GROWTH How we work To save only one part of this place is to - - PowerPoint PPT Presentation

GROWTH

(not) Hating

To save only one part of this place is to save none of it

How we work

VALUES-BASED RESEARCH STUDY

1.

HOW WE DID IT WHAT WE LEARNED HOW TO APPLY IT WHY WE DID IT

2. 3. 4.

• Sought partners in the research–PSRC, King

County Council, Amazon

• Heart + Mind Strategies
• Pioneered the use of values-based research

HOW WE DID IT

THE RESEARCH

Who?

Cascade Region Residents

Sample Size

N=638

• King County (n=336)
• Kitsap County (n=75)
• Pierce County (n=113)
• Snohomish County (n=114)

Field Dates

May 18th – June 1st, 2015

Interview Method

Online

Length

20 minutes

Respondent Criteria

Sample Sourced from online panel.* Screening Criteria: Live within King, Kitsap Pierce or Snohomish counties At least 18 years of age

Snohomish King Pierce Kitsap

*This survey was designed to be representative on key demographics and geographical dimensions.

WHAT WE LEARNED

Pacific Northwest residents enjoy a high quality of life and have a positive outlook – well above the national average – we like the life we have here. KEY FINDING #1

QUALITY OF LIFE

6.1 7.2 LIFE IS IMPROVING POSITIVE QUALITY OF LIFE 44% 50% Regional Average U.S. Average

Wrong Track Right Direction Not Sure

Pierce

22%

Kitsap

29%

King

24%

Snohomish

29%

26% 24% 20% 19% 45% 51% 51% 58%

Residents of Snohomish county are least likely to believe things are headed in the right direction, while those in Pierce county are most optimistic.

THE DIRECTION OF THEIR OWN COMMUNITY

INTERESTED 73%

WE ARE AN ENGAGED PEOPLE

INFORMED 62% Issues related to quality of life

Interest is higher in King (77%) and Pierce (75%) counties than in Snohomish (61%) or Kitsap (64%).

THE RIGHT DIRECTION

Positive Quality of Life in the Region: Positives outweigh the negative aspects 3 to 1 Negative

As a region we are realistic that growth is inevitable and overall we are optimistic that it will make our lives better. KEY FINDING #2

GROWTH IS COMING

80%: The best thing to do is plan & prepare

HOW WE FEEL ABOUT GROWTH

Strictly managed

• r limited

Strongly encouraged & fostered 29% 54% 17% Over half of residents agree: growth should be encouraged & fostered

Four personal priorities, two positive and two negative, dominate the thinking of Pacific Northwest residents. KEY FINDING #3

TOP 4 PERSONAL PRIORITIES

Diversity & convenience of

• ur communities

23% 20% 10% 17% Scenic beauty, outdoor recreation & healthy environment High cost of living & income inequality Traffic congestion & public transportation

High support for regional vision focusing

• n natural land preservation, range of

affordable housing options, with livable, affordable neighborhoods. KEY FINDING #4

A COMMON VISION NEEDED

72% feel we need to do a better job 82% agree it’s important to have a vision for growth in the region

‘Vision’ is the preferred term to use when communicating a regional plan for the future followed by ‘action plan’ and ‘strategy.’

‘Vision’ (30%) is the most preferred way to refer to a regional plan for the future.

TOP 6 REGIONAL GROWTH STRATEGIES

GROWTH STRATEGIES % AGREE

Making it safe and convenient to walk or bike to neighborhood stores, businesses, and schools Preserving and restoring remaining natural areas and creating more play fields, trails, and park facilities Encourage a range of housing options that meet the needs and budgets of residents Invest in new roadways and road improvements Providing more public transportation options (bus, rail, transit) Protect 1 million acres of working forests (93% of existing timberland) and farms (85% of current agricultural lands) and 265,000 acres of shorelines, natural areas, and parks…

72% 72% 74% 74% 75% 82%

Words matter. KEY FINDING #5 Followed by Action…

HOW WE REFER TO OURSELVES

53% 13% 6% 8% 6% 18% 23% 17% 12% 9% 72% 36% 23% 20% 15% Pacific Northwest Puget Sound Western Washington Greater Seattle Washington State

PREFERRED REGION NAME First Choice Second Choice

PACIFIC NORTHWEST

COMPELLING WORDS & PHRASES

Solutions Special for Generations to Come Ideas Actions Thoughtfully Urgent Environmentally Friendly Growth Reconnect Mutually Supportive Interdependent Conserve Farm & Forest Lands People & Land Help Communities Thrive Cherishes its Working & Wild Landscapes Cherishes Diverse Communities Prosperity Social Well-being Environmental Quality Thoughtful Compromise Vibrant Commute for Hours Conserve Sustainable People & Green Spaces Livable Sustainable Affordability Conservation Equality Land Fairness Healthy Environment

• “Together we make the difference.”
• “When everyone does a little more,

we can do a lot.”

WHAT GENERATES PUBLIC SUPPORT AND INTEREST?

HOW WE APPLY IT

Strategic Hinge

Attributes/ Rational Reasons Functional Benefits Emotional Consequences Personal Values

Positive and Negative There is a “strategic hinge” which exists, linking the attributes and benefits of life in the Cascade Region to the people Identifying the rational and emotional drivers of this hinge is the purpose of “values” research.

Cascade Region Pathways 2015

Attributes That Influence Quality of Life

Education system Weather Taxes Cost of living Jobs Employment Variety to do Education system Infrastructure Traffic Crime The people/ Small town feel Family friendly/ Strong values Infrastructure Traffic Income Equality

ATTRIBUTES BENEFITS EMOTIONS VALUES

Scenic Beauty Convenience/ Easy Living

Benefits Level Functional benefit(s) associated with each factor

Attribute Level Factor that impacts quality of life

Emotional Level Emotional benefit(s) associated with each functional benefit Value Level Personal value(s) supported by the emotional benefit

Cascade Region Pathways 2015

Functional Benefits

ATTRIBUTES BENEFITS EMOTIONS VALUES

Emotional Level Emotional benefit(s) associated with each functional benefit Value Level Personal value(s) supported by the emotional benefit

Benefits Level Functional benefit(s) associated with each factor

Education system Children learn more Weather Enjoy

• utdoors/rec

Taxes Cost of living Afford housing/ living Jobs Employment Earn Money/ Money goes further Variety to do Education system More choices/

• pportunitiesSaves time

Infrastructure Traffic Roads safe Crime Family safe The people/ Small town feel Family friendly/ Strong values Sense of community Neighbors help Infrastructure Traffic Saves time Income Equality Scenic Beauty Convenience/ Easy Living

Cascade Region Pathways 2015

Emotional Benefits

ATTRIBUTES BENEFITS EMOTIONS VALUES

Value Level Personal value(s) supported by the emotional benefit

Emotional Level Emotional benefit(s) associated with each functional benefit

Education system Children learn more Children better quality of life Done a good job Weather Enjoy

• utdoors/rec

Healthy lifestyle Taxes Cost of living Afford housing/ living Stay in community Jobs Employment Earn Money/ Money goes further Variety to do Education system More choices/

• pportunities

Provide for

• thers

Less stress Do more/other things Saves time Infrastructure Traffic Roads safe Feel safe Crime Quality of life Family safe The people/ Small town feel Family friendly/ Strong values Sense of community Neighbors help Better/Improved community In control Spend time w/ family/friends Mood effect Infrastructure Traffic Saves time Income Equality Scenic Beauty Convenience/ Easy Living

Cascade Region Pathways 2015

Complete Map

Education system Accomplishmen t Children learn more Children better quality of life Done a good job Self esteem Weather Enjoy

• utdoors/rec

Healthy lifestyle Taxes Cost of living Afford housing/ living Stay in community Jobs Employment Earn Money/ Money goes further Variety to do Education system More choices/

• pportunities

Provide for

• thers

Less stress Do more/other things Saves time Infrastructure Traffic Roads safe Feel safe Crime Security Quality of life Well being Peace of mind Happiness Family safe The people/ Small town feel Family friendly/ Strong values Sense of community Neighbors help Better/Improved community In control Freedom Spend time w/ family/friends Mood effect Satisfaction Enjoyment Belonging Family love Infrastructure Traffic Saves time Income Equality

ATTRIBUTES BENEFITS EMOTIONS VALUES

Scenic Beauty Convenience/ Easy Living

Cascade Region Values: Traffic (23%)

Education system Accomplishmen t Children learn more Children better quality of life Done a good job Self esteem Weather Enjoy

• utdoors/rec

Healthy lifestyle Taxes Cost of living Afford housing/ living Stay in community Jobs Employment Earn Money/ Money goes further Variety to do Education system More choices//

• pportunitiess

Provide for

• thers

Less stress Do more/other things Saves time Infrastructure Traffic Roads safe Feel safe Crime Security Quality of life Well being Peace of mind Happiness Family safe The people/ Small town feel Family friendly/ Strong values Sense of community Neighbors help Better/Improved community In control Freedom Spend time w/ family/friends Mood effect Satisfaction Enjoyment Belonging Family love Infrastructure Traffic Saves time Income Equality

ATTRIBUTES BENEFITS EMOTIONS VALUES

Scenic Beauty Convenience/ Easy Living

Traffic Congestion

21% 2%23%

Traffic congestion & public transportation

Traffic Congestion

Nearly a quarter (23%) of residents identify traffic congestion/not enough public transportation/hard to get around as the area of most concern for residents.

Traffic congestion/ not enough public transportation Too much time to get where I need to go Stress No sense of well-being

Residents Cascade Region

Traffic Congestion

We want to eat dinner with our families but traffic has wreaked havoc with our commutes. Now our kids are eating before we get

• home. Good public transit options

would get us home earlier and take away the stress knowing kids do better in school when families eat together.

Cascade Region Values: Scenic Beauty (17%)

Education system Accomplishmen t Children learn more Children better quality of life Done a good job Self esteem Weather Enjoy

• utdoors/rec

Healthy lifestyle Taxes Cost of living Afford housing/ living Stay in community Jobs Employment Earn Money/ Money goes further Variety to do Education system More choices/

• pportunities

Provide for

• thers

Less stress Do more/other things Saves time Infrastructure Traffic Roads safe Feel safe Crime Security Quality of life Well being Peace of mind Happiness Family safe The people/ Small town feel Family friendly/ Strong values Sense of community Neighbors help Better/Improved community In control Freedom Spend time w/ family/friends Mood effect Satisfaction Enjoyment Belonging Family love Infrastructure Traffic Saves time Income Equality

ATTRIBUTES BENEFITS EMOTIONS VALUES

Scenic Beauty Convenience/ Easy Living

Scenic Beauty

12% 3% 2%

12% 3% 2% Scenic Beauty Outdoor Rec Health of Environment

Scenic Beauty

Just over one in ten (12%) view the scenic beauty of the region as having the greatest impact on their quality of life.

Scenic beauty of the region Enjoy the

• utdoors/recreation

al opportunities Less stress Well being/ peace of mind

Residents Cascade Region

Scenic Beauty

We live in an amazing place. We can wake to Mt. Rainier, hike in the Cascades and return home to a sunset over the Olympics. The water, mountains, trees and our urban parks are not only beautiful, they provide a healthier lifestyle and well being for us all.

PUT IT ALL TOGETHER

DNA/PERSONA

PERSONAL PRIORITIES OUR VALUES WORDS THAT CONNECT

1. 2. 3. 4.

hopeful, responsible, resourceful, diversity, work together

Photo by Scott Hingst

How We Make Change

Pierce County

HOW WE MAKE CHANGE

MATLOCK FARM

153 acres of farmland along the Puyallup River—the largest farmland preservation project in Pierce County history

CORRIDORS OF SUSTAINABILITY

CITIES FOR ALL

Wayne Golf Course

Bothell

Namaste Garden

Tukwila

VOICES OF THE REGION

Philanthropy Government Private

Contribution to the regional economy

THANK YOU