Developing a Monetization strategy for your blog MINDY CONE G E T - - PowerPoint PPT Presentation

MINDY CONE

G E T C R E A T I V E J U I C E . C O M I G : @ M I N D Y _ C R E A T I V E J U I C E F B : / G E T C R E A T I V E J U I C E

Developing a Monetization strategy for your blog

R E A D Y T O S T A R T M A K I N G M O N E Y O N Y O U R B L O G ? T O D A Y W E W I L L D I S C U S S P R A C T I C A L A N D A C T I O N B A S E D A D V I C E T O K I C K S T A R T O R S T R E N G T H E N Y O U R M O N E T I Z A T I O N S T R A T E G Y F O R Y O U R B L O G . H O W T O W O R K W I T H I N D E P E N D E N T B R A N D S , A F F I L I A T E S , B L O G G E R C A M P A I G N A G E N C I E S , S E L L Y O U R O W N B A N N E R A D S , U S E D I S P L A Y A D S F R O M A D N E T W O R K S , A N D N A V I G A T E T H E C O M P L E X W O R L D O F L A Y E R E D A D S . D E V E L O P A S T R A T E G Y T H A T I S B E S T F O R Y O U A N D S T A R T M A K I N G M O N E Y !

Develop a strategy that works for YOU!

DIVERSIFY

Affiliate Links

Display Ads Blogger Campaign Agencies

Social Campaigns

Products & Services

Independent Brand Campaigns

W H A T I S A N A F F I L I A T E L I N K A N D H O W D O E S I T G E N E R A T E I N C O M E ?

Affiliate Links

Beginner Advanced

AMAZON Pick Your Plum Share a Sale CJ Affiliate

AFFILIATE LINKS

STRATEGY

High Traffic Posts First

{ Use your GA for the last 6mo}

Target your product heavy posts All new posts Social Sharing of Links

Note: Follow FTC disclosure regulations

T H E R E A R E L O T S O F M I S C E L L A N E O U S W A Y S T O G E N E R A T E I N C O M E I N R E L A T I O N T O Y O U R B L O G

Product & Services

Product & Services

• Online Product Sales {Etsy}
• Live Product Sales {Events, Craft Fairs, ect}
• Books & Ebooks
• Online Classes {ex: Atly}
• Hosting / Planning Live Events {Craft Nights}
• Writing for Other Blogs & Brands*

STRATEGY

Brainstorm ways that you can use your talents to break into the product / services space and diversify your income to support your blog

T H I R D P A R T Y B L O G A G E N C I E S B R I D G E T H E G A P B E T W E E N B L O G G E R S A N D B R A N D S M A K I N G I T E A S Y T O B U I L D Y O U R P O R T F O L I O W H I L E G E N E R A T I N G I N C O M E .

Blogger Campaign Agencies

Pros Cons

— Work with brands you may

not otherwise have the

• pportunity to

— Brands are ready to work

with bloggers and understand the value of

• ur influence

— Build your portfolio of

brand partnerships so you can move into independent brand opps

— Payment is often non-

negotiable

— Payment is more number/

traffic based than branding based

— Not building a direct

relationship with the brand

— Some require contracts,

have a no-compete clause,

• r require you to run their

display ads

Campaign Agencies

• T A P I N F L U E N C E
• P O L L I N A T E M E D I A
• S O C I A L F A B R I C {COLLECTIVE BIAS}
• I Z E A {SOCIAL SPARK}
• C O L L E C T I V E L Y
• F E D E R A T E D M E D I A
• L I N Q I A
• P O P S U G A R
• M O M I T F O R W A R D
• G L A M
• B L O G H E R
• C L E V E R G I R L S
• S I T S G I R L S
• W E A V E {POLLINATE}
• S V E R V E
• B L U E P R I N T S O C I A L
• M A R K E R L Y
• M O M C E N T R A L
• S O C I A L C H O R U S

Agencies & Platforms

STRATEGY Choose 2-3 agencies to Join

P R O D U C T O R P A Y M E N T M A D E I N E X C H A N G E F O R P R O M O T I O N V I A S O C I A L C H A N N E L S I Z E A I N F L U E N S T E R B L O G H E R B Z Z A G E N T C L E V E R G I R L S

Social Campaigns

S O M E O F T H E M O S T C O M M O N L Y A S K E D Q U E S T I O N S : H O W D O I S T A R T W O R K I N G W I T H B R A N D S ? H O W D O I S E T M Y P R I C E F O R S P O N S O R E D P O S T S ?

Independent Brands

How do I start working with brands?

T I P S A N D T R I C K S G O T O C O N F E R E N C E S & G E T F A C E T I M E ! P A Y A T T E N T I O N T O B R A N D S T H A T L I K E W O R K I N G W I T H B L O G G E R S & S E E K T H E M O U T B E A G O O D S T A L K E R A S K F R I E N D S F O R C O N T A C T S *

{*BUT DON’T TAKE IT PERSONAL IF THEY DON’T SHARE THEM…BUT IT DOESN’T HURT TO ASK}

H A V E A M E D I A K I T & C A S E S T U D Y R E A D Y

{CASE STUDIES & FOLLOWING UP ARE THE BEST WAY TO GO FROM A ONE TIME GIG TO A LONG TERM RELATIONSHIP – CHECK IN WITH THE BRAND EVERY 2 MONTHS OR SO}

R E S E A R C H L O C A L C O M P A N I E S U S E & P R O M O T E T H E I R P R O D U C T S I F I T I S A U T H E N T I C

{IF YOU DON’T WANT TO DO A FULL POST ABOUT IT, SHARE ON SOCIAL MEDIA AND TAG THEM}

T A K E Y O U R T I M E T O F I N D T H E R I G H T P E R S O N

{TITLES TO LOOK FOR: PR, SOCIAL MEDIA MANAGER, MARKETING}

A D D R E S S T H E M B Y F I R S T N A M E W H E N P O S S I B L E

{AND SPELL IT RIGHT!}

S H O R T E M A I L S !

{BREAK IT UP INTO 2-3 SENTENCE PARAGRAPHS}

P 1 – K I S S B U T T P 2 – E L E V A T O R P I T C H

{BURLESQUE SHOW. NOT A STRIP SHOW. REVEAL JUST THE RIGHT AMOUNT.}

P 3 - R E L E V A N T L I N K S F O R E X A M P L E S O F Y O U R W O R K

{ESPECIALLY IF YOU HAVE POSTS THAT ALREADY USE THEIR PRODUCTS}

E N D W I T H A Q U E S T I O N

{WOULD YOU LIKE ME TO SEND OVER MY MEDIA KIT?, WHICH IDEA ARE YOU MORE INTERESTED IN?}

F O L L O W U P

{BE PERSISTENT BUT NOT ANNOYING}

Email Tips & Tricks

I S I T A L L A B O U T T H E N U M B E R S ? N O T A L W A Y S . N I C H E B L O G G E R S O N P O I N T B R A N D I N G K N O W I N G Y O U R A U D I E N C E A U T H E N T I C E N G A G E M E N T B R A N D / P R O D U C T F I T W I T H Y O U R S I T E

When BRANDING Overides TRAFFIC

How to Price Sponsored Posts

A few different strategies Use CPM rates (cost per ‘mille’- which means cost per thousand) combined with Pageviews or Total reach Use agency payments as a baseline (but charge more) Test the water – you never know until you ask. Leave room for negotiation if you say the first number, and always negotiate if they say the first number. Factor in hourly rate and cost of materials Use previous sponsored posts as a baseline

C P M & P A G E V I E W S ( I N 1 M O ) 1 0 0 , 0 0 0 P V $ 2 - $ 4 C P M R A T E ( 1 0 0 , 0 0 0 X 2 ) / 1 0 0 0 = $ 2 0 0 ( 1 0 0 , 0 0 0 X 4 ) / 1 0 0 0 = $ 4 0 0 P R I C E R A N G E F O R B L O G G E R W I T H 1 0 0 K = $ 2 0 0 - $ 4 0 0 * * T H I S I S Y O U R P R O F I T M A R G I N * C A L C U L A T E / E S T I M A T E H O U R L Y R A T E A N D C O S T O F M A T E R I A L S { A B L O G G E R W I T H 5 0 K - $ 1 0 0 - $ 2 0 0 }

Pricing Model 1

C P M & T O T A L R E A C H

GOOD FOR PEOPLE WITH STRONGER SOCIAL MEDIA THAN PV

U M V ( U N I Q U E M O V I S I T O R S ) + S O C I A L M E D I A F O L L O W E R S = T O T A L R E A C H

EACH FOLLOWER ON EACH PLATFORM = 1 BLOGGER WITH 100K PV, 60K UMV, SOCIAL COMBINED TO 60K TOTAL REACH = 120K USE THIS NUMBER WITH CPM IN MODEL ONE INSTEAD OF PV (120,000 X 2) / 1000 = $240 (120,000 X 4) / 1000 = $480 PRICE RANGE $240 - $480 * *AGAIN THIS IS YOUR PROFIT MARGIN – CALCULATE HOURLY RATE & COST OF MATERIALS AS WELL

Pricing Model 2

T R A F F I C O N P A S T S P O N S O R E D P O S T S & C P M P U L L D A T A F R O M G A O F Y O U R T O P 5 - 1 0 S P O N S O R E D P O S T S F R O M T H E L A S T 6 M O N T H S

Pricing Model 3

Pricing Model 3 cont.

(Traffic rounded to nearest thousand & numbers changed for ease of modeling/privacy) After some research with this model I found that the CPM rate Of $25 is considered for a premium blogger, but also a common Rate among those willing to discuss it.

6mo Traffic x CPM rate (/1000) = Value of Post (63,000 x $25) / 1000 = $1575 (22,000 x $25) / 1000 = $ 550 (17,000 x $25) / 1000 = $ 425 (16,000 x $25) / 1000 = $ 400 (11,000 x $25) / 1000 = $ 275 AVG VALUE $645 +Cost of Materials + Hourly Rate

*could also be done with your top 10 sponsored posts resulting in a lower average value

T R A F F I C B A S E D D I S P L A Y / B A N N E R A D S T H A T A R E G E N E R A T E D F O R Y O U R S I T E B Y A D N E T W O R K S T H A T P A Y A C P M T O Y O U R S I T E

Ad Networks

Terminology

— ‘Above the fold’ — CPM

Cost per ‘mille’ (means per thousand pageviews)

— CPC

Cost per click

Networks Advanced

— Google Adsense* (premium –

Google Ad Exchange)

— Sovrn (Formerly Lijit /

Federated Media)

— Glam (contract) — BlogHer (contract) — Rivit — Burst Media — Media.net (yahoo and bing) — Infolinks (in text link ads) — SayMedia — PulsePoint

— Layering your Ads to

backfill

— Goggle DFP — The Blogger Network

(80-100k min)

— Adthrive (waiting list

100K min)

Ad Networks

IG: @MINDY_CREATIVEJUICE EMAIL: GETCREATIVEJUICE@GMAIL.COM FB / GETCREATIVEJUICE

QUESTIONS