DESIGNSPACEFORLARGE CYLINDRICALSCREENS WORKSHOPPERVASIVEADVERTISING - - PowerPoint PPT Presentation

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design space for large cylindrical screens

DESIGNSPACEFORLARGE CYLINDRICALSCREENS WORKSHOPPERVASIVEADVERTISING - - PowerPoint PPT Presentation

Oct 10, 2023 260 likes •422 views

DESIGNSPACEFORLARGE CYLINDRICALSCREENS WORKSHOPPERVASIVEADVERTISING ANDSHOPPING2010 | 17.05.2010 GilbertBeyer,FlorianAlt,StefanKlose,KarstenIsakovic,

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DESIGN฀SPACE฀FOR฀LARGE CYLINDRICAL฀SCREENS

WORKSHOP฀PERVASIVE฀ADVERTISING฀ AND฀SHOPPING฀2010฀|฀17.05.2010 Gilbert฀Beyer,฀Florian฀Alt,฀Stefan฀Klose,฀Karsten฀Isakovic,฀ Alireza฀Sahami฀Shirazi,฀Albrecht฀Schmidt฀

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DESIGN฀SPACE฀FOR฀LARGE฀CYLINDRICAL฀SCREENS฀|฀PERVASIVE฀ADVERTISING฀2010฀|฀17.05.2010

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Agenda 1฀ Classical฀Columns 2฀ Digital฀Columns 3฀ Design฀Principles 4฀ User฀Study

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DESIGN฀SPACE฀FOR฀LARGE฀CYLINDRICAL฀SCREENS฀|฀PERVASIVE฀ADVERTISING฀2010฀|฀17.05.2010

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Digital฀Columns Rotating฀LED฀(Dynascan,฀Kinoton) Split-up฀LED฀tiles฀(Barco) Rear-projection฀(Fraunhofer)

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DESIGN฀SPACE฀FOR฀LARGE฀CYLINDRICAL฀SCREENS฀|฀PERVASIVE฀ADVERTISING฀2010฀|฀17.05.2010

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Research฀Prototype

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DESIGN฀SPACE฀FOR฀LARGE฀CYLINDRICAL฀SCREENS฀|฀PERVASIVE฀ADVERTISING฀2010฀|฀17.05.2010

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Sample฀Applications

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DESIGN฀SPACE฀FOR฀LARGE฀CYLINDRICAL฀SCREENS฀|฀PERVASIVE฀ADVERTISING฀2010฀|฀17.05.2010

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Relationship฀of฀Screen฀and฀Perception

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DESIGN฀SPACE฀FOR฀LARGE฀CYLINDRICAL฀SCREENS฀|฀PERVASIVE฀ADVERTISING฀2010฀|฀17.05.2010

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Deducing฀from฀Design฀Theory Columns฀have฀no฀left฀and฀right. Classical฀figure฀positions฀don‘t฀work. Use฀the฀meaning฀of฀top฀and฀bottom.฀ ฀฀฀฀

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DESIGN฀SPACE฀FOR฀LARGE฀CYLINDRICAL฀SCREENS฀|฀PERVASIVE฀ADVERTISING฀2010฀|฀17.05.2010

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Deducing฀from฀Film฀Theory Columns฀have฀a฀convex฀shape. It฀does฀not฀cover฀the฀visual฀field฀at฀all. Do฀not฀use฀immersive฀content.฀ ฀฀฀฀

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DESIGN฀SPACE฀FOR฀LARGE฀CYLINDRICAL฀SCREENS฀|฀PERVASIVE฀ADVERTISING฀2010฀|฀17.05.2010

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Relationship฀of฀Screen฀and฀Body

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DESIGN฀SPACE฀FOR฀LARGE฀CYLINDRICAL฀SCREENS฀|฀PERVASIVE฀ADVERTISING฀2010฀|฀17.05.2010

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Comparative฀User฀Study Flat฀rectangular฀vs.฀cylindrical฀screens Four฀exhibits,฀15฀participants Synchronized฀camera฀observations Semi-structured฀interviews

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DESIGN฀SPACE฀FOR฀LARGE฀CYLINDRICAL฀SCREENS฀|฀PERVASIVE฀ADVERTISING฀2010฀|฀17.05.2010

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Comparative฀User฀Study

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DESIGN฀SPACE฀FOR฀LARGE฀CYLINDRICAL฀SCREENS฀|฀PERVASIVE฀ADVERTISING฀2010฀|฀17.05.2010

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Angle฀of฀shoulders฀towards฀the฀display

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DESIGN฀SPACE฀FOR฀LARGE฀CYLINDRICAL฀SCREENS฀|฀PERVASIVE฀ADVERTISING฀2010฀|฀17.05.2010

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Prison฀Effect฀and฀Walked฀Distance

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DESIGN฀SPACE฀FOR฀LARGE฀CYLINDRICAL฀SCREENS฀|฀PERVASIVE฀ADVERTISING฀2010฀|฀17.05.2010

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Conclusions Columns฀are฀encountered฀laterally.฀ Design฀for฀one-hand฀use. Columns฀are฀for฀passers-by. Design฀for฀walking. Columns฀are฀frameless. Design฀for฀undefined฀positions.

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DESIGN฀SPACE฀FOR฀LARGE฀CYLINDRICAL฀SCREENS฀|฀PERVASIVE฀ADVERTISING฀2010฀|฀17.05.2010

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Discussion How฀can฀a฀field฀study฀be฀designed? What฀are฀benefits฀for฀viewers? What฀are฀benefits฀for฀advertisers? Ideas฀for฀advertisements? Refinement฀of฀user฀interaction?฀