digital Stadium Delay Tolerant Networks in the Real World Overview - - PowerPoint PPT Presentation

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digital stadium delay tolerant networks in the real world
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digital Stadium Delay Tolerant Networks in the Real World Overview - - PowerPoint PPT Presentation

Dec 28, 2023 373 likes •919 views

digital Stadium Delay Tolerant Networks in the Real World Overview Introduce the team and the project PROBLEM SPACE: Connectivity and services in stadia SOLUTION SPACE: Technology potential User/Fan and Stadium engagement

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digitalStadium

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Delay Tolerant Networks in the Real World

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Overview

  • Introduce the team and the project
  • PROBLEM SPACE:

– Connectivity and services in stadia

  • SOLUTION SPACE:

– Technology potential

  • User/Fan and Stadium engagement
  • Some of the findings
  • Future work
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Team

Ian Wakeman & Dan Chalmers Jon Rimmer & Steve Naicken Ciaran Fisher

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Project

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Background

  • The Engineering and Physical Sciences Research Council

(EPSRC) have awarded a grant to the University of Sussex to support a four person team developing an android app to

  • ffer match day services within a football stadium.
  • Technological research examines the use of a “pocket-

switched network” to provide these services.

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Problem: visitor experience

  • Smart phone technologies offer opportunities

to dramatically improve visitor experiences before, during and after their time at the stadium.

  • Connectivity problems diminishes the

stadiums direct links to fans, visitors and supporters.

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  • In a typical stadium the concrete and steel

construction and large crowds combine to make mobile phone and internet access very unreliable

  • The cost of installing and managing internet

access is high for stadium owners and does not give a direct business connection to visitors

What is the problem you’re solving?

Problem

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Problem: technology

Entered Concourse Start of first half Midway thru half Intermittent connectivity FullTime ` 50000 100000 150000 200000 250000 16:26:24 16:55:12 17:24:00 17:52:48 18:21:36 18:50:24 19:19:12 19:48:00

Measured Bandwidth for Orange at the Amex, vs Birmingham 29/9/12

Measured …

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Technology idea

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Technology idea

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Technology idea

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Technology idea

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Technology idea

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Technology idea

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Current Solutions

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  • Let users take their chances

– Dissatisfaction amongst customers as connectivity is unlikely – Loss of opportunity for stadium to connect to customers

  • Install and manage fixed infrastructure

– Costs for WiFi installation estimated at £400K for 25K capacity

What are the current solutions? Current Solutions

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The Solution

  • Pocket Switched Network

– Subset of Delay Tolerant Networks – Phones network with phones sharing data producing a distributed cache of common content – Previous attempts have relied on tethering

  • Based on Android
  • Other solutions targeted just one android

version or required root

Our Solution

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Fan and Stadium Engagement

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Methodology

  • Design and implement services

– Build Fan Pilot group from users with suitable phones who wish to trial

  • Focus groups
  • Interviews
  • In-app user experience sampling

– Work with key BHAFC staff to identify business-driven services – Prototype and deploy

  • Simulate and build infra-structure
  • Aim for working deployment start of March 2013

Methodology

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Survey

  • 1,628 respondents
  • 52% West Stand
  • 95% SmartPhones
  • Participation consent
  • Profile data

– Data use, stadium services etc.

  • ONLY 6% reported no connectivity issues
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All Home Games

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Recruitment

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  • What to do while you wait..?
  • The ‘Fiddle Factor’

Participant Observation

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Focus Groups

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Accompanied Journeys

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The App.........

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Twitter

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Live League Table

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Travel info

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Very positive fan feedback

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Additional University benefits

  • Topophilia
  • Trust
  • Stadium < > Fans
  • Understanding activities, processes, artifacts,

needs etc. of both fans and stadium

  • Identify (and build) suite of beneficial services

Themes

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Additional University benefits

  • Coming Football season – develop and polish
  • Handling video (Digital Rights issues)
  • Scale up – how to communicate with the

public?

  • Further analyse business imperatives and

customers needs across contexts

Future Work

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Project timeline

Nov Dec Jan Feb Mar Apr May June July Technical Analysis Technical Analysis Fan Survey Service design Fan Recruitment Service implementation Service implementation Fan Studies Application Deployment Fan Studies Application Deployment Fan Studies Application Deployment Fan Studies Evaluation Evaluation

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… that’ll do nicely