INTRODUCTION The FIRST and one of the biggest in the SEA region, an - - PowerPoint PPT Presentation

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INTRODUCTION The FIRST and one of the biggest in the SEA region, an - - PowerPoint PPT Presentation

INTRODUCTION The FIRST and one of the biggest in the SEA region, an automotive B2B and B2C event carnival featuring both corporate sectors and lifestyle culture in one roof. It will be a 3-day weeked event from 1 st -3 rd Dember 2017 and will be


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The FIRST and one of the biggest in the SEA region, an automotive B2B and B2C event carnival featuring both corporate sectors and lifestyle culture in one roof. It will be a 3-day weeked event from 1st -3rd Dember 2017 and will be held at Putrajaya International Convention Centre (PICC) occupying both indoor and outdoor spaces. The indoor area will allocate all commercial exhibitors and is opened to all business and public visitors with a minimal entry coupon fees which will include free full day parking at basement area and a complimentary drink upon entry. The coupon is also redeemable at official MotoNation merchandising booth. Exhibitors is allowed to make cash sales during this event. All outdoor events and activities are opened to public for free from 10:00 am to midnight. Family based program will also be held such as ; > Vehicle line up from different club >Private garage & workshop > Concert & Stage performances >Drift experience > Motorbike stunt >Go-karts for kids >Inflatables kids area >Hot air balloon >RC Race car competition >Awards for best showcased vehicles >Opening ceremony by ministers >Food trucks to serve visitors

INTRODUCTION

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> To push the integration of corporate sectors & lifestyle culture in automotive industries. > To unite public enthusiast, commercial entities, educations and family programs in one major recognized events. > To create a marketing platform for small ‘SMEs’ & garages to promote their companies directly to potential clients/ consumers. > To create more interest in automotive industries within the public. > Yearly event program calendar for all commercial entities to launch new products. > Opportunity to promote Putrajaya nationally and Malaysia internationally. > To boost the economy of automotive and tourism industry.

the OBJECTIVES

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CORPORATE OEM

  • Car and motorcycle Manufacturers
  • AP Holders
  • Tuned up vehicles

PART & ACCESSORIES

  • OEM & Aftermarket part suppliers.
  • Wheels & Tires
  • Oil & Lubricants
  • Sound system
  • Performance parts
  • Paints & wraps

EDUCATION

  • Private schools/universities
  • Government technical schools/universities
  • Technology & research institutes

SUPPORT & SERVICE SUPPLIER

  • Tools & Hardware
  • Banking, Insurance company, Support system
  • Clothing & Apparel
  • Engineering Companies
  • Spa & Detailing
  • Raw materials

LIFESTYLE CULTURES

  • Private clubs & Hobby enthusiast
  • Classic cars, motorcycles and collections from various different clubs
  • Modified and racing culture clubs
  • VIP & royalties collections

the PARTICIPANTS

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Private Garages

Corporate Canopy Corporate Canopy

Food truck

Drift/ stand activities

Indoor Exhibitions

Food truck

EVENT LAYOUT

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MARKETING PLANS

  • Mainstream media &

Publishing

  • Mini Roadshows
  • Co-joined affiliate events
  • Billboards
  • Public figure icon
  • Charity activities
  • Competition &

marketing in social media

  • Merchandising
  • World class competition
  • On-Air radio competition
  • Mainstream media &

Publishing

  • Live FB update
  • Banner & Bunting
  • Talkshows
  • Marketing ads on shuttle

bus

  • Mainstream media &

Publishing

  • Talkshows
  • Social media

PRE- EVENT DURING EVENT POST EVENT

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CROWDPULLER MECHANISM

COMPETITIONS AFFILIATE EVENTS AUTOMOTIVE ENTHUSIAST EVENT TIMING

(2ND WEEK OF SCHOOL HOLIDAYS & 1ST WEEK OF THE MONTH)

COMMERCIAL & BUSINESS ENTITIES CLUB INVITATIONS

LOCAL RESIDENTS

(PUTRAJAYA, BANTING, KAJANG, PUCHONG, BANGI, SERDANG, SERI KEMBANGAN)

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AFFILIATE EVENT

International Affiliate Event : Affiliate Events :

Cologne , GERMANY

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INDOOR LAYOUT

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OUTDOOR LAYOUT

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