Dissemination: How to share project results with the wider community - - PowerPoint PPT Presentation

▶
dissemination how to share project results with the wider
SMART_READER_LITE
LIVE PREVIEW

Dissemination: How to share project results with the wider community - - PowerPoint PPT Presentation

Mar 13, 2023 197 likes •655 views

Dissemination: How to share project results with the wider community Charis Hughes, Largas Communications #LeargasForum Leargas.Ireland @Leargas www.leargas.ie Your future! What is dissemination? Sharing experience: Br Youth Make a

slide-1
SLIDE 1

Charis Hughes, Léargas Communications

www.leargas.ie Leargas.Ireland @Leargas

Dissemination: How to share project results with the wider community

#LeargasForum

slide-2
SLIDE 2

Your future! What is dissemination? Sharing experience: Brú Youth Make a plan: defining audience & message How to connect: visual identity, house style, photos & graphics, social media, PDP Fun with Twitter

slide-3
SLIDE 3

What is ‘dissemination’?

Is it valorisation? Is it DEOR?

slide-4
SLIDE 4

Why disseminate?

Ensure the output (KA2) will get used - make target group aware of the product / Promote the

  • rganisation / Motivate staff and students to go

abroad / Get the full benefit of the EU grant in the whole EU area / Promote European citizenship / Avoid re-inventing the wheel / Affect decision makers / Help participants reflect on their experience and learning / Encourage feedback to improve both project and products…

slide-5
SLIDE 5

Promotion or dissemination? Promotion = Hello! We have a project (advertorial, one-way relationship) Dissemination = Here’s what we’ve learned and how you can use it (exchange of ideas, growth)

slide-6
SLIDE 6

Promotion & dissemination overlap

For both, to be effective you must decide: who you want to reach (audience) what action you want them to take (message) and how you will encourage them to do so (method).

slide-7
SLIDE 7

Audience: Information Technology trainers Message: Our ‘Integrating IT’ booklet is available – please download it Method: Social media, sectoral websites, presentations Audience: Departments of Education in Ireland, France & Germany Message: 5,000 trainers downloaded our booklet and are reporting success with our methods - integrate the methods into tutor training Method: Present results at conferences, Arrange a meeting with Dept representatives, Write an article for sectoral press

Examples

slide-8
SLIDE 8

Share from the start Literally, dissemination means ‘scattering seeds’. It makes sense to scatter your seeds where you want them to grow!

slide-9
SLIDE 9

Brú Youth Service

Saoirse Reynolds saoirse@bruyouthservice.ie

slide-10
SLIDE 10

Where to begin

  • Self-assessment & set goals

(individual and group)

  • Identify learning styles and roles within

the group (photography, verbal, writing/ journals, video &editing)

  • Include young people in entire process
  • Keep record of everything
slide-11
SLIDE 11

Debrief/ Reflection

  • Blob Trees

(discuss feelings and develop understanding of emotions, empathy & self-awareness)

  • Journals

(learning/assess programme/ sharing & communicating with

  • ne another)
slide-12
SLIDE 12

Dissemination

  • Timeline

(what we did/what we learned/what we want to show)

  • Exhibition and presentation

(to local community/peers/relevant agencies)

  • Positive feedback

(realisation-what they have achieved)

slide-13
SLIDE 13
slide-14
SLIDE 14

Audience: Who is your community?

  • Who will benefit from the knowledge

you have to share?

  • Who can take your information and

turn it into action?

slide-15
SLIDE 15

Audience

  • Remember: Far away audiences take

more effort to reach

slide-16
SLIDE 16

Message: What is your objective?

  • Is it to expand community knowledge?
  • Is it to encourage people to take action?
  • What do your audience require

(background information, resources, support) to understand or take action?

slide-17
SLIDE 17

Methods: How to connect

  • What methods connect with your

audience now?

  • What methods are you already using

(email, newsletter, blog, notice board)?

  • What networks are available to you (e.g.

participants, professional or

  • rganisational connections)?
slide-18
SLIDE 18

Methods: How to connect

  • Target a few key methods rather than

trying to reach everyone, everywhere

  • Match the message to the method

(e.g. online writing ≠ writing for print)

  • Provide context – don’t assume they have

the same level of knowledge or interest

slide-19
SLIDE 19

ConsistenCy is vital

  • Think about the identity of your
  • rganisation and your project
slide-20
SLIDE 20

Visual identity

  • Link your project title, organisation &

programme (Erasmus+, Causeway etc)

  • Use a strapline to explain the project

quickly (e.g. eTwinning – the Community for Schools in Europe)

  • Try to develop a house style and use

templates for documents, PowerPoint etc

slide-21
SLIDE 21

Elements of house style

  • Font family & size: choose what is

appropriate for your project

  • Programme & project logo
  • Consistent terms: UK spelling, date format
  • Project colours: every colour has a recipe

(RGB, Hex, CMYK) – use the same one

  • Consistent visual approach (photos, video)
slide-22
SLIDE 22

Using Photos

  • Consent!
  • Active shots
  • High resolution
  • Clear expressions
  • Authentic situations
  • Challenge stereotypes
  • Create sense of the project
slide-23
SLIDE 23

Stock or real photos?

slide-24
SLIDE 24

tock

https://search.creativecommons.org/

Stock photos: Know your rights

slide-25
SLIDE 25

Using social media

slide-26
SLIDE 26

Using social media

  • Make conversation, not announcements
  • Concentrate on 2 or 3 platforms max and

interact regularly

  • Build networks of similar organisations

and projects, not only participants

  • Decide who will monitor, and how much
slide-27
SLIDE 27

Using Facebook

Create page, not profile Schedule your posts, using the options under ‘publish’ Use ‘insights’ tab to monitor how your page is performing

slide-28
SLIDE 28

Facebook Insights

slide-29
SLIDE 29

Using Twitter

Include @Leargas & #erasmusplus Always check your hashtags (#EDL…) Resize photos if possible: 1024 x 512 px You don’t have to follow everyone who follows you, but always reply!

slide-30
SLIDE 30

Using Léargas!

  • Invite us to your event!

Léargas blog ‘Insights’: www.leargas.ie/blogs

  • www.twitter.com/Leargas
  • www.facebook.com/Leargas.Ireland
slide-31
SLIDE 31

Erasmus+ Project Results Platform

  • A thematic compendium of projects
  • Formerly known as VALOR
  • ec.europa.eu/programmes/

erasmus-plus/projects/

slide-32
SLIDE 32

Date: in 12 pts

Education and Culture

  • W HY?
  • HOW ?
  • W HAT?
  • W HEN?

What is the Erasmus+ Project Results Platform?

slide-33
SLIDE 33

Date: in 12 pts

Education and Culture

  • W HY?
  • HOW ?
  • W HAT?
  • W HEN?

The Commission's database

  • f all Erasmus+ projects

More than 27,000 Erasmus+ projects but also Almost 5,000 Lifelong Learning projects

Some 2,000 Youth in Action projects

and Good practices Success stories

slide-34
SLIDE 34

PCICFHE International cooperation

Why use it?

Share results Inspire and be inspired Be Visible

slide-35
SLIDE 35

Date: in 12 pts

Education and Culture

  • W HY?
  • HOW ?
  • W HAT?
  • W HEN?

W ho should be using it?

KA2 beneficiaries – compulsory KA1 and KA3 beneficiaries – recommended, but optional

slide-36
SLIDE 36

W hen to use it ?

  • Before submitting your application, if you are

looking for partners working in fields that are

  • f interest to you
  • After signing the grant agreement with

Léargas, to gradually upload results, if any

  • At the end of the project, to submit the

results for validation/ publication by Léargas

slide-37
SLIDE 37

Date: in 12 pts

Education and Culture

  • W HY?
  • HOW ?
  • W HAT?
  • W HEN?

How to use it?

Before submitting your application:

  • Look for inspiration and potential partners by

using the search criteria (programme, year, country, field of activity, keyword) available on the public interface

slide-38
SLIDE 38

Date: in 12 pts

Education and Culture

  • W HY?
  • HOW ?
  • W HAT?
  • W HEN?
slide-39
SLIDE 39

Date: in 12 pts

Education and Culture

  • W HY?
  • HOW ?
  • W HAT?
  • W HEN?

How to use it?

  • You'll receive an automatic e-mail notification

to connect to your Dashboard, with relevant links and explanations on how to log in

  • Log in and choose whether or not to display

contact details of your organisation and those

  • f your partners
  • Start uploading your logo, website address,

results of the project

  • If the contact person changes, email Léargas
slide-40
SLIDE 40

Date: in 12 pts

Education and Culture

  • W HY?
  • HOW ?
  • W HAT?
  • W HEN?

This is what your dashboard looks like

(with some slight improvements)

slide-41
SLIDE 41

Date: in 12 pts

Education and Culture

  • W HY?
  • HOW ?
  • W HAT?
  • W HEN?

How to use it?

  • You'll receive an automatic e-mail notification

inviting you to subm it results for validation by Léargas and publication on the platform

  • Follow the instructions in the e-mail

notification and log in to your Dashboard again to submit your logo, website address and results of the project

slide-42
SLIDE 42

W hat if you need HELP?

Contact the helpdesk!

EAC-PROJECTSPLATFORM-HELPDESK@ec.europa.eu

slide-43
SLIDE 43

Date: in 1 2 pts

Education and Culture

  • W HY?
  • HOW ?
  • W HAT?
  • W HEN?

http://ec.europa.eu/programmes/erasmus-plus/projects/

Change lives, open minds

Be

visible

Inspire and get inspired

Share results

slide-44
SLIDE 44

Practice: Low-tech tweets

  • Tweet about something you experienced

today

  • Use hashtags or @mentions if you like, but

keep it to 140 characters

  • Write it on a post it and stick it to the wall
  • Take a heart and put it on your favourite

tweet!

slide-45
SLIDE 45

Communications Unit

www.leargas.ie Leargas.Ireland @Leargas

Charis Hughes

Email: chughes@leargas.ie Tel: 01 887 1224