Freshness From North Carolina Waters Seafood Marketing William - - PowerPoint PPT Presentation

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Aug 20, 2023 181 likes •474 views

Freshness From North Carolina Waters Seafood Marketing William Small, Marketing Specialist NC Department of Agriculture & Consumer Services Steve Troxler, Commissioner Freshness From NC Waters Program To Prom ote W ild and Farm

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Freshness From North Carolina Waters

Seafood Marketing

William Small, Marketing Specialist NC Department of Agriculture & Consumer Services Steve Troxler, Commissioner

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 To Prom ote W ild and Farm -

Raised North Carolina Seafood to Buyers and Consumers

 To Educate Buyers and Consumers

f the Diversity, Availability, and

Quality of North Carolina’s Seafood Products

“Freshness From NC Waters” Program

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 Generic Seafood/ Aquaculture

Marketing Program

 FFNCW Label May Only Be Applied

n North Carolina Produced,

Harvested or Processed Products

 Imported Products Are Not Eligible

“Freshness From NC Waters” State Marketing Program

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Seafood Consumption Trends

“Local is Better!”

The North Carolina Seafood Program’s “Seal of Quality”

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Opportunities in the Marketplace

 Consumers are recognizing the

benefits of eating seafood

 USDA food guidelines supports

eating seafood twice a week

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Seafood Consumption

 The nation imports about 84

percent of its seafood, a steadily increasing proportion.

 Imports accounted for only 63

percent of U.S. seafood just a decade ago.

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Country of Origin & Traceability

 Security and Health issues?  Where does it come from?  What was it fed?  When was it harvested?  How did it live?

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Seafood Consumption Trends & Opportunities

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Opportunities

 Restaurants can get a higher

margin if they make the food special

 Organic/ Local is a selling point for

white tablecloth restaurants

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State and

Outer Banks Catch

Local Programs

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 Work with Marketing Specialist to

Discuss Your Company’s Strategies

 Retail Specialist  Institutional Specialist  International Specialist  Engineering Specialist

State Program Features:

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Assistance with Logo Design

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Retail Cooperative Advertising Opportunities

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“Freshness From NC Waters”

Point of Sale

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Promotional Materials

 Posters  Buttons  Aprons  Static Clings  Table Tents

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Advertising Campaign

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Trade Publications

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Consumer Advertising

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Billboards

US Hwy 64 East US Hwy 64 East US Hwy 158 East US Hwy 158 East

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Regional Marketing Campaign

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Trade Show Opportunities

 International Boston Seafood Show  Number One Seafood Trade Show in U.S.  North Carolina Seafood Pavilion  Discounted Participation Rates for North

Carolina Companies

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Boston Seafood Show

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Seafood Buyer Tours

 Retail and Food Service Buyers

Invited to Attend Sponsored Tours

f Seafood Processing Facilities

 Buyers Have Opportunity to Learn

About Variety and Availability of North Carolina Seafood

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Seafood Buyer Tours

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Seafood Buyer Tours

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NC Fisheries Association Exhibit

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Advertising Opportunities

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“Freshness From NC Waters” State Program Web Page www.nc-seafood.org

 Seafood Directory  Seafood Cookbook  Seafood Dealers  Links