device that determines the quality, freshness and safety of meat, - - PowerPoint PPT Presentation

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device that determines the quality freshness and
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device that determines the quality, freshness and safety of meat, - - PowerPoint PPT Presentation

Dec 25, 2023 108 likes •290 views

FOODsniffer - The worlds first handheld mobile device that determines the quality, freshness and safety of meat, poultry and fish. How FOODsniffer works? Take food that you are going to buy or prepare to eat Simply sniff it with

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FOODsniffer - The world’s first handheld mobile device that determines the quality, freshness and safety of meat, poultry and fish.

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How FOODsniffer works?

  • Take food that you are going to buy or prepare to eat
  • Simply “sniff” it with the FOODsniffer handheld device
  • FOODsniffer sensor gathers data and transmits it to your

mobile/tablet app

  • FOODsniffer app measures gas levels, analyzes results and tells you:
  • The level of freshness of the food you are testing
  • Whether it is safe to eat or should be discarded
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How does FOODsniffer work?

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What does the user see on their smartphone?

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What is the problem?

  • More than 200 diseases are spread through food
  • There are 76 million reported cases of foodborne illness each year (USA)
  • Foodborne illness results in 325,000 hospitalizations and 5,000 deaths

annually (USA)

  • 1 out of 4 Americans gets food poisoning
  • 80% of food poisoning cases occur because of improperly stored food (EU)
  • The highest risk of food poisoning: Poultry and fish
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Target market

Everyone who shops for and prepares food, especially:

  • Organic and health food market, $35 billion US/$63 billion

worldwide, 10% annual increase

  • Concerned caregivers: moms and millenials, $8 trillion annual

buying power

  • Average families who want to reduce waste and lower their

grocery bills Everyone who uses a smartphone:

  • 24% of the EU and US populations — 280 million users

If FOODsniffer is adopted by only 1% of the smartphone market = minimum $140 million in sales

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Competition?

None.

FOODsniffer is the first and the only consumer device in the world that instantly measures quality, freshness, safety and nutritional value of meat, poultry and fish.

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Milestones

2013-10 Technology available for mass market (sensors selected) 2013-11 First prototype developed 2014-01 Research on food (over 1,000 tests, 5 methods, 4 laboratories) 2014-08 Establishment of ARS LAB US (in Silicon Valley) 2014-08 Signed contract with TVA MEDIA on DRTV campaign 2014-10 European Awards 2014-11 First batch of 1,000 FOODsniffer devices 2015-01 DRTV USA and social media nationwide campaign launch 2015-03 Second batch of 10,000 FOODsniffer devices 2015-06 Shopping channels campaign launch 2015-07 Setting up distributor network in Europe and Asia

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Pre-ordering campaign

Launched on April 1, 2014 @indiegogo

  • More than $77,000 raised
  • More than 700 pre-ordered units
  • More than 58,000 campaign views
  • Extensive international free media

coverage already generated by trial launch

  • 56% campaign participants from USA
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Team

Augustas Alešiūnas First attracted VC in Lithuania Gediminas Kvaracėjus CFO for 10 years in corporate business Paulius Kazokaitis ex-team member

  • f GetJar

Kristina Alešiūnienė Multiple awards for released products Paulius Petronis 5 years as the head

  • f development

Tomas Žeimys 14 years in IT and product development Darius Gailius #1 sensor expert, first satellite launch Vincas Šnipas Whitehall managing director

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Sales & marketing model

  • Multi-channel sales using e-commerce, DRTV and distributor

networks

  • Distributors already identified in these regions: Nordic

countries, France, Southern Europe, Russia, Kazakhstan, South America, Far East

  • Potential promotional partners:
  • Grocery store chains
  • Meat, poultry and fish namebrand sources and

distributors

  • DRTV and shopping channels
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Our marketing partner has skin in the game

Total Costs for this 8 month Production, Media, PR Package: $600,000 (without backend deal)

TVA would be willing to cover half of the costs for a campaign designed to build brand awareness and sales

“I hope you realize what a “no brainer” this

  • pportunity is - one that we only offer to a few

select companies.” Jeffery Goddard CEO / Executive Producer Supply of telecommunications equipment from leading manufacturers.

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Business advantages

Short time to the market Meeting an as yet unmet need Patent pending status in EU and USA.PCT Patent application Introducing a game-changing totally new product into the market Fully working, consumer-tested proven prototypes

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Achievements so far

Already an European Awards winner! www.businessawardseurope.com The only company in Lithuania which successfully passed Phase I in “The SME Instrument” EU funding programme

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Next Steps

Market tests Results R&D and new products launch

DRTV campaign IN US Sales per e- commerce and distributors globally Sales volume Awareness Revenue R&D of New applications and products R&D of New Sensors Prototyping and launching Sensor modules for integration into smartphones and other equipment

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Fairs and Exhibitions

Gadget fair 2014 Moscow, Russia Eletrolar 2014 São Paulo, Brazil CHTF 2014 Shenzhen, China The Gadget Show 2015 Birmingham, UK Seeds&Chips Milan, Italy

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FUTURE FAIRS & EXHIBITIONS

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Thank you for your attention

Augustas Alešiūnas

augustas@getfoodsniffer.com +370 655 62313 www.getfoodsniffer.com