Culture and the Arts Survey: Analysis of Philadelphia Respondents - - PowerPoint PPT Presentation

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Culture and the Arts Survey: Analysis of Philadelphia Respondents - - PowerPoint PPT Presentation

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Washington | New York | Denver | Los Angeles | Seattle | London Culture and the Arts Survey: Analysis of Philadelphia Respondents December 5, 2007 Methodology Penn, Schoen & Berland Associates conducted online interviews among the

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Washington | New York | Denver | Los Angeles | Seattle | London

Culture and the Arts Survey:

Analysis of Philadelphia Respondents December 5, 2007

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Methodology

  • Penn, Schoen & Berland Associates conducted online

interviews among the general population nationwide and an additional oversample in the Philadelphia metropolitan area,

  • n August 10 - 22, 2007.

National General Population

(Including Philadelphia Oversample)

3815

(includes 660 Philly interviews)

±1.59% Philadelphia Oversample Only 660 ±3.81%

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General Survey

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Attendance of Cultural Activities

(1 of 2)

  • Q. To start, please tell us how often you attend each of the following types
  • f cultural activities. Showing Once Per Year or More
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  • Q. To start, please tell us how often you attend each of the following types
  • f cultural activities. Showing Once Per Year or More

Attendance of Cultural Activities

(2 of 2)

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  • Q. And again thinking about each of the following cultural activities, do you

engage in them more or less than a year ago? Showing More

Attendance of Cultural Activities: Increased Attendance

(1 of 2)

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  • Q. And again thinking about each of the following cultural activities, do you

engage in them more or less than a year ago? Showing More

Attendance of Cultural Activities: Increased Attendance

(2 of 2)

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Attendance of Cultural Activities: Reduced Attendance

(1 of 2)

  • Q. And again thinking about each of the following cultural activities, do you

engage in them more or less than a year ago? Showing Less

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Attendance of Cultural Activities: Reduced Attendance

(2 of 2)

  • Q. And again thinking about each of the following cultural activities, do you

engage in them more or less than a year ago? Showing Less

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Monthly Attendance of Cultural Events

  • Q. In a typical month, how many cultural events do you attend in total?
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Cultural Event Information Sources

(1 of 2)

  • Q. Where do you get information about cultural events?
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Cultural Event Information Sources

(2 of 2)

  • Q. Where do you get information about cultural events?
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Influencing Factors in Cultural Event Attendance

(1 of 2)

  • Q. Please indicate if each of the following factors influences your decision to attend cultural
  • activities. Please tell us if each factor is very influential, somewhat influential, not very influential,
  • r not at all influential in your decision to attend cultural events. Showing Very Influential
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Influencing Factors in Cultural Event Attendance

(2 of 2)

  • Q. Please indicate if each of the following factors influences your decision to attend cultural
  • activities. Please tell us if each factor is very influential, somewhat influential, not very influential,
  • r not at all influential in your decision to attend cultural events. Showing Very Influential
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Motivations to Participate in Cultural Activities

(1 of 2)

  • Q. We have learned about the factors that influence the cultural events you

attend; now we are interested in learning what motivates you to participate in cultural activities. Please select all that apply.

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Motivations to Participate in Cultural Activities

(2 of 2)

  • Q. We have learned about the factors that influence the cultural events you

attend; now we are interested in learning what motivates you to participate in cultural activities. Please select all that apply.

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Reasons to Incorporate Culture

(1 of 2)

  • Q. Do each of the reasons below play an important role or not in your

decision to make the arts and cultural activities a part of your life? Showing Very Important

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Reasons to Incorporate Culture

(2 of 2)

  • Q. Do each of the reasons below play an important role or not in your

decision to make the arts and cultural activities a part of your life? Showing Very Important

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Importance of Aspects of Cultural Events

  • Q. Do you consider the following aspects of experiencing arts and

cultural activities important or unimportant in deciding to attend an event? Showing Very Important

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Barriers to Cultural Event Attendance

(1 of 2)

  • Q. What are the barriers, if any, that prevent you from attending cultural

events? Please select all that apply.

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Barriers to Cultural Event Attendance

(2 of 2)

  • Q. What are the barriers, if any, that prevent you from attending cultural

events? Please select all that apply.

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Evolution of Personal Cultural Tastes

  • Q. Do you agree or disagree with the following statements?

Showing Agree

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Reasons to Increase Participation in Cultural Events

(1 of 2)

  • Q. Which of the items listed below would increase your participation in

cultural events

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Reasons to Increase Participation in Cultural Events

(2 of 2)

  • Q. Which of the items listed below would increase your participation in

cultural events

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Additional Offerings to Increase Cultural Participation

  • Q. How likely would you be to increase your participation if… Showing

likely

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Roles of Cultural Institutions

(1 of 2)

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Roles of Cultural Institutions

(2 of 2)

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Corporations and the Arts

(1 of 2)

  • Q. Many corporations have gotten involved with the performing and visual
  • arts. Please tell us if you agree or disagree with each of the following

statements.

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Corporations and the Arts

(2 of 2)

  • Q. Many corporations have gotten involved with the performing and visual
  • arts. Please tell us if you agree or disagree with each of the following

statements.

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Inclusion of the Arts in Trips

  • Q. When you are traveling to another city, do you always, often,

sometimes, rarely, or never make time to include... in your trip?

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Culture and Travel

(1 of 2)

  • Q. Please tell us the degree to which you agree or disagree with each of

the following statements.

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Culture and Travel

(2 of 2)

  • Q. Please tell us the degree to which you agree or disagree with each of

the following statements.

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Advanced Planning of Culture During Travel

  • Q. How far in advance do you usually decide to include culture in your

trip?

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Benefits of the Arts

(1 of 2)

  • Q. Please tell us to which degree you agree or disagree with each of the

following statements.

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Benefits of the Arts

(2 of 2)

  • Q. Please tell us to which degree you agree or disagree with each of the

following statements.

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Family Benefits of the Arts

  • Q. Please tell us to which degree you agree or disagree with each of the

following statements.

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Alternative Methods for Experiencing the Arts

(1 of 2)

  • Q. In addition to attending arts and cultural activities in person, please tell

us in which of the following other ways you experience the visual and performing arts

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Alternative Methods for Experiencing the Arts

(2 of 2)

  • Q. In addition to attending arts and cultural activities in person, please tell

us in which of the following other ways you experience the visual and performing arts

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Performing Arts Survey

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Benefits of Performing Arts

(1 of 2)

  • Q. People enjoy visual arts (e.g., art exhibit, sculpture parks, etc) for many
  • reasons. Please indicate whether each of the following is an important

benefit of performing arts or not.

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Benefits of Performing Arts

(2 of 2)

  • Q. People enjoy visual arts (e.g., art exhibit, sculpture parks, etc) for many
  • reasons. Please indicate whether each of the following is an important

benefit of performing arts or not.

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Planning for Performing Arts Events

  • Q. When do you typically decide to attend a performing arts event?
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Preferred Ticketing Method for Performing Arts

  • Q. What is your preferred method of purchasing tickets (if required)?
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Reasons for Purchasing Tickets to Performing Arts

  • Q. What influences or motivates you to purchase individual tickets to

performing arts events (plays, musical performances, opera, etc.)? Please select all that applies

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Performing Arts Subscriptions

  • Q. Do you hold subscription to theater, dance companies, orchestras,

etc.?

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Motivations for Performing Arts Subscriptions

  • Q. IF HOLD SUBSCRIPTION(S): What influences or motivates you to

purchase subscriptions to theater or dance companies, orchestras etc.? Please select all that apply.

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Incentives to Purchase Subscriptions

  • Q. IF HOLD SUBSCRIPTION(S): What would make you more inclined to

purchase subscriptions? Select all that apply.

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Performing Arts Companions

  • Q. With whom do you usually attend performing arts events?
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Performing Arts Spending

  • Q. When you attend a performing arts event, how much do you typically

spend on each of the following items? Showing the average amount spent

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Visual Arts Survey

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Benefits of Visual Arts

(1 of 2)

  • Q. People enjoy visual arts (e.g., art exhibits, sculpture parks, etc) for

many reasons. Please indicate whether each of the following is an important benefit of visual arts or not. Showing important

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Benefits of Visual Arts

(2 of 2)

  • Q. People enjoy visual arts (e.g., art exhibits, sculpture parks, etc) for

many reasons. Please indicate whether each of the following is an important benefit of visual arts or not. Showing important

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Planning for Visual Arts Events

  • Q. When do you typically decide to enjoy visual arts by attending a

museum or visiting an exhibition?

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Preferred Ticketing Method for Performing Arts

  • Q. What is your preferred method of purchasing tickets (if required)?
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  • Q. What influences or motivates you to purchase individual tickets to a visual

arts organization (museum, art gallery, garden)? Please select all that apply.

Reasons for Purchasing Tickets to Visual Arts

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  • Q. Are you a member of any museums or other visual arts organizations?

Visual Arts Memberships

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  • Q. IF HOLD MEMBERSHIP(S): What influences or motivates you to

purchase memberships to museums? Please select all that apply.

Motivations for Visual Arts Memberships (1 of 2)

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  • Q. IF HOLD MEMBERSHIP(S): What influences or motivates you to

purchase memberships to museums? Please select all that apply.

Motivations for Visual Arts Memberships

(2 of 2)

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  • Q. IF HOLD MEMBERSHIP(S): would make you more inclined to purchase

memberships? Please select all that apply.

Incentives to Purchase Memberships

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  • Q. With whom do you usually attend visual arts organizations?

Visual Arts Companions

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  • Q. When you attend a visual arts organization, how much do you typically

spend on each of the following items? Showing the average amount spent

Visual Arts Spending

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  • Q. If you prepare you visit to a visual arts organization in advance, what

information do you use?

Preparing for Visual Arts Visit

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  • Q. When you visit a visual arts organization, what additional information do

you use to enrich your visit?

Additional Information Used to Enhance Visual Arts

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  • Q. If you use additional information, why is this?

Reasons for Using Additional Information

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Additional Survey Questions: Audio and Other Tours

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  • Q. Please indicate if you have ever used any of the following when visiting a

museum, historic site, or other place of cultural interest.

Museum Tour Usage

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  • Q. IF HAVE USED THIS TYPE OF TOUR: For each of the following, please

indicate whether it made your art/cultural experience more or less enjoyable. Showing more enjoyable

Impact of Museum Tours on Enjoyment

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  • Q. Which of the items listed below would motivate you to use a self-guided

audio tour?

Motivations for Using Self-Guided Audio Tours

(1 of 2)

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  • Q. Which of the items listed below would motivate you to use a self-guided

audio tour?

Motivations for Using Self-Guided Audio Tours

(2 of 2)

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  • Q. How likely are you to use a self- guided audio tour in you next visit to a

museum, historical site, or other place of cultural interest?

Likelihood to Use Self-Guided Audio Tour on Next Visit