Digital Safety Point-of-Sale Activation Solution Winner of the 2017 - - PowerPoint PPT Presentation

digital safety point of sale activation solution
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Digital Safety Point-of-Sale Activation Solution Winner of the 2017 - - PowerPoint PPT Presentation

Digital Safety Point-of-Sale Activation Solution Winner of the 2017 Retail Industry Leaders Association RTECH Innovation Award WWW.DIGTAL-SAFETY.US *** DIGITAL SAFETY CONFIDENTIAL *** *** DIGITAL SAFETY CONFIDENTIAL *** Digital Safety The


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*** DIGITAL SAFETY CONFIDENTIAL ***

Digital Safety Point-of-Sale Activation Solution

Winner of the 2017 Retail Industry Leaders Association RTECH Innovation Award

*** DIGITAL SAFETY CONFIDENTIAL *** WWW.DIGTAL-SAFETY.US

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*** DIGITAL SAFETY CONFIDENTIAL ***

Digital Safety

The Digital Revolution of Selling Products

WWW.DIGTAL-SAFETY.US

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*** DIGITAL SAFETY CONFIDENTIAL *** WWW.DIGTAL-SAFETY.US

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  • Products are made non-functional until a one-time activation code is entered by the end customer
  • A one-time activation code is provided to the customer on their receipt

*** DIGITAL SAFETY CONFIDENTIAL ***

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Point-of-Sale Activation (PoSA)

What is PoSa? How is PoSA done?

  • Products are systematically, digitally locked during the manufacturing process (embedded in firmware)
  • At the manufacturer, PoSA products and/or packaging are given 2 distinguishing features:
  • Single-scan databar barcode

(includes all GTIN information & unique product identifier)

  • Industry accepted PoSA box mark/logo
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*** DIGITAL SAFETY CONFIDENTIAL ***

Point-of-Sale Activation (PoSA)

Digital Safety

Key Elements

Industry PoSA Logo

  • Trademarked through the Loss Prevention Research Council (LPRC)
  • Only for use with PoSA products

WWW.DIGTAL-SAFETY.US

GS1 Databar

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  • Each individual product is made “unique” through a DiSa #
  • Basically a “record of sale” on a specific product
  • DiSa is the only single-scan solution in the industry

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Single-Scan Serialization

What is single-scan serialization?

How is this done?

  • At the manufacturer, packaging receives a single-scan UPC (includes all GTIN information & unique product identifier)
  • An application identifier (AI) and a unique DiSa # are added to the end of the existing UPC barcode
  • The 10 or 12 digit UPC information is for internal retailer use (price, model, etc.)
  • DiSa’s AI tells POS that an additional action is required
  • POS then references the product’s item file to see what additional action is needed
  • POS communicates, via secured pipe, the sale information (DiSa #, date, time) to the DiSa Data Center (DDC)
  • On Returns, the DDC will validate (real-time) and will return “sold” or “not sold”

** POS scanner needs ability to read AI ** POS or back-end system needs ability to communicate sold items to DiSa ** For returns validation, POS needs ability to communicate to DiSa and receive a response back in real-time Visible to the naked eye Visible to POS scanner

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  • Open Sell (sales lift)
  • Reduces theft
  • Single-scan at POS
  • Eliminates traditional security fixtures
  • CGS savings due to supplier savings
  • Reduces returns fraud/warranty liability
  • Product may be re-locked and re-sold
  • Supply Chain Security

Sell More, Lose Less – More Efficiently

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PoSA and Single-Scan Serialization Benefits

Supplier Benefits Retailer Benefits Consumer Benefits

  • Open Sell: Improved guest experience / customer satisfaction
  • Saves time at POS/self-checkouts due to:
  • No security fixture removal
  • Single-scan
  • Potential for lower cost due to supplier and retailer cost decrease
  • Ability to retrieve a lost activation code (website, phone, email, etc.)
  • Solution does not require internet or phone access for activation
  • Open Sell (sales lift)
  • Dramatically reduces costs (if anti-theft or serialization products are

currently used)

  • Eliminates multiple bar codes (single-scan)
  • Can be used to enforce authorized sales channel/release date
  • Eliminates ODM partner from producing additional ‘off-line’ units for

gray market sales

  • Reduces warranty liability

*** DIGITAL SAFETY CONFIDENTIAL ***

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Changes for Supplier/Manufacturer

Packaging

  • Single Databar barcode (can remove other barcodes)
  • Add PoSA logo
  • Identify how many and location of logo’s

Pricing

  • Less Expensive than current EAS standards
  • Dramatically less expensive than current serialization providers
  • Insurance savings due to supply chain security

Production

  • Full DiSa integration support at factory
  • Add DiSa module to burn new firmware
  • Add QA check
  • Add PoSA logo / databar

Product

  • Firmware upgrade (DiSa Digital Protection)
  • Supported by DiSa (on-site)

PoSA Single-Scan Serialization Packaging Pricing

  • Dramatically less expensive than current serialization providers
  • Insurance savings due to supply chain security
  • Single Databar barcode (can remove other barcodes)

Production

  • Full DiSa integration support at factory

Product

  • No firmware integration required
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Current Status

  • Past Goals to Get ‘To Chain’: Proof-of-Concept, Trial & Test of the Technology
  • Goals:
  • Scalable
  • Solution Performance
  • Consumer Acceptance
  • Simple for the Store Associates
  • Analysis has been provided by the LPRC
  • 3 research papers available through ECR (Colin / Prof. Beck)
  • Scaled to a Nationwide Footprint, Multiple Product Categories
  • Consumer – Acceptance!
  • Store – Sales Lift!!
  • Offender Stories: Offenders & Victims of Shoplifting

Current Retail Engagement Coming Soon

  • Walmart Stores
  • Target Stores
  • Sam’s Club
  • Walmart Mexico
  • Walmart Canada
  • REI
  • Best Buy
  • Lowe’s
  • Meijer
  • T-Mobile
  • Home Depot

Disruptive Technology

  • Verizon
  • AT&T
  • Office Depot
  • Costco