Do Day DreamYE2019 Opportunity Day
Information as of period ended 31 Dec 2019 Latest update on 5th Mar 2020
Do Day DreamYE2019 Opportunity Day Information as of period ended - - PowerPoint PPT Presentation
Do Day DreamYE2019 Opportunity Day Information as of period ended 31 Dec 2019 Latest update on 5 th Mar 2020 Revenue from sales YE2019 Revenue from sales (YoY) Products Group Distribution Channels Unit: THB Million 2018 2018 1,4 00 1,250
Information as of period ended 31 Dec 2019 Latest update on 5th Mar 2020
2
Revenue from sales YE2019
Revenue from sales (YoY)
Unit: THB Million 1,009 552 240 177
20 0 40 0 60 0 80 0 1,0 00 1,2 00 1,4 00YE2018 YE2019
Domestic Overseas 1,250 729
19% 81% 24% 76%
Products Group Distribution Channels
Facial Skin Care 65% Body Care 4% Facial Cleansing 11% Body Cleansing 7% Sunscreen 3% Others 11% Facial Skin Care 54% Body Care 3% Facial Cleansing 10% Body Cleansing 8% Sunscreen 3% Others 23% Modern Trade 47% Traditional Trade and Distribution Partner 27% Export 24% Others 1% Modern Trade 38% Traditional Trade and Distribution Partner 40% Export 21%
Others 1%
2018 2019 2018 2019
3
Revenue from sales YE2019
Revenue from sales (QoQ)
Unit: THB Million 171 129 134 118 31 53 38 54
50 10 0 15 0 20 0 25 0 30 0 35 0 40 0 45 0 50 0Q1'2019 Q2'2019 Q3'2019 Q4'2019
Domestic Overseas 182
15% 85%
202
29% 71%
71%
173
22% 78%
4%
Revenue from sales (YoY)
Unit: THB Million 1,009 552 240 177
20 0 40 0 60 0 80 0 1,0 00 1,2 00 1,4 00YE2018 YE2019
Domestic Overseas 1,250 729
19% 81% 24% 76%
42%
172
31% 69%
4
Revenue from sales YE2019
Revenue from sales (YoY)
Unit: THB Million 1,009 552 240 177
20 0 40 0 60 0 80 0 1,0 00 1,2 00 1,4 002018 2019 Domestic Overseas
1,249 729
19% 81% 24% 76%
Domestic
M O D E R N T R AD E T R AD I T I O N AL T R AD E I N BO U N D T O U R I S T S
2018 2019
MO D E R N T R A D E T R A D IT IO N A L T R A D E IN B O U N D T O U R IS T S
Q1 2019 Q2 2019 Q3 2019 Q4 2019
Export
E X P O R T
2018 2019
E X P O R T
Q1 2019 Q2 2019 Q3 2019 Q4 2019
18% 65% 81% 15%
8%
25%
240 177
49%
5
Flagship Product 2019
2018 2019
No.1 SNAIL WHITE MOISTURE FACIAL CREAM
No.2 SNAILWHITE GOLD No.3 SNAILWHITE WHIPP SOAP
Flagship Product 2019
PRETTIIFACE WINK BRIGHT WHITENING SERUM
Flagship Product 2019
SOS HYALURON x3 CONCENTRATE SERUM
Flagship Product 2019
OXE'CURE BODY ACNE SPRAY
No.1 SNAILWHITE GOLD
No.2 SNAIL WHITE MOISTURE FACIAL CREAM No.3 SNAILWHITE WHIPP SOAP
6
Cost of goods sold YE2019
COGS
Unit: THB Million 190 608 862 1131 837 471 43.3% 63.6% 69.7% 67.6% 67.0% 64.6% 2014 2015 2016 2017 2018 2019 Gross Profit % Gross Margin
Gross Profit
Unit: THB Million 248 349 375 543 412 258 56.7% 36.4% 30.3% 32.5% 33.0% 35.4% 2014 2015 2016 2017 2018 2019
Raw material and Packaging Freight Labor Depreciation Others % of Sales
7
Selling & administrative expenses YE2019
147 331 319 581 510 432
33.6% 34.6% 26.5% 34.7% 40.9% 59.2%
10.0% 30.0% 50.0% 70.0%
2014 2015 2016 2017 2018 2019
Advertising and Promotional Employee Costs Freight Others % of Sales
Selling Expense
Unit: THB Million
7 30 87 135 159 167
1.7% 3.2% 7.2% 8.1% 12.2% 20.9%
0.0% 10.0% 20.0% 30.0% 40.0% 50.0%
2014 2015 2016 2017 2018 2019
Employee Cost Miscellaneous Depreciation and amortization Tax and other fee Others % Gross Margin
Administrative Expense
Unit: THB Million
+5%
8
Profitability YE2019
28 194 335 351 184
6.3% 20.3% 27.0% 20.8% 14.2%
0.0% 10.0% 20.0% 30.0% 40.0% 50.0%
Net Profit % of Sales
Net Profit
Unit: THB Million
New Product Launched in 2019
9
10 6.2 5.4
4.4
3.4 Smooth-E
3.6 3.8 3.9 3.7
Hada Labo
3.7 3.8 4.3
2.8 SnailWhite
15.215.214.614.9
Olay
14 13.3 11.1
9.8 Garnier
9.1 8.5 8.5
8.1 Pond's
6.4 6.8 7.8 8.6
Eucerin
4.1 3.7 3.8 3.6
Nivea Men
1.9
3 Rojukiss
10%
1%
9.5 9.7 9.810.2
Dermo Expertise 2%
NO.10
Market Share 2019
0.2 0.2
11
Source: The Nielsen Company * : Weighted Distribution
Market Share of Facial Moisturizer
2017: 3.8% 2018 :4.2% 2019 : 2.8%
in Thailand
Main Business
Market Share
2017 : 5.0% 2018 : 4.1% 2019 : 2.0%
Supermarket/Hypermarket
in Supermarket/ Hypermarket
in Convenience Stores
Market Share
2017: 3.0% 2018: 6.6% 2019 : 5.6%
Convenience Stores Open Trade Market Share
2017 : N/A 2018 : 0.3% 2019 : 0.4%
in Open Trade and Pharmacy
Pharmacy Market Share
2017 : N/A 2018 : 1.8% 2019 : 4.3%
in Open Trade and Pharmacy
12 Note : Information as of 1 Nov 2019
Extensive Product Portfolio Covering Five Categories of Skincare
27 Products 56 SKUs 9 Products 19 SKUs 4 Products 4 SKUs 2 Products 2 SKUs
SOS HYALURON & COLLAGEN FREEZE-DRIED MASK THB 219 OXE’CURE POWDER MUD THB 49 OXE’CURE ACNE CLEAR POWDER LOTION THB 229
13
2019 27 Products, 56 SKUs 2020 2 New Product 4 New SKUs
(29 Products, 60 SKUs)
2019 2 Products, 2 SKU 2019 2 New Product 2 New SKUs
(4 Products, 4 SKUs)
2019 4 Products, 4 SKU 2019 2 New Product 6 New SKUs
(6 Products, 10 SKUs)
2019 9 Products, 19 SKUs 2019 3 New Product 6 New SKUs
(12 Products, 25 SKUs) Beauty Skin Care Derma Skin Care
Products
14
OXE’CURE - Brand Strategy 2020 1.Official Rebrand And NPD 2.Strong Communication 3.Expand Distribution
15
PRETTIIFACE - Brand Strategy 2020
16 Intermediary in trading with foreign customers
DO DAY DREAM TRADING
100%
Investment arm for
DO DAY DREAM HOLDING
100%
Domestic Distributor
NAMU LIFE PLUS
100%
Philippines Distributors
DO DAY DREAM PHILLIPPINES CORPORATION
51%
Company structure and shareholding structure
Information as of 5 Mar 2020
Professional service ALEXI TRANING AND CONSULTING
76%
Skincare Importer/Exporter JMS GLOBAL SOLUTION
40%
International Headquarter
DO INFINITE DREAM
100%
Dermatological Skincare DREAM DERMATOLOGY
95%
Skincare for millennials SKIN MAKE SMILES
70% Health & Beauty Equipment Distributor
KURON
76%
17
New business partnership with GP Club by establishing a joint venture entity
JMS GLOBAL SOLUTION CO.,LTD
BUSINESS PARTNERSHIP
Do Day Dream Public Company Limited to capture potential and untapped market
cosmetic company in Korea with a very strong distribution network in China
18
KURON Company - New Business Investment
Investment Detail
การลงทุนไม่เกิน 610.17 ล้านบาท
สามัญของ KURON และ ALEXI ในการขายหุ้นของ KURON และ ALEXI ในส่วนที่ เหลือร้อยละ 24 ให้แก่บริษัทฯ (Put Option) มูลค่าการลงทุนไม่เกิน 192.68 ล้าน บาท
Professional service ALEXI TRANING AND CONSULTING
76% Health & Beauty Equipment Distributor
KURON
76%
การซื้อขายหุ้น KURON ผู้ซื้อ : บริษัท ดูเดย์ดรีม จ ากัด (มหาชน) (“บริษัทฯ”) ผู้ขาย : นายวิรัช แซ่โง้ว และ บริษัท ดราก้อน แอ็กเซส โฮลดิ้ง ลิมิเต็ด ความสัมพันธ์ : ไม่มีความสัมพันธ์เกี่ยวโยงกัน การซื้อขายหุ้น ALEXI ผู้ซื้อ : บริษัท ดูเดย์ดรีม จ ากัด (มหาชน) (“บริษัทฯ”) ผู้ขาย : นายวิรัช แซ่โง้ว ความสัมพันธ์ : ไม่มีความสัมพันธ์เกี่ยวโยงกัน
19
KURON Company - Overview
“Be master of the art of beauty with the understanding of human’s psychology” “To be no.1 top-of-mind brand with the highest market share in health-beauty segment in Thailand” “Your Beauty is Our Passion” “Bringing health and beauty to increase consumer’s quality of life” “Caring, Creativity, Challenge, Continuous Learning, and Consumer Centric”
mm, presently increased to THB 90 mm, with the mission of bringing health and beauty to increase consumer’s quality of life
the Company was
as trading company, importing and distributing diversified premium commodities from manufacturers located across the world
and crowd-pleasing marketing strategies, the Company has made a significant business leap by changing business model and becoming in-house products innovator and manufacturer
management of the Company, delivering to the customers through various distribution channels
industry with rapidly changing customer lifestyles and demand, the Company has always kept the business in pace by incorporating technological advancement to the production process, sourcing new innovative ideas and active ingredients, as well as, continuously developing key determinant of success, human resources, through basic and functional trainings Goal Mission Vision Culture
Business background
20
Managing Director
Personal Background:
Master Degree of Business Administration in Marketing
Bachelor Degree of Animal Science “Experienced management team is key determinant of operational success” Working Experience:
Managing Director at Kuron Key Responsibilities:
met via implementing strategic policies
KURON Company – Management
Profile of management team
21
1995
Established as trading company
1996
Provided products through TV shopping and mail orders
1999
Tapped into department store and convenient store channels
2001
Expanded to hyper market
2003
Stimulated sales growth with marketing campaigns and promotions
2013
Utilized new warehouse with larger capacity
2014
Implemented Oracle system and rebranded LESASHA “The graph represents the Company’s total sales since 2004 to 2016, reflecting the increasing trend and the momentum to continue in the future”
2004 2016 2011 Great Floods 2014 Coup d'état 2006 Coup d'état 2005-2006 Political Demonstration 2008 Political Demonstration 2010 Political Demonstration 2016 Mourning Period for King Rama IX
KURON Company - History and Development
Major events along the Company’s operations
22
“The Company owns a portfolio of top-of-mind beauty product brands” JASON LESASHA KURON SPARKLE EMJOI @HOME LEENA
KURON Company - Products
Top brands of Company products
23
“Premium whitening oral care products”
remarkable success, the Company’s managing director did decided to purchase the exclusive license and brought it to Thai market
products have been selected as one of the most popular picked souvenir by Chinese tourists travelling in Thailand*, reflecting its worldwide reputation and available demand in potential markets abroad
and improving breath’s freshness, variety of products are served, e.g. toothbrush, toothpaste, and whitening system accessories
promotion through various channels, such as convenient stores and supermarket, is generally utilized to stimulate sale growth as well as advertisement via various channels like TV shopping and events
“Innovation in trend”
be the most successful brand under the Company’s management guaranteed by dominant market share, approximately 60%*, and numerous awards received including some examples of
available, ranging from curler, dryer, treatment cap to hair serum and spray, and multifarious in-the-process innovations waiting in the pipelines
various in-trend marketing strategies, e.g. hair-dressing clip via online network and BA training workshops to further increase brand-awareness and maintain the treasured position of being customer’s top-of-mind brand
“Substantial products under specified brands and strengths to best answer diverse needs of customers”
KURON Company - Products
24
“Unleash your x-shape”
everyone’s quality of life, JASON brand was launched to merchandise exercise- related equipment and sport accessories including fitness gloves, movement supporter, yoga mat, and small exercise accessories
the supporting factors of health-consciousness megatrend and consumer changing lifestyles, the brand’s premium quality itself does impressively penetrate the sporting gloves market measured by long periods of no.1 sales volume in Supersports, surpassing other dominant players ,both Thai and international ones
nutrition consultation and workout clip via social media platform, as well as, sponsoring high-rating game shows and competitions help gearing JASON to quickly become top-of-mind fitness accessories brand in Thai market
“Beautify it yourself”
vision, KURON brand was created to answer customer underlying needs of do-it- yourself professional facial & skin treatment
launched with additional benefits or multifunctional properties, showing dedicated innovation derived from solid R&D
employed to raise consumer awareness, however, face-to-face communication between BA and users is still the most effective solution for this product segment, which is in accordance with the Company’s core competency of highly efficient BAs
Selling Electronical Cleansing for Face by Watsons, substantial and recommended reviews by several users and beauty bloggers is another guarantee of products’ quality
“Substantial products under specified brands and strengths to best answer diverse needs of customers”
KURON Company - Products
25
KURON Company - Products
“Instant slim to unleash your beauty within”
launched in 2015 with the major distribution channels of Department Stores and TV Shopping
7.EMJOI (Epilator)
“Smart choice smart life”
proven quality products, @HOME is the best-selling garment care brand in a well-known specialty store, HomePro*
(Personal Lubricant)
“Substantial products under specified brands and strengths to best answer diverse needs of customers”
26
KURON Company – Distribution Channels
“Various distribution channels help covering large customer bases across the country”
Department Store Hypermarket Specialty Store TV Shopping 8% Online Network 3% Supermarket
Modern Trade e-Commerce** Traditional Trade MLM Others
27
KURON Company – Financial Performance 2016-2019
1,001 870 902 908 1,010 1,063 1,119 1,180 1,245 579 483 545 526 609 641 676 713 752
200 400 600 800 1,000 1,200 1,400 2559 2560 2561 2562 2563 2564 2565 2566 2567
ล้านบาท
รายได้ ก าไรขั้นต้น
Actual Estimate
Source: IFA Report
28
Sparkle Lesasha Kuron Jason
Whitening Oral Care Hair Equipment & Hair Styler Sporting Equipment 48% 33%
8% 5% 6% Facial & Skin care Equipment
KURON Company – Revenue Breakdown by Brand
29
“The Company’s success is effectively supported by numerous core competencies” 4.Highly Efficient BAs 1.Dominant Positioning 2.Top-to-Toe Products 3.New Product Development Capabilities
KURON Company – Highlights
The Company’s core competencies
30
(1) Source: Supersports
“Kuron’s products have achieved leading status in many beauty-related markets”
Market Share
LESASHA
Market Share
Market Share
Company’s current data base, at approximately THB 4 bn with the hair dryer accounting for THB 3 bn and the rest , THB 1 bn, is the value of hair styler
multifunctional products, LESASHA has remained at the top of the hair styler segment for long periods of time with the market share of relatively 49%, much higher than
whitening oral care products under SPARKLE brand whose its market share in vigorous business is accounted for comparatively 43%
SPARKLE JASON
justified as relatively new sporting equipment brand compared to others, however, it does effectively penetrate the market by becoming no.1 sporting gloves brand with the market share of 86%
sales of sporting gloves market is generated via Supersports, which 92% of this amount is accounted for Jason’s Sporting Glove Market: THB 43 mm(1),* Hair Styling Market: THB 1,322 mm(2),* Whitening Market : THB 750 mm(3),*
(2) Source: Personal care Appliances in Thailand / Euromonitor International December 2016 (3) Source: Neilsen
Remark: *The Company’s product selling prices of each brand have been adjusted to reflect market retail price for market share estimation
KURON Company – 1.Dominant Positioning
Market shares of each business lines compared to their competitors
31
KURON Company – 2. Top-to-Toe Products
various product categories, concentrating in particular segments, the Company can be percieved as
and materials by standardized manufacturers under the exclusive patents of the company, assuring the premium quality of the products
recently such as men’s grooming popularity, natural- ingredient preference, and multi-functioning products, there are considerable opportunities for the Company to expand business lines and customer bases, expecting to further accelerate the company’s reputation and sales
focus
fast-moving consumer goods (FMCG), especially consumable products for hair, facial and skin care due to their characteristic of repeated purchases
creating flagship stores, providing exclusive products and services to the customers, or partnering with other relevant brands to innovate new co-projects
Specializing in hair styling equipment Specializing in facial & skin care and accessories Specializing in whitening oral care treatment Specializing in getting rid of unwanted hair across body Specializing in getting all women in shape Specializing in sport wear and exercising accessories Specializing in consumable products for hair, facial and skin care
Diversified products portfolio and opportunities
32
Development Marketing
does aggressively search for sources of innovative ideas and potential trends through
house beauty advisors
product-in-demand trends
fairs
business analysis are performed by the business development team
projected costs and profits, as well as the technological advancement implementation are intensively analyzed
the cooperation and brainstorming among all the Company’s teams is involved in this stage to receive different perspectives from specialists in each specific field to best understand the underlying needs of the customers
team starts sourcing out top-tier manufacturers to start production following the Company’s specific requirements
partnering manufacturers across the world with the international bases, focusing in equipment production, are accounted for approximately 90% and the leftover 10% is domestic firms with the strengths in FMCG products
specialists and third parties, as well as, be qualified by FDA and TISI for premium quality and safety
registered for the patents and trademarks, presently 32 trademarks in total for 7 brands, showing the strengths in being the innovation leader of the Company
awareness about the new products, sales and marketing teams incorporate each other to develop best-fit strategies and find out the suitable distribution channels
department is also required to updates all product details and demonstration process to beauty advisors to explain forward and create impression to the ended users
*Outsource productions from top ten manufacturers represent for 60% of total purchase value in 2016, illustrated well-diversified production base
Idea Generation Project Analysis Production Planning Launch
KURON Company – 3. New Product Development Capabilities
33
KURON Company – 4. Highly Efficient BAs
“The most fundamental component of the Company’s achievement is talented and highly motivated staffs”
New BA Workshop Basic Trainings Monthly Updates
Highly efficient Beauty Advisors
will help shaping the skills necessarily in becoming the beauty advisors (BA), however at the Company, all BA-to-be are required to learn everything they need to know about every company’s product lines they present and how to best sell the particular products
knowledge and helpful services, good-looking appearance is another contribution, thus, newcomers will be upgraded their looks by in- house stylists to conform with the brand’s professional positioning
responsibilities, are all subjected to involve in 3 basic training courses, which are fundament knowledge for any function and role in the Company, creativity thinking, and communication skills to enhance individual abilities, leading to effective working results and the Company speedy growth
products, changes in consumer tastes, vigorous marketing strategies, the Company does schedule monthly meeting for all beauty advisors, locating in all regions, to update about the current company circumstances, new product projects, and selling and demonstrating tricks to facilitate them in better performing their tasks
applied to motivate the employees and create progressive environment in the Company
34
Thailand
35
Thailand
36
Philippines
37
Philippines
38
New Product/Brand Launch
Total New 9 Products, 16 SKUs
Traditional Trade Channel
Expand Distribution Coverage from 1% to 3% Increase point of sales in top tourist provinces
KURON
Health & Beauty Equipment Distributor And BA Professional Service
JMS Global Solution
New Brand, New Channel Leverage distribution network
39
Do Day Dream is still young. We have a big dream. We never stop growing to be the market leader.
Mission: Top 3 market leader in Thai facial skin care in 2023
(current: No. 10 as of 2019)
To be top 3: Gain at least 12% market share
(current market share 2.8% as of 2019)
How to grow the market share:
Domestic channels / new country / new product
(airport WI-FI, KOL) and Increase present in tourist provinces
40
TABLE OF CONTENTS
41
Online Cross-border e-commerce CHINA
Not required CFDA
Mainstream
Required CFDA
Cross-border e-commerce.
to the bundle shipments
which is subject to change according to Chinses policy.
transaction Offline
Required CFDA
distributors
ALREADY ENTERED
Main benefits of CFDA
in Mainstream online platform and offline channels which the market is much bigger than Cross-border e- commerce alone
change of Cross-border e-commerce
NAMU LIFE SNAILWHITE SYN-AKE MIST
Q3 2018
NAMU LIFE SNAILWHITE WHIPP SOAP
Q1 2018
NAMU LIFE SNAILWHITE CLEANSING
Q1 2018
NAMU LIFE SNAILWHITE FACIAL CREAM
Q1 2018
Appendix: China outlook Products with CFDA
42
29.7 46.1 66.6 5.3 6.7 7.8 13.7 18.7 23.8 5.1 8.5 11.1 2.2 4.2 7
2012 2017 2022F
Facial Care Body Care Facial Cleasers Body Cleasing Sunscreen
Unit: THB Billion
7% Facial Care 7.64% Sunscreen 10.59% Body Care 3.03% Facial Cleansers 4.95% Body Cleansing 5.46% 2017 -2022F CAGR Consumer Trend
trial and regular products which allow them to try a new variants easily
containing products as they perceive natural ingredients to be beneficial for skin care
growth for anti-aging segment
Source: Euromonitor Anti-aging UV/Whitening
Basic Care Oil Control
116 52 84
43
Philippines
5.9 8 10.9 7.2 9.5 12 6.6 8.6 10.1 1.2 1.6 1.9 0.2 0.4 0.6
2012 2017 2022F
Facial Care Body Care Facial Cleasers Body Cleasing Sunscreen
Unit: THB Billion
5% Facial Care 6.38% Sunscreen 8.72% Body Care 4.82% Facial Cleansers 3.21% Body Cleansing 2.78% 2017 -2022F CAGR Consumer Trend
their looks was reflected in their
trends, together with increasing purchasing power.
more such products to their daily skin care routines but are also trying out different formats
more effective and gentler products
Source: Euromonitor 35 28 21
44
Source: Ministry of Tourism and Sports
Number of Inbound Tourist
7.00 6.11 8.00 6.44 3.17 2.76 3.12 2.53
0.0 0 2.0 0 4.0 0 6.0 0 8.0 0 10 .00 12 .00Q1'2018 Q2'2018 Q1'2019 Q2'2019 Other Countries China 10.17 8.87
Unit: Million
Revenue from Inbound Tourist
395,916 293,602 401,269 275,904 175,724 147,738 172,530 138,614
10 0,00 0 20 0,00 0 30 0,00 0 40 0,00 0 50 0,00 0 60 0,00 0 70 0,00 0Q1'2018 Q2'2018 Q1'2019 Q2'2019 Other Countries China 571,640
Unit: THB Million
573,798
Unit: Million Jan Dec
0.86 0.79 0.79 0.75 0.76 0.76 0.87 0.89 0.76 0.81 0.79 0.82 0.97 1.2 1 0.99 0.87 0.9 0.94 0.87 0.64 0.65 0.68 0.84 1.07 1.06 0.99 0.9 0.79 0.84 0.9 1.03 0.5 1 1.5 0.5 1 1.5
NUMBER OF CHINESE TOURIST
2017 2018 2019 11.12 488,129 8.97 448,433
CONTACT US DO DAY DREAM PLC. Investor Relations Department Tel: +662-917-1219 Fax: +662-917-3054 Email: ir@dodaydream.com Website: www.dodaydream.com Contact person
Email: Chanoknan.t@dodaydream.com