Alliance for a Healthier Generation s si School Beverage - - PowerPoint PPT Presentation

Alliance for a Healthier Generation School Beverage Guidelines

Elementary schools:

• Bottled water
• Up to 8 oz. servings of low- or non-fat milk and nutrient-rich 100% juice (or

100% juice plus water) with no added sweeteners and ≤ 120 calories / 8oz. Middle schools:

• Same as elementary schools, except milk and juice may be sold in 10 oz.

servings High schools:

• Bottled water
• No- or low-calorie beverages with up to 10 calories / 8 oz.
• Up to 12 oz servings of: low- and non-fat milk; nutrient-rich 100% juice (or

100% juice plus water) with no added sweeteners and up to 120 calories / 8

• z.; other beverages with no more than 66 calories / 8 oz.
• At least 50% of non-milk offerings must be water & no- or low-calorie

beverages

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• REDUCES CALORIES, INCREASES NUTRITION and

still provides children with AGE APPROPRIATE CHOICES

• Removes all full calorie soft drinks from

schools

• Permits 100% Juice – nutrients, size right for

age

• Permits Bottled Water
• In high schools, allows diet drinks and caps

mid-calorie drinks at 12 oz.

Alliance for a Healthier Generation School Beverage Guidelines

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School Beverage Guidelines

Low-fat milk, 100% juice, water; In high schools only, diet sodas and sports drinks in smaller portions; All are portion-controlled and age appropriate sizes.

Removed all full-calorie soft drinks

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We Changed the School Landscape

88% fewer calories shipped 95% decline full-cal soft drinks 98% schools compliant

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We Changed the School Landscape

Beverage Companies’ Share

• f Sales Revenues

Schools’ Share of Sales Revenues

Product Mix in High Schools 2004 Product Mix in High Schools 2010-11

Other (<66 Calories) 13% Compliant 100% Juices 5% Diet CSDs 19% Full Calorie CSDs 6% Regular Sports Drinks 14% Other (>66 Calories) 6% Water 38% Other (<66 Calories) 3% Compliant 100% Juices 2% Diet CSDs 7% Full Calorie CSDs 44% Regular Sports Drinks 12% Other (>66 Calories) 20% Water 13%

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Alliance for a Healthier Generation School Beverage Guidelines

“I applaud the beverage industry for working with us, and for the good faith and aggressiveness they’ve shown in implementing these guidelines across the country. ”

• Former President Bill Clinton at

March 8, 2010 press conference

• Click to edit Master text styl

– Second level

• Third level

– Fourth level » Fifth level

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School Beverage Guidelines Results

2006: 45% fewer calories shipped to schools 2008: 58% fewer calories shipped to schools 2010: 88% fewer calories shipped to schools 2012: 90% fewer calories shipped to schools

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AHG SCHOOL PARTNERSHIP OUTCOMES

Positives:

• Stopped the wave of legislation across the country
• Gave the industry a national standard to follow
• Reasonably good press at the time
• Provided evidence that we are willing to be part of the solution

Not so much:

• Caused health advocates to shift to more public policies
• Not enough people know that what we have done
• The standards are now being challenged by some
• The standards are being applied for non school settings

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Calories Count: Beverage Vending Program

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Opportunities for Leadership

• We are for information and choice, not restrictions
• We support providing clear and easy-to-understand

beverage calorie information to consumers

• We support encouraging consumers to try lower-

calorie beverages

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Key Research Findings

• Conducted 23 focus groups in November 2012
• Consumers respond negatively to bans/restrictions-

viewed as infringing on personal freedom. They want to maintain choice

• Don’t want government telling them what they

can/can’t drink

• Believe that education is at the heart of changing

behavior

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Calories Count Vending Program

• Increase availability of

lower-calorie beverages in vending machines

• Add calorie labels to

the selection buttons (per anticipated FDA regulations)

• Display a snipe raising

calorie awareness

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Calories Count Vending Snipe

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– Second level

• Third level

– Fourth level » Fifth level

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Antonio city bldgs, implementing in partnership with Compass

• Available

nationwide upon request

• Planned

rollout on company- Program Launch

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Lawmakers, Media Laud Calories Count™ Vending Program

Chicago Mayor Rahm Emanuel: “This program will encourage workers in Chicago and San Antonio to take control of their wellness and make healthy lifestyle choices.” San Antonio Mayor Julián Castro: “Everyone has a role to play in making our communities healthier. Here in San Antonio, we're proud to be working with the beverage industry on programs to help achieve that goal.”

New Soda Vending Machines To Display Calories, Increase Availability Of Lower Calorie Drinks Chicago vending machines among the first to get calorie counts

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