Cotton Opportunities in Womens Wear Womens Wear Plan Objective : To - - PowerPoint PPT Presentation

Cotton Opportunities in Women’s Wear

• Objective: To develop breakthrough performance

technology for knits

• Background: Price and style are the primary purchase

drivers at retail

• Priority: Women’s wear is the biggest opportunity for

cotton in terms of bales and market share

Women’s Wear Plan

2010 U.S. Apparel Sales

In US$ Billions

Womenswear $25.9 74% Menswear $9.1 26%

Source: Euromonitor, 2010

Cotton’s Market Presence

85% 15%

Men's Clothing

Contains Cotton Does Not Contain Cotton 68% 32%

Women's Clothing

Contains Cotton Does Not Contain Cotton

Source: Cotton Incorporated Retail Monitor™ survey, 2010

75% 17% 4% 2% 3% 100% Cotton 60-99% Cotton 51-59% Cotton 50% Cotton 1-49% Cotton 40% 48% 6% 2% 4% 100% Cotton 60-99% Cotton 51-59% Cotton 50% Cotton 1-49% Cotton

More cotton blends in womenswear 60% of women’s cotton clothing is a cotton blend More 100% cotton in menswear 75% of men’s cotton clothing is 100% cotton

% of men’s cotton clothing that contains the specified cotton content % of women’s cotton clothing that contains the specified cotton content

Source: Cotton Incorporated Retail Monitor™ survey, 2010

Declines in Cotton-Dominant Share of Women’s & Girls Knit Tops Imports

Source: OTEXA, seasonally adjusted. Data in units.

40% 50% 60% 70% 80% 90% Men's & Boys' Women's & Girls

Declines in Cotton-Dominant Share of Women’s and Girls Woven Tops Imports

40% 50% 60% 70% 80% 90% Men's & Boys' Women's & Girls

Source: OTEXA, seasonally adjusted. Data in units.

Declines in Cotton-Dominant Share of Women’s and Girls Bottoms Imports

50% 60% 70% 80% 90% Men's & Boys' Women's & Girls

Source: OTEXA, seasonally adjusted. Data in units.

Declines in Cotton-Dominant Share of Dresses and Skirts

25% 35% 45% 55% 65% 75% Dresses Skirts

Source: OTEXA, seasonally adjusted. Data in units.

Dress Pants

% Blended Single Fibers Blends 92% Polyester Polyester/Rayon/Spandex Rayon/Polyester/Spandex Polyester/Spandex Wool/Spandex Rayon/Spandex

Source: Cotton Incorporated Retail Monitor™ survey, 2010

Knit 8% Woven 92%

Dresses

% Blended Single Fibers Blends 62% Polyester Rayon Silk Nylon Polyester/Rayon/Spandex Polyester/Spandex Modal/Spandex Nylon/Spandex Silk/Spandex Nylon/Spandex Rayon/Polyester/Spandex Rayon/Nylon/Spandex Rayon/Nylon Rayon/Polyester Rayon/Spandex Polyester/Rayon

Source: Cotton Incorporated Retail Monitor™ survey, 2010

Knit 54% Woven 46%

Skirts

% Blended Single Fibers Blends 59% Polyester Rayon Polyester/Rayon/Spandex Polyester/Spandex Polyester/Rayon Rayon/Nylon/Spandex Rayon/Nylon Rayon/Spandex

Source: Cotton Incorporated Retail Monitor™ survey, 2010

Knit 21% Woven 79%

Opportunities to Increase Cotton’s Presence in Womenswear

% of clothing that does not contain cotton

Dress Pants 70% Dresses 62% Skirts 55% Knit Blouses 52%

Source: Cotton Incorporated Retail Monitor™ survey, 2010

Areas of Interest

• Fabric Drape

– Drape is a top purchase driver and is grouped with

• verall fit of garment.
• Wrinkling Performance

– Improved wrinkle performance for cotton garments will promote a sense of easy care and low maintenance.

• AATCC 128 (Dry Wrinkle Recovery)
• AATCC 124 (Wash and Wear Smoothness)

36 41 46 51 56 61 66 95% acetate/5% spandex 100% rayon 95% rayon/5% spandex 95% polyester/5% spandex 54% polyester/46% cotton 60% cotton/40% modal 100% cotton

Drape Results

(testing performed on garments from retail) 36 = best possible rating

Target (≤ 45%) Good Drape Poor drape

Wrinkle Recovery Results

(testing performed on garments from retail)

0.0 1.0 2.0 3.0 4.0 5.0 6.0 65% polyester/35% rayon 95% acetate/5% spandex 95% polyester/5% spandex 95% acetate/5% spandex 60% cotton/40% modal 87% cotton/13% spandex 100% cotton 57% cotton/43% rayon

Target (≥ 4.8)

Thank You