www.dogue.com.au DOGUE is deeply invested in enriching the daily - - PowerPoint PPT Presentation
www.dogue.com.au DOGUE is deeply invested in enriching the daily lives and total well-being of our canine friends through utmost care, superior products, and a personalised experience that makes every dog and their owner feel cherished and
DOGUE is deeply invested in enriching the daily lives and total well-being of our canine friends through utmost care, superior products, and a personalised experience that makes every dog and their owner feel cherished and
This is the DOGUE difference…THE DOGUE OPPORTUNITY.
DOGUE is more than a passion for dogs – but that’s a great place to start!
—Margaret Hennessy, CEO, DOGUE Retail Group There is no escaping that if you love DOGUE, you love DOGS, but DOGUE is so much more than a passion about
industry estimated at around *8 billion in Australia alone, with flourishing growth worldwide. DOGUE is in a unique
branding or proven business model that DOGUE has created. At DOGUE, we love dogs. We are active members of our local community and we are passionate about animal welfare. At DOGUE, setting the highest possible benchmarks in service to our customers and franchise owners is the cornerstone of our philosophy. We have an extraordinary, experienced and energetic team that work right across the DOGUE Group. This document provides an overview of this Group and the
*Australian Pet Industry Statistics, 2013
DOGUE is building a network of like-minded people, who have aspirations to own a rewarding business that also indulges their passion and love of dogs.
DOGUE is at the forefront of dog fashion, accessories, grooming, and day care in Australia. We are passionate about dogs, pet care and the experience of their owners. Our goal is to provide the very best in canine care and services across Australia. Launched in 1998, DOGUE sought to bring the world
the brand as a unique and stylish way to accessorise pets through its first boutique in the eastern suburbs of Sydney. From this single boutique a dynamic Group has emerged that is changing the way people shop, care, and commit to their pets.
DOGUE Boutique & Spa DOGUE Country Retreat DOGUE Wholesale DOGUE Grooming Academy www.dogue.com.au
BOUTIQUE & SPA
Boutique Grooming Day Care
RETAIL BOUTIQUE: offering everything a dog needs from exceptional service to stylish collections that are unique, beautifully designed, and superior quality. Our collections are complete with necessities such as food, pharmacy, grooming and training aids. DOGUE is the ultimate one stop shopping experience – unlike anywhere else. GROOMING: DOGUE has a trusted reputation for excellence in grooming and pampering dogs. The well-being, enjoyment and safety of our canine clients is of utmost importance – as well as a stylish and fashionable groom. DOGUE’s highly comprehensive menu of grooming and well-being services include warm spa baths, clipping, special skin treatments, hand drying, hygiene services and breed-specific styling. DAY CARE: A home away from home for our clients. With our exclusive daily client allocation, one hour walks, multiple play sessions, freedom to have fun and quiet time, DOGUE surpasses traditional benchmarks in pet day care.
Currently a network of seven successful stores…and growing!
COUNTRY RETREAT
Boarding Grooming Day Care
DOGUE Country Retreat is a Boutique Hotel and Spa providing high end and intimate accommodation for small to medium
Southern Highlands for guests to enjoy, romp, and relax every day. The Retreat caters to every guest’s individual needs – enjoying access to the Spa, Day Care and Grooming services. Canine guests spend their days within a carefully structured and tailored routine – lounging at our staff member’s feet by the fire, playing in the secure yards, or participating in group or individual activities that exercise their mind, body and soul. Opened in December 2012, the Retreat was an immediate success and peak periods booked out weeks in advance. The highly skilled and passionate staff has led to a very loyal clientele, and extraordinary customer feedback.
Profitable every year while consistently delighting guests and owners alike –
GROOMING ACADEMY
Introduction to Grooming Basic Grooming & Dog Handling Advanced Grooming
As a name synonymous with canine grooming excellence and unique artistry skill, the DOGUE Grooming Academy was a direct response to public demand, combined with company focus to build an in-house talent pool of groomers to increase our recruitment efficiencies and service our growing network. The very first grooming seminar was held at the DOGUE Country Retreat late 2015. The academy currently offers three grooming courses that range from Introductory to Advanced Grooming.
for the person who wants to groom their own dog at home.
brushing, drying, nail clipping and pre-clipping.
Animal Services - Dog Grooming: advanced grooming techniques and breed specific techniques. Our course instructors have over fifteen years practical and teaching
skill levels and fine techniques to the very busy Australian market.
Best-of-breed grooming education, and talent pool developer to service our spa network’s recruitment needs.
WWW.DOGUE.COM.AU
On-Line Shop Club DOGUE Store Sites
EVERYTHING YOU NEEDED TO KNOW ABOUT DOGUE (and more), IS RIGHT HERE. DOGUE.com.au is a one-stop online destination for all things
world with our online store, showcasing over 50 best-of-breed brands to our customers. Customers can explore our boutiques & spas, peruse our service menu, and conveniently book their next grooming or day care appointment. Club DOGUE is where all things canine come together in this educational and collaborative forum, where we discuss everything from diet, boredom busters, the latest in canine fashion trends, and everything in-between. DOGUE.com.au is very social too – it’s the heartbeat of our engagement with our ever-growing social media followers and
If you love dogs, you go to www.dogue.com.au.
WHOLESALE
Apparel Bedding Bowls Walkwear
*DOGUE Wholesale was born as a result of designing bespoke products for its pet boutique. Due to immense popularity, DOGUE Wholesale was created in October 2004. Armed with successful retail experience and a strong understanding of the needs of consumers and retailers, DOGUE Wholesale developed a collection of unique and exciting products that ushered fresh ‘designer’ edginess into the pet accessories category. DOGUE products are designed by founder Simone Kingston, and
chain infrastructure, and seamless production. Today DOGUE products are considered the must-have accessory for pampered pets – the label is a hallmark of style, sophistication, and fashion.
DOGUE Wholesale products are sold in all DOGUE boutiques, with distribution throughout Australia, Japan & emerging European markets.
*DOGUE Wholesale is an independent company owned by DOGUE Australia Ltd.
BOUTIQUE & SPA
A FRANCHISE OPPORTUNITY
In 2014 DOGUE Franchising was launched, with the first franchise in Canberra. Today the growing network consists of 7 stores throughout NSW and ACT. Spawn from the company’s flagship store at Bondi Junction, the highly successful pet boutique retailer and grooming salon inspired the DOGUE Franchising model. With a comprehensive retail and service offering, from innovative and exclusive products, artistry grooming, and personalised day care, the DOGUE Difference is unmistakable. DOGUE has changed the way people shop for their pets. DOGUE Franchising offers a special opportunity for business professionals who believe in offering exceptional customer service, combined with a passion for dogs. With plans for Australia-wide expansion, DOGUE is actively recruiting franchise partners that wish to become part of an $8 billion dollar growth industry with Australia’s leading dog boutique and spa destination.
Current Franchise Locations: NSW - Balmain, Gymea, Wahroonga, Zetland at East Village ACT – Gungahlin
With access to a turn-key business model, proven practices and tools, DOGUE makes pawfect franchise partnerships.
BOUTIQUE & SPA
Benefits of being a DOGUE FRANCHISEE
Operational & Administration Support Training Marketing / Advertising Support POS Material and Uniforms Knowledge Sharing Visual Merchandising Boutique design, set up and launch
DOGUE allows dog lovers to participate in a great brand in a growing industry.
Combining over 17 years of success in the industry and building a global brand, we share the same enthusiasm as our franchisees for creating a world-class business. DOGUE HQ is here to help our franchisees grow and achieve their goals, by providing a proven framework through which individual franchises can flourish.
BOUTIQUE & SPA
DOGUE Franchisees gain access to our support functions. Our ambition is to provide our franchisees with high quality support, enabling you to focus on the customer experience and delivering outstanding customer service.
Operational & Administration Support
DOGUE has an outstanding Franchising team, who provide regular store support visits, weekly coaching, and monthly business development reviews. In addition the franchise team provide ongoing administration and financial management.
Boutique Design, Set Up and Launch
From Brand standards, trades support, store layout designs, and a compressive launch guide, DOGUE works with franchisees throughout all aspects from set up through to launch.
Training
Every DOGUE franchisee undergoes Orientation training prior to their pre-launch phase, which covers everything from business management, marketing, recruitment, and finance. Two weeks before the franchise opens, the franchisee along with their store team attend Induction training, when all aspects of daily operations are the key focus – from systems, product knowledge, customer service, and grooming.
Marketing Support
Marketing at DOGUE is all about creating awareness, building the brand, influencing sales and gaining loyalty by defining and understanding our target consumer and their consumption habits, behaviours and motivators. Based on this knowledge we have developed successful marketing vehicles and communication channels to identify and leverage off consumer touch points.
POS Materials, Uniforms
The franchisee receives all branded materials from window signage, in-store merchandising materials. DOGUE also provides staff uniforms for the boutique, grooming and day care.
Knowledge Sharing
DOGUE is very pro-active in providing its franchisees with up-to-date information about DOGUE, product developments, industry news, and trends. Our annual Franchise Conference also provides a vital interactive forum, when franchisees come together for a collaborative time of learning, feedback, and brainstorming that shapes the company’s future, mission, objectives and strategy.
Visual Merchandising
Experts assist in the set-up of every new franchise boutique, so the products are presented according to DOGUE brand standards. Franchise Coordinators will continue to guide and oversee the store’s presentation to ensure the business is attracting consumers’ attention and instigating sales motivators.
GROUP MARKETING PLAN DOGUE franchisees are avidly supported by the franchise Group Marketing Plan which brings dynamic promotions, advertising, and public engagement to our franchisees and the brand.
DIGITAL MARKETING PRINT MARKETING STORE ACTIVATIONS PRESS CUSTOMER REWARDS
Internet Advertising Pay-Per Click Campaigns Social Media Marketing Newsletters Print Media Store Promotional Activity Media Relations I Love My DOGUE Loyalty Rewards Blogs Social media paid advertising Google Ad Words:
campaigns for increased store and brand awareness. Facebook, Instagram, Pinterest, Twitter, YouTube, and LinkedIn
campaigns
posts
Brand, online and store newsletters:
brand newsletters
newsletters
Newspaper and magazine advertising Editorial coverage
windows and store signage
collateral
promotional
giveaways
placement
Customer loyalty and recognition program:
every purchase
rewards
DOGUE FANS GET INVOLVED.
They share, inspire, teach, and motivate one another to be the best they can be for their beloved pet.
Monthly promotions, expos, charity drives, competitions Television appearances, sponsorships, print media
DISCOVER BALMAIN
Opened November 2015 Franchisee Silvana Adams Location 351 Darling St, Balmain, NSW
ABOUT BALMAIN
DOGUE Balmain is situated in one of Sydney’s most historic suburbs located just 6km from the CBD. Colourful and artistic, Balmain is home to some of Sydney’s most stylish cafes, bistros, restaurants and produce stores. Darling Street is the shopping hub and highlight for the community. As a result, this boutique is bustling with retail
boutique is quickly becoming known as the must-go-to grooming
mainly due to their predominant professional clientele. Meet Silvana Adams, DOGUE Balmain Franchisee. Silvana launched her business and joined the DOGUE Franchise network in October 2015. Silvana has over nine years Human Resource experience working with leading Australian companies throughout her career. Silvana has always had a deep passion for animals, especially dogs thanks to her own pampered pooch Gemma. It is with this passion and love for dogs that Silvana will create a happy atmosphere for staff and customers and ensure that all four- legged friends are offered an experience that will leave them fetching, both inside and out.
Silvana Adams and Gemma
DISCOVER BONDI JUNCTION
Opened May 1998 Owner Margaret Hennessy CEO DOGUE Retail Group Location 242 Oxford St Bondi Junction NSW
ABOUT BONDI
DOGUE Bondi is located on Oxford Street, in the heart of the eastern suburbs in Sydney. Originally established in May 1998 as a luxury retail boutique selling exclusive fashion and accessories for dogs, DOGUE Bondi pioneered a change in the way people shop for their pets, by creating a total experience for both the dog and owner. The business began with a passion to create emotional connections with their customers through superior customer service, the best-of-breed technical team, and the highest quality products. Today the business is the heartbeat of the Bondi canine community – the place where everyone knows your dog’s name. Meet Margaret Hennessy, Owner DOGUE Bondi Junction and CEO DOGUE Retail Group. Margaret Hennessy comes from a successful background in Management Consulting, Business Improvement and Business
significant growth for DOGUE and the brand. Under Margaret’s leadership, DOGUE is expanding further – launching DOGUE Franchising in 2014, and assessing overseas opportunities. Margaret’s favourite things about DOGUE are the interaction with the dogs and their owners through the Bondi store and the DOGUE Country Retreat.
Margaret Hennessy
DISCOVER GUNGAHLIN
Opened December 2014 Franchisee Tania Collyer Location 148 Flemington Rd, Harrison ACT 2914
ABOUT GUNGAHLIN
DOGUE Gungahlin is located at the northern side of Canberra, just 10km outside the city centre. Gungahlin was the newest area in Canberra until a few years ago, and has seen dramatic growth – hence why it was identified as an ideal DOGUE destination to service this growing community. DOGUE Gungahlin boasts the largest of our network's day care and grooming facilities, and is proving to successfully accommodate the demand for high quality canine care services in the local area and neighbouring suburbs. Meet Tania Collyer, DOGUE Gungahlin Franchisee. With extensive background in retail and customer service, Tania sought to take canine service to the next level in Canberra with her very own dog grooming spa – then she found the DOGUE franchise opportunity, and it was a perfect fit. In December 2014, Tania opened the very first DOGUE franchise in Gungahlin, offering a unique spa-like atmosphere, artistry clips, and beautiful products. Being the largest of our stores, Tania sought to have a space that would enable her to accommodate the growing demand in the area for day care services too.
Tania Collyer and Spencer
DISCOVER GYMEA
Opened July 2012 Franchisee Kristy Montgomery Location 23 Gymea Bay Rd, Gymea, NSW
ABOUT GYMEA
DOGUE Gymea is located in the heart of the Gymea Shopping
boutique and spa joined the franchise network in March 2015, when it welcomed Kristy Montgomery as its new owner. After 3 ½ years in operation, DOGUE Gymea is now renown as the premier canine grooming and day care destination in the neighbourhood – and it’s services are strongly in demand with average waiting queues of 4 weeks long. As a result, the grooming team continues to evolve to meet the growing demand for its services. Meet Kristy Montgomery, DOGUE Gymea Franchisee. As a busy mother of three, Kristy Montgomery was always a woman on the go, but once her children became fully settled in their high school studies she sought a career opportunity that could accommodate her family life’s demands while inspiring her personal goals too. As an avid equestrian and dog lover, Kristy discovered the DOGUE Gymea franchise opportunity. There she enjoys engaging with like-minded people who share in her love of dogs, and who are deeply committed to their on-going care and well-being requirements.
Kristy Montgomery
DISCOVER WAHROONGA
Opened August 2016 Franchisee Richie Ke Leafy Wang Location 39 Redleaf Ave Wahroonga, NSW
ABOUT WAHROONGA
DOGUE Wahroonga Wahroonga opened its doors on August 15th to bring its signature grooming services and best-of-breed products to the community of the Upper North Shore. Located at the entrance of Wahroonga Village and surrounded by vibrant cafes and speciality retail stores, DOGUE Wahroonga is hard to miss. Open 6 days a week DOGUE Wahroonga is a must-visit destination for all local canines. Meet Richie Ke & Leafy Wang, DOGUE Wahroonga Franchisees. Richie and Leafy joined the DOGUE Franchise network in June
management, technical sales, project management, and customer relations. Richie and Leafy have always shared a deep passion for dogs, and their pups Chihwa and Disco were long-time customers at DOGUE Bondi Junction. Their pet’s experiences, combined with their mutual passion, prompted Richie and Leafy to
Richie and Leafy are driven by an immense desire to deliver DOGUE’s high level service experience, and extend their love and care to all pooches in Wahroonga and surrounding areas.
Richie Ke, Leafy Wang, Chiwha & Disco
DISCOVER ZETLAND AT EAST VILLAGE
Opened August 2015 Franchisee Christian Rowell Location 3/6 Defries Ave, Zetland NSW 2017
ABOUT ZETLAND AT EAST VILLAGE
DOGUE Zetland at East Village is a dog’s dream come true! Just 3 km from the Sydney CBD East Village is a one-of-a-kind retail and lifestyle experience inspired by some of the worlds most authentic and vibrant marketplaces and home to an exciting specialty retail
commercial and residential development activity in the works, and the community rapidly expanding – including canines too that love knowing that DOGUE is just around the corner to service their day care, grooming and product needs. Meet Christian Rowell, DOGUE Zetland at East Village Franchisee. Christian brings over eighteen years’ experience in corporate
early 2014 he decided to pursue his passion to work with dogs and apply his entrepreneurial appetite to establish his very own small
Christian discovered the DOGUE franchise opportunity which seemed like the ideal opportunity and a perfect match to realise his new business aspirations. Christian is a passionate DOGUE ambassador and is enthusiastic to be bringing DOGUE to the Zetland community and adjacent suburbs.
Revenue: +31% over YTD forecasts FY 2016 Customer Network: 978 clients in 7 months
Christian Rowell
BOUTIQUE & SPA
Start-up financial requirements and on-going franchise servicing fee commitments.
START-UP INVESTMENT Start-up Franchise Fee $40,000 Marketing Launch $5,000 Induction Training $7,500 Set-up Costs $100,000 varies upon site ON-GOING FINANCIAL COMMITMENTS Monthly Franchise Service Fee Monthly Group Marketing Contribution Local Area Marketing Investment Monthly Systems Fee (POS, Exchange, Security) 6% of revenue 2% of revenue 1.5% of revenue from $200
BOUTIQUE & SPA
THE FRANCHISE APPLICATION JOURNEY
Submit Expression of Interest Complete Online Application Telephone Interview Due Diligence DOGUE Discovery Day Preliminary Site Selection Final Interview Application
notification Franchise Agreement signing, and deposit payment Business planning and final site selection start-up franchise fees’ payment Pre-Launch and Set-up
OPENING DAY!
1 2 3 4 5 6 7 8 9 10 11 12
Ready to take the next step?
We look forward to hearing from you.
FURTHER INFORMATION AND FRANCHISING ENQUIRIES DOGUE Franchising 240 Oxford St, Bondi Junction, NSW 2022 t: (02) 9386 1998 e: franchising@dogue.com.au
www.dogue.com.au