did you know? timeline pay as you save Enquiries 400+ customer - - PowerPoint PPT Presentation
did you know? timeline pay as you save Enquiries 400+ customer - - PowerPoint PPT Presentation
did you know? timeline pay as you save Enquiries 400+ customer enquires Assessments 180 PAYS surveys undertaken <10 households rejected on finance Financials Homes retrofitted: 67 Average cost: 14,237
did you know?
timeline
- Enquiries
- 400+ customer enquires
- Assessments
- 180 PAYS surveys undertaken
- <10 households rejected on finance
- Financials
- Homes retrofitted: 67
- Average cost: £14,237
- Lowest: £1,456
- Highest: £36,000
pay as you save
Phase 2
Take Up Rate
38%
Phase 1
Take Up Rate
70%
what went in
target profiles
Age Childre n Disposable income Cost conscious Comfort concerned Make a difference Driver s Propert y Paybac k 30 to 40 1 to 2 including (new born or new born due) Low Ensure young children are comfortable Moved in under a year to the family home needs lots of work 3 to 7 years 40 to 50 1 to 2 aged between 2 and 10 Low to medium Kept house warm, but now concerned about rising costs Moved into long term family home and resolved immediate issues 5 to 10 years 50 + Teenagers or leaving home Medium to high Want to do something as thinking about children Completed a number of years and now for make over 10 years + Make a change 30 – 50 Yes Medium to high Going to be a long term family home Bought a refurb job that will take years to complete 10 years +22nd hom e
heatin g
floor s
externa l wall wall s
ventilatio n
loft pod
- 69%
co2
Conclusions
loft trial
an online community to enhance your physical community
it all starts at street level
Interested in loft insulation Concerned about crime Needs a tree surgeon Needs volunteers Wants a Street Party Giving away a swing set
thank you
james.walker@kingfisher. com