CONTENTS 1)Mauritius island Geography History Diversity - - PowerPoint PPT Presentation

CONTENTS

1)Mauritius island

Geography History Diversity Distileries Rum history

2) New Grove Rum

New Grove History Grays inc Ltd Rum production New Grove worldwide New Grove products Medals and distinctions Local and international activations Local and international press release Some of our cocktails

Mauritius island

GEOGRAPHY

Latitudes 19°58.8' and 20°31.7' south and longitudes 57°18.0' and 57°46.5'east.

Mauritius island

HISTORY

16th century: Island discovered by Arabs 1507: Portugese visit 1598: Dutch colonisation 1710 - 1810: French occupation *1735: Arrival of French governor Mahe De Labourdonnais = Effective industrial development of the island 1810 – 1968: British rule 1968: Independance 1991: Republic

Mauritius island

DIVERSITY

The Republic of Mauritius total land area is 2,040 km2 and is constituted of the main island and several outlying islands. The environment in Mauritius is typically tropical in the coastal regions with forests in the mountainous areas. The estimated resident population was 1,261,208 as of 1 July 2014, besides everyone speaking Creole it is both an English-speaking and French-speaking nation.

Mauritius island

DISTILLERIES

1) It all started with arrack

On the isolated islands, only arrack would comfort the sailors and forget about their hard and lonely lives, travelling the remote seas. Initially, arrack was a brandy made out of sugar cane molasses in the East Indies or, more rarely, a palm or latanier leaves brew, simmered with some yeast made out of rice. The ships and their sailors were originally supplied by the Dutch based in Mauritius. It all begun with Jan Harmansz, a Dutch settler who lived in Flacq. He started brewing latanier sap, thanks to the high-tech machinery delivered by the Dutch East India Company. When sugar cane was first introduced in 1639, arrack became the primary source of revenue of the island. 6000 litres were produced annually by the year 1680.

2) Long live the “guildiveries”

The French settled in Mauritius in 1740. At that time, Mahé de Labourdonnais firmly believes in the island’s opportunities and overall

• development. He established, at La Villebague, a well-managed sugar refinery and a distillery, using the molasses as the rum’s main

component. But the locals wanted their own rum. So begun the “guildiveries”; a rough way to manufacture arrack and rum. “Guildiverie”, which literally means “kill devil” in English, comes from Bourbon Island and reveals the drink’s poor quality. Besides, “kill devil” was the original given name for the cane spirits in the British West Indies.

Mauritius island

RUM HISTORY

3) Time for the « tilambics »

By 1816, the annual consumption of rum per capita reached 39 litres. This rum was not produced by the sole “guildiveries”. By 1858, there are 22 of them in the island and in the families’ backyards, will-fit “tilambics” would produce a dreadful drink, often with high hints of copper and lead. Hence the idea to mask the hideous quality by adding fruits and spices and merrily compose some famous rum “arrangé”. By the mid 19th century, centralisation gained the rum manufacturing and the production reached 100,000 litres per year. Produced with molasses, rum is not yet a superior spirit and is considered very coarse. Mauritius is under control of the British Empire since 1812 and its high-end society favours the much more noble whisky rather than the rum’s mediocrity.

Mauritius island

RUM HISTORY

21st century – the high quality rum

The 21st century saw a substantial improvement in the quality of our rum. After a long period of restrictions, the Government voted, in the early 2000’s, a bill which allowed a controlled distillation of quality rums. Moreover, the 2006 Multi Annual Adaptation Strategy law, authorising the processing of cane juice rum, or “rhum agricole”, was voted. The Mauritian rum produced from molasses or cane juice made a reputation of its own and now competes with the very best worldwide. Mauritian distilleries are regularly awarded for their highly noble brews and are renowned for their excellence and aromas.

20th century, or the seek for progress

The early 20th century marks the end of many prosperous years for Mauritian distillery in general. Increasing taxes on alcoholic drinks were affecting the people. Illegal distillation reached a peak, along with its harm and misdeeds. In

• rder to deal with fraud, the 18th and 19th bills were voted, prohibiting the sale of poor quality rum.

However, the British soldiers fighting in the World War were significant gin and rum consumers. Soon in shortage of rectified alcohol, Mauritian distilleries started producing more and more alcohol to help providing the soldiers at front. Mauritius still produces rum “arrangé” or traditional rum, made from molasses with soaked fresh fruits and spices.

New Grove Rum

HISTORY

Mahe de Labourdonnais transmitted to Mauritius the French “savoir-faire” in industrial development. The Domaine de La Villebague, in the village of Pamplemousses, would be the home for the first sugar mill of the island in 1740 and soon after, in 1742, the first rum distillery would come to light. Thanks to Pierre Charles Harel, born in 1806, distillation techniques improved massively along with the legal features. The Domaine de La Villebague is still owned by his heirs who created the company GRAYS INC LTD, who sustain the tradition and produce the New Grove Rum, according to the original “formula”. Let’s make it a statement. New Grove Rum’s exclusiveness lies on the land that once saw the first and only distillery & sugar mill, at the time of the “Compagnie des Indes”.

Member of the Terra Group, Grays leads the import and distribution market of quality wines and spirits. Established in 1935, the company quickly became a major player of the island’s economy. With a staff of more than 500 dedicated people, Grays fosters its reputation with powerful brands, a large distribution network and, above all, a wide knowledge of the local market combined with solid and strong commercial partnerships. Grays is the pioneer of distillation in Mauritius and produces nearly 7 million litres of pure alcohol per year, with a daily production capacity of about 30,000 litres. By the means of its wide network of cellars, 20/vins, Grays’ wines and spirits can be found all around Mauritius. Thanks to its exports towards Europe, Asia and Africa, Grays is now a well known brand, worldwide. www.grays.mu

New Grove Rum

GRAYS INC LTD

New Grove Rum

RUM PRODUCTION

Sugar cane: The sugar cane harvest stars in June, every year. From New Grove parent company’s estate covering

• ver 16,000 hectares, only the finest cane of the best plots of the Domaine is selected to seize the essential

element in the concoction of our traditional rum: molasses. Molasses: The refined sugar producing fresh molasses rich in sugar crystals will be stored in vats for 36 hours of fermentation. Distillation : Benefiting from experts’ input, natural flavours resulting from the distillation, collected from the 52 distillation column trays, will produce the rum. A first draft of rum comes out but the degree of alcohol is significant: 94%, then, diluted at 65% for ageing. Ageing: It will take at least 5 years for white rums to stabilise while oak barrels from the Limousin, France, will then do their work, slowly, aging dark rums patiently. According to our cellar master, not less than 3 years are necessary for the aging of dark rums. Old-tradition-rums can mature for up to 25 years. Breathing and soaking the tannins from the barrels, this unhurried process will give to the rum all its flavour, its softness, and its distinctive amber tan. New Grove uses 50% new French Oak barrels and 50% used Cognac barrels Grays was able to create a unique Mauritian rum that meets the international standards of high quality rums: New Grove.

New Grove Rum

RUM PRODUCTION

New Grove Rum

INTERNATIONAL PRESENCE

NEW GROVE OAK AGED RUM

Dark Rum aged in oak barrels 40% alc vol

This exotic premium rum aged in oak barrels and delightfully aromatic is made from a 200 year family recipe. Smooth and sensual, New Grove Oaked Aged is recommended to conclude a pleasant meal. Its complex and exotic aromas will better express themselves served dry or on the rocks. New Grove is a wonderful, charming experience, just like Mauritius itself!

NEW GROVE PLANTATION RUM

Premium white rum 40% alc vol

New Grove Plantation is the result of an expertise that few distillers own. Made from a distillation recipe of more than 200 years old, discover a great white rum, with a powerful, highly aromatic nose with hints of raw sugar, floral and exotic notes and a slight peppery final. The onset is rounded and slightly fatty, the finish is long with fruity notes. New Grove Plantation will perfectly marry cocktails, but its aromatic power will plainly express itself on crushed ice.

New Grove Rum

GOLD MEDALS 2009 - International Cane Spirits Festival and Tasting Competition (ICS) – USA 2014 - Concours Mondial de Bruxelles - Belgium 2014 -Concours TOP RUM de l’Océan Indien (Paris) 2015 - Rhum Fest Paris – France 2015 - Madrid Rum Fest – Spain

NEW GROVE OLD TRADITION RUM AGED 8 YEARS

Old Rum aged in oak barrels 40% alc vol

Definitely seductive, it can be all at once tender, sweet, rich, powerful and aromatic. We can sense the whole potential of the New Grove’s terroir in this charming and stylish rum, precisely combining power and subtleness. New Grove Old-Tradition 8 Y.O immediately shows its character with its deep copper colour. The nose is poked with aromas of dried fruits, jam and vanilla. Allow New Grove 8Y.O to “open” and let the spice cake and blond tobacco aroma emerge. The palate is subtle, rich and tonic, perfectly demonstrating the potential of Mauritius finest rums. Voluptuous and flavourful, the finish is intense and generous. GOLD MEDALS 2013 - Madrid International Rum Conference - Spain 2014 - Concours Mondial de Bruxelles - Belgium

NEW GROVE OLD TRADITION RUM AGED 5 YEARS

Old Rum aged in oak barrels 40% alc vol

This full-bodied 5 year old rum, made from an almost 200-year old first distillery recipe, truly describes the spirit of Mauritius – authentic, warm and welcoming. Its strong and attractive personality comes from an original ageing process which associates French oak barrels from Limousin and Porto barrels. Showing remarkable finesse and aromatic complexity, it can be savoured as a sipping rum with your favourite mixer or as a topper to exotic rum drinks. GOLD MEDAL 2015 - Global Rum Master – UK

New Grove Rum

NEW GROVE SINGLE CASK RUM

New Grove Rums are aged in 400 liters French oak cask. 50% aged in new oak cask that gives maximum oxygen for faster aging, sweetness and tannins. 50% of Cognac used cask that gives smoothness. New cask and used cask are assembled and slowly diluted, from 65% to 55% strength during the first 3 years, to have the best balance between new wood tannins and old wood smoothness.

New Grove Rum

• Pre-selection: Single Barrels are pre-selected as from 3 years of blending and slow

dilution from 65% to 55%. Selection is made only from tasting criterions of potential interesting flavor notes and aromas that the particular barrel could deliver along the coming years.

• Angel shares: A criterion that determines final number of bottles from the cask is the

Angel Shares (evaporation): The standard in Mauritius and tropical regions is 8% per year, compared to 2% per year in Scotland. This explains why the aging of rum is faster than the ageing of whisky and single malt. Angel share example: If we are lucky enough to select an 8 years old single cask, we normally end with 200 to 300 bottles, from a 400lts barrel.

• From the cask to the glass: Over the years, tastings are made regularly and only the

most interesting and promising barrels are kept till the final selection made by the cellar master and the customer. Only then, the rum will be bottled at cask strength which is a criterion that determines the final number of bottles from the cask. To resume, the customer will drink its rum as if it was directly poured from the cask. Most specialists agree to say that 40% is the minimum strength to keep all the flavors in a spirit. The higher strength rum contains, the more flavors and aromas will be tasted, of course, up to a limit to avoid volatiles alcohol. This strength limit is set by: *The quality of sugar cane. *The fermentation method of master distiller. *The cellar master/customers choice. *The country laws where the rum is made. In Mauritius, before the new fiscal measures taken on the 23rd of March 2015, it was not possible to bottle rum exceeding 50% alc vol. Now the law accepts that rum producers commercialize their products with strength up to 55% alc. Vol. Bottling After bottling, every New Grove Single barrel rum labels are customized. The rum age, cask number, the total number of bottles from the cask and the individual number of the bottle are written by hand.

New Grove Rum

NEW GROVE DOUBLE CASK RUM

Aged 7 years in Oak Barrel + 1 year in special finish barrels: ACACIA FINISH

Visual Surface of the liquid Shiny Color Old gold, mahogany highlights Olfactive 1st noze : 15 to 20 cm Powerful, exotic wood notes, floral 2nd noze : noze on the glass Slightly spicy, gray pepper, pink berries 3rd noze : after aeration Spices Aromatic final: Florale Gustative Structure : Balanced, bold, tense Aromas in mouth: Floral, spices (cardamon) Balance: Nice balance After-taste: slight astringency Persistence of taste average length Visual Surface of the liqui Shiny Color Dark Copper Olfactive 1st noze : 15 to 20 cm Average strength, wild cherry cores 2nd noze : noze on the glass Fresh, gooseberry 3rd noze : after aeration Fruits kernels, wild cherry Gustative Structure : Nice balance, tense Aromas in mouth: slight kirsch After-taste: Fruits cores Persistence of taste Long

MERISIER FINISH MOSCATEL FINISH

Visual Surface of the liqui Shiny Color Amber, mahogany highlights Olfactive 1st noze : 15 to 20 cm Powerful, ripe fruit, jammy, cores 2nd noze : noze on the glass Black fruits, spices, cinnamon, nutmeg 3rd noze : after aeration Dried fruit, ripe fruit, dried figs, prunes Aromatic final: Dried fruit, ripe fruit Gustative Structure : Balanced, fatty Aromas in mouth: dry fruits After-taste: Christmas cake (dry fruit / alcohol) Persistence of taste good length

NEW GROVE VANILLA

Rum based liquor 26% alc vol

This copper brown “liqueur”, with golden highlights comes from traditional rum refined from sugar, infused with vanilla extract. Soft and balanced, you will find hints of dried fruit, orange and

• vanilla. Enjoy it on the rocks as a drink or prefer it as a digestif.

NEW GROVE CAFÉ

Rum based liquor 26% alc vol

With its brassy shade, you will be seduced by freshly ground coffee beans flavour, with hints of dark chocolate and cream. With its smooth palate, this bold flavoured rum liqueur will surprise you with subtle roasted nut and coffee aroma.

GOLD MEDALS 2015 - Rhum Fest Paris - France 2015 - Madrid Rum Fest – Spain 2015 - German rum festival Berlin

NEW GROVE HONEY

Rum based liquor 26% alc vol

New Grove Honey is the first rum liqueur to be produced in Mauritius. Using Rodrigues Island’s natural honey, it has a light golden tint and the merge between smoothness and intensity is just perfect. Scents of spice, citrus peel, grapefruit, bread and honey gives New Grove Honey its powerful nose. Like it as an aperitif or as a digestif, on the rocks.

New Grove Rum

NEW GROVE SILVER RUM

37.5% alc vol

New Grove Silver is a pure cane product that gets to the point. Its accurate aromatic dimension seduces with its aroma and flavo urs. Rich, with a subtle and pleasing nose, New Grove Silver combines aroma of cane sugar and delicate flowery distinctions. The soft and aerial palate unveils a curious complexity, with a full-bodied and seductive finish. New Grove Silver, lavish and lively, is a well-aged, sipping rum that will also work wonders in crafty cocktails.

NEW GROVE SPICED

37.5% alc vol

Creative and seducing, New Grove Spiced is a beautifully rich and golden ambered, supple, open and full-bodied rum. The nose is appealing, combining spicy, honey and orange aroma for a flavourful soft and generous palate, finishing with an unusual hint

• f spices, with a good depth.

New Grove Spiced will suit all palates; would it be sipped dry, on the rocks or in cocktails. GOLD MEDAL 2013 - Concours Mondial de Bruxelles - Belgium

NEW GROVE DARK RUM

37.5% alc vol

Taste the spirit of Mauritius Island in this amazingly rich, incredibly smooth dark rum. With hints of spices, burnt sugar and a tinge of molasses overtone, it was first developed many generations ago according to an old family recipe. New Grove Dark makes almost any tropical concoction complete and is the perfect topping rum.

New Grove Rum

New Grove Rum

LAST BOTTLE SOLD… NEW GROVE SOLERA 25 YEARS

LIMITED EDITION OF 2,000 BOTTLES SOLD.

La Solera is a blend of various rums as old as 25 years

• f age.

La Solera 25 years of age is the perfect illustration to New Grove’s stylish and unique “savoir-faire”, mastering the process with art and passion. An expressive nose, intense and strong, with touches

• f spices, oak and tobacco leaf from Virginia. After

aeration, cherry flavours marry notes of cocoa and spice cake. The palate is dense and sweet, the aromatic intensity is simply exceptional, with notes of spice cake, candied fruits, pink berries and black pepper. A fruit-filled finish which combines spicy flavours and stunning fresh notes of minty accents. A seductive vision of elegance completely successful and consistent; perfection of the structure, perfect sweetness and great range of aromas. An absolute success.

New Grove Rum

COMING SOON… NEW GROVE SOLERA 1969, Millésime 2016

New Grove Rum

INTERNATIONAL AND LOCAL ACTIVATIONS MAURITIUS CZECH REPUBLIC GERMANY FRANCE SPAIN HONG KONG BELGIUM

New Grove Rum

LOCAL PRESS RELEASE

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New Grove Rum

INTERNATIONAL PRESS RELEASE

RUMPORTER MAGAZINE

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DRINK WORLD ASIA MAGAZINE

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New Grove Rum

SOME OF OUR CRAZY COCKTAILS

PIERRE CHARLE’S

200 ml homemade soft brown sugarsyrups 150 ml juice de limon jaune de Rodrigues 450 ml New Grove Oak Aged 600 ml Coconut water 15 dashes of peychaud bitters Mix everything in a large bowl and serve over ice Garnish with a sprig of mint

MRU ON FIRE

15 ml grapefruit juice 20ml molasses syrup 20 ml lime juice 20 ml New Grove Spiced 5 ml New Grove Honey 20 ml New Grove Dark Shake hard with lots of ice, pour into whiskey glass. Garnish with a Victorian pineapple wedge and leaf, and with a flaming lime, sprinkle with cinnamon.

DEAD’S MAN WATERING POT

10ml cinnamon and clove syrup 20 ml grapefruit juice 15 ml lime juice 30 ml New Grove Plantation 30 ml New Grove 5 YO 4 dashes pf pastis Served in a watering pot with dry ice and sprayed with a zest of kaffir lime.

THANK YOU !