Freshness From North Carolina Waters Seafood Marketing William - PowerPoint PPT Presentation

Freshness From North Carolina Waters Seafood Marketing William Small, Marketing Specialist NC Department of Agriculture & Consumer Services Steve Troxler, Commissioner

“Freshness From NC Waters” Program  To Prom ote W ild and Farm - Raised North Carolina Seafood to Buyers and Consumers  To Educate Buyers and Consumers of the Diversity, Availability, and Quality of North Carolina’s Seafood Products

“Freshness From NC Waters” State Marketing Program  Generic Seafood/ Aquaculture Marketing Program  FFNCW Label May Only Be Applied on North Carolina Produced, Harvested or Processed Products  Imported Products Are Not Eligible

Seafood Consumption Trends “Local is Better!” The North Carolina Seafood Program’s “Seal of Quality”

Opportunities in the Marketplace  Consumers are recognizing the benefits of eating seafood  USDA food guidelines supports eating seafood twice a week

Seafood Consumption  The nation imports about 84 percent of its seafood, a steadily increasing proportion.  Imports accounted for only 63 percent of U.S. seafood just a decade ago.

Country of Origin & Traceability  Security and Health issues?  Where does it come from?  What was it fed?  When was it harvested?  How did it live?

Seafood Consumption Trends & Opportunities

Opportunities  Restaurants can get a higher margin if they make the food special  Organic/ Local is a selling point for white tablecloth restaurants

State and Local Programs Outer Banks Catch

State Program Features:  Work with Marketing Specialist to Discuss Your Company’s Strategies  Retail Specialist  Institutional Specialist  International Specialist  Engineering Specialist

Assistance with Logo Design

Retail Cooperative Advertising Opportunities

“Freshness From NC Waters” Point of Sale

Promotional Materials  Posters  Buttons  Aprons  Static Clings  Table Tents

Advertising Campaign

Trade Publications

Consumer Advertising

Billboards US Hwy 64 East US Hwy 64 East US Hwy 158 East US Hwy 158 East

Regional Marketing Campaign

Trade Show Opportunities  International Boston Seafood Show  Number One Seafood Trade Show in U.S.  North Carolina Seafood Pavilion  Discounted Participation Rates for North Carolina Companies

Boston Seafood Show

Seafood Buyer Tours  Retail and Food Service Buyers Invited to Attend Sponsored Tours of Seafood Processing Facilities  Buyers Have Opportunity to Learn About Variety and Availability of North Carolina Seafood

Seafood Buyer Tours

Seafood Buyer Tours

NC Fisheries Association Exhibit

Advertising Opportunities

“Freshness From NC Waters” State Program Web Page  Seafood Directory  Seafood Cookbook  Seafood Dealers  Links www.nc-seafood.org