Do Day DreamYE2019 Opportunity Day Information as of period ended - - PowerPoint PPT Presentation

do day dreamye2019
SMART_READER_LITE
LIVE PREVIEW

Do Day DreamYE2019 Opportunity Day Information as of period ended - - PowerPoint PPT Presentation

Do Day DreamYE2019 Opportunity Day Information as of period ended 31 Dec 2019 Latest update on 5 th Mar 2020 Revenue from sales YE2019 Revenue from sales (YoY) Products Group Distribution Channels Unit: THB Million 2018 2018 1,4 00 1,250


slide-1
SLIDE 1

Do Day DreamYE2019 Opportunity Day

Information as of period ended 31 Dec 2019 Latest update on 5th Mar 2020

slide-2
SLIDE 2

2

Revenue from sales YE2019

Revenue from sales (YoY)

Unit: THB Million 1,009 552 240 177

20 0 40 0 60 0 80 0 1,0 00 1,2 00 1,4 00

YE2018 YE2019

Domestic Overseas 1,250 729

  • 42%

19% 81% 24% 76%

Products Group Distribution Channels

Facial Skin Care 65% Body Care 4% Facial Cleansing 11% Body Cleansing 7% Sunscreen 3% Others 11% Facial Skin Care 54% Body Care 3% Facial Cleansing 10% Body Cleansing 8% Sunscreen 3% Others 23% Modern Trade 47% Traditional Trade and Distribution Partner 27% Export 24% Others 1% Modern Trade 38% Traditional Trade and Distribution Partner 40% Export 21%

Others 1%

2018 2019 2018 2019

  • 26%
  • 45%
slide-3
SLIDE 3

3

Revenue from sales YE2019

Revenue from sales (QoQ)

Unit: THB Million 171 129 134 118 31 53 38 54

50 10 0 15 0 20 0 25 0 30 0 35 0 40 0 45 0 50 0

Q1'2019 Q2'2019 Q3'2019 Q4'2019

Domestic Overseas 182

15% 85%

  • 25%

202

29% 71%

71%

173

22% 78%

  • 27%

4%

Revenue from sales (YoY)

Unit: THB Million 1,009 552 240 177

20 0 40 0 60 0 80 0 1,0 00 1,2 00 1,4 00

YE2018 YE2019

Domestic Overseas 1,250 729

  • 42%

19% 81% 24% 76%

  • 12%

42%

172

31% 69%

  • 26%
  • 45%
  • 10%
  • 5%
  • 0.6%
slide-4
SLIDE 4

4

Revenue from sales YE2019

Revenue from sales (YoY)

Unit: THB Million 1,009 552 240 177

20 0 40 0 60 0 80 0 1,0 00 1,2 00 1,4 00

2018 2019 Domestic Overseas

1,249 729

  • 42%

19% 81% 24% 76%

Domestic

M O D E R N T R AD E T R AD I T I O N AL T R AD E I N BO U N D T O U R I S T S

2018 2019

  • 24%
  • 45%
  • 63%

MO D E R N T R A D E T R A D IT IO N A L T R A D E IN B O U N D T O U R IS T S

Q1 2019 Q2 2019 Q3 2019 Q4 2019

Export

E X P O R T

2018 2019

E X P O R T

Q1 2019 Q2 2019 Q3 2019 Q4 2019

  • 32%

18% 65% 81% 15%

  • 26%
  • 45%

8%

  • 57%

25%

240 177

49%

slide-5
SLIDE 5

5

Flagship Product 2019

2018 2019

No.1 SNAIL WHITE MOISTURE FACIAL CREAM

No.2 SNAILWHITE GOLD No.3 SNAILWHITE WHIPP SOAP

Flagship Product 2019

PRETTIIFACE WINK BRIGHT WHITENING SERUM

Flagship Product 2019

SOS HYALURON x3 CONCENTRATE SERUM

Flagship Product 2019

OXE'CURE BODY ACNE SPRAY

No.1 SNAILWHITE GOLD

No.2 SNAIL WHITE MOISTURE FACIAL CREAM No.3 SNAILWHITE WHIPP SOAP

slide-6
SLIDE 6

6

Cost of goods sold YE2019

COGS

Unit: THB Million 190 608 862 1131 837 471 43.3% 63.6% 69.7% 67.6% 67.0% 64.6% 2014 2015 2016 2017 2018 2019 Gross Profit % Gross Margin

Gross Profit

Unit: THB Million 248 349 375 543 412 258 56.7% 36.4% 30.3% 32.5% 33.0% 35.4% 2014 2015 2016 2017 2018 2019

Raw material and Packaging Freight Labor Depreciation Others % of Sales

  • 37%
  • 44%
slide-7
SLIDE 7

7

Selling & administrative expenses YE2019

147 331 319 581 510 432

33.6% 34.6% 26.5% 34.7% 40.9% 59.2%

  • 50.0%
  • 30.0%
  • 10.0%

10.0% 30.0% 50.0% 70.0%

2014 2015 2016 2017 2018 2019

Advertising and Promotional Employee Costs Freight Others % of Sales

Selling Expense

Unit: THB Million

7 30 87 135 159 167

1.7% 3.2% 7.2% 8.1% 12.2% 20.9%

  • 50.0%
  • 40.0%
  • 30.0%
  • 20.0%
  • 10.0%

0.0% 10.0% 20.0% 30.0% 40.0% 50.0%

2014 2015 2016 2017 2018 2019

Employee Cost Miscellaneous Depreciation and amortization Tax and other fee Others % Gross Margin

Administrative Expense

Unit: THB Million

+5%

  • 15%
slide-8
SLIDE 8

8

Profitability YE2019

28 194 335 351 184

  • 53

6.3% 20.3% 27.0% 20.8% 14.2%

  • 6.7%
  • 50.0%
  • 40.0%
  • 30.0%
  • 20.0%
  • 10.0%

0.0% 10.0% 20.0% 30.0% 40.0% 50.0%

Net Profit % of Sales

Net Profit

Unit: THB Million

New Product Launched in 2019

slide-9
SLIDE 9

9

Leading local skin care company in Thai market, owner of NAMULIFE SNAILWHITE, Oxe’Cure, PRETTii FACE and SoS

slide-10
SLIDE 10

10 6.2 5.4

4.4

3.4 Smooth-E

3.6 3.8 3.9 3.7

Hada Labo

3.7 3.8 4.3

2.8 SnailWhite

15.215.214.614.9

Olay

14 13.3 11.1

9.8 Garnier

9.1 8.5 8.5

8.1 Pond's

6.4 6.8 7.8 8.6

Eucerin

4.1 3.7 3.8 3.6

Nivea Men

  • 4%
  • 11%
  • 1%
  • 18%
  • 4%

1.9

3 Rojukiss

10%

1%

9.5 9.7 9.810.2

Dermo Expertise 2%

  • 9%

Market Share in Total Thailand

NO.10

Market Share 2019

0.2 0.2

slide-11
SLIDE 11

11

Source: The Nielsen Company * : Weighted Distribution

We are a top-of-mind brand in Thailand

Market Share of Facial Moisturizer

2017: 3.8% 2018 :4.2% 2019 : 2.8%

  • No. 10

in Thailand

Main Business

Market Share

2017 : 5.0% 2018 : 4.1% 2019 : 2.0%

Supermarket/Hypermarket

  • No. 10

in Supermarket/ Hypermarket

  • No. 7

in Convenience Stores

Market Share

2017: 3.0% 2018: 6.6% 2019 : 5.6%

Convenience Stores Open Trade Market Share

2017 : N/A 2018 : 0.3% 2019 : 0.4%

  • No. 14

in Open Trade and Pharmacy

Pharmacy Market Share

2017 : N/A 2018 : 1.8% 2019 : 4.3%

  • No. 7

in Open Trade and Pharmacy

slide-12
SLIDE 12

12 Note : Information as of 1 Nov 2019

New Product Q4 2019

Extensive Product Portfolio Covering Five Categories of Skincare

27 Products 56 SKUs 9 Products 19 SKUs 4 Products 4 SKUs 2 Products 2 SKUs

SOS HYALURON & COLLAGEN FREEZE-DRIED MASK THB 219 OXE’CURE POWDER MUD THB 49 OXE’CURE ACNE CLEAR POWDER LOTION THB 229

slide-13
SLIDE 13

13

Brands Portfolio 2020

2019 27 Products, 56 SKUs 2020 2 New Product 4 New SKUs

(29 Products, 60 SKUs)

2019 2 Products, 2 SKU 2019 2 New Product 2 New SKUs

(4 Products, 4 SKUs)

2019 4 Products, 4 SKU 2019 2 New Product 6 New SKUs

(6 Products, 10 SKUs)

2019 9 Products, 19 SKUs 2019 3 New Product 6 New SKUs

(12 Products, 25 SKUs) Beauty Skin Care Derma Skin Care

Products

slide-14
SLIDE 14

14

OXE’CURE - Brand Strategy 2020 1.Official Rebrand And NPD 2.Strong Communication 3.Expand Distribution

“OXE’CURE IN CONTROL”

slide-15
SLIDE 15

15

PRETTIIFACE - Brand Strategy 2020

slide-16
SLIDE 16

16 Intermediary in trading with foreign customers

DO DAY DREAM TRADING

100%

Investment arm for

  • verseas businesses

DO DAY DREAM HOLDING

100%

Domestic Distributor

NAMU LIFE PLUS

100%

Philippines Distributors

DO DAY DREAM PHILLIPPINES CORPORATION

51%

Company structure and shareholding structure

Information as of 5 Mar 2020

Professional service ALEXI TRANING AND CONSULTING

76%

Skincare Importer/Exporter JMS GLOBAL SOLUTION

40%

International Headquarter

DO INFINITE DREAM

100%

Dermatological Skincare DREAM DERMATOLOGY

95%

Skincare for millennials SKIN MAKE SMILES

70% Health & Beauty Equipment Distributor

KURON

76%

slide-17
SLIDE 17

17

New business partnership with GP Club by establishing a joint venture entity

JMS GLOBAL SOLUTION CO.,LTD

BUSINESS PARTNERSHIP

A subsidiary of

Do Day Dream Public Company Limited to capture potential and untapped market

The fast growing

cosmetic company in Korea with a very strong distribution network in China

slide-18
SLIDE 18

18

KURON Company - New Business Investment

Investment Detail

  • เพื่อเข้าท ารายการซื้อหุ้นสามัญจ านวนร้อยละ 76 ของ KURON และ ALEXI มูลค่า

การลงทุนไม่เกิน 610.17 ล้านบาท

  • บริษัทฯ ได้รับสิทธิแก่ผู้ถือหุ้นที่ยังถือหุ้นของ KURON และ ALEXI หลังจากการซื้อหุ้น

สามัญของ KURON และ ALEXI ในการขายหุ้นของ KURON และ ALEXI ในส่วนที่ เหลือร้อยละ 24 ให้แก่บริษัทฯ (Put Option) มูลค่าการลงทุนไม่เกิน 192.68 ล้าน บาท

  • มูลค่ารวม 802.85 ล้านบาท

Professional service ALEXI TRANING AND CONSULTING

76% Health & Beauty Equipment Distributor

KURON

76%

การซื้อขายหุ้น KURON ผู้ซื้อ : บริษัท ดูเดย์ดรีม จ ากัด (มหาชน) (“บริษัทฯ”) ผู้ขาย : นายวิรัช แซ่โง้ว และ บริษัท ดราก้อน แอ็กเซส โฮลดิ้ง ลิมิเต็ด ความสัมพันธ์ : ไม่มีความสัมพันธ์เกี่ยวโยงกัน การซื้อขายหุ้น ALEXI ผู้ซื้อ : บริษัท ดูเดย์ดรีม จ ากัด (มหาชน) (“บริษัทฯ”) ผู้ขาย : นายวิรัช แซ่โง้ว ความสัมพันธ์ : ไม่มีความสัมพันธ์เกี่ยวโยงกัน

slide-19
SLIDE 19

19

KURON Company - Overview

“Be master of the art of beauty with the understanding of human’s psychology” “To be no.1 top-of-mind brand with the highest market share in health-beauty segment in Thailand” “Your Beauty is Our Passion” “Bringing health and beauty to increase consumer’s quality of life” “Caring, Creativity, Challenge, Continuous Learning, and Consumer Centric”

  • “Kuron” or “the Company” was established in 1995 with the paid-up capital of THB 1

mm, presently increased to THB 90 mm, with the mission of bringing health and beauty to increase consumer’s quality of life

  • Originally,

the Company was

  • perated

as trading company, importing and distributing diversified premium commodities from manufacturers located across the world

  • Backing by remarkable success, derived from core competencies of trend-setting

and crowd-pleasing marketing strategies, the Company has made a significant business leap by changing business model and becoming in-house products innovator and manufacturer

  • Currently, more than 10 brands of beauty-and-health products are under the

management of the Company, delivering to the customers through various distribution channels

  • To maintain the treasured position of being top-of-mind beauty brand in aggressive

industry with rapidly changing customer lifestyles and demand, the Company has always kept the business in pace by incorporating technological advancement to the production process, sourcing new innovative ideas and active ingredients, as well as, continuously developing key determinant of success, human resources, through basic and functional trainings Goal Mission Vision Culture

Business background

slide-20
SLIDE 20

20

  • Mr. Norman Virat Gaw

Managing Director

Personal Background:

  • San Francisco State University, USA

Master Degree of Business Administration in Marketing

  • California State University, USA

Bachelor Degree of Animal Science “Experienced management team is key determinant of operational success” Working Experience:

  • 1995 – Present

Managing Director at Kuron Key Responsibilities:

  • To ensure the Company’s performance goals and vision are

met via implementing strategic policies

KURON Company – Management

Profile of management team

slide-21
SLIDE 21

21

1995

Established as trading company

1996

Provided products through TV shopping and mail orders

1999

Tapped into department store and convenient store channels

2001

Expanded to hyper market

2003

Stimulated sales growth with marketing campaigns and promotions

2013

Utilized new warehouse with larger capacity

2014

Implemented Oracle system and rebranded LESASHA “The graph represents the Company’s total sales since 2004 to 2016, reflecting the increasing trend and the momentum to continue in the future”

2004 2016 2011 Great Floods 2014 Coup d'état 2006 Coup d'état 2005-2006 Political Demonstration 2008 Political Demonstration 2010 Political Demonstration 2016 Mourning Period for King Rama IX

KURON Company - History and Development

Major events along the Company’s operations

slide-22
SLIDE 22

22

“The Company owns a portfolio of top-of-mind beauty product brands” JASON LESASHA KURON SPARKLE EMJOI @HOME LEENA

KURON Company - Products

Top brands of Company products

slide-23
SLIDE 23

23

“Premium whitening oral care products”

  • Originally, SPARKLE was the U.S. personal care brand, but according to its

remarkable success, the Company’s managing director did decided to purchase the exclusive license and brought it to Thai market

  • With the proven results, reviewing by substantial numbers of users, SPARKLE

products have been selected as one of the most popular picked souvenir by Chinese tourists travelling in Thailand*, reflecting its worldwide reputation and available demand in potential markets abroad

  • To best maximize the effectiveness of the products with specialty in whitening teeth

and improving breath’s freshness, variety of products are served, e.g. toothbrush, toothpaste, and whitening system accessories

  • Special

promotion through various channels, such as convenient stores and supermarket, is generally utilized to stimulate sale growth as well as advertisement via various channels like TV shopping and events

“Innovation in trend”

  • Since 2001, during 16 years of business success, LESASHA has been proven to

be the most successful brand under the Company’s management guaranteed by dominant market share, approximately 60%*, and numerous awards received including some examples of

  • No.1 Best Selling Hair Styler by GfK Thailand
  • Best Selling Beauty Hair Electrical 2016 by Watsons
  • Apart from the best-selling product of hair crimper, there are several business lines

available, ranging from curler, dryer, treatment cap to hair serum and spray, and multifarious in-the-process innovations waiting in the pipelines

  • The Company does continuously incorporate new technological advancement and

various in-trend marketing strategies, e.g. hair-dressing clip via online network and BA training workshops to further increase brand-awareness and maintain the treasured position of being customer’s top-of-mind brand

  • 1. LESASHA (Hair Equipment)
  • 2. SPARKLE (Oral Care)

“Substantial products under specified brands and strengths to best answer diverse needs of customers”

KURON Company - Products

slide-24
SLIDE 24

24

  • 3. JASON (Sporting Equipment)
  • 4. KURON (Facial & Skin care)

“Unleash your x-shape”

  • To faster accelerate the achievement of the Company’s mission of upgrading

everyone’s quality of life, JASON brand was launched to merchandise exercise- related equipment and sport accessories including fitness gloves, movement supporter, yoga mat, and small exercise accessories

  • Apart from

the supporting factors of health-consciousness megatrend and consumer changing lifestyles, the brand’s premium quality itself does impressively penetrate the sporting gloves market measured by long periods of no.1 sales volume in Supersports, surpassing other dominant players ,both Thai and international ones

  • Series of marketing strategies such as setting up workshop training, providing

nutrition consultation and workout clip via social media platform, as well as, sponsoring high-rating game shows and competitions help gearing JASON to quickly become top-of-mind fitness accessories brand in Thai market

“Beautify it yourself”

  • Incorporating the megatrend of health-and-beauty consciousness with the Company

vision, KURON brand was created to answer customer underlying needs of do-it- yourself professional facial & skin treatment

  • Various products, including facial & skin care and equipment, are continuously

launched with additional benefits or multifunctional properties, showing dedicated innovation derived from solid R&D

  • Even heterogeneous tactics, e.g. products workshop and seasonal promotions are

employed to raise consumer awareness, however, face-to-face communication between BA and users is still the most effective solution for this product segment, which is in accordance with the Company’s core competency of highly efficient BAs

  • Apart from official awards received such as Best Equipment for Beauty Skin and Best

Selling Electronical Cleansing for Face by Watsons, substantial and recommended reviews by several users and beauty bloggers is another guarantee of products’ quality

“Substantial products under specified brands and strengths to best answer diverse needs of customers”

KURON Company - Products

slide-25
SLIDE 25

25

KURON Company - Products

  • 5. @HOME (Garment Care)
  • 6. LEENA (Shape Wear)

“Instant slim to unleash your beauty within”

  • With the purpose to instantly improve user’s shape and confidence, LEENA was

launched in 2015 with the major distribution channels of Department Stores and TV Shopping

7.EMJOI (Epilator)

  • 8. Others

“Smart choice smart life”

  • Having the pioneer position in selling garment steamer to Thai market, together with

proven quality products, @HOME is the best-selling garment care brand in a well-known specialty store, HomePro*

  • FORFUN

(Personal Lubricant)

  • UP5

“Substantial products under specified brands and strengths to best answer diverse needs of customers”

slide-26
SLIDE 26

26

KURON Company – Distribution Channels

“Various distribution channels help covering large customer bases across the country”

Department Store Hypermarket Specialty Store TV Shopping 8% Online Network 3% Supermarket

Modern Trade e-Commerce** Traditional Trade MLM Others

slide-27
SLIDE 27

27

KURON Company – Financial Performance 2016-2019

1,001 870 902 908 1,010 1,063 1,119 1,180 1,245 579 483 545 526 609 641 676 713 752

200 400 600 800 1,000 1,200 1,400 2559 2560 2561 2562 2563 2564 2565 2566 2567

ล้านบาท

รายได้ ก าไรขั้นต้น

Actual Estimate

Source: IFA Report

slide-28
SLIDE 28

28

Sparkle Lesasha Kuron Jason

Whitening Oral Care Hair Equipment & Hair Styler Sporting Equipment 48% 33%

Other

8% 5% 6% Facial & Skin care Equipment

KURON Company – Revenue Breakdown by Brand

slide-29
SLIDE 29

29

“The Company’s success is effectively supported by numerous core competencies” 4.Highly Efficient BAs 1.Dominant Positioning 2.Top-to-Toe Products 3.New Product Development Capabilities

KURON Company – Highlights

The Company’s core competencies

slide-30
SLIDE 30

30

(1) Source: Supersports

“Kuron’s products have achieved leading status in many beauty-related markets”

49%

Market Share

LESASHA

43%

Market Share

86%

Market Share

  • The domestic hair equipment market is valued, as of the

Company’s current data base, at approximately THB 4 bn with the hair dryer accounting for THB 3 bn and the rest , THB 1 bn, is the value of hair styler

  • With the patented technological advancement and

multifunctional products, LESASHA has remained at the top of the hair styler segment for long periods of time with the market share of relatively 49%, much higher than

  • ther fragmented competitors
  • Another achievement of the Company’s innovation is

whitening oral care products under SPARKLE brand whose its market share in vigorous business is accounted for comparatively 43%

SPARKLE JASON

  • Based on the operating timeframe, JASON can be

justified as relatively new sporting equipment brand compared to others, however, it does effectively penetrate the market by becoming no.1 sporting gloves brand with the market share of 86%

  • In another dimension, nearly 90% of the volume

sales of sporting gloves market is generated via Supersports, which 92% of this amount is accounted for Jason’s Sporting Glove Market: THB 43 mm(1),* Hair Styling Market: THB 1,322 mm(2),* Whitening Market : THB 750 mm(3),*

(2) Source: Personal care Appliances in Thailand / Euromonitor International December 2016 (3) Source: Neilsen

Remark: *The Company’s product selling prices of each brand have been adjusted to reflect market retail price for market share estimation

KURON Company – 1.Dominant Positioning

Market shares of each business lines compared to their competitors

slide-31
SLIDE 31

31

KURON Company – 2. Top-to-Toe Products

  • With

various product categories, concentrating in particular segments, the Company can be percieved as

  • ne-stop service for all beauty and health concerns
  • All products are made by premium quality ingredients

and materials by standardized manufacturers under the exclusive patents of the company, assuring the premium quality of the products

  • With more diversified trends and consumer demand

recently such as men’s grooming popularity, natural- ingredient preference, and multi-functioning products, there are considerable opportunities for the Company to expand business lines and customer bases, expecting to further accelerate the company’s reputation and sales

  • Looking forward, the Company’s key strategic plan is to

focus

  • n

fast-moving consumer goods (FMCG), especially consumable products for hair, facial and skin care due to their characteristic of repeated purchases

  • Examples of the Company’s projects in the pipelines are

creating flagship stores, providing exclusive products and services to the customers, or partnering with other relevant brands to innovate new co-projects

Specializing in hair styling equipment Specializing in facial & skin care and accessories Specializing in whitening oral care treatment Specializing in getting rid of unwanted hair across body Specializing in getting all women in shape Specializing in sport wear and exercising accessories Specializing in consumable products for hair, facial and skin care

Diversified products portfolio and opportunities

slide-32
SLIDE 32

32

Development Marketing

  • The business development team

does aggressively search for sources of innovative ideas and potential trends through

  • High-traffic websites
  • Customer feedbacks from in-

house beauty advisors

  • Distributor updates about

product-in-demand trends

  • World-class exhibitions and

fairs

  • Subsequently, further market research and

business analysis are performed by the business development team

  • Existence of product demand in the market,

projected costs and profits, as well as the technological advancement implementation are intensively analyzed

  • Moreover,

the cooperation and brainstorming among all the Company’s teams is involved in this stage to receive different perspectives from specialists in each specific field to best understand the underlying needs of the customers

  • After the board permission is approved, the working

team starts sourcing out top-tier manufacturers to start production following the Company’s specific requirements

  • Currently, the Company has more than 60*

partnering manufacturers across the world with the international bases, focusing in equipment production, are accounted for approximately 90% and the leftover 10% is domestic firms with the strengths in FMCG products

  • All of the products must be quality-tested by internal

specialists and third parties, as well as, be qualified by FDA and TISI for premium quality and safety

  • And most of the Company’s innovations are also

registered for the patents and trademarks, presently 32 trademarks in total for 7 brands, showing the strengths in being the innovation leader of the Company

  • To raise customer

awareness about the new products, sales and marketing teams incorporate each other to develop best-fit strategies and find out the suitable distribution channels

  • Human Resource

department is also required to updates all product details and demonstration process to beauty advisors to explain forward and create impression to the ended users

*Outsource productions from top ten manufacturers represent for 60% of total purchase value in 2016, illustrated well-diversified production base

Idea Generation Project Analysis Production Planning Launch

KURON Company – 3. New Product Development Capabilities

slide-33
SLIDE 33

33

KURON Company – 4. Highly Efficient BAs

“The most fundamental component of the Company’s achievement is talented and highly motivated staffs”

New BA Workshop Basic Trainings Monthly Updates

Highly efficient Beauty Advisors

  • Although experiences and on-the-job training

will help shaping the skills necessarily in becoming the beauty advisors (BA), however at the Company, all BA-to-be are required to learn everything they need to know about every company’s product lines they present and how to best sell the particular products

  • To build up customer trust apart from solid

knowledge and helpful services, good-looking appearance is another contribution, thus, newcomers will be upgraded their looks by in- house stylists to conform with the brand’s professional positioning

  • Beauty advisors, along with other employees with other

responsibilities, are all subjected to involve in 3 basic training courses, which are fundament knowledge for any function and role in the Company, creativity thinking, and communication skills to enhance individual abilities, leading to effective working results and the Company speedy growth

  • To keep up with continuous launches of new

products, changes in consumer tastes, vigorous marketing strategies, the Company does schedule monthly meeting for all beauty advisors, locating in all regions, to update about the current company circumstances, new product projects, and selling and demonstrating tricks to facilitate them in better performing their tasks

  • Various incentivized rewards are seasonal

applied to motivate the employees and create progressive environment in the Company

slide-34
SLIDE 34

34

Thailand

slide-35
SLIDE 35

35

Thailand

slide-36
SLIDE 36

36

Philippines

slide-37
SLIDE 37

37

Philippines

slide-38
SLIDE 38

38

Growth Drivers 2020

New Product/Brand Launch

Total New 9 Products, 16 SKUs

Traditional Trade Channel

Expand Distribution Coverage from 1% to 3% Increase point of sales in top tourist provinces

KURON

Health & Beauty Equipment Distributor And BA Professional Service

JMS Global Solution

New Brand, New Channel Leverage distribution network

slide-39
SLIDE 39

39

Do Day Dream is still young. We have a big dream. We never stop growing to be the market leader.

Road to 2023

Mission: Top 3 market leader in Thai facial skin care in 2023

(current: No. 10 as of 2019)

To be top 3: Gain at least 12% market share

(current market share 2.8% as of 2019)

How to grow the market share:

Domestic channels / new country / new product

  • Modern Trade: Increase variety of products
  • Traditional Trade: Increase penetration (from 1% to target 30%)
  • Inbound Tourist: Effective communication tools

(airport WI-FI, KOL) and Increase present in tourist provinces

  • Export: New overseas subsidiaries and distributors
slide-40
SLIDE 40

40

TABLE OF CONTENTS

Appendix

slide-41
SLIDE 41

41

Online Cross-border e-commerce CHINA

Not required CFDA

Mainstream

  • nline platform

Required CFDA

  • Market size is much bigger than

Cross-border e-commerce.

  • Allow wholesale transaction
  • Lower transportation cost due

to the bundle shipments

  • Cross-border is temporary

which is subject to change according to Chinses policy.

  • Not eligible for wholesale

transaction Offline

Required CFDA

  • Currently in talk with one of the

distributors

ALREADY ENTERED

Main benefits of CFDA

  • More easily accessible

in Mainstream online platform and offline channels which the market is much bigger than Cross-border e- commerce alone

  • No risk from the policy

change of Cross-border e-commerce

NAMU LIFE SNAILWHITE SYN-AKE MIST

Q3 2018

NAMU LIFE SNAILWHITE WHIPP SOAP

Q1 2018

NAMU LIFE SNAILWHITE CLEANSING

Q1 2018

NAMU LIFE SNAILWHITE FACIAL CREAM

Q1 2018

Appendix: China outlook Products with CFDA

slide-42
SLIDE 42

42

Thailand Market Outlook

29.7 46.1 66.6 5.3 6.7 7.8 13.7 18.7 23.8 5.1 8.5 11.1 2.2 4.2 7

2012 2017 2022F

Thailand Skincare Market Size

Facial Care Body Care Facial Cleasers Body Cleasing Sunscreen

Unit: THB Billion

7% Facial Care 7.64% Sunscreen 10.59% Body Care 3.03% Facial Cleansers 4.95% Body Cleansing 5.46% 2017 -2022F CAGR Consumer Trend

  • Consumers are now seeking sachet as both

trial and regular products which allow them to try a new variants easily

  • Consumers are shifting away from chemical-

containing products as they perceive natural ingredients to be beneficial for skin care

  • Aging Society in Thailand supports the

growth for anti-aging segment

Source: Euromonitor Anti-aging UV/Whitening

Basic Care Oil Control

116 52 84

slide-43
SLIDE 43

43

Philippines

Philippines Market Outlook

5.9 8 10.9 7.2 9.5 12 6.6 8.6 10.1 1.2 1.6 1.9 0.2 0.4 0.6

2012 2017 2022F

Philippines Skincare Market Size

Facial Care Body Care Facial Cleasers Body Cleasing Sunscreen

Unit: THB Billion

5% Facial Care 6.38% Sunscreen 8.72% Body Care 4.82% Facial Cleansers 3.21% Body Cleansing 2.78% 2017 -2022F CAGR Consumer Trend

  • Consumer’s desire to improve

their looks was reflected in their

  • ngoing acceptance of global

trends, together with increasing purchasing power.

  • Consumer are not only adding

more such products to their daily skin care routines but are also trying out different formats

  • High income consumers look for

more effective and gentler products

Source: Euromonitor 35 28 21

slide-44
SLIDE 44

44

Inbound Tourist Outlook

Source: Ministry of Tourism and Sports

Number of Inbound Tourist

7.00 6.11 8.00 6.44 3.17 2.76 3.12 2.53

0.0 0 2.0 0 4.0 0 6.0 0 8.0 0 10 .00 12 .00

Q1'2018 Q2'2018 Q1'2019 Q2'2019 Other Countries China 10.17 8.87

Unit: Million

Revenue from Inbound Tourist

395,916 293,602 401,269 275,904 175,724 147,738 172,530 138,614

10 0,00 0 20 0,00 0 30 0,00 0 40 0,00 0 50 0,00 0 60 0,00 0 70 0,00 0

Q1'2018 Q2'2018 Q1'2019 Q2'2019 Other Countries China 571,640

Unit: THB Million

573,798

Unit: Million Jan Dec

0.86 0.79 0.79 0.75 0.76 0.76 0.87 0.89 0.76 0.81 0.79 0.82 0.97 1.2 1 0.99 0.87 0.9 0.94 0.87 0.64 0.65 0.68 0.84 1.07 1.06 0.99 0.9 0.79 0.84 0.9 1.03 0.5 1 1.5 0.5 1 1.5

NUMBER OF CHINESE TOURIST

2017 2018 2019 11.12 488,129 8.97 448,433

  • 19%
  • 22%
  • 17%
  • 20%
slide-45
SLIDE 45

CONTACT US DO DAY DREAM PLC. Investor Relations Department Tel: +662-917-1219 Fax: +662-917-3054 Email: ir@dodaydream.com Website: www.dodaydream.com Contact person

  • Ms. Chanoknan Thiemrat (Investor Relations)

Email: Chanoknan.t@dodaydream.com