Digital Printing and High Speed Customization Potential Liz Logue - - PowerPoint PPT Presentation

Digital Printing and High Speed Customization Potential

Liz Logue VP Customer/ Brand Engagement and Strategy, Inkjet

EFI Digital Portfolio

An Ecosystem Concentrated on Grow th Segm ents Industrial Inkjet

Digital Inkjet Printers and Ink Printing Industry Productivity Software Digital Storefront / MIS / ERP Fiery Image Processing, Color Management, Workflow

Ink Jet printing value to corrugated

Brand owner

• Flexibility of versioning and

design

• Reduction Turnaround times

– No waiting on plates, ink mixings

• Digitalized back end- Integration

with online ordering/ customer specific system

• Process control Real Press Proof
• Access to more flexibility of run

lengths

Corrugated Box Plant

• Cost reduction on different run lengths

(not just short runs)

– Elimination of plates – Labor of set up and change over – Ink control (ie limit ink waste) – Storage of plate & ink costs

• Versioning, Variable data, Instant proof
• Cost effective short and long runs
• Simplicity of Color/ Design for high

quality graphics

– Lowering the Barriers to entry on High Graphics. – Open up more profit opportunities

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Value of IJ= Simplicity

Margins

• Cost of HQ Flexo Press
• Cost of HQ Plates
• Highly skilled ink mgt
• Long set up times
• Most slowing down the press

speed to keep quality (5 -8 K SPH)

• 1 -2 very skilled operator

HQ Flexo (4-7 colors)

• FFG (Flexo Folder Gluer)
• Do it all inline
• High speeds 15K SPH
• 2 unskilled operator

Basic Flexo (1 -3 colors)

Complexity

• Requires 2 step process with

Lamination

• Many companies it is an outside

process

• Easiest way to get to high quality
• If produced outside margins can

be lower vs. inhouse HQ production

Offset/ Litho Laminate

IJ

Vibrant colors & Complex Designs

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Visual Impact Preprint Complete Design and packaging

Packaging & Color Matters

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Consumers care about packaging, and color! Because it sells product!

Graphics quality vs. Cost of packaging

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Digital Printing TODA Y

High quality Cost Effective Sustainability

Digital is High Speed!! Running at customer sites

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Shifting your design mindset

• Designing for Flexo you think to control costs = limit the number of

colors

• Digital # of colors have NO effect on costs

10 Co Cost is is in in t the # # o

• f plat

ates =Lim imit it c colors No cost in in pl plates s # of colors do does NOT e effect c costs

Digital

• Is it Cost effective?
• Very small controlled amounts of inks (picoliters) and measured in ML or grams per

M2.

• Build up colors in CMYK process, often solid colors consume more ink then high

graphics

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~3 -4 ML per M2 ~10 -1 2 ML per M2

Digital vs. Analog

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• Cost of digital box vs.

plan 2 color analog box

• Same cost till 100K+

boxes.

• Dino box only

consumes 1.2 M 2 ML of

• f

in ink p per Sq.

• Sq. m

meter. Over 50K boxes/ 430,000 sq ft. same price as a 2 color traditional flexo costs. With in 1 cent difference to 80K pieces/ 700K sq. ft

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• 2 .4

.4 M ML L of ink per sq. meter

• Digital cheaper then LithoLam at every

run length

• Digital cheaper then 4 color Flexo any

length to 8 0 K boxes/ 6 0 0 ,0 0 0 sq ft. for 3 5 inch X 3 5 inch

Customer example

• Moving from a 2 color

analog box to a complex digital design

• Ink consumption very low
• Mfg cost were lower

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Mora Spain

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Mora Spain

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Packaging matching design

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Example: Versioning

• Costco ordered 391 pallets & each

store will receive pallets with the logos of the most prominent NCAA teams in their local region

• 391 pallet skirts with 111 different

print versions

• Details

– C flute corrugated with coated linerboard one the outside – Printed 1 pass on EFI Nozomi – cut on 66” Rotary Die Cutter

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Final Display

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Versioning

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Inside Printing

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New Products

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Boxes

Sustainability

• IJ print the right amount

right now.

• Eliminates

– Printing plate waste – Printing ink waste – Waste water/ cleaning – Out of date inventory/ overprinting – LED reduces energy consumption – All fully recyclable

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From Clothing to Food, sustainability is critical!

Execution..

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• Is this realistic?
• How do I manage all of these options?
• Designs, versioning?
• Reordering??

Design ordering, and reordering online

Technology to feed the press is available today!

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Order, re-order, store, price and track jobs online..

Design both the structure and add graphics..

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Versioning & personalization

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• Manage multiple

versions of same job

– designer creates single file – prepress produces many jobs

Matching jobs and color

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A few customers

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2 Nozomi’s 3 Nozomi 3 Nozomi

Start Designing & leveraging the power of Digital

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• Don’t just moving jobs from analog to digital, leverage the value of IJ
• High Graphics without complexity of plates
• Variable data/ Variable images: target sports, seasons, all brands to connect with the

consumer

Leve verage Endless P Possibili lities

Digital printing on Corrugated

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