!��"��#��$ �!��"��#��$ �� #��$�%�'��'�($) �� ;��-�<�#+$'(�$$��,<�(�(1��($+&��'�<�$��"�� &9+��$0$��&�'(�=+(�� ''�� ''�� ''�� ''�� ''�� ''�� (*2010 based on trend thru August)

CAGID Taxable Sales by Sector: Mall vs. Other CAGID: 2002–2010* ��'(- ��(�� 99�� 4�&� :��, ��$ ��$ ��$ ��!�(,'$� :+�('$!'(-$ 2�!�� #��$ �� #��$ �� $!��"�� #��$�%�'��'�($) �� !��"�� ;��-�<�#+$'(�$$��,<� �� (�(1��($+&��'�< $��"��&9+��$0$��&� �� ,�*(��*(�'(�=+(�� ''�� ''�� ''�� ''�� ''�� ''�� ''�� (*2010 based on trend thru August)

DOWNTOWN BOULDER USER SURVEY 2010 November 2010 Presentation - PowerPoint PPT Presentation

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