AUDIENCE BEHAVIOR AROUND LARGE INTERACTIVE CYLINDRICAL SCREENS - - PowerPoint PPT Presentation

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AUDIENCE BEHAVIOR AROUND LARGE INTERACTIVE CYLINDRICAL SCREENS - - PowerPoint PPT Presentation

CHI 2011 NON-FLAT DISPLAYS | 10.05.2011 AUDIENCE BEHAVIOR AROUND LARGE INTERACTIVE CYLINDRICAL SCREENS Gilbert Beyer, Florian Alt, Jrg Mller, Albrecht Schmidt, Karsten Isakovic, Stefan Klose, Manuel Schiewe, Ivo Haulsen. Flat Screen


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CHI 2011 – NON-FLAT DISPLAYS | 10.05.2011

Gilbert Beyer, Florian Alt, Jörg Müller, Albrecht Schmidt, Karsten Isakovic, Stefan Klose, Manuel Schiewe, Ivo Haulsen.

AUDIENCE BEHAVIOR AROUND LARGE INTERACTIVE CYLINDRICAL SCREENS

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Flat Screen

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Frame

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Rectangle

j k m l

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Cylindrical screens

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Columns

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Classical columns

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Digital columns still bloody expensive

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Prototype interactive rear-projection column

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Prototype interactive rear-projection column

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Applications

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Reactive Typo

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Move to Paint

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Ambient Column

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Screen theory

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Lev Manovich > Imprisonment of the viewer‘s body in front of classical screens

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Rectangle

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Sweet spot / Prison

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Sweet spot / Prison

X

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Hypotheses > H1: Users walk more when interacting with the column > more distance, more time, more positions

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Hypotheses > H2: Users position themselves frontally with flat screens – not with column screens

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User study

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User study > Lab study, 2 days, 4 prototypes > within-subject design > Video observation, interviews and questionnaires

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Survey Prototypes

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Fake Prototypes Purpose: to distract from displays under investigation

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Room layout

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Participants > 15 participants, 10 male, 5 female, 32.7 years mean age, diverse demographic backgrounds > send them on „screen museum round tour“

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Observation

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Results

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H1: Walking / H2: Frontal Position

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H1: Walking / H2: Frontal Position

H1a: Distance Walked H1b: Time spent standing H2: Parallel shoulder position Flat/Column Flat/Column Flat/Column

100 80 60 40 20 meter 100 80 60 40 20 percent 100 80 60 40 20 percent

mean std

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H1: Walking / H2: Frontal Position

Measure Distance walked Time spent standing Mean duration of stops Max duration of stops Total time spent Time spent with shoulders parallel Time spent with shoulders parallel while walking Time spent with shoulders parallel while standing Stops per minute Mean distance from display Variance in location Variance in location Scale meters percent seconds seconds seconds percent percent percent 1/min meters rows columns 47.3 44.9 3.5 12.9 97.7 41.5 22.1 70 8.3 1.5 5.6 3.7 21.2 62.8 9.9 38.7 172.8 69.5 46.3 82 6.8 1.7 2.3 0.93

All comparisons with Wilcoxon-signed-rank-test with paired samples.

0.01 0.05 0.01 0.05 0.01 0.001 0.001 0.001 0.001 0.001 Column mean Flat mean p-Value

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H1: Walking / H2: Frontal Position

Measure Distance walked Time spent standing Mean duration of stops Max duration of stops Total time spent Time spent with shoulders parallel Time spent with shoulders parallel while walking Time spent with shoulders parallel while standing Stops per minute Mean distance from display Variance in location Variance in location Scale meters percent seconds seconds seconds percent percent percent 1/min meters rows columns 47.3 44.9 3.5 12.9 97.7 41.5 22.1 70 8.3 1.5 5.6 3.7 21.2 62.8 9.9 38.7 172.8 69.5 46.3 82 6.8 1.7 2.3 0.93

All comparisons with Wilcoxon-signed-rank-test with paired samples.

0.01 0.05 0.01 0.05 0.01 0.001 0.001 0.001 0.001 0.001 Column mean Flat mean p-Value

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Results H1: walking, position variance >> supported H2: frontal positioning >> partially supported

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Sweet spot / Prison

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Interpretation

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Flat Screen: Imprisonment

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Column: Breaks the Prison

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Columns > are encountered laterally. Design for one-hand use. > are for passers-by. Design for walking. > are only semi-framed. Design for variable positions.

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Flat screens > are faced frontally. Design for both-hand use. > are for standing still at a fixed spot for longer times. More complexity is possible.

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Next Step

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Next Step: Multiple users > Planned study on social interaction around columns > No sweet spot: are there less inhibitions to start performing?

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Discussion

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Discussion & Questions