Digital Printing and High Speed Customization Potential Liz Logue VP Customer/ Brand Engagement and Strategy, Inkjet
EFI Digital Portfolio An Ecosystem Concentrated on Grow th Segm ents Fiery Industrial Inkjet Image Processing, Digital Inkjet Printers and Ink Color Management, Workflow Printing Industry Productivity Software Digital Storefront / MIS / ERP
Ink Jet printing value to corrugated Brand owner Corrugated Box Plant • • Flexibility of versioning and Cost reduction on different run lengths (not just short runs) design – Elimination of plates • Reduction Turnaround times – Labor of set up and change over – No waiting on plates, ink mixings – Ink control (ie limit ink waste) • Digitalized back end- Integration – Storage of plate & ink costs with online ordering/ customer • Versioning, Variable data, Instant proof specific system • Cost effective short and long runs • Process control Real Press Proof • Simplicity of Color/ Design for high quality graphics • Access to more flexibility of run – Lowering the Barriers to entry on High lengths Graphics. – Open up more profit opportunities 4
Value of IJ= Simplicity Offset/ Litho Laminate HQ Flexo (4-7 colors) • • Requires 2 step process with Cost of HQ Flexo Press Complexity Lamination • Cost of HQ Plates • Many companies it is an outside • Highly skilled ink mgt process • Long set up times • Easiest way to get to high quality • Most slowing down the press • If produced outside margins can speed to keep quality (5 -8 K SPH) be lower vs. inhouse HQ • 1 -2 very skilled operator production Basic Flexo (1 -3 colors) • FFG (Flexo Folder Gluer) IJ • Do it all inline • High speeds 15K SPH • 2 unskilled operator Margins
Vibrant colors & Complex Designs Visual Impact Preprint Complete Design and packaging 6
Packaging & Color Matters Consumers care about packaging, and color! Because it sells product! 7
Graphics quality vs. Cost of packaging Digital Printing TODA Y Cost Effective Sustainability 8 High quality
Digital is High Speed!! Running at customer sites 9
Shifting your design mindset • Designing for Flexo you think to control costs = limit the number of colors • Digital # of colors have NO effect on costs Co Cost is is in in t the # # o of plat ates =Lim imit it c colors No cost in in pl plates s # of colors do does NOT e effect c costs 10
Digital • Is it Cost effective? • Very small controlled amounts of inks (picoliters) and measured in ML or grams per M2. • Build up colors in CMYK process, often solid colors consume more ink then high graphics ~10 -1 2 ML per M2 ~3 -4 ML per M2 11
Digital vs. Analog Over 50K boxes/ 430,000 sq ft. same price as a 2 color traditional • Cost of digital box vs. flexo costs. plan 2 color analog box With in 1 cent difference to 80K • Same cost till 100K+ pieces/ 700K sq. ft boxes. • Dino box only consumes 1.2 M 2 ML of of in ink p per Sq. Sq. m meter. 12
• 2 .4 .4 M ML L of ink per sq. meter • Digital cheaper then LithoLam at every run length • Digital cheaper then 4 color Flexo any length to 8 0 K boxes/ 6 0 0 ,0 0 0 sq ft. for 3 5 inch X 3 5 inch 13
Customer example • Moving from a 2 color analog box to a complex digital design • Ink consumption very low • Mfg cost were lower 14
Mora Spain 15
Mora Spain 16
Packaging matching design 17
Example: Versioning • Costco ordered 391 pallets & each store will receive pallets with the logos of the most prominent NCAA teams in their local region • 391 pallet skirts with 111 different print versions • Details – C flute corrugated with coated linerboard one the outside – Printed 1 pass on EFI Nozomi – cut on 66” Rotary Die Cutter 18
Final Display 19
Versioning 20
Inside Printing 21
New Products Boxes 22
Sustainability • IJ print the right amount right now. • Eliminates – Printing plate waste – Printing ink waste – Waste water/ cleaning – Out of date inventory/ overprinting – LED reduces energy consumption – All fully recyclable From Clothing to Food, sustainability is critical! 23
Execution.. • Is this realistic? • How do I manage all of these options? • Designs, versioning? • Reordering?? 24
Design ordering, and reordering online Technology to feed the press is available today! Order, re-order, store, price and track jobs online.. 25
Design both the structure and add graphics.. 26
Versioning & personalization • Manage multiple versions of same job – designer creates single file – prepress produces many jobs 27
Matching jobs and color 28
A few customers 2 Nozomi’s 3 Nozomi 3 Nozomi 29
Start Designing & leveraging the power of Digital • Don’t just moving jobs from analog to digital, leverage the value of IJ • High Graphics without complexity of plates • Variable data/ Variable images: target sports, seasons, all brands to connect with the consumer Leve verage Endless P Possibili lities 30
Digital printing on Corrugated 31
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