Designing SocialWebsites Chris3naWodtke PageaboutChris3na - PowerPoint PPT Presentation

Presence 

 Presence
 • Status
 • History
 • Sta3s3cs
 • Signs
of
Life
 • Company


Presence 

 Presence
 • Status
 • History
 • Sta3s3cs
 • Signs
of
Life
 • Keeping
me
 Company


2.)
Second,
you
have
to
 design
a
way
for
there
to
 be
 members
in
good
 standing .
Have
to
design
 some
way
in
which
good
 works
get
recognized.
The
 minimal
way
is,
posts
 appear
with
iden3ty.
You
 can
do
more
sophis3cated
 things
like
having
 formal
 karma
or
"member
 since."



Reputa3on
is…
 Informa;on
 used
to
make
a
 
 value
judgment 
about
an

 object
or
person … 


Reputa3ons


Strategize
 Exercise 2: what elements do you need for identity? Profile? Presence? Reputation?

Contacts 
 Rela3onships
 Groups
 ASen3on


you
have
to
find
a
way
to
 spare
the
group
from
scale.
 Scale
alone
kills
 conversa3ons, 
 because
conversa3ons
require
 dense
two‐way
conversa3ons.

 [Dunbar]
found
that
the
MAXIMUM
number
of
 people
that
a
person
could
keep
up
with
socially
at
 any
given
3me,
gossip
maintenance,
was
150.
This
 doesn't
mean
that
people
don't
have
150
people
in
 their
social
network,
but
 that
they
only
 keep
tabs
on
150
people
max
at
 any
given
point.



ASen3on
 Groups
 Contacts


Attention

Groups

Connections

Strategize
 Exercise 3: what kinds of relationships will you support? Asymmetrical Attention-Based? Groups? Connections?

Share 
 Ac3vity
 Collaborate
 Communicate


The
AOF
Method
 • 1.
Defining
your
 Ac;vity
 • 2.
Iden3fying
your
 Social
Objects
 • 3.
Choosing
your
 Features 
 Courtesy
of
Joshua
Porter.
Check
out
bokardo.com!


Classic
Ques3on

 • Who
are
your
users?
 BeSer
Ques3on
 • What
are
your
users
doing?
 • What
do
people
have
to
do
to
make
you
successful?
 • What
are
you
making
people
beSer
at?
 • What
are
your
users
passionate
about?


2.
Iden3fying
your
 Social
Objects


The
term
“social
networking”
makes
liSle
sense
 if
we
leave
out
the
objects
that
mediate
the
3es
 between
people.
Think
about
the
object
as
the
 reason
 why
 people
 affiliate
 with
 each
 specific
 other
and
not
just
anyone.
 Jyri
Engeström


What
are
Social
Objects?
 • Social
objects
can
be
ideas,
people,
or
physical
 objects.
 • Social
objects
influence
social
interac3on...they
 change
the
way
people
interact
with
each
other.
 • By
interac3ng
through/with
social
objects,
people
 meet
others
they
might
not
otherwise
know.
 • Social
objects
can
be
the
reason
why
people
have
 an
interac3on
or
form
a
rela3onship.
 Joshua
Porter
(bokardo.com)


3.
Choosing
your
Features


Conversa;ons 


Sharing 


Strategize
 Exercise 4: what are the social objects and what do people do? i.e. What are your nouns and verbs?

profile
 Iden3ty
 presence
 reputa3on
 Social
 Contacts
 Share
 Space
 Ac3vity
 Rela3onships
 ASen3on
 Groups
 Collab
 Convos
 Distribu3on
(Viral)


Social
 Space


Norms
&
Caretakers


Community
Management
 • Who’s
going
to
do
what?
 – Par3cipate
in
your
community
 • Who
will
handle
complaints?
 – CRM
or
GetSa3sfac3on?
 • What
is
the
resource
commitment?
 • What
is
the
core
func3onality
 • What
are
the
phased
releases?
 • Will
you
learn
from
your
mistakes?


Venera3on
 Vilifica3on


Simple
(hard)
Steps
 • Have
a
compelling
idea
 • Seed
 • Someone
must
live
on
the
site
 – Community
manager
or
you
 • Make
the
rules
clear
(and
short)

 – Write
a
good
TOS
 • Punish
swiJly
and
nicely
 • Reward
contribu3ons
 • Spread
the
work
out
 • Adapt
to
Community
Norms
 • Apologize
publicly,
swiJly
and
frequently
 • Simple
good
soJware
that
grows
with
group


Does
SoJware
MaSer?
 Joel
Spolsky ,
Joel
on
SoJware
 Robin
Miller ,
Cofounder
of
 Slahdot


Probably
not


Business
Exercise
 • Design
and
organiza3onal
structure
and
a
 launchplan
 • Present
it
to
the
en3re
group


Why
 • If
you
build
it…
they
don’t
come


• Gladwell
 • Duncan
waSs


“There
was
the
president
of
the
Hush
Puppies
 company,
of
Rockford,
Michigan,
popula3on
thirty‐ eight
hundred,
sharing
a
stage
with
Calvin
Klein
and
 Donna
Karan
and
Isaac
Mizrahi‐and
all
because
some
 kids
in
the
East
Village
began
combing
through
thriJ
 shops
for
old
Dukes.
Fashion
was
at
the
mercy
of
those
 kids,
whoever
they
were,
and
it
was
a
wonderful
thing
 if
the
kids
picked
you,
but
a
scary
thing,
too,
because
it
 meant
that
 cool
was
something
 you
could
not
control .
You
needed
 someone
to
find
cool
and
tell
you
what
it
was.”
 ‐
Malcom
Gladwell


Nobody knows anything. – William Goldman

B=f(P,E)
 B ehavior
is
a
 f unc3on
of
a
 P erson
 and
his
 E nvironment


Some
PaSerns


Fric3onless


At
Hand


• Table
se|ng?


Impaciul
 Maximize
reach


Email
this
 Broadcaster Consumer

Newsfeed,
Network
Updates
 Consumer Consumer Consumer Broadcaster Consumer Consumer

Groups,
Asymmetric
Follow
 spark