Day 5 • Social Media • Geolocation • SEO Audit Checklist
The Social Media Effect • Helps our content "be found" • Speeds up the discovery process • Google +1's positively correlated to improved Google rankings
� • Geo Location of the person adding/sharing on Google+ is important. • +1's has direct impact on overall site rank • For both adds/shares and +1s, looks at the "authority" • Looks at the "speed" (acceleration or deceleration) of adds/shares and +1s.
Are You On Google+? • If you log in to Google, do you see the prompt to "Join Google+"?
If you need to join... • Click • Provide a phone number and Google will send a verification text message or phone call.
Confirm Google+ Upgrade • Confirm your information. • Click "Upgrade". • Continue building your profile and adding connections.
(go to live demo of Google +)
Geotagged? • Do you use “check-in” services? • Google+ now "houses" the Google Local service Google looks at your "geographic influence" when ranking your content.
Setting Up Google Local without a Google+ Account http://www.google.com/local/add/ •
Setting Up Google Local with a Google+ Account To add a "business" page to your existing Google+ account, select "Pages" under the "Home" menu.
Create a New Page Click the "Create New Page" button. Pick the category of your (business) page. In most instances, this will be "Local Business or Place".
Locate Your Business Provide an address or Select your business address or location name. create a new entry by providing details of your business. Be sure to add a category and click "OK".
Add Info to your Page • Choose a name and add your website. • Select the "content appropriate-ness" level. • Check the "Agree to Terms" and click "Continue".
New Page Confirmation Be sure to verify you are the business owner by clicking the blue "Edit business information" button.
Be Sure to Verify Click the "Verify now" button, confirm your address and then click "Send postcard".
Google Authorship Your Google+ profile is responsible for the image • display To enable, link our Google+ profile to our website. • Add the following to our <head> element: • <link rel="author" href="https://plus.google.com/115929613422306465339/posts" /> � where the string of numbers is your Google+ ID.
Google+ ID
Break
SEO Audit Checklist • Purpose: Help understand our site’s SEO health • Each audit is a snapshot • Something to be repeated • For consultants, a good source of income
Check #1: Page Titles • Make sure that each page of your site has a <title> element. • Contents of this element should be different for each page (not just your website URL). <title>About Us | mysite.com </title> • Target length is 60 characters (120 max).
Check #2: Meta Description • Implemented with the <description> tag • Text describing your page in a SERP listing
Check #3: Proper Headings • Search Engines do use your Headings (H1, H2, H3, ...) • Help assess importance to your content • Use Headings wisely - not meant for styling
Check #4: Linking • Outbound links to other pages look good to Google • Use keywords in the anchor text and the title attribute <a href="//lonestar.edu/web-certificate" title="Tomball web development training">Lone Star College Web Certificate</a>
Check #5: Interlinking • Interlinking: linking to other pages inside of your website • Another opportunity to create strong backlinks • Again, use your keywords in the anchor text and the title attribute of that anchor element. • Also helps your site visitor navigate your site and keeps them there longer.
Check #6: alt attribute for Images • Provide a good description in the alt tag of each image • Helpful to those who use screen reading systems • Search engines consider this text • Search engines may also be parsing image filenames for recognized terms
Check #7: XML Sitemaps • Helps the search engines prioritize and index site content • Insure that your sitemap is up-to-date • Use one of the sitemap creation tools
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