Digital Strategies for Recruitment and Retention March 2017 Who We - - PowerPoint PPT Presentation
Digital Strategies for Recruitment and Retention March 2017 Who We Are Presenter: Lisa Marceau, MPH, PMP Executive Director, VP of Digital Strategies New England Research Institutes Co-Presenter: Julia Coleman, BA, MPH Candidate Project
March 2017
Executive Director, VP of Digital Strategies New England Research Institutes
Project Manager and Media Specialist New England Research Institutes
This seminar discusses how digital strategies can impact recruitment and retention for clinical research.
Consider how study ‘brand’ influences recruitment and retention efforts. Identify key elements which drive effective recruitment strategies, especially knowing your audience. Discuss the range of digital strategies and how they can be used to impact recruitment and retention.
/brand/ verb verb: brand and; 3rd person present: brand ands; past tense: brand anded ed; past participle: brand anded ed; gerund or present participle: brand randin ing
tion of a particular product or company by mean ans s of adv dver ertising ising and d dist stincti inctive e desig sign.
LOGO WEBSITE POWERPOINT SLIDES LETTERHEAD TWITTER
LOGO LETTERHEAD MAGNETS T-SHIRTS COUPONS MBTA ADS
Set measurable targets/goals Identify your mission Design your brand Tailor messaging to stakeholders Define your value proposition
STAKEHOLDERS KEY MESSAGES TOOLS
groups
R LOGO
Starting with your core value statement or vision for the project…