Do Day Dream Opp Day 1Q 2019 Information as of period ended 31 Mar - PowerPoint PPT Presentation

Do Day Dream Opp Day 1Q 2019 Information as of period ended 31 Mar 2019 Latest update on 29 th May 2019

Revenue from sales 1Q 2019 Revenue from sales (YoY) Products Group Distribution Channels Unit: THB Million Q1 2018 Q1 2018 500 Body Sunscreen Others Others 0% Cleansing 2% 8% 450 6% Export Facial 374 400 20% -46% Cleansing Modern 3% Trade Body 37% 350 75 Care 0% 300 Traditional Trade and Distribution Partner Facial Skin 250 43% 202 -58% Care 81% 200 31 299 150 Q1 2019 Q1 2019 -43% 100 171 Others Sunscreen Others 50 8% 4% 0% Body Export 15% Cleansing 0 5% Q1'2018 Q1'2019 Facial Modern Domestic Overseas Cleansing Trade 4% 43% Body 20% Traditional Trade and 16% Care Distribution Partner 4% 41% Facial Skin Care 84% 76% 80% 2

Revenue from sales 1Q 2019 Revenue from sales (YoY) Revenue from sales (QoQ) Unit: THB Million Unit: THB Million 500 500 450 450 374 400 400 -46% -24% 350 350 75 266 300 300 202 250 250 49 202 -58% -37% 200 200 31 31 299 150 150 217 -43% -21% 100 100 171 171 50 50 0 0 Q1'2018 Q1'2019 Q4'2018 Q1'2019 Domestic Overseas Domestic Overseas 20% 20% 16% 16% 84% 84% 80% 80% 3

Revenue from sales 1Q 2019 Revenue from sales (YoY) Revenue from sales (QoQ) Unit: THB Million Unit: THB Million 160,000,000 160,000,000 -34% 140,000,000 140,000,000 120,000,000 120,000,000 -5% -60% 100,000,000 100,000,000 -37% -29% -57% 80,000,000 80,000,000 -40% 60,000,000 60,000,000 5% 40,000,000 40,000,000 20,000,000 20,000,000 0 0 Modern Trade Traditional Trade Inbound Tourists Export Modern Trade Traditional Trade Inbound Tourists Export Q1 2018 Q1 2019 Q4 2018 Q1 2019 4

Inbound Tourist Outlook Number of Inbound Tourist Revenue from Inbound Tourist Unit: Million Unit: THB Million 12.00 700,000 11.12 10.17 573,798 571,640 9.74 600,000 10.00 3.12 488,129 2.16 3.17 500,000 172,530 175,724 8.00 116,097 400,000 6.00 300,000 8.00 4.00 7.58 7.00 401,269 395,916 200,000 372,033 2.00 100,000 0.00 0 Q1'2018 Q4'2018 Q1'2019 Q1'2018 Q4'2018 Q1'2019 Other Countries China Other Countries China NUMBER OF CHINESE TOURIST Unit: Million 1.5 1.5 1.2 1 0.99 0.97 0.94 0.9 0.87 0.87 0.84 1 1 0.68 0.65 0.64 0.89 0.87 0.86 0.82 0.81 0.79 0.79 0.79 0.5 0.76 0.76 0.76 0.5 0.75 2017 2018 2019 Dec Jan 5 Source: Ministry of Tourism and Sports

Cost of goods sold 1Q 2019 COGS Gross Profit Unit: THB Million Unit: THB Million 73.3% 73.0% 69.7% 67.6% 67.0% 63.6% 56.7% 1131 862 837 43.3% 33.0% 32.5% 36.4% 27.0% 26.7% 608 30.3% 543 412 375 349 273 248 190 148 101 54 2014 2015 2016 2017 2018 Q1 2018 Q1 2019 2014 2015 2016 2017 2018 Q1 2018 Q1 2019 Raw material and Packaging Freight Labor Depreciation Others % of Sales Gross Profit % Gross Margin 6

Selling & administrative expenses 1Q 2019 Selling Expense Administrative Expense 50.0% 50.0% Unit: THB Million Unit: THB Million 48.0% 40.0% 40.0% 40.9% 30.0% 34.7% 33.6% 30.0% 32.0% 34.6% 18.5% 20.0% 20.0% 26.5% 12.2% 8.8% 8.1% 10.0% 7.2% 10.0% 581 3.2% 1.7% 0.0% 510 0.0% -10.0% -10.0% 331 319 -20.0% -20.0% -30.0% -30.0% 159 135 147 120 -40.0% 87 -40.0% 97 40 34 30 7 -50.0% -50.0% 2014 2015 2016 2017 2018 Q1 2018 Q1 2019 2014 2015 2016 2017 2018 Q1 2018 Q1 2019 Employee Cost Miscellaneous Depreciation and amortization Advertising and Promotional Employee Costs Freight Others % of Sales Tax and other fee Others % Gross Margin 7

Profitability 1Q 2019 Net Profit EPS 50.0% Unit: THB Million Unit: THB Per Share 40.0% Before IPO 29.0% 30.0% 27.0% 20.8% 20.3% 20.0% 14.2% 17.60 8.9% 10.0% 6.3% 0.0% -10.0% 351 335 -20.0% 5.00 -30.0% 194 184 2.30 112 -40.0% 1.49 0.57 0.35 0.06 28 19 -50.0% 2014 2015 2016 2017 2018 Q1 2018 Q1 2019 2014 2015 2016 2017 2018 Q1 2018 Q1 2019 Net Profit % of Sales EPS 8

Leading local skin care company in Thai market, owner of NAMULIFE SNAILWHITE, Oxe’Cure , PRETTii FACE and SoS 9

We are a top-of-mind brand in Thailand Main Business Market Share of No. 9 Facial Moisturizer in Thailand 2017: 3.8% 2018 :4.3% Q1 2019 : 3.0% Supermarket/Hypermarket Convenience Stores Open Trade Market Share Market Share Market Share No. 10 No. 7 No. 14 2017 : 5.0% 2017: 3.0% 2017 : N/A in Supermarket/ in Convenience in Open Trade 2018 : 4.1% 2018: 6.6% 2018 : 0.3% Hypermarket Stores Q1 2019 : 2.4% Q1 2019 : 5.4% Q1 2019 : 0.5% Source: The Nielsen Company 10 * : Weighted Distribution

Extensive Product Portfolio Covering Five Categories of Skincare New Product 21 Products 43 SKUs 1 Products 1 SKU 1 Products 1 SKU 30 ml, 1,390 THB 7 ml, 39 THB Official Launched 20 May 2019 6 Products 12 SKUs 11 Note : Information as of May 2019

12

Offline Media 13

Online Media 14

Online Media 15

Mission Statement 2023 To be top 3 market leader in Thai facial skin care 2030 To be top 3 market leader in ASEAN facial skin care 2038 To be top 3 market leader in Asian facial skin care 16

Growing the market share Channels 1.Modern Trade 2.Traditional Trade 3.Inbound Tourist 4.Export Market size: THB 34,468 mm Market size: THB 30,560 mm Market size: THB 9,728 mm 17

Growing the market share Growing the market share Channels PENETRATION Domestic penetration over 85% Expand from online channel to mainstream Focus on CVS over Thailand within 2019 1.Modern Trade New Brand launch on Mar 2019, List-in Modern Trade Channel POS: 13,000 / 15,000 (Focus on specialty Store) Market size : THB 34,468 mm Expand to new modern trade store (Focus on Drug Store) 18

Growing the market share Growing the market share Channels PENETRATION Target - 2023 Leader in TT channel* Market Share 28% 1% 5% 2.Traditional Trade Distribution 72% POS: 5,000 / 400,000 2% - 3% 30% At the end of Sep 2018* Market size: THB 30,560 mm Rooms for improvement 19

Growing the market share Growing the market share Channels PENETRATION Expand penetration in traditional 1 trade channel Target - 2023 Strengthen relationship with 2 upcountry distribution centers 1% 5% 2.Traditional Trade Direct communication to target 3 2% - 3% 30% POS: 5,000 / 400,000 customers Market size: THB 30,560 mm Rooms for improvement 20

Growing the market share Growing the market share Channels Wholesalers, retailer and mom-and-pop store in upcountry Expand penetration and build relationship with wholesalers, retailer in upcountry 2.Traditional Trade POS: 5,000 / 400,000 Market size: THB 30,560 mm 21

Growing the market share Growing the market share Channels Direct communication to target customers Communication for TT Channel SNAILWHITE roadshow in Northeastern part of Thailand 2.Traditional Trade POS: 5,000 / 400,000 Market size: THB 30,560 mm 22

Growing the market share Growing the market share Channels CHANNEL COVERAGE Increase point of sale in tourist attractions to capture more potential customers Revenue from Inbound Tourist 2017 2018 THB mm 3.Inbound Tourist 1. Bangkok 596,281 681,329 King Power DFS: 8 / 9 2. Phuket 374,902 424,565 Market size: THB 9,728 mm 3. Chonburi 191,403 218,431 4. Surat Thani 75,326 85,884 5. Krabi 68,460 78,834 23

Growing the market share Growing the market share Channels CHINA HONGKOKG PHILIPPINES Distribution model Distribution model Partnership Model 4 .Export • Available only in Online • Available in Watsons, • Available in Watsons 330 stores • Launch campaign “Unlock Channel (VIP, TAOBAO,JD) SASA and Mannings Store • 4 Products with CFDA • Created brand awareness Beauty” with Beauty influencers • Created brand awareness via online channel and out to created brand awareness via online campaign with of home media s beauty influencers 24

Growing the market share Growing the market share Channels PHILIPPINES 4 .Export CC SUNSCREEN WINS COSMO 5 OUT OF 8 SKUS WIN BEAUTYMNL SUMMER BEAUTY BUCKET LIST’S BEST OF BEAUTY AWARDS BEST FACE SUNSCREEN 25

Growth Drivers 2019 New Product/Brand Launch Total New 8 Products, 13 SKUs Traditional Trade Channel Expand Distribution Coverage from 2% to 5% Increase point of sales in top tourist provinces Philippines Create Brand Awareness and Expand Distribution Channel 26

2019 & 2023 Perspective 3,000 (USD 93.75 mm) Overseas New 400 2019 Target: Sale growth 15% Product • 7% TT expansion A 10% Channel Traditional 450 expansion Trade • 3% Inbound tourist B • 5% new product C Philippines 700 New Product/ Inbound 1,450 New Brand • 5% Philippines D Traditional Tourist Trade 1,250 2023 Target: 3,000 MB in sales A B C D 1 2 3 • THB 700 mm from Traditional Trade 2019 Target: Sale growth 20% 1 • Improve penetration to 30% • 10% Channel expansion • THB 450 mm from New Products 2 2019 Target: Sale growth 15% 2023 Target: THB 3,000 mm in sales • 7% TT expansion • Increase variety of products • 3% Inbound tourist to 40 products • 5% new product • THB 400 mm from Overseas • 5% PH 3 • Growth in Philippines and new countries Unit: THB mm 2018 2019 2023 27