Data Marketing Trends for 2019 & Beyond and some stuff about - PowerPoint PPT Presentation

Data Marketing Trends for 2019 & Beyond and some stuff about big data

/Original geeks Are you one? Thank you Tim Berners-Lee 2

=) Or =( 3

Number of Internet Users (in millions) 4208 4500 4000 3500 3000 2500 2000 1500 1000 500 0 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 4

4+ billion active users 2.5 quintillion bytes are created in a day 223 million emails sent (the majority of them are spam emails) 5.5 billion Google searches 5.9 billion videos viewed on YouTube 69 million photos uploaded to Instagram /1 Day 272 million Skype calls 100,900 websites hacked 5,053,000,000 GB Internet traffic 5

But, what happens in a minute?

/1 minute in tech Courtesy: DOMO 7

/1 minute in media Courtesy: DOMO 8

/Every minute in retail Courtesy: DOMO 9

BIG DATA

/Now, how to make sense of it all? 11

01/ MARKETER 4.0 Emergence of the tech-savvy martecheter

The Martecheter Today, the greatest marketing advantage is technical marketing talent — the martecheter. 13

/Quote "Programming is modern-day literacy." Alexis Ohanian “REDDIT FOUNDER”

Levelling UP talent

02/ THE HOTTEST NEW ROLE Director of Marketing Data

AI

NEW ROLES

03/ HYPER PERSONALIZATION Becoming A Reality Because Of AI and Machine Learning

AI and machine learning -based marketing

04/ AGENCY TRANSFORMATION Digital marketing agencies transform into consulgencies

CONSUL GENCIES

Is the traditional digital marketing agency dead?

A NEW LANDSCAPE

05/ GDPR Better Data Hygiene and Building Customer Trust

HAPPY BIRTHDAY

THE + SIDE

WHAT ABOUT SOUTH AFRICA?

/Quote “The GDPR will impact many South African and other organisations across the African continent. Businesses that do not comply with the GDPR face a potential of up to 4% fine of global revenues , increasing the need for organisations to plan for and implement necessary changes to demonstrate good in the eyes of individuals and regulators.” Busisiwe Mathe, “ PWC SOUTHERN AFRICA ”

POPIA

1. AUDIT YOUR CUSTOMER DATA 2. UNDERSTAND AND TRACK CUSTOMER MARKETING CONSENT 3. REVIEW WHO HAS ACCESS TO PERSONAL DATA 4. REVIEW YOUR ORGANIZATION’S PRIVACY POLICY 5. DEFINE A PROCESS FOR HANDLING /How to become GDPR REQUESTS compliant 31

06/ AGILE MARKETING ADOPTION Adoption is accelerating and driving marketing outcomes and culture

/Quote "Agile marketing, at its heart, is about giving individual marketers and small marketing teams greater ownership of their work and significant latitude in how they achieve their goal. It operates on trust and transparency, more than command and control." Excerpt - Scott Binker “HACKING MARKETING”

1. GREATER ABILITY TO SHIFT GEARS AND MANAGE CHANGING PRIORITIES 2. TIGHTER BUSINESS ALIGNMENT AND OBJECTIVES 3. INCREASED DELIVERY SPEED AND TIME TO MARKET 4. IMPROVED TEAM MORALE AND TEAM PRODUCTIVITY /Benefits 5. HIGHER OUTPUT IN THE QUALITY OF WORK 34

FIRST MOVER ADVANTAGE

07/ MarTech + AdTech The Holy Grail of Marketing

08/ CUSTOMER CENTRICITY Driving Constant Transformation

WHAT ABOUT MEASUREMENT?

360 ˚

QUANTITY VS QUALITY

09/ EMOTION ECONOMY Purpose Creates Loyalty

: )

SOCIAL IMPACT & POLICIES

1. A Bigger Role For AI In Personalization And Automation 2. Smart Speaker Advertising Opportunities 3. Growth In Content Marketing 4. A Turn To The Human Side Of Marketing 5. Integrated Online, Social And Mobile /Building on the Marketing emotion economy 44

6. The Growth Of Micro-Influencers 7. Audiences Made Part Of Brand Stories 8. Thought Leadership 9. Transparency As Key To Winning Customers 10. Quality Trumping Quantity In Marketing /Building on the 11. Customers Empowered As Brand emotion economy Ambassadors 45

THE FUTURE?

THANK YOU