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INTRODUCTION The FIRST and one of the biggest in the SEA region, an - PowerPoint PPT Presentation

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INTRODUCTION The FIRST and one of the biggest in the SEA region, an automotive B2B and B2C event carnival featuring both corporate sectors and lifestyle culture in one roof. It will be a 3-day weeked event from 1 st -3 rd Dember 2017 and will be

  1. INTRODUCTION The FIRST and one of the biggest in the SEA region, an automotive B2B and B2C event carnival featuring both corporate sectors and lifestyle culture in one roof. It will be a 3-day weeked event from 1 st -3 rd Dember 2017 and will be held at Putrajaya International Convention Centre (PICC) occupying both indoor and outdoor spaces. The indoor area will allocate all commercial exhibitors and is opened to all business and public visitors with a minimal entry coupon fees which will include free full day parking at basement area and a complimentary drink upon entry. The coupon is also redeemable at official MotoNation merchandising booth. Exhibitors is allowed to make cash sales during this event. All outdoor events and activities are opened to public for free from 10:00 am to midnight. Family based program will also be held such as ; > Vehicle line up from different club >Private garage & workshop > Concert & Stage performances >Drift experience > Motorbike stunt >Go-karts for kids >Inflatables kids area >Hot air balloon >RC Race car competition >Awards for best showcased vehicles >Opening ceremony by ministers >Food trucks to serve visitors

  2. the OBJECTIVES > To push the integration of corporate sectors & lifestyle culture in automotive industries. > To unite public enthusiast, commercial entities, educations and family programs in one major recognized events. > To create a marketing platform for small ‘SMEs’ & garages to promote their companies directly to potential clients/ consumers. > To create more interest in automotive industries within the public. > Yearly event program calendar for all commercial entities to launch new products. > Opportunity to promote Putrajaya nationally and Malaysia internationally. > To boost the economy of automotive and tourism industry.

  3. the PARTICIPANTS - Car and motorcycle Manufacturers CORPORATE OEM - AP Holders - Tuned up vehicles - OEM & Aftermarket part suppliers. - Wheels & Tires PART & - Oil & Lubricants ACCESSORIES - Sound system - Performance parts - Paints & wraps - Private schools/universities EDUCATION - Government technical schools/universities - Technology & research institutes - Tools & Hardware - Banking, Insurance company, Support system SUPPORT & - Clothing & Apparel - Engineering Companies SERVICE SUPPLIER - Spa & Detailing - Raw materials - Private clubs & Hobby enthusiast LIFESTYLE - Classic cars, motorcycles and collections from various different clubs - Modified and racing culture clubs CULTURES - VIP & royalties collections

  4. EVENT LAYOUT Indoor Drift/ stand Exhibitions Food truck activities Food truck Corporate Corporate Canopy Canopy Private Garages

  5. MARKETING PLANS PRE- DURING POST EVENT EVENT EVENT - Mainstream media & - Mainstream media & - Mainstream media & Publishing Publishing Publishing - Mini Roadshows - Live FB update - Talkshows - Co-joined affiliate events - Banner & Bunting - Social media - Billboards - Talkshows - Public figure icon - Marketing ads on shuttle - Charity activities bus - Competition & marketing in social media - Merchandising - World class competition - On-Air radio competition

  6. COMPETITIONS AFFILIATE EVENTS AUTOMOTIVE ENTHUSIAST EVENT TIMING (2 ND WEEK OF SCHOOL HOLIDAYS & 1 ST WEEK OF THE MONTH) COMMERCIAL & BUSINESS ENTITIES CLUB INVITATIONS LOCAL RESIDENTS (PUTRAJAYA, BANTING, KAJANG, PUCHONG, BANGI, SERDANG, SERI KEMBANGAN) CROWDPULLER MECHANISM

  7. AFFILIATE EVENT International Affiliate Event : Affiliate Events : Cologne , GERMANY

  10. INDOOR LAYOUT

  15. OUTDOOR LAYOUT

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