Contents Introduction to Pret A Manger Background Why Did We Take - PowerPoint PPT Presentation

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Menu Labelling The Pret Experience Anita Kinsey, Technical Manager Contents Introduction to Pret A Manger Background Why Did We Take Part? The Labelling Journey Potential Issues What Happened Next? What Did That Lead To? Summary

Menu Labelling The Pret Experience Anita Kinsey, Technical Manager
Contents Introduction to Pret A Manger Background Why Did We Take Part? The Labelling Journey Potential Issues What Happened Next? What Did That Lead To? Summary
Introduction to Pret A Manger – About us Pret A Manger was started in 1986 in London It currently has 374 shops in five countries (UK, USA, France, HK and China) Annual turnover of £594m and employs 9,000 people
Introduction to Pret A Manger – Our ethos Kitchens in each shop Ethics and Sustainability Health From the larder Less is more
Introduction to Pret A Manger – Our shops
Background In early 2009, the Food Standards Agency (FSA) wanted to support the Department of Health in their drive to tackle obesity Invited key companies to take part in a calorie labelling trial 7 key principles: 1. Calories should be provided for all food and drink sold 2. Values should be per portion 3. Provision at point of selection 4. Clear and visible information close to price 5. Rounded information should be rounded upwards 6. Avoid using ranges Display reference information in store 7.
Why did we take part? Full nutritional information on our website Already running a marketing campaign called ‘Eat With Your Head’ Provide customers with the opportunity to easily make informed choices A lot of our customers eat in our shops at three times a week
The Labelling Journey Some concerns that it would affect sales on some lines Agreed to trial in one shop Labelled all sandwiches, salads, baguettes, wraps and soups Wanted to expand on calories Highlighted calories and saturated fat
The Labelling Journey
Sales
Sales
Potential Issues Nutritional information for all ingredients Ingredients changing Legal stance on calorie variation Variation in product make up Flexible product make up
What Happened Next? Decided to roll out to all of our shops as part of our main September launch Redesigned our shelf label Collated the information together Needed to inform people what we were doing
What Did That Lead To? Review of product nutritionals Internal limits Responsibility deal – salt reduction Health by Stealth
Summary It was easy to do It was relatively inexpensive Our customers liked it It spurred us to review our products It sat well with our ethos Didn’t effect sales
Any Questions?

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