Digital Safety Point-of-Sale Activation Solution Winner of the 2017 - - PowerPoint PPT Presentation

*** DIGITAL SAFETY CONFIDENTIAL ***

Digital Safety Point-of-Sale Activation Solution

Winner of the 2017 Retail Industry Leaders Association RTECH Innovation Award

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Digital Safety

The Digital Revolution of Selling Products

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• Products are made non-functional until a one-time activation code is entered by the end customer
• A one-time activation code is provided to the customer on their receipt

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Point-of-Sale Activation (PoSA)

What is PoSa? How is PoSA done?

• Products are systematically, digitally locked during the manufacturing process (embedded in firmware)
• At the manufacturer, PoSA products and/or packaging are given 2 distinguishing features:
• Single-scan databar barcode

(includes all GTIN information & unique product identifier)

• Industry accepted PoSA box mark/logo

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Point-of-Sale Activation (PoSA)

Digital Safety

Key Elements

Industry PoSA Logo

• Trademarked through the Loss Prevention Research Council (LPRC)
• Only for use with PoSA products

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GS1 Databar

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• Each individual product is made “unique” through a DiSa #
• Basically a “record of sale” on a specific product
• DiSa is the only single-scan solution in the industry

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Single-Scan Serialization

What is single-scan serialization?

How is this done?

• At the manufacturer, packaging receives a single-scan UPC (includes all GTIN information & unique product identifier)
• An application identifier (AI) and a unique DiSa # are added to the end of the existing UPC barcode
• The 10 or 12 digit UPC information is for internal retailer use (price, model, etc.)
• DiSa’s AI tells POS that an additional action is required
• POS then references the product’s item file to see what additional action is needed
• POS communicates, via secured pipe, the sale information (DiSa #, date, time) to the DiSa Data Center (DDC)
• On Returns, the DDC will validate (real-time) and will return “sold” or “not sold”

** POS scanner needs ability to read AI ** POS or back-end system needs ability to communicate sold items to DiSa ** For returns validation, POS needs ability to communicate to DiSa and receive a response back in real-time Visible to the naked eye Visible to POS scanner

• Open Sell (sales lift)
• Reduces theft
• Single-scan at POS
• Eliminates traditional security fixtures
• CGS savings due to supplier savings
• Reduces returns fraud/warranty liability
• Product may be re-locked and re-sold
• Supply Chain Security

Sell More, Lose Less – More Efficiently

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PoSA and Single-Scan Serialization Benefits

Supplier Benefits Retailer Benefits Consumer Benefits

• Open Sell: Improved guest experience / customer satisfaction
• Saves time at POS/self-checkouts due to:
• No security fixture removal
• Single-scan
• Potential for lower cost due to supplier and retailer cost decrease
• Ability to retrieve a lost activation code (website, phone, email, etc.)
• Solution does not require internet or phone access for activation
• Open Sell (sales lift)
• Dramatically reduces costs (if anti-theft or serialization products are

currently used)

• Eliminates multiple bar codes (single-scan)
• Can be used to enforce authorized sales channel/release date
• Eliminates ODM partner from producing additional ‘off-line’ units for

gray market sales

• Reduces warranty liability

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Changes for Supplier/Manufacturer

Packaging

• Single Databar barcode (can remove other barcodes)
• Add PoSA logo
• Identify how many and location of logo’s

Pricing

• Less Expensive than current EAS standards
• Dramatically less expensive than current serialization providers
• Insurance savings due to supply chain security

Production

• Full DiSa integration support at factory
• Add DiSa module to burn new firmware
• Add QA check
• Add PoSA logo / databar

Product

• Firmware upgrade (DiSa Digital Protection)
• Supported by DiSa (on-site)

PoSA Single-Scan Serialization Packaging Pricing

• Dramatically less expensive than current serialization providers
• Insurance savings due to supply chain security
• Single Databar barcode (can remove other barcodes)

Production

• Full DiSa integration support at factory

Product

• No firmware integration required

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Current Status

• Past Goals to Get ‘To Chain’: Proof-of-Concept, Trial & Test of the Technology
• Goals:
• Scalable
• Solution Performance
• Consumer Acceptance
• Simple for the Store Associates
• Analysis has been provided by the LPRC
• 3 research papers available through ECR (Colin / Prof. Beck)
• Scaled to a Nationwide Footprint, Multiple Product Categories
• Consumer – Acceptance!
• Store – Sales Lift!!
• Offender Stories: Offenders & Victims of Shoplifting

Current Retail Engagement Coming Soon

• Walmart Stores
• Target Stores
• Sam’s Club
• Walmart Mexico
• Walmart Canada
• REI
• Best Buy
• Lowe’s
• Meijer
• T-Mobile
• Home Depot

Disruptive Technology

• Verizon
• AT&T
• Office Depot
• Costco