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purchases Designing in-game gdc next | nov 13 ethan levy | - PowerPoint PPT Presentation

Nov 10, 2022 •313 likes •997 views

purchases Designing in-game gdc next | nov 13 ethan levy | monetization design consultant | @FamousAspect FamousAspect.com purchases Designing in-game gdc next | nov 13 ethan levy | monetization design consultant | @FamousAspect

  1. purchases Designing in-game gdc next | nov 13 ethan levy | monetization design consultant | @FamousAspect FamousAspect.com

  2. purchases Designing in-game gdc next | nov 13 ethan levy | monetization design consultant | @FamousAspect FamousAspect.com

  3. FamousAspect.com

  4. FamousAspect.com

  5. Desired takeaways what do you want to get out of this session? FamousAspect.com

  6. FamousAspect.com

  7. FamousAspect.com

  8. FamousAspect.com

  9. FamousAspect.com

  10. a practical guide to in-game purchases • Is my game a good fit for freemium? • Is my design built for freemium? • Am I selling the right things? • What examples should I follow? FamousAspect.com

  11. Am I ready for MTX? is my game a good fit for the freemium model? FamousAspect.com

  12. mo’ fun == mo’ money Turning players into veterans is key to making money FamousAspect.com

  13. value lies in vets 86% of revenue comes from Vets FamousAspect.com

  14. conversion takes time 23 sessions before spend in multiplayer FamousAspect.com

  15. ideal player progression Newb Player Vet Early Game Mid Game Elder Game FamousAspect.com

  16. great elder games are • social • competitive • infinitely replayable • involve social organization FamousAspect.com

  17. My core loop is my design built for freemium? FamousAspect.com

  18. what is a core loop? • Key set of activities a player takes each session • Path of least resistance • Actions - main interactive elements • Gates - elements that block progression • Sinks - where player spends currency • Taps - where player gains currency FamousAspect.com

  19. purchasing not present Major Mayhem FamousAspect.com

  20. purchasing not present Major Mayhem FamousAspect.com

  21. purchasing not present Major Mayhem FamousAspect.com

  22. purchasing not present Major Mayhem FamousAspect.com

  23. purchasing not present Major Mayhem FamousAspect.com

  24. purchasing not present Major Mayhem FamousAspect.com

  25. purchasing made present Despicable Me: Minion Rush FamousAspect.com

  26. purchasing made present Despicable Me: Minion Rush FamousAspect.com

  27. purchasing made present Despicable Me: Minion Rush FamousAspect.com

  28. purchasing made present Despicable Me: Minion Rush FamousAspect.com

  29. purchasing made present Despicable Me: Minion Rush FamousAspect.com

  30. My offer catalog am I selling the right things? FamousAspect.com

  31. purchase makes a promise Kingdom Rush FamousAspect.com

  32. crossing the penny gap Card Hunter FamousAspect.com

  33. out of context upsell Call of Mini: Infinity FamousAspect.com

  34. danger of linear content Bloons Tower Defense 4 FamousAspect.com

  35. danger of linear content Example data from level based game FamousAspect.com

  36. permanent vs consumable goods Consumables create a path to infinite monetization FamousAspect.com

  37. ask for dollars Kingdom Rush: Frontiers FamousAspect.com

  38. ask for dollars Kingdom Rush: Frontiers FamousAspect.com

  39. luxury items Cater to high value players FamousAspect.com

  40. currency package pricing The Last Stand: Dead Zone FamousAspect.com

  41. UI/UX best practices what examples should I follow? FamousAspect.com

  42. teach players to spend Batman: Arkham Origins FamousAspect.com

  43. teach players to spend Batman: Arkham Origins FamousAspect.com

  44. teach players to spend Batman: Arkham Origins FamousAspect.com

  45. teach players to spend Batman: Arkham Origins FamousAspect.com

  46. teach players to spend Batman: Arkham Origins FamousAspect.com

  47. teach players to spend Batman: Arkham Origins FamousAspect.com

  48. the first taste is always free CSR Classics FamousAspect.com

  49. the first taste is always free FamousAspect.com

  50. the first taste is always free CSR Classics FamousAspect.com

  51. level the playing field Clash of Clans FamousAspect.com

  52. advertise your goods Fairway Solitaire FamousAspect.com

  53. more fun with friends Bejeweled Blitz FamousAspect.com

  54. more fun with friends TinyCo report jun ’12 FamousAspect.com

  55. community based elder game Life is Crime FamousAspect.com

  56. optimize the path to purchase Tiny Castle FamousAspect.com

  57. optimize the path to purchase Tiny Castle FamousAspect.com

  58. optimize the path to purchase Tiny Castle FamousAspect.com

  59. optimize the path to purchase Tiny Castle FamousAspect.com

  60. optimize the path to purchase Tiny Castle FamousAspect.com

  61. optimize the path to purchase Backyard Monsters: Unleashed FamousAspect.com

  62. optimize the path to purchase Backyard Monsters: Unleashed FamousAspect.com

  63. mobile = short sessions, long treadmill Defender II by Droidhen FamousAspect.com

  64. mobile = comfort gaming FamousAspect.com

  65. mobile = comfort gaming FamousAspect.com

  66. mobile = comfort gaming FamousAspect.com

  67. continue the conversation • Email: ethan@FamousAspect.com • Twitter: @FamousAspect • Articles, tools and templates: FamousAspect.com FamousAspect.com

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