Branch Chairs Conference Friday 21 November 2014 Crowne Plaza NEC, - - PowerPoint PPT Presentation

Leading global excellence in procurement and supply

Branch Chairs Conference

Friday 21 November 2014 Crowne Plaza NEC, Birmingham

Leading global excellence in procurement and supply

CIPS Branch Communication

Local Marketing

Stuart Quinn 21st November 2014

Leading global excellence in procurement and supply

Where we were…

Branch Conference 2012 2012

Leading global excellence in procurement and supply

Branch Conference 2013 2013

Leading global excellence in procurement and supply

2013

Leading global excellence in procurement and supply

Well, here we are!

(So, how has it gone?)

Leading global excellence in procurement and supply

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Leading global excellence in procurement and supply

Direct Mail Format

Leading global excellence in procurement and supply

Direct Mail Format

Leading global excellence in procurement and supply

On Message

(What have we been saying?)

Sustainability survey Students feedback about topics or events relative to them Member views and suggestions Sustainability survey - wider reach Sustainability survey - follow- up Highlights and summary of events in March and April Promoting delayed first event of the year Summary of statistics from last branch e-mail communication (open rates) and romote branch meeting in June Updated members on May events and activities , providing summary of events and link to book June event Update members on event date change due to the World Cup Promoting their branch event on 2nd July Promoting their latest branch event and for info going on in the region Sent to members updating them on the Cheshire Professionals Institutes network and free launch event Promoting event in September in lieu of branch mailing Introduction to committee for relaunch of branch 45% 44% 39% 49% 38% 45% 68% 41% 41% 27% 45% 38% 55% 70% 33% Promoted Feb event 30%

Leading global excellence in procurement and supply

Sustainability survey Students feedback about topics or events relative to them Member views and suggestions Sustainability survey - wider reach Sustainability survey - follow- up Highlights and summary of events in March and April Promoting delayed first event of the year Summary of statistics from last branch e-mail communication (open rates) and romote branch meeting in June Updated members on May events and activities , providing summary of events and link to book June event Update members on event date change due to the World Cup Promoting their branch event on 2nd July Promoting their latest branch event and for info going on in the region Sent to members updating them on the Cheshire Professionals Institutes network and free launch event Promoting event in September in lieu of branch mailing Introduction to committee for relaunch of branch 45% 44% 39% 49% 38% 45% 68% 41% 41% 27% 45% 38% 55% 70% 33% Promoted Feb event 30%

Leading global excellence in procurement and supply

Does it work?

Leading global excellence in procurement and supply

Branches: messages sent to members Messages: 18 (8 branches)

Leading global excellence in procurement and supply

Distribution: number of messages sent Unique members: 8021 (8 branches)

Leading global excellence in procurement and supply

Reach: number of messages delivered Hit Rate: 97% - 99.5%

Leading global excellence in procurement and supply

Engagement: email open rates High: 70% Low: 27% Average: 45%

Leading global excellence in procurement and supply

Follow-up: email open, link click High: 10% Low: 1% Average: 3%

Leading global excellence in procurement and supply

Leading global excellence in procurement and supply

Leading global excellence in procurement and supply

(How do we compare?)

Stats

10% 1% 3% 72% 27% 45% 0% 10% 20% 30% 40% 50% 60% 70% 80% Max Min Ave Opens Clicks Source: http://www.smartinsights.com/email-marketing/email- communications-strategy/statistics-sources-for-email-marketing/

• CIPS branch average is

45% compared with industry average of 23%

• CIPS highest is

significantly higher

• Business to business

services 22%

• Business to consumer

marketing 23%

• Public Sector 34%
• Sales and Marketing 21%

Leading global excellence in procurement and supply

Stats

10% 1% 3% 72% 27% 45% 0% 10% 20% 30% 40% 50% 60% 70% 80% Max Min Ave Opens Clicks Source: http://www.smartinsights.com/email-marketing/email- communications-strategy/statistics-sources-for-email-marketing/

• CIPS branch average is

45% compared with industry average of 23%

• CIPS highest is

significantly higher

• Business to business

services 22%

• Business to consumer

marketing 23%

• Public Sector 34%
• Sales and Marketing 21%

Leading global excellence in procurement and supply

Successes

Leading global excellence in procurement and supply

Successes

• Format – a template is now live and in use – simple and it works!
• Process – CIPS have established a process to manage the local communication

requests

• Secure – no complaints regarding data protection, no requirement for branches to

store or maintain member details

• Engagement - ‘Personal communication’ has been very successful for the Branches

that have used it – Very high hit rate / good data integrity – Industry leading open and read rates

• Effective – even in the social media age, email remains a highly effective medium to

reach members

• Measurement – Although some cursory analysis has been done, greater use will help

to refine the success of types of communication

Leading global excellence in procurement and supply

Pilot Outcomes

Leading global excellence in procurement and supply

Pilot Outcomes

• Tool – The tool is open to all Branches to use, it is secure, professional and maintains

the CIPS corporate brands whilst at the same time enabling more personal and local messages

• Content – Event reminders have been sent, although this is not the primary use and

there are other CIPS communications to do this – there is a real opportunity to add member value and duplication may turn members off

• Justification – Low uptake to date means that, as a Branch Working Group, we

cannot currently justify the implementation of the ‘Integrated solution’ (cost £14k); however the ‘interim solution’ approach will become “business as usual” until such a case can be made

• Use – Really important that this service is used to establish if it is reaching the people

we are trying to engage - current data isn’t sufficient to draw accurate conclusions but is encouraging very encouraging

• Summary – Successful pilot but this is being under-utilised – member contact details

are not necessary to message members – however there is clearly a demand for local communication

Leading global excellence in procurement and supply

• Although ‘click through’ rates

have been low compared to engagement we do need to continue to promote use of the branch pages

• These are now updated and live

and look excellent!

Branch Pages

Leading global excellence in procurement and supply

Leading global excellence in procurement and supply

Thank you

(And keep up the good work!)

Leading global excellence in procurement and supply

Branch Chairs Conference

Friday 21 November 2014 Crowne Plaza NEC, Birmingham

Leading global excellence in procurement and supply

Profession of Choice Update

Emma Scott Representation Manager, CIPS Nov 14

Leading global excellence in procurement and supply

• Be a buyer website launch
• Materials to UK secondary schools
• Careers fairs
• New materials for members
• Partner organisations
• Adverts and emails through CDI
• Professions Week
• Adopt a school campaign

What we’ve been doing

Leading global excellence in procurement and supply

• What procurement roles look like
• Real industry case studies
• Routes to entry
• Case studies from people in procurement
• CV and interview tips
• Placements and work experience
• New resources for tutors, careers

advisors and members

• Links to job pages

What you can expect to see

Leading global excellence in procurement and supply

Leading global excellence in procurement and supply

Leading global excellence in procurement and supply

Leading global excellence in procurement and supply

Leading global excellence in procurement and supply

Leading global excellence in procurement and supply

Resources for you

Leading global excellence in procurement and supply

• Careers talks
• Help with CVs and interview techniques
• Support careers fairs
• Run mini challenges
• Work experience placements
• Site visits and factory tours
• Branch led events

Adopt a School

Adopt-a-school programme 2014

Fiona Wood

Agenda

• Introductions
• Adopt-a-school programme at FPSS

– Achievements to date – Our plans – Deliverables

• Lessons learned
• How to get the best out of your adopt-

a-school relationship

Introductions

• Furze Platt Senior School

– 1350 pupils

• 260 in 6th Form

– Located in Maidenhead, Berks. – GCSE: 67% A-C inc. English & Maths (2014) – A’ Levels: 75% A-C (2014) – 50% GCSE students take Business Studies – 30% A’ Level students take Business or Economics

• CIPS connection

– FCIPS

Adopt-a-school programme at FPSS

• How it started
• Achievements to date

– Initial meeting – JLP review & endorsement of approach – Plans:

• Short: CV support, Careers Fair
• Medium: negotiation game, 6th form workshop
• Longer term: business problems, work

experience, course support

Outcomes

• Students

– Access to real-world business people – Improved understanding of career options – Business Studies course work based in the real world, improving grades and helping students win jobs and university places

• School

– Great local connections – Access to commercial expertise (most schools are businesses now!) – Joint working to develop the workers business needs

• Business

– Working with your future workforce (and seeing them in action!!) – Influencing the skills you need for business – CSR & giving something back

Lessons learned

• The school microcosm

– Timetables – Exam schedules

• November
• January
• May – mid July
• Curriculum links

– Exam courses – PHSE / careers

• Early engagement

– School calendars are put together in May for the following September

• Be prepared for long term commitments

– A good contact can make all the difference – Keep senior team involved

• Planning is everything & it takes time

– Students are not always the most forgiving audience – Pilot work with smaller groups

• Safeguarding considerations

– CRB

My timetable

Week 1 Week 2 Mon1 Tue1 Wed1 Thur1 Fri1 Mon2 Tue2 Wed2 Thur2 Fri2 AM Tut Meet Duty Bus Meet AM Tut Meet Bus Meet Main PG reg reg Marlow 3 BS3 pd2 12D/Ec1 12E/Ec2

Team Meet 12B/Bs1

pd2 12B/Ab1 12E/Bs1 10D/Bs1 11D/Bs1 BS2 BS2 BS1 BS2 BS2 BS2 BS3 BS1 pd3 12D/Ec1 12E/Ec2 13C/Ab1 pd3 12B/Bs1 12E/Bs1 10D/Bs1 11D/Bs1 13C/Ab1 BS2 BS2 BS2 BS2 BS2 BS3 BS1 BS2 bk1 bk1 pd4 12B/Bs1 12E/Bs1 10D/Bs1 11D/Bs1 pd4 13C/Bs1 12D/Ec1 13C/Ab1 BS3 BS2 BS3 BS1 Gen1 BS2 BS2 pd5 10D/Bs1 12D/Ec1 13C/BS1 12E/Bs1 pd5 13C/Bs1 11D/Bs1 13C/Bs1 12E/Ec1 12B/Bs1 BS3 BS2 BS3 BS1 BS2 BS1 Gen1 BS2 BS2 bk2 Duty bk2 Duty Main PG Main PG pd6 12B/Ab1 11D/Bs1 12E/Ec1 12B/Ab1 pd6 10D/Bs1 13C/Ab1 12B/Ab1 BS2 BS1 BS2 BS2 BS3 BS2 BS2

Working in schools - summary

• Challenging
• Rewarding
• Plan ahead and be patient…. Schools

are not intentionally slow … but can be very busy

• Exam schedules and timetables

dominate, so we need businesses to be flexible

• Safeguarding is paramount

Final remarks

• Thank you for getting involved….

Schools will appreciate your help

• You have a great deal to offer schools &

young people

• Supporting young people is a

rewarding experience & challenging …… give it a try!

Leading global excellence in procurement and supply

Branch Chairs Conference

Friday 21 November 2014 Crowne Plaza NEC, Birmingham

Nikki Bell FCIPS, Head of Procurement Policy & Strategy Nov 14

PROCUREMENT PEOPLE OF TOMORROW Three Years On!

Nikki Bell, FCIPS Head of Scottish Procurement Policy & Strategy Scottish Government

 Why are we doing this?  What did we promise?  What did we deliver?  What’s next?  What can you do?

Agenda

• Recognised skills gap in both private & public sectors
• Skills gaps growing - succession planning an issue
• History of challenges attracting, recruiting and retaining talent

An opportunity to work together to:

• grow our own talent
• support youth employment
• raise the profile of procurement and supply chain

“By the profession, for the profession”

Why are we doing this?

PPoT Transformation Journey

Our Vision

Procurement will be a career of choice

Our Mission

To leave a sustainable legacy in Scotland for the Procurement Profession

PPoT Transformation Journey

Our Aims

By 2016:

• Procurement embedded in careers advice & guidance;
• Greater awareness of Procurement as an attractive career option;
• Young people and people changing careers will have flexible and

well sign-posted range of academic and vocational pathways to enter profession;

• Academic and vocational pathways current & relevant to industry;
• Young people choosing to follow career in Procurement will have

greater chance of finding a ‘positive destination’ with effective industry engagement.

Our Aspirations

By 2016 and beyond:

• Continued active engagement in creating / enabling our PPoT, building

commercial skills we need & maximising legacy for our profession;

• Routine promotion of training and work placements for young people

within our supply chains as well as in our teams;

• Profile and contribution of procurement professionals licensed to

practice will be more readily recognised, valued and

• welcomed in the Board room, better enabling our Leaders of Today;
• nurtured by academia, better enabling our Leaders of Tomorrow.

PPoT Transformation Journey

56

Work Placements Modern Apprenticeships College/University /Training Opportunities Pathways to Procurement Curriculum Development/ Scottish Academy Concept:

• HND/HND in Procurement
• Procurement/Commercial

module(s)/options in undergraduate courses

• CIPS qualification routes

Entry Level Recruitment Schemes

(e.g. Graduate Schemes, Changing Career Pathways, Apprenticeships)

Milk Rounds, Graduate Fairs Research Schools Careers Guidance

Where we started!

Student Placements

(3, 6 or 12 months)

Paid Internship

(summer/part time)

Schools Generation Y Project Curriculum Development

Phase 1

Procurement People of Tomorrow Programme Transformation Journey

Industry Engagement Comms Governance Academic Pathways Careers Schools

Vision

2013 2014 2015 2013 2014 2015

Scottish L&S Partnership and ToR established Priorities & USP Commitment/ Contribution confirmed Publish formal Stakeholder & comms strategies Pipeline Info made available Processes and forums established Draft Pitch for Schools & Career Coaches Meet Career Coaches –Stirling June 2013 WOS Pilot (CIPS Level 2) WofS Pilot (NPA) 2014-15 Planning & Engagement NofS Planning & Engagement (Aberdeen) Methodology for capturing/reporting demand and supply pipeline established Bathgate Pathfinder (NPA) Lessons Learned Recorded Schools Final 3rd March 2013 Collatoral for My WOW developed Announce Procurement Live in My WOW 22 Oct Schools Final Apr/June 2014 Schools Pack Planning & Engagement Schools Pack Project Review 14th May Announce Schools Pack Launch ?21 Oct? WofS Roll Out (NPA) Planning & Engagement Schools Finals WofS Mar 2015

2016+

WofS Pilot (NPA) Kick Off NofS Planning/ Engagement 2 (Aberdeen/ ?Inverness?)

2016+

My WOW Collatoral updated (My story) My WOW Collatoral updated (Spotlight on sectors/Subjects) My WOW Collatoral updated (CIPS Links) Futurefest Event 18/19th Mar 2014 Announce My WOW Updates Oct (incl Recruitment Links/Match.com) Futurefest (Mar) National/ Regional Careers Event(s) tbd My WOW Collatoral (Refresh) National/ Regional Careers Event(s) tbd Meet Career Coaches - tbd Meet HEFE Careers Community

• tbd

WofS Roll Out (NPA) Kick Off ‘Train the Trainer’ LA &Schools Engagement/ Pack Publicity National/Regional Careers Event(s) tbd

HND Approvals HND Launch HND Kick Off

HND Student Engagement in PPoT/Launch Student of the Year 22 Oct HND Development

HND Spotlights

• n industry

Visits scheduled

HND Yr 2 & MAP Engagement in PPoT 21 Oct Announce Student of the Year – 18th June

HND Industry Connections (Student Placements) HND transfers to BA SCM Higher MAP Consultation (Requireme nts) MAP Funding Approval MAP/SVQ Developmen t

Announce ‘MAP’ Intent 22 Oct

SVQ 3 Approval 17 Apr MAP Approval 14 May

MAP Launch June

MAP/SVQ Consultation (Content) MAP Framework Awarded 18 Mar MAP Pipeline Industry Push

MAP Consultation (Requirements)

Higher MAP Funding Approval Higher MAP/SVQ Developmen t

Announce Higher MAP Intent 21 Oct

Higher MAP Consultation (Content)

Degree Development

?Degree Approvals? Announce Degree Launch ?21 Oct?

Announce ‘Degree’ Intent 22 Oct Announce ‘schools pack’ intent 22 Oct PR developed (Curricular SCM case studies &positive destinations) Announce Industry Academy June Promote HEFE Procurement & SCM Modules Promote HEFE Procurement& SCM Modules Announce PPoT Demand Pipeline & call for sign up 22 Oct Target & engage key growth industries/ sectors/employers ID and engage key industry reps as PPoT partners/early adopters Target & engage key sector forums/partners Update on Demand Pipeline & call to action 21 Oct Engage partners to raise publicity (COEs, SDS, Champions, Recruitment Agencies) Launch Industry Brief Plan key PPoT announcements/ milestones (maximise annual conf) Engage key coms partners (PPRP, SDS, Recruiters, Scotcampus, etc) Draft key targeted messages to generate demand & supply (language!) College Industry Academy Launch (18 Jun) Annual Conference (21 Oct) Annual Conference (22 Oct) DFM & CIPS CEIO College Visit (July) Agree/Update Web Strategy CIPS site launched (Apr) PPoT Strategy published PPoT Strategy Updated (with T-Map) Go Awards Submission SM Awards Submission ?? Awards Submission(s)?? Review NPA Dev Opps ID&Engage NofS PPoT Providers Review NOS/ Global Stds Opps

Vocational Pathways

2014+ To be defined (Planning session 14 May) 2014+ To be defined (Planning session 14 May) ‘Pathways’ Industry Advisory forum established

57

It grew!

To Raise Awareness of Profession

• People are watching, people are talking!
• We are inspiring young people in schools through pilots - needs to expand
• Career coaches engaged
• We are inspiring young students in College – active participants in PPoT
• More visibility at major careers events
• Procurement now embedded in My WOW
• Procurement now embedded in “Our Skills Force” , with employer

recruitment Incentives

• The initial building blocks and ‘branding’ of Procurement People of

Tomorrow aligned to recommendations of The Wood Commission – “Commission for Developing Scotland’s Young Workforce” .

What did we promise?

• Focuses on
• significantly enhancing Scotland's vocational education to achieve

same acclaimed status as Scotland's higher education sector.

• importance of business and industry working with schools and

colleges , ensuring young people are more prepared for employment and better informed in career choice.

• Recommendations on
• encouraging and supporting more employers to recruit more young

people.

• advancing equalities within education and youth employment.

http://www.scotland.gov.uk/Topics/Education/edandtrainingforyoungple/c

• mmissiondevelopingscotlandsyoungworkforce/finalreport

The Wood Commission – “Commission for Developing Scotland’s Young Workforce”

(June 2014)

To Give procurement and supply chain a higher profile in schools

• Phase 1 - successful schools pilot by City of Glasgow College
• 82 earned College Certificate of Achievement
• 28 gained CIPS Level 2 certificate
• A hard fought competition and trophy for winning school
• All offered coaching on employability skills
• Industry engaged & guaranteed work placements
• Phase 1 - successful school pathfinder led by Bathgate High
• balancing vocational and academic learning
• Involved interactive design and supply chain project
• 30 gained National Progress Award in supply chain
• perations
• Local industry engaged
• Phase 2 - incorporated Phase 1 learnings regards structure
• Phase 3 and beyond - plans under way

What did we promise?

• Allow time for planning (ten months)
• You need a schools champion and support from the top
• Use familiar structures, methods of communication &

language

• ‘Fit for Purpose’ with regular reinforcement of new concepts

(Embedded option, procurement or business day, negotiation challenge, pizza challenge, careers guidance…)

• Stimulate a competitive spirit!
• Clarity on the vision and route map beyond the challenge
• Industry buy in and support

All being built in to future roll outs!

What did we learn?

To create flexible ‘pathways’ in to the profession

• Modern Apprenticeship in Procurement launched June 2014
• Applicable for all sectors
• CIPS qualification included as option
• Funding secured to train 500 MAs by 2017
• HND in Procurement and Supply Chain now live and in second year,
• Procurement Student of the Year
• Full undergraduate degree on International Supply Chain

Management went live in 2014

• Already well served by post graduate qualifications
• Plans to evolve vocational and academic offerings when we have

new and improved National Occupational Standards

What did we promise?

63

Work Placements

(Days/Weeks)

Modern Apprenticeships

(Adopt an Intern)

College/University /Training Curriculum Opportunities Pathways to Procurement Curriculum Development/ Scottish Academy Concept:

• HND/HND in Procurement
• Procurement/Commercial

module(s)/options in undergraduate courses

• CIPS qualification routes

Entry Level Recruitment Schemes

(e.g. Graduate Schemes, Changing Career Pathways, Apprenticeships)

Milk Rounds, Graduate Fairs Research Schools Careers Guidance

Our Procurement People of Tomorrow

Student Placements

(3, 6 or 12 months)

Paid Internship

(summer/part time)

Schools Generation Y Project Curriculum Development (Experiences & Outcomes)

Future Phase

To create a pipeline of placement opportunities

• Industry beginning to actively engage and sign up
• Key champions across many sectors from Central and local

Government and NHS to growth private sectors in Scotland

• Embedding succession planning strategies, building

procurement MAs and graduates in to work force plans.

• Facilitating Scotland wide roll outs. E.g NHS

We’re thinking big!

What did we promise?

• Exploring opportunities to incentivise take up in schools
• Building collateral for My WOW site
• Increasing profile in HEFE student/careers community
• Continuing to ensure success of HND & Degree Courses
• Creating & supporting MA and graduate procurement communities
• Industry engagement & comms blitz to support pipeline of demand
• Embedding PPoT in workforce/succession planning.
• Evolving Procurement People of Tomorrow profile and website
• Enaging Suppliers and Supply Chain in PPoT initiative

What’s Next?

Commit to:

• Gain support of your business leaders and HR colleagues, embed

within capability development, workforce & succession planning activities and that of your supply chains.

• Create demand pipeline of:
• Procurement & Supply Chain ‘Apprenticeship’ Placements.
• Student, Internship or Project Placements for academic work
• Graduate Placements
• School Work Experience Placements
• Actively promote in supply chains, through Community Benefit Clauses
• r supply chain management
• Encourage your industry or trade bodies to promote initiative.
• Offer to tailor materials, create case-studies, share experiences, talk to

schools, careers advisors or attend careers fairs!

• Sponsor a school, a college, a university – visiting professor, offer site

visits, student mentorship (CVs, guidance, introductions/networking)

• Lots of material available.

What can you do???

Leading global excellence in procurement and supply

Birmingham Branch - Education

Delivering a mini negotiation challenge

Melanie Hawkett, Helen Spiers, Rob Woolley 21st November 2014

Leading global excellence in procurement and supply

Leading global excellence in procurement and supply

• Partner with a local junior professional / student organisation e.g Junior Chamber, Future Faces,

Peter Jones Academy, Local university. This will help with securing venues, sharing the costs and getting access to the right types of people to participate

• Be creative with your venue: fresh, modern, vibrant surroundings really enhance the student /

young professional experience

• Involve both young professionals & student’s and ‘mix the group’s up
• Ideally, 4-5 groups of between 6-8 are most effective
• Make sure you have break-out areas, pens, paper, flip charts for the groups to work in their

teams effectively

• You will need VOLUNTEERS. An event lead, 1 mentor per group and 2-3 judges plus individuals

who will present on negotiation skills and presentation skills. This is a CHALLENGE in itself!

• The mentor role is to advise, guide, support NOT to be a participant – mentors need to be

briefed before the event and be aware of the negotiable elements

• Brief the judges on the scoring criteria before the event. They will need to read the scenario and

understand what they need to do.

Top Tips for delivering a successful mini negotiation event