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Core Core Programming Programming Tools Tools Performance Performance GUI GUI Gameplay Gameplay Character Art Animation VFX Online Going from a Product to a Service Creating the backbone of your service Running a service


  1. Core Core Programming Programming Tools Tools Performance Performance GUI GUI Gameplay Gameplay Character Art Animation VFX Online

  2. • Going from a Product to a Service • Creating the backbone of your service • Running a service • Multiplayer

  3. From Product

  4. • Final chapter of Trilogy • Complex • Very difficult to improve • On the plus side, we had a very experienced and talented team

  5. • Galaxy at War • Live Team • Multiplayer

  6. Single-Player Multi-Player N7HQ (website) iPad Game Datapad App

  7. Single Player

  8. Single-Player Multi-Player N7HQ (website) iPad Game Datapad App

  9. • Free iOS App • Released on March 12, 2012

  10. • Codex with Voice Over

  11. • In-game messages

  12. • Galaxy at War minigame • Could help players to keep Galactic Readiness Rating on 100%

  13. Single-Player Multi-Player N7HQ (website) iPad Game Datapad App

  14. • iOS & Android

  15. • Increase the Galactic Readiness • Get War Assets: – Finishing the game (once) – Getting gold on all Main Story checkpoints – Getting gold on all Turian Story checkpoints

  16. Single-Player Multi-Player N7HQ (website) iPad Game Datapad App

  17. • Engage 1 st Party early • Use the strength of your IP to enhance your service proposal

  18. Mass Effect 3 Live Plan

  19. • 46 days (Feb 8 to Mar 24) • 13h and 24h shifts

  20. • Always with at least a Producer/PM and QA available. • Every morning we had a 30 minute call with all stakeholders (Marketing, CE, Community, Dev Team, QA, BWE/BWM GM). • PSU charts are monitored 24/7 on a big TV. • Top 5 issues were revisited, new issues raised. All issues went to bug tracking tool. Top 10 were always displayed at the whiteboard.

  21. • Physical copies of all SKUs available, at least 4 retail kits from each platform. We also had to use some European retail kits. • Vid Con with other groups

  22. • Create a Live Plan • Have a War Room • Focus on the most important problem • Communication is key!

  23. • SP – Acquisition, try the gameplay, get hooked with the story • MP – Feedback, balance, discover and fix critical bugs

  24. Breakdown Avg. Gameplay Franchise Status Game Type Hours/Player Single Player 9.8 Hours Franchise Vets Multiplayer 27.0 Hours Single Player 8.1 Hours New to Franchise Multiplayer 24.0 Hours Single Player 9.2 Hours Total Multiplayer 26 Hours Source: Nucleus Database

  25. • MP – Feedback, balance, discover and fix critical bugs

  26. • Galaxy at War • N7 Operations • MTX Packs • N7 HQ • SP & MP DLC • Challenge System

  27. • N7 HQ and Challenge System

  28. drive changes

  29. drive changes

  30. drive changes

  31. • Engage 1 st Party early • Use the strength of your IP to enhance your service proposal

  32. • Create a Live Plan • Have a War Room • Focus on the most important problem! • Communication is key!

  33. • Deliver quality! • Think “consumers first” • MTX can work well with MP Co-op • Increase engagement and monetization with: – Operations and Challenges – Telemetry & Analytics

  34. sc scylla@bio ylla@biowar are.co e.com @sc scyll yllacost acosta “ A gente tem que sonhar, senão as coisas não acontecem ” – Oscar Niemeyer

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