Day 5 Social Media Geolocation SEO Audit Checklist The Social - - PowerPoint PPT Presentation

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Day 5 Social Media Geolocation SEO Audit Checklist The Social - - PowerPoint PPT Presentation

Apr 21, 2023 458 likes •741 views

Day 5 Social Media Geolocation SEO Audit Checklist The Social Media Effect Helps our content "be found" Speeds up the discovery process Google +1's positively correlated to improved Google rankings Geo

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Day 5

  • Social Media
  • Geolocation
  • SEO Audit Checklist
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The Social Media Effect

  • Helps our content "be found"
  • Speeds up the discovery process
  • Google +1's positively correlated to improved

Google rankings

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  • Geo Location of the person adding/sharing on

Google+ is important.

  • +1's has direct impact on overall site rank
  • For both adds/shares and +1s, looks at the "authority"
  • Looks at the "speed" (acceleration or deceleration) of

adds/shares and +1s.

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Are You On Google+?

  • If you log in to Google, do you see the prompt to

"Join Google+"?

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If you need to join...

  • Click
  • Provide a phone number and Google will send a

verification text message or phone call.

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Confirm Google+ Upgrade

  • Confirm your

information.

  • Click "Upgrade".
  • Continue

building your profile and adding connections.

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(go to live demo of Google +)

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Geotagged?

  • Do you use “check-in” services?
  • Google+ now "houses" the Google Local service

Google looks at your "geographic influence" when ranking your content.

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Setting Up Google Local without a Google+ Account

http://www.google.com/local/add/

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Setting Up Google Local with a Google+ Account

To add a "business" page to your existing Google+ account, select "Pages" under the "Home" menu.

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Create a New Page

Click the "Create New Page" button. Pick the category of your (business) page. In most instances, this will be "Local Business or Place".

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Locate Your Business

Provide an address or location name. Select your business address or create a new entry by providing details of your business. Be sure to add a category and click "OK".

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Add Info to your Page

  • Choose a name and add your website.
  • Select the "content appropriate-ness" level.
  • Check the "Agree to Terms" and click "Continue".
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New Page Confirmation

Be sure to verify you are the business owner by clicking the blue "Edit business information" button.

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Be Sure to Verify

Click the "Verify now" button, confirm your address and then click "Send postcard".

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Google Authorship

  • Your Google+ profile is responsible for the image

display

  • To enable, link our Google+ profile to our website.
  • Add the following to our <head> element:
  • where the string of numbers is your Google+ ID.

<link rel="author" href="https://plus.google.com/115929613422306465339/posts" />

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Google+ ID

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Break

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SEO Audit Checklist

  • Purpose: Help understand our site’s SEO health
  • Each audit is a snapshot
  • Something to be repeated
  • For consultants, a good source of income
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Check #1: Page Titles

  • Make sure that each page of your site has a

<title> element.

  • Contents of this element should be different for

each page (not just your website URL).

<title>About Us | mysite.com </title>

  • Target length is 60 characters (120 max).
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Check #2: Meta Description

  • Implemented with the <description> tag
  • Text describing your page in a SERP listing
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Check #3: Proper Headings

  • Search Engines do use your Headings (H1, H2,

H3, ...)

  • Help assess importance to your content
  • Use Headings wisely - not meant for styling
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Check #4: Linking

  • Outbound links to other pages look good to

Google

  • Use keywords in the anchor text and the title

attribute

<a href="//lonestar.edu/web-certificate" title="Tomball web development training">Lone Star College Web Certificate</a>

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Check #5: Interlinking

  • Interlinking: linking to other pages inside of your

website

  • Another opportunity to create strong backlinks
  • Again, use your keywords in the anchor text and

the title attribute of that anchor element.

  • Also helps your site visitor navigate your site and

keeps them there longer.

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Check #6: alt attribute for Images

  • Provide a good description in the alt tag of each

image

  • Helpful to those who use screen reading

systems

  • Search engines consider this text
  • Search engines may also be parsing image

filenames for recognized terms

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Check #7: XML Sitemaps

  • Helps the search engines prioritize and index

site content

  • Insure that your sitemap is up-to-date
  • Use one of the sitemap creation tools