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Data Marketing Trends for 2019 & Beyond
and some stuff about big data
/Original geeks
Are you one?
Thank you Tim Berners-Lee
Data Marketing Trends for 2019 & Beyond and some stuff about - - PowerPoint PPT Presentation
Data Marketing Trends for 2019 & Beyond and some stuff about - - PowerPoint PPT Presentation
Data Marketing Trends for 2019 & Beyond and some stuff about big data /Original geeks Are you one? Thank you Tim Berners-Lee 2 =) Or =( 3 Number of Internet Users (in millions) 4208 4500 4000 3500 3000 2500 2000 1500 1000
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=) Or =(
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4208
500 1000 1500 2000 2500 3000 3500 4000 4500 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Number of Internet Users (in millions)
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4+ billion active users 2.5 quintillion bytes are created in a day 223 million emails sent (the majority of them are spam emails) 5.5 billion Google searches 5.9 billion videos viewed on YouTube 69 million photos uploaded to Instagram 272 million Skype calls 100,900 websites hacked 5,053,000,000 GB Internet traffic
/1 Day
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But, what happens in a minute?
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/1 minute in tech
Courtesy: DOMO
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Courtesy: DOMO
/1 minute in media
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Courtesy: DOMO
/Every minute in retail
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BIGDATA
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/Now, how to make sense of it all?
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01/MARKETER 4.0
Emergence of the tech-savvy martecheter
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The Martecheter
Today, the greatest marketing advantage is technical marketing talent — the martecheter.
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"Programming is modern-day literacy."
/Quote
Alexis Ohanian “REDDIT FOUNDER”
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Levelling UP talent
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02/THE HOTTEST NEW ROLE
Director of Marketing Data
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AI
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NEWROLES
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03/HYPER PERSONALIZATION
Becoming A Reality Because Of AI and Machine Learning
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AI and machine learning-based marketing
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04/AGENCY TRANSFORMATION
Digital marketing agencies transform into consulgencies
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CONSULGENCIES
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Is the traditional digital marketing agency dead?
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A NEW LANDSCAPE
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05/GDPR
Better Data Hygiene and Building Customer Trust
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HAPPY BIRTHDAY
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THE+ SIDE
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WHAT ABOUT SOUTH AFRICA?
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“The GDPR will impact many South African and other
- rganisations across the African continent. Businesses that do
not comply with the GDPR face a potential of up to 4% fine
- f global revenues, increasing the need for organisations to
plan for and implement necessary changes to demonstrate good in the eyes of individuals and regulators.”
/Quote
Busisiwe Mathe, “PWC SOUTHERN AFRICA ”
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POPIA
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1. AUDIT YOUR CUSTOMER DATA 2. UNDERSTAND AND TRACK CUSTOMER MARKETING CONSENT 3. REVIEW WHO HAS ACCESS TO PERSONAL DATA 4. REVIEW YOUR ORGANIZATION’S PRIVACY POLICY 5. DEFINE A PROCESS FOR HANDLING REQUESTS
/How to become GDPR compliant
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06/AGILE MARKETING ADOPTION
Adoption is accelerating and driving marketing outcomes and culture
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"Agile marketing, at its heart, is about giving individual marketers and small marketing teams greater ownership of their work and significant latitude in how they achieve their
- goal. It operates on trust and transparency, more than
command and control."
/Quote
Excerpt - Scott Binker “HACKING MARKETING”
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1. GREATER ABILITY TO SHIFT GEARS AND MANAGE CHANGING PRIORITIES 2. TIGHTER BUSINESS ALIGNMENT AND OBJECTIVES 3. INCREASED DELIVERY SPEED AND TIME TO MARKET 4. IMPROVED TEAM MORALE AND TEAM PRODUCTIVITY 5. HIGHER OUTPUT IN THE QUALITY OF WORK
/Benefits
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FIRST MOVER ADVANTAGE
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07/MarTech + AdTech
The Holy Grail of Marketing
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08/CUSTOMER CENTRICITY
Driving Constant Transformation
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WHAT ABOUT MEASUREMENT?
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360˚
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QUANTITY VS QUALITY
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09/EMOTION ECONOMY
Purpose Creates Loyalty
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: )
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SOCIAL IMPACT & POLICIES
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1. A Bigger Role For AI In Personalization And Automation 2. Smart Speaker Advertising Opportunities 3. Growth In Content Marketing 4. A Turn To The Human Side Of Marketing 5. Integrated Online, Social And Mobile Marketing
/Building on the emotion economy
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6. The Growth Of Micro-Influencers 7. Audiences Made Part Of Brand Stories 8. Thought Leadership 9. Transparency As Key To Winning Customers
- 10. Quality Trumping Quantity In
Marketing
- 11. Customers Empowered As Brand
Ambassadors
/Building on the emotion economy
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THE FUTURE?
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